Adobe Launch logo

Adobe Launch

Adobe Launch, now known as Adobe Experience Platform Tags, is a next-generation tag management system that unifies the client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that partners, clients, and the broader industry can build on and contribute to.

4 APIs 8 Features
Data CollectionEdge NetworkEvent ForwardingMarketing TechnologyTag Management

APIs

Adobe Launch Reactor API

The Reactor API allows you to programmatically manage all resources for Adobe Experience Platform Tags, including properties, data elements, rules, extensions, library builds, a...

Adobe Launch Extension API

API for developing custom extensions for Adobe Experience Platform Tags, allowing developers to create integrations with third-party tools and services. Extensions are the build...

Adobe Experience Platform Event Forwarding API

Event forwarding allows you to send collected event data to destinations for server-side processing using the Adobe Experience Platform Edge Network. It decreases web page weigh...

Adobe Experience Platform Data Collection API

The Data Collection APIs provide endpoints for sending data directly to the Adobe Experience Platform Edge Network, including the Edge Network API for authenticated and non-auth...

Features

Next-generation tag management for web and mobile
Extensible platform with public extension marketplace
Server-side event forwarding via Edge Network
Rule-based data collection and routing
Library versioning with staging and production environments
JSON API specification-based programmatic management
Real-time data collection to Edge Network
Media tracking and analytics integration

Use Cases

Unified tag management across marketing tools
Server-side event forwarding for privacy compliance
Custom extension development for third-party integrations
Real-time data collection from web and mobile applications
Media analytics tracking for video and audio content
A/B testing and personalization data routing
Cross-platform data collection orchestration

Integrations

Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Platform
Google Analytics
Facebook Pixel
LinkedIn Insight Tag
Custom JavaScript libraries
Third-party marketing platforms

