Insider

aid: insider
name: Insider
description: Insider (rebranded Insider One, useinsider.com now redirects to insiderone.com) is an AI-native customer engagement
  and personalization platform used by 2,000+ global brands. It unifies a Customer Data Platform (CDP), cross-channel journey
  orchestration (Architect), personalization, predictive segmentation, and behavioral analytics, delivering across Web, Email,
  SMS/RCS, WhatsApp, Web Push, Mobile App, Site Search, InStory and conversational CX. For developers it exposes a Unified
  Customer Database via the Upsert User Data API (POST unification.useinsider.com/api/user/v1/upsert, authenticated with X-REQUEST-TOKEN
  and X-PARTNER-NAME headers), a Product Catalog API, Web and Mobile (iOS, Android, React Native, Flutter, Cordova) SDKs,
  and an outbound "Call an API" journey channel. Recognized by Gartner and Forrester as a leader in personalization engines,
  CDP and omnichannel marketing platforms.
url: https://raw.githubusercontent.com/api-evangelist/insider/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
image: https://logo.clearbit.com/useinsider.com
tags:
- Company
- Customer Engagement
- Personalization
- Customer Data Platform
- Marketing
- Journey Orchestration
- Omnichannel
- CDP
- Artificial Intelligence
apis:
- name: Insider Upsert User Data API
  description: Send user profiles, attributes and events into Insider One's Unified Customer Database. POST JSON to the upsert
    endpoint authenticated with an API key (X-REQUEST-TOKEN) and partner name (X-PARTNER-NAME) header pair.
  humanURL: https://academy.insiderone.com/docs/upsert-user-data-api-integration-wizard-2
  baseURL: https://unification.useinsider.com/api/user/v1
  tags:
  - CDP
  - User Data
  - Events
  properties:
  - type: Authentication
    url: authentication/insider-authentication.yml
  - type: Conventions
    url: conventions/insider-conventions.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://insiderone.com
- type: DeveloperPortal
  url: https://academy.insiderone.com/
- type: Documentation
  url: https://academy.insiderone.com/docs
- type: APIReference
  url: https://academy.insiderone.com/docs/upsert-user-data-api-integration-wizard-2
- type: GettingStarted
  url: https://academy.insiderone.com/docs/user-guides-welcome
- type: Support
  url: https://useinsiderhelp.zendesk.com/hc/en-us
- type: Blog
  url: https://insiderone.com/blog
- type: GitHubOrganization
  url: https://github.com/useinsider
- type: Pricing
  url: https://insiderone.com/request-a-demo/
- type: SignUp
  url: https://inone.useinsider.com/login
- type: Login
  url: https://inone.useinsider.com/login
- type: TermsOfService
  url: https://insiderone.com/terms-of-use/
- type: PrivacyPolicy
  url: https://insiderone.com/privacy-policy/
- type: LLMsTxt
  url: llms/insider-llms.txt
- type: Packages
  url: packages/insider-packages.yml
- type: SDKs
  url: packages/insider-packages.yml
- type: Authentication
  url: authentication/insider-authentication.yml
- type: Conventions
  url: conventions/insider-conventions.yml
- type: Lifecycle
  url: lifecycle/insider-lifecycle.yml
- type: Conformance
  url: conformance/insider-conformance.yml
- type: Compliance
  url: security/insider-trust-center.yml
- type: TrustCenter
  url: security/insider-trust-center.yml
- type: DomainSecurity
  url: security/insider-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence