Sinclair, Inc.

name: Sinclair, Inc.
description: 'Sinclair, Inc. (Nasdaq: SBGI), formerly Sinclair Broadcast Group, is a diversified media company and one of
  the largest U.S. local television broadcasters. The company operates 177-185+ TV stations across roughly 79-86 markets affiliated
  with all major broadcast networks (Fox, NBC, CBS, ABC, MyNetworkTV, The CW), owns Tennis Channel, holds a stake in YES Network,
  and runs digital multicast networks Comet, Charge!, Roar, and The Nest. Sinclair Ventures houses the company''s non-broadcast
  operations, including ad/martech units (AMP, Drive Auto, Free State, Digital Remedy/Compulse) and broadcast technology subsidiaries
  (Dielectric, ONE Media Technologies, Bitpath, CAST.ERA, Broadspan Wireless). In 2019 Sinclair acquired the Fox Sports regional
  sports networks for ~$9.6 billion through a Diamond Sports Group joint venture; Diamond was rebranded Bally Sports in 2021,
  filed Chapter 11 in March 2023, exited bankruptcy in January 2025 as Main Street Sports Group, rebranded again as FanDuel
  Sports Network, and is winding down operations in mid-2026. Sinclair runs no developer program and publishes no API documentation,
  but its corporate site at sbgi.net serves a live, public, unauthenticated WordPress REST API whose first-party sbg/v1 namespace
  publishes the company''s full television station footprint — 197 primary stations and 365 digital subchannels across 87
  Nielsen DMAs, with network affiliation, market rank and O&O/JSA/LMA/MSA ownership status attached to every call sign — alongside
  1,753 press releases and the regional sports network territories.'
accessModel:
  pricing: free
  onboarding: none
  trial: false
  try_now: true
  public: true
  label: Open / No Registration
  confidence: high
  note: The corporate content API at sbgi.net/wp-json answers anonymously with no key, no signup and no quota. This is unpriced
    and uncommitted infrastructure rather than a published free tier — Sinclair offers no plans, no terms of use specific
    to the API, and no guarantee the routes persist.
  source:
  - https://sbgi.net/wp-json/wp/v2/posts?per_page=1
  - https://sbgi.net/wp-json/sbg/v1/station-map
  generated: '2026-08-12'
  method: probed
image: https://avatars.githubusercontent.com/u/api-evangelist
url: https://github.com/api-evangelist/sinclair-broadcast-group
created: '2026-05-05'
modified: '2026-08-12'
specificationVersion: '0.20'
tags:
- Broadcasting
- Television
- Local News
- Sports Media
- Regional Sports Networks
- Digital Marketing
- Advertising Technology
- NextGen TV
- ATSC 3.0
- Media
apis:
- name: Sinclair Corporate Content API
  description: 'The public, unauthenticated read surface of Sinclair''s corporate site at sbgi.net. Sinclair runs no developer
    program and publishes no API reference, but the site is WordPress and serves a live REST API at /wp-json/ whose index
    advertises 271 routes across 14 namespaces. Beyond the standard wp/v2 content routes, Sinclair ships a first-party sbg/v1
    namespace: station-map returns the company''s full television station footprint (call letters, network affiliation, DMA
    name and DMA rank, O&O/JSA/SSA ownership status, logo and street address), rsn-map returns the regional sports network
    territories with the teams each carries, world-locations powers the interactive Sinclair World experience, and latest-posts
    returns the newsroom feed. Content reads (posts, pages, media, categories, search, types, taxonomies, statuses) answer
    anonymously with HTTP 200; users, settings and plugins return HTTP 401. This is an undocumented public read surface, not
    a supported product.'
  humanURL: https://sbgi.net/
  baseURL: https://sbgi.net/wp-json
  tags:
  - Content
  - Press Releases
  - Broadcasting
  - Television Stations
  - WordPress
  properties:
  - type: OpenAPI
    url: openapi/sinclair-broadcast-group-content-openapi.yml
  - type: Documentation
    url: https://developer.wordpress.org/rest-api/
  - type: APIReference
    url: https://sbgi.net/wp-json/
  - type: Authentication
    url: authentication/sinclair-broadcast-group-authentication.yml
  - type: Conventions
    url: conventions/sinclair-broadcast-group-conventions.yml
  - type: ErrorCatalog
    url: errors/sinclair-broadcast-group-problem-types.yml
  - type: DataModel
    url: data-model/sinclair-broadcast-group-data-model.yml
  - type: RateLimits
    url: rate-limits/sinclair-broadcast-group-rate-limits.yml
  - type: Conformance
    url: conformance/sinclair-broadcast-group-conformance.yml
  - type: Lifecycle
    url: lifecycle/sinclair-broadcast-group-lifecycle.yml
  - type: Overlay
    url: overlays/sinclair-broadcast-group-content-overlay.yaml
  - type: MCPServer
    url: mcp/sinclair-broadcast-group-mcp.yml
common:
- type: VulnerabilityDisclosure
  url: security/sinclair-broadcast-group-vulnerability-disclosure.yml
- type: Security
  url: security/sinclair-broadcast-group-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/sinclair-broadcast-group-domain-security.yml
- type: WellKnown
  url: well-known/sinclair-broadcast-group-well-known.yml
- type: SecurityTxt
  url: well-known/sinclair-broadcast-group-security.txt
- type: LLMsTxt
  url: llms/sinclair-broadcast-group-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Packages
  url: packages/sinclair-broadcast-group-packages.yml
- type: Plans
  url: plans/sinclair-broadcast-group-plans-pricing.yml
- type: PrivacyPolicy
  url: https://sbgi.net/privacy-policy/
- type: TermsOfService
  url: https://sbgi.net/terms-conditions/
- type: Support
  url: https://sbgi.net/contact-us/
- url: https://sbgi.net/feed/
  type: Blog
- type: Portal
  url: https://sbgi.net
- type: GitHubOrganization
  url: https://github.com/SinclairBroadcastGroup
- type: InvestorRelations
  url: https://sbgi.net/investor-relations/
- type: Features
  data:
  - name: Local Broadcast Footprint
    description: Operates roughly 177-185 owned-and-operated and affiliate-managed local television stations across ~79-100
      U.S. markets, reaching roughly 40% of U.S. households with local news, weather, and sports.
  - name: Network Affiliations
    description: Largest owner of stations affiliated with Fox, NBC, CBS, ABC, MyNetworkTV, The CW, and The CW Plus.
  - name: Digital Multicast Networks
    description: 'Owns and programs four free over-the-air digital networks: Comet (sci-fi), Charge! (action/police), Roar
      (comedy), and The Nest (true crime / lifestyle, launched October 2023 in the slot vacated by Stadium).'
  - name: Tennis Channel
    description: 24/7 multi-platform tennis cable and streaming network, acquired in March 2016 for $350M; ~38M U.S. pay-TV
      households as of late 2023. Includes T2 FAST channel, Pickleball.tv (with the United Pickleball Association), and a
      Tennis Channel direct-to-consumer subscription launched November 2024.
  - name: National Desk / Full Measure
    description: Centrally produced national news (The National Desk) and Sharyl Attkisson's investigative program Full Measure
      distributed across the Sinclair station footprint.
  - name: NextGen TV / ATSC 3.0
    description: Through ONE Media Technologies, Dielectric, CAST.ERA, Bitpath, and Broadspan Wireless, Sinclair is a leading
      commercial driver of ATSC 3.0 deployment, dynamic ad insertion, datacasting, and broadcast-as-IP (B2X) infrastructure.
  - name: Multi-Platform Advertising
    description: AMP Sales & Marketing Solutions sells across TV, digital, audio, social, and streaming inventory. Vertical
      units include Drive Auto (automotive) and Free State (government).
  - name: Marketing Technology Services
    description: Compulse (rebranded as Digital Remedy in 2024-2025) offers OTT, programmatic, and managed-services martech
      for SMBs and agencies; the Compulse 360 SaaS platform continues under the Digital Remedy brand.
  - name: Regional Sports Networks (Legacy)
    description: Through the spun-off Diamond Sports Group (now Main Street Sports Group), Sinclair previously controlled
      the largest RSN footprint in North America under the Fox Sports / Bally Sports / FanDuel Sports Network brands.
- type: Solutions
  data:
  - name: Sinclair Broadcast Group
    description: Owned-and-operated local television stations and the associated local news, weather, and sports programming
      engine.
  - name: Sinclair Ventures
    description: Holding entity for non-broadcast operations, including Tennis Channel, the digital multicast networks, ad/martech,
      and broadcast technology subsidiaries.
  - name: Tennis Channel
    description: Cable network, FAST channels (T2, Pickleball.tv), and DTC subscription product covering professional tennis,
      pickleball, and racquet-sports lifestyle programming.
  - name: AMP Sales & Marketing Solutions
    description: Multi-platform local ad sales arm bundling Sinclair's broadcast, digital, OTT, social, and audio inventory
      for advertisers.
  - name: Compulse / Digital Remedy
    description: Managed services and SaaS martech (Compulse 360, OTT/CTV programmatic) for SMB advertisers and agencies.
  - name: ONE Media Technologies
    description: R&D and commercialization arm for ATSC 3.0 / NextGen TV, datacasting, B2X broadcast-as-IP, and dynamic ad
      insertion.
  - name: Dielectric
    description: Long-standing manufacturer of broadcast transmitters, antennas, and RF systems, supplying U.S. and international
      broadcasters.
- type: Integrations
  data:
  - name: Major Broadcast Networks
    description: Carriage / affiliation agreements with Fox, NBC, CBS, ABC, MyNetworkTV, The CW, and The CW Plus.
  - name: Pay-TV Distributors
    description: Tennis Channel and the regional sports networks are distributed via national cable, satellite, and vMVPD
      operators (Comcast, Charter, DirecTV, Dish, YouTube TV, Fubo, etc.).
  - name: FanDuel
    description: October 2024 naming-rights agreement that rebranded the Bally Sports RSNs as the FanDuel Sports Network,
      with annual rights fees and an option for a post-bankruptcy equity stake.
  - name: United Pickleball Association
    description: Joint Pickleball.tv FAST channel operated with the UPA.
  - name: ATSC 3.0 Industry Partners
    description: ONE Media works with consumer-electronics OEMs, station groups, and standards bodies to commercialize NextGen
      TV.
- type: UseCases
  data:
  - name: Local News & Weather Delivery
    description: Producing and distributing daily local news, severe-weather coverage, and community programming across ~80
      U.S. markets.
  - name: Live Professional Sports
    description: National tennis coverage via Tennis Channel and (legacy) local MLB / NBA / NHL coverage via the Bally Sports
      / FanDuel Sports Network RSNs and YES Network.
  - name: Local & National Advertising
    description: Selling broadcast, digital, OTT, and connected-TV ad inventory to local SMBs, regional brands, automotive
      dealers, and political campaigns.
  - name: Datacasting and NextGen TV Services
    description: Using ATSC 3.0 spectrum for targeted advertising, automotive telematics, public-safety datacasting, and broadcast-IP
      interoperability.
maintainers:
- FN: Kin Lane
  email: info@apievangelist.com
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 19
  pass: local-v1