Semantic Vocabularies

context Context

67 classes · 30 properties

JSON-LD

Data Collection Context

0 classes · 0 properties

JSON-LD

Event Forwarding Context

0 classes · 0 properties

JSON-LD

Extension Context

0 classes · 0 properties

JSON-LD

Reactor Context

0 classes · 0 properties

JSON-LD

API Governance Rules

Adobe Launch API Rules

7 rules · 7 errors

SPECTRAL

JSON Structure

Data Collection Collect Request Structure

1 properties

JSON STRUCTURE

Data Collection Collect Response Structure

1 properties

JSON STRUCTURE

Data Collection Error Response Structure

5 properties

JSON STRUCTURE

Data Collection Interact Request Structure

1 properties

JSON STRUCTURE

Data Collection Interact Response Structure

2 properties

JSON STRUCTURE

Data Collection Media Error Request Structure

1 properties

JSON STRUCTURE

Data Collection Media Event Request Structure

1 properties

JSON STRUCTURE

Data Collection Xdm Event Structure

5 properties

JSON STRUCTURE

Event Forwarding Error Response Structure

1 properties

JSON STRUCTURE

Event Forwarding Pagination Meta Structure

1 properties

JSON STRUCTURE

Event Forwarding Property Resource Structure

3 properties

JSON STRUCTURE

Event Forwarding Relationship Structure

2 properties

JSON STRUCTURE

Event Forwarding Rule List Response Structure

1 properties

JSON STRUCTURE

Event Forwarding Rule Resource Structure

4 properties

JSON STRUCTURE

Event Forwarding Secret Attributes Structure

6 properties

JSON STRUCTURE

Event Forwarding Secret Resource Structure

3 properties

JSON STRUCTURE

Extension Error Response Structure

1 properties

JSON STRUCTURE

Extension Extension Attributes Structure

12 properties

JSON STRUCTURE

Extension Extension Install Request Structure

1 properties

JSON STRUCTURE

Extension Extension List Response Structure

1 properties

JSON STRUCTURE

Extension Extension Resource Structure

4 properties

JSON STRUCTURE

Extension Extension Revise Request Structure

1 properties

JSON STRUCTURE

Extension Extension Single Response Structure

0 properties

JSON STRUCTURE

Extension Library List Response Structure

1 properties

JSON STRUCTURE

Extension Pagination Meta Structure

1 properties

JSON STRUCTURE

Extension Property Single Response Structure

1 properties

JSON STRUCTURE

Extension Relationship Structure

2 properties

JSON STRUCTURE

Reactor Build Attributes Structure

4 properties

JSON STRUCTURE

Reactor Build List Response Structure

1 properties

JSON STRUCTURE

Reactor Build Resource Structure

4 properties

JSON STRUCTURE

Reactor Build Single Response Structure

0 properties

JSON STRUCTURE

Reactor Callback Attributes Structure

4 properties

JSON STRUCTURE

Reactor Callback Create Request Structure

1 properties

JSON STRUCTURE

Reactor Callback List Response Structure

1 properties

JSON STRUCTURE

Reactor Callback Resource Structure

4 properties

JSON STRUCTURE

Reactor Callback Single Response Structure

0 properties

JSON STRUCTURE

Reactor Callback Update Request Structure

1 properties

JSON STRUCTURE

Reactor Company Attributes Structure

7 properties

JSON STRUCTURE

Reactor Company List Response Structure

1 properties

JSON STRUCTURE

Reactor Company Resource Structure

4 properties

JSON STRUCTURE

Reactor Company Single Response Structure

0 properties

JSON STRUCTURE

Reactor Data Element Attributes Structure

13 properties

JSON STRUCTURE

Reactor Data Element Create Request Structure

1 properties

JSON STRUCTURE

Reactor Data Element List Response Structure

1 properties

JSON STRUCTURE

Reactor Data Element Resource Structure

4 properties

JSON STRUCTURE

Reactor Data Element Update Request Structure

1 properties

JSON STRUCTURE

Reactor Environment Attributes Structure

9 properties

JSON STRUCTURE

Reactor Environment Create Request Structure

1 properties

JSON STRUCTURE

Reactor Environment List Response Structure

1 properties

JSON STRUCTURE

