RB2B Pixel and Destination Webhooks

The RB2B JavaScript pixel installed in a site header (or via Google Tag Manager / Segment / RudderStack / Shopify / Webflow / WordPress / HubSpot CMS / Wix / Next.js / React / Angular) is the primary data ingestion surface for RB2B. The snippet defines a global `reb2b` object and loads a per-account bundle from https://ddwl4m2hdecbv.cloudfront.net/b/{account_id}/{account_id}.js.gz. Resolved visitors are pushed downstream through an outbound webhook and destination layer that fans out to 50+ ad, CRM, marketing-automation, enrichment and orchestration tools — Slack, Microsoft Teams, Salesforce, HubSpot, Clay, Zapier, n8n, Make.com, Apollo, Instantly, Smartlead, Warmly, Pocus, Webhook URLs and others — based on the customer's tier and configuration. The webhook payload is a fixed, unsigned, non-customizable JSON object; a non-200 or a response slower than 15 seconds disconnects the integration.

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API entry from apis.yml

apis.yml Raw ↑
aid: rb2b:rb2b-pixel-webhooks
name: RB2B Pixel and Destination Webhooks
tags:
- Pixel
- JavaScript
- Webhook
- Integration
- Tag Manager
tags_raw:
- Pixel
- JavaScript
- Webhooks
- Integrations
- Tag Manager
humanURL: https://support.rb2b.com/en/collections/7815667-script-installation
baseURL: https://ddwl4m2hdecbv.cloudfront.net
description: The RB2B JavaScript pixel installed in a site header (or via Google Tag Manager / Segment
  / RudderStack / Shopify / Webflow / WordPress / HubSpot CMS / Wix / Next.js / React / Angular) is the
  primary data ingestion surface for RB2B. The snippet defines a global `reb2b` object and loads a per-account
  bundle from https://ddwl4m2hdecbv.cloudfront.net/b/{account_id}/{account_id}.js.gz. Resolved visitors
  are pushed downstream through an outbound webhook and destination layer that fans out to 50+ ad, CRM,
  marketing-automation, enrichment and orchestration tools — Slack, Microsoft Teams, Salesforce, HubSpot,
  Clay, Zapier, n8n, Make.com, Apollo, Instantly, Smartlead, Warmly, Pocus, Webhook URLs and others —
  based on the customer's tier and configuration. The webhook payload is a fixed, unsigned, non-customizable
  JSON object; a non-200 or a response slower than 15 seconds disconnects the integration.
properties:
- url: https://support.rb2b.com/en/collections/7815667-script-installation
  type: GettingStarted
- url: https://support.rb2b.com/en/articles/8976614-setup-guide-webhook
  type: Documentation
- url: asyncapi/rb2b-webhooks.yml
  type: Webhooks
- url: components/rb2b-components.yml
  type: Components
- url: https://support.rb2b.com/en/articles/9061641-setup-guide-apollo-io
  type: IntegrationGuide
- url: https://support.rb2b.com/en/articles/9483538-rb2b-integration-creator-program
  type: PartnerProgram