Adobe Launch
Adobe Launch, now known as Adobe Experience Platform Tags, is a next-generation tag management system that unifies the client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that partners, clients, and the broader industry can build on and contribute to.
Adobe Launch publishes 36 APIs on the APIs.io network, including Builds API, Callbacks API, Companies API, and 33 more. Tagged areas include Data Collection, Edge Network, Event Forwarding, Marketing Technology, and Tag Management.
The Adobe Launch catalog on APIs.io includes 1 event-driven AsyncAPI specification, 5 JSON-LD contexts, and 2 Spectral governance rulesets.
Adobe Launch’s developer surface includes authentication, developer console, developer portal, engineering blog, signup flow, changelog, CLI, and 58 more developer resources.
Kin Score
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
APIs 36
Individual APIs this provider publishes, each with its own machine-readable definition.
Adobe Launch Builds API
Manage compiled tag library builds for deployment.
Adobe Launch Callbacks API
Manage webhook callbacks triggered by audit events.
Adobe Launch Companies API
Manage organization companies.
Adobe Launch Data Elements API
Manage data elements for server-side event processing.
Adobe Launch Edge Network API API
Send event data directly to the Adobe Experience Platform Edge Network. Supports both interactive (interact) and non-interactive (collect) data collection with authenticated and...
Adobe Launch Environments API
Manage environments for event forwarding builds.
Adobe Launch Extension Packages API
Manage extension packages that define capabilities, library modules, and views available to Adobe Experience Platform Tags users.
Adobe Launch Extensions API
Manage extensions installed in event forwarding properties.
Adobe Launch Hosts API
Manage hosting destinations for tag library delivery.
Adobe Launch Libraries API
Manage libraries for event forwarding deployment.
Adobe Launch Media Edge API API
Track media playback events through the Adobe Experience Platform Edge Network. Requires the Streaming Media Collection Add-on. Supports session management, play/pause tracking,...
Adobe Launch Properties API
Manage event forwarding properties (edge platform).
Adobe Launch Rule Components API
Manage the individual event, condition, and action components within rules.
Adobe Launch Rules API
Manage server-side event forwarding rules.
Adobe Launch Search API
Search across multiple resource types.
Adobe Launch Secrets API
Manage secrets for authenticating event forwarding rules with external systems. Supports token, simple-http, oauth2, and oauth2-google types.
Adobe Launch Ad API
The Ad API from Adobe Launch — 3 operation(s) for ad.
Adobe Launch Ad Break API
The Ad Break API from Adobe Launch — 2 operation(s) for ad break.
Adobe Launch App configurations API
App configurations allow credentials to be stored and retrieved for later use.
Adobe Launch Audit events API
An audit event is a record of a specific change to another tag resource, generated at the time the change is made. These are system events which can be subscribed to through the...
Adobe Launch Bitrate API
The Bitrate API from Adobe Launch — 1 operation(s) for bitrate.
Adobe Launch Buffer API
The Buffer API from Adobe Launch — 1 operation(s) for buffer.
Adobe Launch Chapter API
The Chapter API from Adobe Launch — 3 operation(s) for chapter.
Adobe Launch Client-to-server collection API
Real-time events originating client-side, such as browsers or mobile devices
Adobe Launch Download API
The Download API from Adobe Launch — 1 operation(s) for download.
Adobe Launch Error API
The Error API from Adobe Launch — 1 operation(s) for error.
Adobe Launch Extension package usage authorization API
An extension package usage authorization is an authorization granted by the package owner to other companies for the private use of the extension package versions.
Adobe Launch Notes API
Notes are textual annotations that you can add to certain tag resources, such as data elements, extensions, libraries, properties, rules, and rule components.
Adobe Launch Pause API
The Pause API from Adobe Launch — 1 operation(s) for pause.
Adobe Launch Ping API
The Ping API from Adobe Launch — 1 operation(s) for ping.
Adobe Launch Play API
The Play API from Adobe Launch — 1 operation(s) for play.