Reactor Environment Resource Structure

4 properties

JSON STRUCTURE

Reactor Environment Single Response Structure

0 properties

JSON STRUCTURE

Reactor Environment Update Request Structure

1 properties

JSON STRUCTURE

Reactor Error Response Structure

1 properties

JSON STRUCTURE

Reactor Extension Attributes Structure

12 properties

JSON STRUCTURE

Reactor Extension Create Request Structure

1 properties

JSON STRUCTURE

Reactor Extension List Response Structure

1 properties

JSON STRUCTURE

Reactor Extension Package Attributes Structure

11 properties

JSON STRUCTURE

Reactor Extension Package Resource Structure

3 properties

JSON STRUCTURE

Reactor Extension Resource Structure

4 properties

JSON STRUCTURE

Reactor Extension Single Response Structure

0 properties

JSON STRUCTURE

Reactor Extension Update Request Structure

1 properties

JSON STRUCTURE

Reactor Host Attributes Structure

11 properties

JSON STRUCTURE

Reactor Host Create Request Structure

1 properties

JSON STRUCTURE

Reactor Host List Response Structure

1 properties

JSON STRUCTURE

Reactor Host Resource Structure

4 properties

JSON STRUCTURE

Reactor Host Single Response Structure

0 properties

JSON STRUCTURE

Reactor Host Update Request Structure

1 properties

JSON STRUCTURE

Reactor Library Attributes Structure

5 properties

JSON STRUCTURE

Reactor Library Create Request Structure

1 properties

JSON STRUCTURE

Reactor Library List Response Structure

1 properties

JSON STRUCTURE

Reactor Library Resource Structure

4 properties

JSON STRUCTURE

Reactor Library Single Response Structure

0 properties

JSON STRUCTURE

Reactor Library Update Request Structure

1 properties

JSON STRUCTURE

Reactor Pagination Meta Structure

1 properties

JSON STRUCTURE

Reactor Property Attributes Structure

12 properties

JSON STRUCTURE

Reactor Property Create Request Structure

1 properties

JSON STRUCTURE

Reactor Property List Response Structure

1 properties

JSON STRUCTURE

Reactor Property Resource Structure

4 properties

JSON STRUCTURE

Reactor Property Single Response Structure

0 properties

JSON STRUCTURE

Reactor Property Update Request Structure

1 properties

JSON STRUCTURE

Reactor Relationship Request Structure

1 properties

JSON STRUCTURE

Reactor Relationship Single Request Structure

1 properties

JSON STRUCTURE

Reactor Relationship Structure

2 properties

JSON STRUCTURE

Reactor Rule Attributes Structure

7 properties

JSON STRUCTURE

Reactor Rule Component Attributes Structure

13 properties

JSON STRUCTURE

Reactor Rule Component Resource Structure

4 properties

JSON STRUCTURE

Reactor Rule Create Request Structure

1 properties

JSON STRUCTURE

Reactor Rule List Response Structure

1 properties

JSON STRUCTURE

Reactor Rule Resource Structure

4 properties

JSON STRUCTURE

Reactor Rule Single Response Structure

0 properties

JSON STRUCTURE

Reactor Rule Update Request Structure

1 properties

JSON STRUCTURE

Reactor Search Request Structure

1 properties

JSON STRUCTURE

Reactor Search Response Structure

2 properties

JSON STRUCTURE

Reactor Secret Attributes Structure

6 properties

JSON STRUCTURE

Reactor Secret Create Request Structure

1 properties

JSON STRUCTURE

Reactor Secret List Response Structure

1 properties

JSON STRUCTURE

Reactor Secret Resource Structure

4 properties

JSON STRUCTURE

Reactor Secret Single Response Structure

0 properties

JSON STRUCTURE

Reactor Secret Update Request Structure

1 properties

JSON STRUCTURE

Example Payloads

Reactor Relationship Example

2 fields

EXAMPLE

Visuals

Adobe Launch screenshot

Resources

🔗
PostmanWorkspace
PostmanWorkspace
🔗
ArazzoWorkflows
ArazzoWorkflows
📜
TermsOfService
TermsOfService
📜
PrivacyPolicy
PrivacyPolicy
🌐
Console
Console
🌐
Portal
Portal
🟢
StatusPage
StatusPage
📰
Blog
Blog
📰
BlogRSS
BlogRSS
👥
GitHubOrganization
GitHubOrganization
📝
SignUp
SignUp
🔑
Authentication
Authentication
📄
ChangeLog
ChangeLog
📦
SDK
SDK
📦
SDK
SDK
📦
SDK
SDK

