AppLovin · Example Payload

Applovin Conversion Api Lead Gen Example

AdvertisingMobileAdTechApp MonetizationMediationUser AcquisitionMarketing TechnologyConversion Tracking

Applovin Conversion Api Lead Gen Example is an example object payload from AppLovin, with 3 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

operationrequestresponse

Example Payload

{
  "operation": "postConversionEvents",
  "request": {
    "method": "POST",
    "url": "https://b.applovin.com/v1/event",
    "query": {
      "pixel_id": "pixel_abc123"
    },
    "headers": {
      "Authorization": "Bearer CAPI_KEY",
      "Content-Type": "application/json"
    },
    "body": {
      "events": [
        {
          "name": "page_view",
          "event_time": 1762291200000,
          "event_source_url": "https://example.com/landing",
          "data": null,
          "user_data": {
            "client_ip_address": "203.0.113.42",
            "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_5 like Mac OS X)",
            "axwrt": "axwrt_cookie_value",
            "esi": "web"
          }
        },
        {
          "name": "generate_lead",
          "event_time": 1762291260000,
          "event_source_url": "https://example.com/quote/submitted",
          "data": {
            "currency": "USD",
            "value": 25
          },
          "user_data": {
            "client_ip_address": "203.0.113.42",
            "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_5 like Mac OS X)",
            "email": "user@example.com",
            "esi": "web"
          },
          "dedupe_id": "lead_2026_05_05_001"
        }
      ]
    }
  },
  "response": {
    "status": 200,
    "body": null
  }
}