AppLovin · JSON Structure

Applovin Conversion Event Structure

JSON structural reference for a CAPI server-to-server conversion event.

Type: Properties: 0

AdvertisingMobileAdTechApp MonetizationMediationUser AcquisitionMarketing TechnologyConversion Tracking

Applovin Conversion Event Structure is a JSON Structure definition published by AppLovin.

Meta-schema:

JSON Structure

{
  "$id": "https://github.com/api-evangelist/applovin/json-structure/applovin-conversion-event-structure.json",
  "title": "AppLovin Conversion Event Structure",
  "description": "JSON structural reference for a CAPI server-to-server conversion event.",
  "x-source-url": "https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/",
  "structure": {
    "name": "enum [page_view, generate_lead]",
    "event_time": "integer (unix epoch ms)",
    "event_source_url": "uri",
    "data": "object | null (object only for generate_lead)",
    "user_data": "UserData",
    "dedupe_id": "string (optional)"
  },
  "child_structures": {
    "EventData": {
      "currency": "string (ISO 4217)",
      "value": "number"
    },
    "UserData": {
      "aleid": "string (optional)",
      "axwrt": "string (optional)",
      "alart": "string (optional)",
      "client_id": "string (optional)",
      "user_id": "string (optional)",
      "email": "string (auto SHA-256 hashed)",
      "phone": "string (auto SHA-256 hashed)",
      "client_ip_address": "string (required)",
      "client_user_agent": "string (required)",
      "esi": "enum [web, app] (required)",
      "country_code": "string",
      "zip": "string",
      "os": "enum [ios, android, desktop_os]",
      "sid": "string",
      "ifa": "string (IDFA / GAID)",
      "idfv": "string"
    }
  },
  "constraints": {
    "user_identifier": "At least one of aleid, axwrt, alart, client_id, user_id, email, or phone must be supplied.",
    "batch_size": "Up to 100 events per request."
  }
}

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