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Adobe Launch

Adobe Launch, now known as Adobe Experience Platform Tags, is a next-generation tag management system that unifies the client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that partners, clients, and the broader industry can build on and contribute to.

4 APIs 2 Capabilities 8 Features
Data CollectionEdge NetworkEvent ForwardingMarketing TechnologyTag Management

APIs

Adobe Launch Reactor API

The Reactor API allows you to programmatically manage all resources for Adobe Experience Platform Tags, including properties, data elements, rules, extensions, library builds, a...

Adobe Launch Extension API

API for developing custom extensions for Adobe Experience Platform Tags, allowing developers to create integrations with third-party tools and services. Extensions are the build...

Adobe Experience Platform Event Forwarding API

Event forwarding allows you to send collected event data to destinations for server-side processing using the Adobe Experience Platform Edge Network. It decreases web page weigh...

Adobe Experience Platform Data Collection API

The Data Collection APIs provide endpoints for sending data directly to the Adobe Experience Platform Edge Network, including the Edge Network API for authenticated and non-auth...

Capabilities

Adobe Launch Data Collection Pipeline

Unified workflow for Adobe Experience Platform data collection. Combines Event Forwarding and Data Collection APIs for data engineers managing server-side event routing, Edge Ne...

Run with Naftiko

Adobe Launch Tag Management

Unified workflow for managing Adobe Experience Platform Tags. Combines the Reactor API and Extension API for marketing technologists and web developers managing tag properties, ...

Run with Naftiko

Features

Use Cases

Integrations

Semantic Vocabularies

context Context

67 classes · 30 properties

JSON-LD

Data Collection Context

0 classes · 0 properties

JSON-LD

Event Forwarding Context

0 classes · 0 properties

JSON-LD

Extension Context

0 classes · 0 properties

JSON-LD

Reactor Context

0 classes · 0 properties

JSON-LD

API Governance Rules

Adobe Launch API Rules

7 rules · 7 errors

SPECTRAL

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