Insider
Insider (rebranded Insider One; useinsider.com now redirects to insiderone.com) is an AI-native customer engagement and personalization platform used by 2,000+ global brands. It unifies a Customer Data Platform, cross-channel journey orchestration (Architect), personalization, predictive segmentation, product discovery (Eureka) and behavioural analytics across Web, Email, SMS/RCS, WhatsApp, Web Push, Mobile App, Site Search, InStory and conversational CX. Its developer surface is substantial and public: 113 REST operations across 18 hosts, published as a public Postman collection at developers.insiderone.com, covering the Unified Customer Database, consent and subscription management, transactional email/SMS/WhatsApp, web and app push, iOS Live Activities, OTP verification, product catalog, recommendations, Eureka search and campaign and journey analytics. Insider One also ships a first-party remote MCP server at mcp.insiderone.com with 35 OAuth-scoped tools, an llms.txt indexing ~2,800 markdown-retrievable doc pages, and an account-generated Agent Skill (SKILL.md) for Claude Code. It publishes per-endpoint rate limits, a cross-API status-and-error-code reference, and SOC 2 / ISO 27001 / ISO 27701 / CSA STAR attestations — but no OpenAPI, no pricing, no status page and no deprecation policy.
Insider publishes 25 APIs on the APIs.io network, including Algorithm Descriptions API, Architect API, Catalog APIs API, and 22 more. Tagged areas include Company, Customer Engagement, Personalization, Customer Data Platform, and Marketing.
The Insider catalog on APIs.io includes 1 event-driven AsyncAPI specification.
Insider’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 47 more developer resources.
Kin Score
APIs 26
Individual APIs this provider publishes, each with its own machine-readable definition.
Insider One MCP Server
First-party remote Model Context Protocol server exposing 35 tools across Email, SMS, WhatsApp, Web Push, Mobile App and Architect — 28 read-only and 7 that create drafts for hu...
Insider Algorithm Descriptions API
The Algorithm Descriptions API from Insider — 19 operation(s) for algorithm descriptions.
Insider Architect API
The Architect API from Insider — 6 operation(s) for architect.
Insider Catalog APIs API
The Catalog APIs API from Insider — 5 operation(s) for catalog apis.
Insider Category Merchandising API
The Category Merchandising API API from Insider — 2 operation(s) for category merchandising api.
Insider Conversational API
The Conversational API API from Insider — 3 operation(s) for conversational api.
Insider Data Governance APIs API
The Data Governance APIs API from Insider — 4 operation(s) for data governance apis.
Insider Email API
The Email API from Insider — 10 operation(s) for email.
Insider Email APIs API
The Email APIs API from Insider — 2 operation(s) for email apis.
Insider Event Collection API
The Event Collection API API from Insider — 1 operation(s) for event collection api.
Insider Live Activities API
The Live Activities API from Insider — 6 operation(s) for live activities.
Insider Mobile App API
The Mobile App API from Insider — 1 operation(s) for mobile app.
Insider Mobile App APIs API
The Mobile App APIs API from Insider — 6 operation(s) for mobile app apis.
Insider On Site API
The OnSite API from Insider — 3 operation(s) for onsite.
Insider OTP for SMS API
The OTP for SMS API from Insider — 5 operation(s) for otp for sms.
Insider OTP for WhatsApp API
The OTP for WhatsApp API from Insider — 3 operation(s) for otp for whatsapp.
Insider Recommendations API
The Recommendations API from Insider — 1 operation(s) for recommendations.
Insider Search APIs API
The Search APIs API from Insider — 2 operation(s) for search apis.
Insider SMS API
The SMS API from Insider — 9 operation(s) for sms.
Insider Transactional API
The Transactional API API from Insider — 3 operation(s) for transactional api.
Insider Transactional Journeys API
The Transactional Journeys API from Insider — 1 operation(s) for transactional journeys.
Insider Transactional SMS API
The Transactional SMS API from Insider — 2 operation(s) for transactional sms.
Insider User Data APIs API
The User Data APIs API from Insider — 6 operation(s) for user data apis.
Insider Web Push API
The Web Push API from Insider — 3 operation(s) for web push.
Insider Web Push APIs API
The Web Push APIs API from Insider — 3 operation(s) for web push apis.
Insider Whats App API
The WhatsApp API from Insider — 4 operation(s) for whatsapp.
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Postman Collections 1
Ready-to-run Postman collections for exercising this provider's APIs.
Insider One APIs
POSTMANOpen Collections 18
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Insider One Analytics API
OPEN COLLECTIONInsider One Architect Analytics API
OPEN COLLECTIONInsider One Architect Transactional Journey API
OPEN COLLECTIONInsider One Catalog API
OPEN COLLECTIONInsider One Contact API
OPEN COLLECTIONInsider One Eureka Event Collection API
OPEN COLLECTIONInsider One Eureka Search API
OPEN COLLECTIONInsider One Gateway API (OAuth 2.0)
OPEN COLLECTIONInsider One Live Activity API
OPEN COLLECTIONInsider One Mail API
OPEN COLLECTIONInsider One Mobile Settings API
OPEN COLLECTIONInsider One Mobile App API
OPEN COLLECTIONInsider One Recommendation API
OPEN COLLECTIONInsider One SMS API
OPEN COLLECTIONInsider One Unification API
OPEN COLLECTIONInsider One Verify (OTP) API
OPEN COLLECTIONInsider One Web Push API
OPEN COLLECTIONInsider One WhatsApp API
OPEN COLLECTIONScroll for all 18
MCP Servers 1
Model Context Protocol servers that expose these APIs to AI agents.
Insider MCP Server
MCP SERVERPricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Insider Rate Limits
RATE LIMITSEvent Specifications 1
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Insider Whatsapp Webhooks
ASYNCAPISecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes governing access to this provider's APIs.
Resources
Get Started 4
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 7
Pagination, idempotency, versioning, errors, and events
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Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 18
Properties that don't map to a standard resource type
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Source (apis.yml)
Work with this as data
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