Adobe Launch Profile updates API
Collect specific data for Platform profile(s)
Adobe Launch Profiles API
A profile represents a tags user. Platform does not maintain its own database of users and permissions, and instead relies on Adobe IDs managed by Adobe’s company-wide Identity ...
Adobe Launch Server-to-server collection API
Real-time events forwarded by a private server
Adobe Launch Session API
The Session API from Adobe Launch — 3 operation(s) for session.
Adobe Launch States API
The States API from Adobe Launch — 1 operation(s) for states.
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Postman Collections 4
Ready-to-run Postman collections for exercising this provider's APIs.
Adobe Launch Extension API
POSTMANAdobe Launch Reactor API
POSTMANOpen Collections 24
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
API Collection
OPEN COLLECTIONAdobe Experience Platform Data Collection Builds API
OPEN COLLECTIONAdobe Experience Platform Edge Network API
OPEN COLLECTIONAdobe Experience Platform Data Collection Builds Hosts API
OPEN COLLECTIONMedia Edge API
OPEN COLLECTIONReactor API
OPEN COLLECTIONAdobe Experience Platform Data Collection Builds Rules API
OPEN COLLECTIONAdobe Experience Platform Data Collection Builds Search API
OPEN COLLECTIONAdobe Experience Platform Data Collection Builds Secrets API
OPEN COLLECTIONAdobe Experience Platform Data Collection API
OPEN COLLECTIONAdobe Experience Platform Event Forwarding API
OPEN COLLECTIONAdobe Launch Extension API
OPEN COLLECTIONAdobe Launch Reactor API
OPEN COLLECTIONScroll for all 24
Arazzo Workflows 13
Multi-step API workflows described with the Arazzo specification.
Adobe Launch Add a Component to an Existing Rule
Verify a rule exists, add a new rule component to it, and list the rule's components to confirm.
ARAZZOAdobe Launch Audit a Property's Contents
Read a property and inventory its rules, data elements, and installed extensions.
ARAZZOAdobe Launch Bootstrap an Event Forwarding Property
Create a server-side event forwarding property, then add a rule and a data element to it.
ARAZZOAdobe Launch Bootstrap a Property with a Rule
Stand up a new Tags property, add a rule to it, and attach a first rule component.
ARAZZOAdobe Launch Create and Verify a Data Element
Create a data element under a property, then read it back to confirm it persisted.
ARAZZOAdobe Launch Create an Event Forwarding Secret
Create a secret scoped to an environment on an event forwarding property, then read it back.
ARAZZOAdobe Launch Install an Extension from a Package
Find an extension package by name, install it into a property, and read the installed extension back.
ARAZZOAdobe Launch Build a Library and Poll for Completion
Create a library, add a rule to it, kick off a build, and poll the build until it finishes.
ARAZZOAdobe Launch Provision a Host and Environment
Create a delivery host on a property, then create an environment that uses it.
ARAZZOAdobe Launch Submit, Approve, and Build a Library
Transition an existing library through submit and approve, then compile a build and poll it.
ARAZZOAdobe Launch Register a Build Callback Webhook
Register a callback on a property to receive build notifications, then read it back.
ARAZZOAdobe Launch Republish a Library's Latest Build
Find a library's most recent build, republish it, and poll until the republish completes.
ARAZZOAdobe Launch Search for a Property and Fetch It
Search across Tags resources by name for a property, then retrieve the matched property in full.
ARAZZOScroll for all 13
Pricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Adobe Launch Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals for API financial operations.
Adobe Launch Finops
FINOPSFeatures 8
Notable capabilities this provider offers.
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Event Specifications 1
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Adobe Launch Webhooks
ASYNCAPISemantic Vocabularies 5
JSON-LD contexts and semantic vocabularies used across these APIs.
context Context
JSON-LDData Collection Context
JSON-LDEvent Forwarding Context
JSON-LDExtension Context
JSON-LDReactor Context
JSON-LDSpectral Rules 2
Spectral governance rulesets for linting and validating these APIs.
