BlueKai was a data management platform (DMP) and third-party audience data marketplace founded in 2008 that let marketers collect, organize, and activate first- and third-party audience data for programmatic advertising and targeting. Oracle acquired BlueKai in 2014 and folded it into the Oracle Data Cloud; Oracle wound down its advertising business (including the former BlueKai and Data Cloud assets) in 2024. The company operates no independent developer program today — the bluekai.com domain 301-redirects to Oracle's advertising pages and exposes no live public API surface. This profile is retained as a historical/defunct provider record in the API Evangelist network.
BlueKai is profiled on the APIs.io network. Tagged areas include Company, Data Management Platform, DMP, Audience Data, and AdTech.
aid: bluekai
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: http://www.bluekai.com/
status: 301
note: declared website redirects to http://www.oracle.com:80/us/corporate/acquisitions/bluekai/index.html — a different
registrable domain (bluekai.com -> oracle.com), possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/bluekai.png
name: BlueKai
description: BlueKai was a data management platform (DMP) and third-party audience data marketplace founded in 2008 that let
marketers collect, organize, and activate first- and third-party audience data for programmatic advertising and targeting.
Oracle acquired BlueKai in 2014 and folded it into the Oracle Data Cloud; Oracle wound down its advertising business (including
the former BlueKai and Data Cloud assets) in 2024. The company operates no independent developer program today — the bluekai.com
domain 301-redirects to Oracle's advertising pages and exposes no live public API surface. This profile is retained as a
historical/defunct provider record in the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/bluekai/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- redpoint-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-acquired-by: oracle
x-acquired-year: 2014
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Data Management Platform
- DMP
- Audience Data
- AdTech
- Marketing
- Defunct
- Acquired
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/bluekai-domain-security.yml
- type: Website
url: http://www.bluekai.com/
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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