Adobe Launch · Rate Limits

Adobe Launch Rate Limits

Adobe Launch / Experience Platform Tags has two distinct surfaces: the Reactor API (administrative; CRUD on properties, rules, builds) and the tag-delivery CDN (visitor-side library fetch). Reactor enforces per-IMS-organization throttling; CDN delivery has no per-customer rate limit beyond standard CDN protections.

Adobe Launch Rate Limits is the machine-readable rate-limit profile for Adobe Launch on the APIs.io network, conforming to the API Commons Rate Limits specification.

It captures 2 rate-limit definitions, measuring requests_per_minute and requests_per_second.

The profile also includes 3 backoff/retry policies defined and response codes documented for throttled and serviceUnavailable.

Tagged areas include Rate Limiting, Tag Management, and Experience Platform.

2 Limits Throttle: 429
Rate LimitingTag ManagementExperience Platform

Limits

Reactor API ims-org
requests_per_minute
see https://developer.adobe.com/experience-platform-apis/references/reactor/
Per-organisation throttle on administrative operations (create property, add rule, publish library, etc.).
Tag-delivery CDN edge
requests_per_second
see Adobe Edge CDN protection
CDN-served library fetch with standard edge protections; not separately metered.

Policies

Backoff Strategy
Exponential backoff with jitter; honor Retry-After when present.
Build pipeline pacing
Library publish operations are async; poll the build endpoint rather than retrying create-build calls.
IMS-org scope
Reactor throttling aggregates across all credentials issued under a single Adobe IMS organization.

Sources