AB Tasty
At AB Tasty, we are your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market's only emotions-based segmentation solution.
APIs
AB Tasty Decision API
The AB Tasty Decision API is a server-side service that evaluates a visitors context against your active experiments, personalizations, and feature flags, then returns a determi...
AB Tasty Remote Control API
AB Tastys Remote Control API is a developer and QA tool that lets you programmatically drive the AB Tasty SDK from outside your app or page, so you can precisely control and obs...
AB Tasty Public API
The AB Tasty Public API provides programmatic access to manage campaigns, monitor and control experiments, manage account users, and integrate AB Tasty with third-party tools. I...
Capabilities
AB Tasty Feature Experimentation
Unified workflow for server-side feature experimentation, A/B testing, and feature flag management. Enables developers and product teams to evaluate campaigns, retrieve flag val...
Run with NaftikoFeatures
Advanced A/B testing with conversion safety mechanisms and unlimited variations
Server-side feature flags with targeting and gradual rollouts
Experience customization based on emotional needs and engagement segmentation
Unified search, recommendations, and product visibility control
Progressive feature release with automatic KPI-triggered rollbacks
AI-powered prompt-based visual modifications for experiments
Real-time predictive AI for anonymous visitor personalization targeting 90% of visitors
Test multiple variables simultaneously across web and mobile
Use Cases
Run A/B tests and multivariate experiments on websites to optimize conversion rates
Multi-channel feature testing across devices via API or SDK implementation
Backend and edge worker experiments using the Decision API
Merchandising, recommendations, and personalized product experiences
Gradual feature rollouts with automated rollback based on KPI monitoring
AI-driven real-time personalization for anonymous visitors
Integrations
Partnership with Google Cloud for infrastructure and analytics integration
Connect with analytics platforms via the integration hub for data sharing
Customer Data Platform integrations for enhanced visitor profiling
OpenFeature provider integration for standardized feature flag management
Edge function integration with Vercel for server-side experimentation
Cloudflare Worker integration for edge-based feature experimentation
AWS Lambda integration for serverless feature experimentation
Fastly worker integration for CDN-level feature experimentation
Akamai worker integration for CDN-level feature experimentation
Shopify Hydrogen framework integration for headless commerce experimentation