AppLovin · Schema

AppLovin Conversion Event

Schema for a server-to-server conversion event submitted to the AppLovin Conversion API for Lead Generation.

AdvertisingMobileAdTechApp MonetizationMediationUser AcquisitionMarketing TechnologyConversion Tracking

Properties

Name	Type	Description
name	string
event_time	integer	Unix epoch milliseconds when the event occurred.
event_source_url	string
data	object
user_data	object
dedupe_id	string

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://github.com/api-evangelist/applovin/json-schema/applovin-conversion-event-schema.json",
  "title": "AppLovin Conversion Event",
  "description": "Schema for a server-to-server conversion event submitted to the AppLovin Conversion API for Lead Generation.",
  "type": "object",
  "x-schema-source": "documentation",
  "x-source-url": "https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/",
  "required": ["name", "event_time", "event_source_url", "data", "user_data"],
  "properties": {
    "name": {"type": "string", "enum": ["page_view", "generate_lead"]},
    "event_time": {
      "type": "integer",
      "description": "Unix epoch milliseconds when the event occurred."
    },
    "event_source_url": {"type": "string", "format": "uri"},
    "data": {
      "oneOf": [
        {"type": "null"},
        {
          "type": "object",
          "required": ["currency", "value"],
          "properties": {
            "currency": {"type": "string"},
            "value": {"type": "number", "minimum": 0}
          }
        }
      ]
    },
    "user_data": {
      "type": "object",
      "required": ["client_ip_address", "client_user_agent", "esi"],
      "properties": {
        "aleid": {"type": "string"},
        "axwrt": {"type": "string"},
        "alart": {"type": "string"},
        "client_id": {"type": "string"},
        "user_id": {"type": "string"},
        "email": {"type": "string"},
        "phone": {"type": "string"},
        "client_ip_address": {"type": "string"},
        "client_user_agent": {"type": "string"},
        "esi": {"type": "string", "enum": ["web", "app"]},
        "country_code": {"type": "string"},
        "zip": {"type": "string"},
        "os": {"type": "string", "enum": ["ios", "android", "desktop_os"]},
        "sid": {"type": "string"},
        "ifa": {"type": "string"},
        "idfv": {"type": "string"}
      }
    },
    "dedupe_id": {"type": "string"}
  }
}

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