Sources

Raw ↑
aid: adobe-launch
url: https://raw.githubusercontent.com/api-evangelist/adobe-launch/refs/heads/main/apis.yml
name: Adobe Launch
description: >-
  Adobe Launch, now known as Adobe Experience Platform Tags, is a next-generation tag management system that unifies the
  client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that
  partners, clients, and the broader industry can build on and contribute to.
type: Index
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
created: '2024-01-15'
modified: '2026-05-19'
specificationVersion: '0.19'
apis:
  - name: Adobe Launch Reactor API
    description: >-
      The Reactor API allows you to programmatically manage all resources for Adobe Experience Platform Tags, including
      properties, data elements, rules, extensions, library builds, and environments. It follows the JSON API
      specification for request and response formatting.
    baseURL: https://reactor.adobe.io
    humanURL: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/overview
    image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
    tags:
      - Automation
      - Data Collection
      - Marketing Technology
      - Tag Management
    properties:
      - type: Documentation
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/overview
      - type: APIReference
        url: https://developer.adobe.com/experience-platform-apis/references/reactor/
      - type: Authentication
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/getting-started
      - type: GettingStarted
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/getting-started
      - type: SDK
        url: https://www.npmjs.com/package/@adobe/reactor-sdk
      - type: ChangeLog
        url: https://experienceleague.adobe.com/en/docs/experience-platform/release-notes/latest
      - type: OpenAPI
        url: openapi/reactor-api.yml
      - type: JSONSchema
        url: json-schema/property.json
      - type: JSONSchema
        url: json-schema/rule.json
      - type: JSONSchema
        url: json-schema/data-element.json
      - type: JSONSchema
        url: json-schema/extension.json
      - type: JSONSchema
        url: json-schema/library.json
      - type: JSONSchema
        url: json-schema/build.json
      - type: JSONLD
        url: json-ld/context.jsonld
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
  - name: Adobe Launch Extension API
    description: >-
      API for developing custom extensions for Adobe Experience Platform Tags, allowing developers to create
      integrations with third-party tools and services. Extensions are the building blocks of tags and consist of
      library modules and views.
    baseURL: https://reactor.adobe.io
    humanURL: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extension-dev/overview
    image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
    tags:
      - Development
      - Extensions
      - Integrations
      - Tag Management
    properties:
      - type: Documentation
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extension-dev/overview
      - type: SDK
        url: https://www.npmjs.com/package/@adobe/reactor-scaffold
      - type: SDK
        url: https://www.npmjs.com/package/@adobe/reactor-sandbox
      - type: OpenAPI
        url: openapi/extension-api.yml
      - type: JSONSchema
        url: json-schema/extension.json
      - type: JSONLD
        url: json-ld/context.jsonld
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
  - name: Adobe Experience Platform Event Forwarding API
    description: >-
      Event forwarding allows you to send collected event data to destinations for server-side processing using the
      Adobe Experience Platform Edge Network. It decreases web page weight by moving tasks from the client to Adobe
      servers.
    baseURL: https://reactor.adobe.io
    humanURL: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/overview
    image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
    tags:
      - Data Collection
      - Edge Network
      - Event Forwarding
      - Server Side
    properties:
      - type: Documentation
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/overview
      - type: GettingStarted
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/getting-started
      - type: OpenAPI
        url: openapi/event-forwarding-api.yml
      - type: JSONLD
        url: json-ld/context.jsonld
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
  - name: Adobe Experience Platform Data Collection API
    description: >-
      The Data Collection APIs provide endpoints for sending data directly to the Adobe Experience Platform Edge
      Network, including the Edge Network API for authenticated and non-authenticated data ingestion and the Media Edge
      API for media tracking data.
    baseURL: https://edge.adobedc.net
    humanURL: https://developer.adobe.com/data-collection-apis/docs/
    image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
    tags:
      - Analytics
      - Data Collection
      - Data Ingestion
      - Edge Network
    properties:
      - type: Documentation
        url: https://developer.adobe.com/data-collection-apis/docs/
      - type: GettingStarted
        url: https://developer.adobe.com/data-collection-apis/docs/getting-started/
      - type: Authentication
        url: https://developer.adobe.com/data-collection-apis/docs/getting-started/authentication
      - type: OpenAPI
        url: openapi/data-collection-api.yml
      - type: JSONLD
        url: json-ld/context.jsonld
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com
common:
  - type: PostmanWorkspace
    url: https://www.postman.com/kinlaneapi/adobe-launch/overview
  - type: ArazzoWorkflows
    url: arazzo/
    workflows:
      - url: arazzo/adobe-launch-add-rule-component-workflow.yml
        name: Adobe Launch Add a Component to an Existing Rule