Adobe Launch API Rules
SPECTRALAdobe Launch API Rules
SPECTRALJSON Schema 141
Standalone JSON Schema definitions for this provider's data models.
Adobe Experience Platform Tags Build
JSON SCHEMACollectRequest
JSON SCHEMACollectResponse
JSON SCHEMAErrorResponse
JSON SCHEMAInteractRequest
JSON SCHEMAInteractResponse
JSON SCHEMAMediaErrorRequest
JSON SCHEMAMediaEventRequest
JSON SCHEMAMediaSessionStartRequest
JSON SCHEMAMediaSessionStartResponse
JSON SCHEMAXDMEvent
JSON SCHEMAAdobe Experience Platform Tags Data Element
JSON SCHEMADataElementCreateRequest
JSON SCHEMADataElementListResponse
JSON SCHEMADataElementResource
JSON SCHEMADataElementSingleResponse
JSON SCHEMAEnvironmentListResponse
JSON SCHEMAEnvironmentSingleResponse
JSON SCHEMAErrorResponse
JSON SCHEMAExtensionListResponse
JSON SCHEMALibraryCreateRequest
JSON SCHEMALibraryListResponse
JSON SCHEMALibrarySingleResponse
JSON SCHEMAPaginationMeta
JSON SCHEMAPropertyAttributes
JSON SCHEMAPropertyCreateRequest
JSON SCHEMAPropertyListResponse
JSON SCHEMAPropertyResource
JSON SCHEMAPropertySingleResponse
JSON SCHEMAPropertyUpdateRequest
JSON SCHEMARelationship
JSON SCHEMARuleCreateRequest
JSON SCHEMARuleListResponse
JSON SCHEMARuleResource
JSON SCHEMARuleSingleResponse
JSON SCHEMARuleUpdateRequest
JSON SCHEMASecretAttributes
JSON SCHEMASecretCreateRequest
JSON SCHEMASecretListResponse
JSON SCHEMASecretResource
JSON SCHEMASecretSingleResponse
JSON SCHEMASecretUpdateRequest
JSON SCHEMAErrorResponse
JSON SCHEMAExtensionAttributes
JSON SCHEMAExtensionInstallRequest
JSON SCHEMAExtensionListResponse
JSON SCHEMAExtensionPackageAttributes
JSON SCHEMAExtensionPackageListResponse
JSON SCHEMAExtensionPackageResource
JSON SCHEMAExtensionPackageSingleResponse
JSON SCHEMAExtensionPackageUpdateRequest
JSON SCHEMAExtensionResource
JSON SCHEMAExtensionReviseRequest
JSON SCHEMAExtensionSingleResponse
JSON SCHEMALibraryListResponse
JSON SCHEMAPaginationMeta
JSON SCHEMAPropertySingleResponse
JSON SCHEMARelationship
JSON SCHEMAAdobe Experience Platform Tags Extension
JSON SCHEMAAdobe Experience Platform Tags Library
JSON SCHEMAAdobe Experience Platform Tags Property
JSON SCHEMABuildAttributes
JSON SCHEMABuildListResponse
JSON SCHEMABuildResource
JSON SCHEMABuildSingleResponse
JSON SCHEMACallbackAttributes
JSON SCHEMACallbackCreateRequest
JSON SCHEMACallbackListResponse
JSON SCHEMACallbackResource
JSON SCHEMACallbackSingleResponse
