RB2B

aid: rb2b
name: RB2B
description: RB2B is a US-focused B2B website visitor identification platform that resolves anonymous web traffic into person-level
  leads — names, LinkedIn profiles, hashed and plaintext business emails, mobile ad IDs, and full business profiles — and
  pushes them to sales, marketing, and ad-tech systems. The product is delivered as a JavaScript pixel plus a knowledge- base
  and pipeline of 50+ destination integrations (Slack, Microsoft Teams, Salesforce, HubSpot, Clay, Zapier, Apollo, Customer.io,
  Demandbase, and others), with global company-level identification and US-only person- level resolution. RB2B operates a
  separate API Partner Program at api.rb2b.com that exposes credit-metered Identification endpoints (IP → HEM, IP → MAID,
  IP → Company Domain) and Enrichment endpoints (HEM → LinkedIn, HEM → Business Profile, HEM → MAID, LinkedIn → Email, LinkedIn
  → Phone, Email → LinkedIn, Email → MAID) for SaaS developers, GTM engineers, retailers, and ad-tech platforms that want
  to embed identity resolution into their own apps and identity graphs. The platform is SOC 2 Type II certified.
type: Index
position: Provider
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Identity Resolution
- Visitor Identification
- B2B Data
- Lead Generation
- Sales Intelligence
- Marketing
- Data Enrichment
- LinkedIn Enrichment
- Hashed Email
- Mobile Ad ID
- Firmographics
- Webhooks
- Pixel
- Adtech
- Identity Graph
url: https://raw.githubusercontent.com/api-evangelist/rb2b/refs/heads/main/apis.yml
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.20'
apis:
- aid: rb2b:rb2b-identification-api
  name: RB2B Identification API
  tags:
  - Identity Resolution
  - Identification
  - IP Lookup
  - Hashed Email
  - Mobile Ad ID
  - B2B Data
  humanURL: https://www.rb2b.com/apis
  description: Credit-metered Identification endpoints that convert anonymous web signals (IP addresses and user agents) into
    business identifiers, including IP → HEM (hashed email), IP → MAID (mobile ad ID), and IP → Company Domain. Hosted on
    api.rb2b.com and accessed through the RB2B API Partner Program with its own account, credit balance, and Postman-based
    documentation. Person-level resolution is US-only; company-level resolution is global.
  properties:
  - url: https://www.rb2b.com/apis
    type: Documentation
  - url: https://postman.api.rb2b.com/
    type: Postman
  - url: https://ui.api.rb2b.com/login
    type: Portal
  - url: https://support.rb2b.com/en/articles/12579420-rb2b-s-api-partner-program
    type: Signup
- aid: rb2b:rb2b-enrichment-api
  name: RB2B Enrichment API
  tags:
  - Enrichment
  - LinkedIn
  - Email
  - Phone
  - Business Profile
  - B2B Data
  humanURL: https://www.rb2b.com/apis
  description: Credit-metered Enrichment endpoints that take a known identifier (hashed email, LinkedIn URL, plaintext email,
    MAID, or company domain) and return additional B2B attributes — LinkedIn URL, full business profile, multiple personal
    or business emails, phone number, MAID, and firmographics. Designed for SaaS developers, GTM engineers, and ad-tech platforms
    that want to enrich their own identity graphs. Hosted on api.rb2b.com and accessed through the RB2B API Partner Program.
  properties:
  - url: https://www.rb2b.com/apis
    type: Documentation
  - url: https://postman.api.rb2b.com/
    type: Postman
  - url: https://ui.api.rb2b.com/login
    type: Portal
- aid: rb2b:rb2b-pixel-webhooks
  name: RB2B Pixel and Destination Webhooks
  tags:
  - Pixel
  - JavaScript
  - Webhooks
  - Integrations
  - Tag Manager
  humanURL: https://support.rb2b.com/en/
  description: The RB2B JavaScript pixel installed in a site header (or via Google Tag Manager / Segment / RudderStack / Shopify
    / Webflow / WordPress / HubSpot CMS / Wix) is the primary data ingestion surface for RB2B. Resolved visitors are pushed
    downstream through a webhook and destination layer that fan out to 50+ ad, CRM, marketing-automation, enrichment, and
    orchestration tools — Slack, Microsoft Teams, Salesforce, HubSpot, Clay, Zapier, Customer.io, Apollo, Demandbase, Google
    Ads, Meta Ads, LinkedIn Ads, Webhook URLs, and others — based on the customer's tier and configuration.
  properties:
  - url: https://support.rb2b.com/en/
    type: Documentation
  - url: https://support.rb2b.com/en/articles/9061641-setup-guide-apollo-io
    type: IntegrationGuide
common:
- type: Website
  url: https://www.rb2b.com
- type: Pricing
  url: https://www.rb2b.com/pricing
- type: Partner
  url: https://www.rb2b.com/partner
- type: Support
  url: https://support.rb2b.com/en/
- type: APIs
  url: https://www.rb2b.com/apis
- type: APIPortal
  url: https://ui.api.rb2b.com/login
- type: APIDocumentation
  url: https://postman.api.rb2b.com/
- type: APIPartnerProgram
  url: https://support.rb2b.com/en/articles/12579420-rb2b-s-api-partner-program
- type: APICollections
  url: https://support.rb2b.com/en/collections/16023167-api-partner-program
- type: Contact
  url: mailto:support@rb2b.com
- type: Twitter
  url: https://twitter.com/RetentionAdam
- type: LinkedIn
  url: https://www.linkedin.com/company/rb2b
- type: Instagram
  url: https://www.instagram.com/retentiondotcom/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com