        summary: Verify a rule exists, add a new rule component to it, and list the rule's components to confirm.
      - url: arazzo/adobe-launch-audit-property-contents-workflow.yml
        name: Adobe Launch Audit a Property's Contents
        summary: Read a property and inventory its rules, data elements, and installed extensions.
      - url: arazzo/adobe-launch-bootstrap-event-forwarding-workflow.yml
        name: Adobe Launch Bootstrap an Event Forwarding Property
        summary: Create a server-side event forwarding property, then add a rule and a data element to it.
      - url: arazzo/adobe-launch-bootstrap-property-rule-workflow.yml
        name: Adobe Launch Bootstrap a Property with a Rule
        summary: Stand up a new Tags property, add a rule to it, and attach a first rule component.
      - url: arazzo/adobe-launch-create-and-verify-data-element-workflow.yml
        name: Adobe Launch Create and Verify a Data Element
        summary: Create a data element under a property, then read it back to confirm it persisted.
      - url: arazzo/adobe-launch-create-event-forwarding-secret-workflow.yml
        name: Adobe Launch Create an Event Forwarding Secret
        summary: Create a secret scoped to an environment on an event forwarding property, then read it back.
      - url: arazzo/adobe-launch-install-extension-workflow.yml
        name: Adobe Launch Install an Extension from a Package
        summary: Find an extension package by name, install it into a property, and read the installed extension back.
      - url: arazzo/adobe-launch-library-build-and-poll-workflow.yml
        name: Adobe Launch Build a Library and Poll for Completion
        summary: Create a library, add a rule to it, kick off a build, and poll the build until it finishes.
      - url: arazzo/adobe-launch-provision-environment-workflow.yml
        name: Adobe Launch Provision a Host and Environment
        summary: Create a delivery host on a property, then create an environment that uses it.
      - url: arazzo/adobe-launch-publish-library-workflow.yml
        name: Adobe Launch Submit, Approve, and Build a Library
        summary: Transition an existing library through submit and approve, then compile a build and poll it.
      - url: arazzo/adobe-launch-register-callback-workflow.yml
        name: Adobe Launch Register a Build Callback Webhook
        summary: Register a callback on a property to receive build notifications, then read it back.
      - url: arazzo/adobe-launch-republish-latest-build-workflow.yml
        name: Adobe Launch Republish a Library's Latest Build
        summary: Find a library's most recent build, republish it, and poll until the republish completes.
      - url: arazzo/adobe-launch-search-and-fetch-property-workflow.yml
        name: Adobe Launch Search for a Property and Fetch It
        summary: Search across Tags resources by name for a property, then retrieve the matched property in full.
  - type: TermsOfService
    url: https://www.adobe.com/legal/terms.html
  - type: PrivacyPolicy
    url: https://www.adobe.com/privacy.html
  - type: Console
    url: https://developer.adobe.com/developer-console/
  - type: Portal
    url: https://developer.adobe.com/
  - type: StatusPage
    url: https://status.adobe.com/
  - type: Blog
    url: https://medium.com/adobetech
  - url: https://medium.com/feed/adobetech
    type: BlogRSS
    description: Discovered RSS/Atom feed for https://medium.com/adobetech
  - type: GitHubOrganization
    url: https://github.com/adobe
  - type: SignUp
    url: https://developer.adobe.com/developer-console/
  - type: Authentication
    url: https://experienceleague.adobe.com/en/docs/experience-platform/landing/platform-apis/api-authentication
  - type: ChangeLog
    url: https://experienceleague.adobe.com/en/docs/experience-platform/release-notes/latest
  - type: Features
    url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/home
    data:
      - Next-generation tag management for web and mobile
      - Extensible platform with public extension marketplace
      - Server-side event forwarding via Edge Network
      - Rule-based data collection and routing
      - Library versioning with staging and production environments
      - JSON API specification-based programmatic management
      - Real-time data collection to Edge Network
      - Media tracking and analytics integration
  - type: UseCases
    url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/home
    data:
      - Unified tag management across marketing tools
      - Server-side event forwarding for privacy compliance
      - Custom extension development for third-party integrations
      - Real-time data collection from web and mobile applications
      - Media analytics tracking for video and audio content
      - A/B testing and personalization data routing
      - Cross-platform data collection orchestration
  - type: Integrations
    url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/home
    data:
      - Adobe Analytics
      - Adobe Target
      - Adobe Audience Manager
      - Adobe Experience Platform
      - Google Analytics
      - Facebook Pixel
      - LinkedIn Insight Tag
      - Custom JavaScript libraries
      - Third-party marketing platforms
  - type: SDK
    url: https://www.npmjs.com/package/@adobe/reactor-sdk
    description: Adobe Reactor SDK for Node.js
  - type: SDK
    url: https://www.npmjs.com/package/@adobe/reactor-scaffold
    description: Adobe Reactor extension scaffold tool
  - type: SDK
    url: https://www.npmjs.com/package/@adobe/reactor-sandbox
    description: Adobe Reactor extension sandbox for local testing
include:
  - name: Adobe Experience Platform APIs
    url: https://developer.adobe.com/experience-platform-apis/
tags:
  - Data Collection
  - Edge Network
  - Event Forwarding
  - Marketing Technology
  - Tag Management