JSON SCHEMACallbackUpdateRequest
JSON SCHEMACompanyAttributes
JSON SCHEMACompanyListResponse
JSON SCHEMACompanyResource
JSON SCHEMACompanySingleResponse
JSON SCHEMADataElementAttributes
JSON SCHEMADataElementCreateRequest
JSON SCHEMADataElementListResponse
JSON SCHEMADataElementResource
JSON SCHEMADataElementSingleResponse
JSON SCHEMADataElementUpdateRequest
JSON SCHEMAEnvironmentAttributes
JSON SCHEMAEnvironmentCreateRequest
JSON SCHEMAEnvironmentListResponse
JSON SCHEMAEnvironmentResource
JSON SCHEMAEnvironmentSingleResponse
JSON SCHEMAEnvironmentUpdateRequest
JSON SCHEMAErrorResponse
JSON SCHEMAExtensionAttributes
JSON SCHEMAExtensionCreateRequest
JSON SCHEMAExtensionListResponse
JSON SCHEMAExtensionPackageAttributes
JSON SCHEMAExtensionPackageListResponse
JSON SCHEMAExtensionPackageResource
JSON SCHEMAExtensionPackageSingleResponse
JSON SCHEMAExtensionResource
JSON SCHEMAExtensionSingleResponse
JSON SCHEMAExtensionUpdateRequest
JSON SCHEMAHostAttributes
JSON SCHEMAHostCreateRequest
JSON SCHEMAHostListResponse
JSON SCHEMAHostResource
JSON SCHEMAHostSingleResponse
JSON SCHEMAHostUpdateRequest
JSON SCHEMALibraryAttributes
JSON SCHEMALibraryCreateRequest
JSON SCHEMALibraryListResponse
JSON SCHEMALibraryResource
JSON SCHEMALibrarySingleResponse
JSON SCHEMALibraryUpdateRequest
JSON SCHEMAPaginationMeta
JSON SCHEMAPropertyAttributes
JSON SCHEMAPropertyCreateRequest
JSON SCHEMAPropertyListResponse
JSON SCHEMAPropertyResource
JSON SCHEMAPropertySingleResponse
JSON SCHEMAPropertyUpdateRequest
JSON SCHEMARelationshipRequest
JSON SCHEMARelationship
JSON SCHEMARelationshipSingleRequest
JSON SCHEMARuleAttributes
JSON SCHEMARuleComponentAttributes
JSON SCHEMARuleComponentCreateRequest
JSON SCHEMARuleComponentListResponse
JSON SCHEMARuleComponentResource
JSON SCHEMARuleComponentSingleResponse
JSON SCHEMARuleComponentUpdateRequest
JSON SCHEMARuleCreateRequest
JSON SCHEMARuleListResponse
JSON SCHEMARuleResource
JSON SCHEMARuleSingleResponse
JSON SCHEMARuleUpdateRequest
JSON SCHEMASearchRequest
JSON SCHEMASearchResponse
JSON SCHEMASecretAttributes
JSON SCHEMASecretCreateRequest
JSON SCHEMASecretListResponse
JSON SCHEMASecretResource
JSON SCHEMASecretSingleResponse
JSON SCHEMASecretUpdateRequest
JSON SCHEMAAdobe Experience Platform Tags Rule
JSON SCHEMAScroll for all 141
JSON Structure 135
JSON Structure definitions describing this provider's data shapes.
