Adobe Launch, now known as Adobe Experience Platform Tags, is a next-generation tag management system that unifies the client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that partners, clients, and the broader industry can build on and contribute to.
4 APIs8 Features
Data CollectionEdge NetworkEvent ForwardingMarketing TechnologyTag Management
The Reactor API allows you to programmatically manage all resources for Adobe Experience Platform Tags, including properties, data elements, rules, extensions, library builds, a...
API for developing custom extensions for Adobe Experience Platform Tags, allowing developers to create integrations with third-party tools and services. Extensions are the build...
Event forwarding allows you to send collected event data to destinations for server-side processing using the Adobe Experience Platform Edge Network. It decreases web page weigh...
The Data Collection APIs provide endpoints for sending data directly to the Adobe Experience Platform Edge Network, including the Edge Network API for authenticated and non-auth...
aid: adobe-launch
url: https://raw.githubusercontent.com/api-evangelist/adobe-launch/refs/heads/main/apis.yml
name: Adobe Launch
description: >-
Adobe Launch, now known as Adobe Experience Platform Tags, is a next-generation tag management system that unifies the
client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that
partners, clients, and the broader industry can build on and contribute to.
type: Index
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
created: '2024-01-15'
modified: '2026-05-19'
specificationVersion: '0.19'
apis:
- name: Adobe Launch Reactor API
description: >-
The Reactor API allows you to programmatically manage all resources for Adobe Experience Platform Tags, including
properties, data elements, rules, extensions, library builds, and environments. It follows the JSON API
specification for request and response formatting.
baseURL: https://reactor.adobe.io
humanURL: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/overview
image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
tags:
- Automation
- Data Collection
- Marketing Technology
- Tag Management
properties:
- type: Documentation
url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/overview
- type: APIReference
url: https://developer.adobe.com/experience-platform-apis/references/reactor/
- type: Authentication
url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/getting-started
- type: GettingStarted
url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/getting-started
- type: SDK
url: https://www.npmjs.com/package/@adobe/reactor-sdk
- type: ChangeLog
url: https://experienceleague.adobe.com/en/docs/experience-platform/release-notes/latest
- type: OpenAPI
url: openapi/reactor-api.yml
- type: JSONSchema
url: json-schema/property.json
- type: JSONSchema
url: json-schema/rule.json
- type: JSONSchema
url: json-schema/data-element.json
- type: JSONSchema
url: json-schema/extension.json
- type: JSONSchema
url: json-schema/library.json
- type: JSONSchema
url: json-schema/build.json
- type: JSONLD
url: json-ld/context.jsonld
contact:
- type: Support
url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
- name: Adobe Launch Extension API
description: >-
API for developing custom extensions for Adobe Experience Platform Tags, allowing developers to create
integrations with third-party tools and services. Extensions are the building blocks of tags and consist of
library modules and views.
baseURL: https://reactor.adobe.io
humanURL: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extension-dev/overview
image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
tags:
- Development
- Extensions
- Integrations
- Tag Management
properties:
- type: Documentation
url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extension-dev/overview
- type: SDK
url: https://www.npmjs.com/package/@adobe/reactor-scaffold
- type: SDK
url: https://www.npmjs.com/package/@adobe/reactor-sandbox
- type: OpenAPI
url: openapi/extension-api.yml
- type: JSONSchema
url: json-schema/extension.json
- type: JSONLD
url: json-ld/context.jsonld
contact:
- type: Support
url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
- name: Adobe Experience Platform Event Forwarding API
description: >-
Event forwarding allows you to send collected event data to destinations for server-side processing using the
Adobe Experience Platform Edge Network. It decreases web page weight by moving tasks from the client to Adobe
servers.
baseURL: https://reactor.adobe.io
humanURL: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/overview
image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
tags:
- Data Collection
- Edge Network
- Event Forwarding
- Server Side
properties:
- type: Documentation
url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/overview
- type: GettingStarted
url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/getting-started
- type: OpenAPI
url: openapi/event-forwarding-api.yml
- type: JSONLD
url: json-ld/context.jsonld
contact:
- type: Support
url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
- name: Adobe Experience Platform Data Collection API
description: >-
The Data Collection APIs provide endpoints for sending data directly to the Adobe Experience Platform Edge
Network, including the Edge Network API for authenticated and non-authenticated data ingestion and the Media Edge
API for media tracking data.
baseURL: https://edge.adobedc.net
humanURL: https://developer.adobe.com/data-collection-apis/docs/
image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
tags:
- Analytics
- Data Collection
- Data Ingestion
- Edge Network
properties:
- type: Documentation
url: https://developer.adobe.com/data-collection-apis/docs/
- type: GettingStarted
url: https://developer.adobe.com/data-collection-apis/docs/getting-started/
- type: Authentication
url: https://developer.adobe.com/data-collection-apis/docs/getting-started/authentication
- type: OpenAPI
url: openapi/data-collection-api.yml
- type: JSONLD
url: json-ld/context.jsonld
contact:
- type: Support
url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
common:
- type: PostmanWorkspace
url: https://www.postman.com/kinlaneapi/adobe-launch/overview
- type: ArazzoWorkflows
url: arazzo/
workflows:
- url: arazzo/adobe-launch-add-rule-component-workflow.yml
name: Adobe Launch Add a Component to an Existing Rule
summary: Verify a rule exists, add a new rule component to it, and list the rule's components to confirm.