Data Collection Collect Request Structure
JSON STRUCTUREData Collection Collect Response Structure
JSON STRUCTUREData Collection Error Response Structure
JSON STRUCTUREData Collection Interact Request Structure
JSON STRUCTUREData Collection Interact Response Structure
JSON STRUCTUREData Collection Media Error Request Structure
JSON STRUCTUREData Collection Media Event Request Structure
JSON STRUCTUREData Collection Media Session Start Request Structure
JSON STRUCTUREData Collection Media Session Start Response Structure
JSON STRUCTUREData Collection Xdm Event Structure
JSON STRUCTUREEvent Forwarding Data Element Create Request Structure
JSON STRUCTUREEvent Forwarding Data Element List Response Structure
JSON STRUCTUREEvent Forwarding Data Element Resource Structure
JSON STRUCTUREEvent Forwarding Data Element Single Response Structure
JSON STRUCTUREEvent Forwarding Environment List Response Structure
JSON STRUCTUREEvent Forwarding Environment Single Response Structure
JSON STRUCTUREEvent Forwarding Error Response Structure
JSON STRUCTUREEvent Forwarding Extension List Response Structure
JSON STRUCTUREEvent Forwarding Library Create Request Structure
JSON STRUCTUREEvent Forwarding Library List Response Structure
JSON STRUCTUREEvent Forwarding Library Single Response Structure
JSON STRUCTUREEvent Forwarding Pagination Meta Structure
JSON STRUCTUREEvent Forwarding Property Attributes Structure
JSON STRUCTUREEvent Forwarding Property Create Request Structure
JSON STRUCTUREEvent Forwarding Property List Response Structure
JSON STRUCTUREEvent Forwarding Property Resource Structure
JSON STRUCTUREEvent Forwarding Property Single Response Structure
JSON STRUCTUREEvent Forwarding Property Update Request Structure
JSON STRUCTUREEvent Forwarding Relationship Structure
JSON STRUCTUREEvent Forwarding Rule Create Request Structure
JSON STRUCTUREEvent Forwarding Rule List Response Structure
JSON STRUCTUREEvent Forwarding Rule Resource Structure
JSON STRUCTUREEvent Forwarding Rule Single Response Structure
JSON STRUCTUREEvent Forwarding Rule Update Request Structure
JSON STRUCTUREEvent Forwarding Secret Attributes Structure
JSON STRUCTUREEvent Forwarding Secret Create Request Structure
JSON STRUCTUREEvent Forwarding Secret List Response Structure
JSON STRUCTUREEvent Forwarding Secret Resource Structure
JSON STRUCTUREEvent Forwarding Secret Single Response Structure
JSON STRUCTUREEvent Forwarding Secret Update Request Structure
JSON STRUCTUREExtension Error Response Structure
JSON STRUCTUREExtension Extension Attributes Structure
JSON STRUCTUREExtension Extension Install Request Structure
JSON STRUCTUREExtension Extension List Response Structure
JSON STRUCTUREExtension Extension Package Attributes Structure
JSON STRUCTUREExtension Extension Package List Response Structure
JSON STRUCTUREExtension Extension Package Resource Structure
JSON STRUCTUREExtension Extension Package Single Response Structure
JSON STRUCTUREExtension Extension Package Update Request Structure
JSON STRUCTUREExtension Extension Resource Structure
JSON STRUCTUREExtension Extension Revise Request Structure
JSON STRUCTUREExtension Extension Single Response Structure
JSON STRUCTUREExtension Library List Response Structure
JSON STRUCTUREExtension Pagination Meta Structure
JSON STRUCTUREExtension Property Single Response Structure
JSON STRUCTUREExtension Relationship Structure
JSON STRUCTUREReactor Build Attributes Structure
JSON STRUCTUREReactor Build List Response Structure
JSON STRUCTUREReactor Build Resource Structure
JSON STRUCTUREReactor Build Single Response Structure
JSON STRUCTUREReactor Callback Attributes Structure
JSON STRUCTUREReactor Callback Create Request Structure
JSON STRUCTUREReactor Callback List Response Structure
JSON STRUCTUREReactor Callback Resource Structure
JSON STRUCTUREReactor Callback Single Response Structure
JSON STRUCTUREReactor Callback Update Request Structure
JSON STRUCTUREReactor Company Attributes Structure
JSON STRUCTUREReactor Company List Response Structure
JSON STRUCTUREReactor Company Resource Structure
JSON STRUCTUREReactor Company Single Response Structure
JSON STRUCTUREReactor Data Element Attributes Structure
JSON STRUCTUREReactor Data Element Create Request Structure
JSON STRUCTUREReactor Data Element List Response Structure
JSON STRUCTUREReactor Data Element Resource Structure
JSON STRUCTUREReactor Data Element Single Response Structure
JSON STRUCTUREReactor Data Element Update Request Structure