- url: arazzo/adobe-launch-audit-property-contents-workflow.yml
name: Adobe Launch Audit a Property's Contents
summary: Read a property and inventory its rules, data elements, and installed extensions.
- url: arazzo/adobe-launch-bootstrap-event-forwarding-workflow.yml
name: Adobe Launch Bootstrap an Event Forwarding Property
summary: Create a server-side event forwarding property, then add a rule and a data element to it.
- url: arazzo/adobe-launch-bootstrap-property-rule-workflow.yml
name: Adobe Launch Bootstrap a Property with a Rule
summary: Stand up a new Tags property, add a rule to it, and attach a first rule component.
- url: arazzo/adobe-launch-create-and-verify-data-element-workflow.yml
name: Adobe Launch Create and Verify a Data Element
summary: Create a data element under a property, then read it back to confirm it persisted.
- url: arazzo/adobe-launch-create-event-forwarding-secret-workflow.yml
name: Adobe Launch Create an Event Forwarding Secret
summary: Create a secret scoped to an environment on an event forwarding property, then read it back.
- url: arazzo/adobe-launch-install-extension-workflow.yml
name: Adobe Launch Install an Extension from a Package
summary: Find an extension package by name, install it into a property, and read the installed extension back.
- url: arazzo/adobe-launch-library-build-and-poll-workflow.yml
name: Adobe Launch Build a Library and Poll for Completion
summary: Create a library, add a rule to it, kick off a build, and poll the build until it finishes.
- url: arazzo/adobe-launch-provision-environment-workflow.yml
name: Adobe Launch Provision a Host and Environment
summary: Create a delivery host on a property, then create an environment that uses it.
- url: arazzo/adobe-launch-publish-library-workflow.yml
name: Adobe Launch Submit, Approve, and Build a Library
summary: Transition an existing library through submit and approve, then compile a build and poll it.
- url: arazzo/adobe-launch-register-callback-workflow.yml
name: Adobe Launch Register a Build Callback Webhook
summary: Register a callback on a property to receive build notifications, then read it back.
- url: arazzo/adobe-launch-republish-latest-build-workflow.yml
name: Adobe Launch Republish a Library's Latest Build
summary: Find a library's most recent build, republish it, and poll until the republish completes.
- url: arazzo/adobe-launch-search-and-fetch-property-workflow.yml
name: Adobe Launch Search for a Property and Fetch It
summary: Search across Tags resources by name for a property, then retrieve the matched property in full.
- type: TermsOfService
url: https://www.adobe.com/legal/terms.html
- type: PrivacyPolicy
url: https://www.adobe.com/privacy.html
- type: Console
url: https://developer.adobe.com/developer-console/
- type: Portal
url: https://developer.adobe.com/
- type: StatusPage
url: https://status.adobe.com/
- type: Blog
url: https://medium.com/adobetech
- url: https://medium.com/feed/adobetech
type: BlogRSS
description: Discovered RSS/Atom feed for https://medium.com/adobetech
- type: GitHubOrganization
url: https://github.com/adobe
- type: SignUp
url: https://developer.adobe.com/developer-console/
- type: Authentication
url: https://experienceleague.adobe.com/en/docs/experience-platform/landing/platform-apis/api-authentication
- type: ChangeLog
url: https://experienceleague.adobe.com/en/docs/experience-platform/release-notes/latest
- type: Features
url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/home
data:
- Next-generation tag management for web and mobile
- Extensible platform with public extension marketplace
- Server-side event forwarding via Edge Network
- Rule-based data collection and routing
- Library versioning with staging and production environments
- JSON API specification-based programmatic management
- Real-time data collection to Edge Network
- Media tracking and analytics integration
- type: UseCases
url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/home
data:
- Unified tag management across marketing tools
- Server-side event forwarding for privacy compliance
- Custom extension development for third-party integrations
- Real-time data collection from web and mobile applications
- Media analytics tracking for video and audio content
- A/B testing and personalization data routing
- Cross-platform data collection orchestration
- type: Integrations
url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/home
data:
- Adobe Analytics
- Adobe Target
- Adobe Audience Manager
- Adobe Experience Platform
- Google Analytics
- Facebook Pixel
- LinkedIn Insight Tag
- Custom JavaScript libraries
- Third-party marketing platforms
- type: SDK
url: https://www.npmjs.com/package/@adobe/reactor-sdk
description: Adobe Reactor SDK for Node.js
- type: SDK
url: https://www.npmjs.com/package/@adobe/reactor-scaffold
description: Adobe Reactor extension scaffold tool
- type: SDK
url: https://www.npmjs.com/package/@adobe/reactor-sandbox
description: Adobe Reactor extension sandbox for local testing
include:
- name: Adobe Experience Platform APIs
url: https://developer.adobe.com/experience-platform-apis/
tags:
- Data Collection
- Edge Network
- Event Forwarding
- Marketing Technology
- Tag Management