JSON STRUCTUREReactor Environment Attributes Structure
JSON STRUCTUREReactor Environment Create Request Structure
JSON STRUCTUREReactor Environment List Response Structure
JSON STRUCTUREReactor Environment Resource Structure
JSON STRUCTUREReactor Environment Single Response Structure
JSON STRUCTUREReactor Environment Update Request Structure
JSON STRUCTUREReactor Error Response Structure
JSON STRUCTUREReactor Extension Attributes Structure
JSON STRUCTUREReactor Extension Create Request Structure
JSON STRUCTUREReactor Extension List Response Structure
JSON STRUCTUREReactor Extension Package Attributes Structure
JSON STRUCTUREReactor Extension Package List Response Structure
JSON STRUCTUREReactor Extension Package Resource Structure
JSON STRUCTUREReactor Extension Package Single Response Structure
JSON STRUCTUREReactor Extension Resource Structure
JSON STRUCTUREReactor Extension Single Response Structure
JSON STRUCTUREReactor Extension Update Request Structure
JSON STRUCTUREReactor Host Attributes Structure
JSON STRUCTUREReactor Host Create Request Structure
JSON STRUCTUREReactor Host List Response Structure
JSON STRUCTUREReactor Host Resource Structure
JSON STRUCTUREReactor Host Single Response Structure
JSON STRUCTUREReactor Host Update Request Structure
JSON STRUCTUREReactor Library Attributes Structure
JSON STRUCTUREReactor Library Create Request Structure
JSON STRUCTUREReactor Library List Response Structure
JSON STRUCTUREReactor Library Resource Structure
JSON STRUCTUREReactor Library Single Response Structure
JSON STRUCTUREReactor Library Update Request Structure
JSON STRUCTUREReactor Pagination Meta Structure
JSON STRUCTUREReactor Property Attributes Structure
JSON STRUCTUREReactor Property Create Request Structure
JSON STRUCTUREReactor Property List Response Structure
JSON STRUCTUREReactor Property Resource Structure
JSON STRUCTUREReactor Property Single Response Structure
JSON STRUCTUREReactor Property Update Request Structure
JSON STRUCTUREReactor Relationship Request Structure
JSON STRUCTUREReactor Relationship Single Request Structure
JSON STRUCTUREReactor Relationship Structure
JSON STRUCTUREReactor Rule Attributes Structure
JSON STRUCTUREReactor Rule Component Attributes Structure
JSON STRUCTUREReactor Rule Component Create Request Structure
JSON STRUCTUREReactor Rule Component List Response Structure
JSON STRUCTUREReactor Rule Component Resource Structure
JSON STRUCTUREReactor Rule Component Single Response Structure
JSON STRUCTUREReactor Rule Component Update Request Structure
JSON STRUCTUREReactor Rule Create Request Structure
JSON STRUCTUREReactor Rule List Response Structure
JSON STRUCTUREReactor Rule Resource Structure
JSON STRUCTUREReactor Rule Single Response Structure
JSON STRUCTUREReactor Rule Update Request Structure
JSON STRUCTUREReactor Search Request Structure
JSON STRUCTUREReactor Search Response Structure
JSON STRUCTUREReactor Secret Attributes Structure
JSON STRUCTUREReactor Secret Create Request Structure
JSON STRUCTUREReactor Secret List Response Structure
JSON STRUCTUREReactor Secret Resource Structure
JSON STRUCTUREReactor Secret Single Response Structure
JSON STRUCTUREReactor Secret Update Request Structure
JSON STRUCTUREScroll for all 135
Examples 135
Example request and response payloads for these APIs.
Reactor Relationship Example
EXAMPLEScroll for all 135
Security Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Adobe Launch Trust Center
SOC 2 Type 2, ISO/IEC 27001, ISO/IEC 27002, FedRAMP, PCI DSS, HIPAA, BSI C5
SECURITYScopes 1
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 7
What developers build with this provider.
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Integrations 9
Pre-built integrations with other platforms and tools.
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Resources
Get Started 6
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 20
Pagination, idempotency, versioning, errors, and events
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Build 8
SDKs, sample code, and the tooling you integrate with
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Access & Security 9
Authentication, authorization, and security posture
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Operate 5
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 4
Properties that don't map to a standard resource type
Source (apis.yml)
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.