Rb2B Webhooks

generated: '2026-08-12'
method: searched
source: >-
  https://support.rb2b.com/en/articles/8976614-setup-guide-webhook,
  https://support.rb2b.com/en/articles/9806566-webhook-faqs,
  https://support.rb2b.com/en/articles/14300384-responding-to-webhook-requests,
  https://support.rb2b.com/en/articles/9483979-formatting-your-custom-rb2b-integration,
  https://support.rb2b.com/en/articles/12880800-using-the-rb2b-oem-program-api-webhook-guide.
description: >-
  RB2B's event surface is outbound webhooks only. There is no AsyncAPI document,
  no event catalogue, no subscription API, and no inbound stream — RB2B pushes a
  single fixed-shape JSON payload to one customer-supplied URL as visitors are
  identified. Two variants exist: the standard destination webhook (one
  identification per visitor) and the OEM webhook (every page view on an
  authorised domain). This artifact captures the webhook contract verbatim from
  RB2B's own documentation; no AsyncAPI is generated, because RB2B publishes
  none.
asyncapi_published: false
event_catalog_published: false
channels:
  - name: destination-webhook
    direction: outbound
    transport: HTTPS POST
    configuration_url: https://app.rb2b.com/integrations/webhook
    docs: https://support.rb2b.com/en/articles/8976614-setup-guide-webhook
    trigger: A website visitor is identified by the RB2B tracking script.
    endpoint_requirements:
      - Must be a single self-contained HTTPS URL.
      - Custom request headers are not supported; any authentication must be embedded in the URL as query parameters.
      - Custom request body content is not supported.
    limits:
      - One webhook destination per RB2B account (one integration connection per account).
      - Multiple RB2B accounts may push to the same webhook URL.
    settings:
      - {name: Sync company-only profiles, effect: also send company-level (non person-level) identifications}
      - {name: Send repeat visitor data, effect: send every subsequent visit by an already-identified visitor}
  - name: oem-webhook
    direction: outbound
    transport: HTTPS POST
    configuration_url: https://app.rb2b.com/oem_dashboard
    docs: https://support.rb2b.com/en/articles/12880800-using-the-rb2b-oem-program-api-webhook-guide
    trigger: Every page view on a domain authorised through the OEM Domain Management API.
    note: >-
      Higher volume than the standard webhook — "RB2B will begin sending every
      page view from your added domains to this URL in real time." Adds an
      optional customer_id passthrough set on the OEM tracking script.
payload:
  content_type: application/json
  customizable: false
  customizable_note: >-
    "The webhook payload is not customizable. RB2B sends a fixed set of fields
    with every request… Field names, structure, and delivery format cannot be
    modified." Field names contain spaces and are Title Case, which most schema
    validators and CRM mappers do not accept without remapping.
  fields:
    - {name: LinkedIn URL, type: string, format: uri, nullable: false, required: true}
    - {name: First Name, type: string, nullable: true, required: true}
    - {name: Last Name, type: string, nullable: true}
    - {name: Title, type: string, nullable: true}
    - {name: Company Name, type: string, nullable: true}
    - {name: Business Email, type: string, format: email, nullable: true}
    - {name: Website, type: string, format: uri, nullable: true}
    - {name: Industry, type: string, nullable: true}
    - {name: Employee Count, type: [integer, string], nullable: true}
    - {name: Estimate Revenue, type: string, nullable: true}
    - {name: City, type: string, nullable: false}
    - {name: State, type: string, nullable: false}
    - {name: Zipcode, type: string, nullable: false}
    - {name: Seen At, type: string, format: date-time, nullable: false, note: ISO 8601}
    - {name: Referrer, type: string, format: uri, nullable: true}
    - {name: Captured URL, type: string, format: uri, nullable: false}
    - {name: Tags, type: string, nullable: true, note: comma-separated, e.g. "Hot Pages, Hot Leads"}
    - {name: customer_id, type: string, nullable: true, note: OEM webhook only; value set on the OEM tracking script}
  required_fields: ["LinkedIn URL", "First Name"]
  required_note: Some, but not all, fields must be populated for the payload to send.
  sample_source: https://support.rb2b.com/en/articles/8976614-setup-guide-webhook
delivery:
  expected_response: HTTP 200 OK
  timeout_seconds: 15
  retries: none documented
  failure_behavior: >-
    Any response other than 200 — including 4xx, 5xx, and no response within 15
    seconds — is treated as the endpoint being offline and DISCONNECTS the
    integration. Repeated failures disable the webhook and email the account
    owner; it must be re-enabled by hand in RB2B settings.
  response_body: >-
    Ignored. "Your response body can be empty or contain a simple JSON
    acknowledgement — RB2B does not parse or act on the response body at this
    time."
  ordering: not documented
  at_least_once: false
  at_least_once_note: >-
    With no retries and a disconnect-on-first-failure policy, delivery is at
    most once. A receiver that blips loses the events AND the integration.
security:
  signature: none
  shared_secret: none
  mtls: false
  ip_allowlist: not published
  authentication_guidance: >-
    RB2B instructs integrators to place any authentication or identification
    parameters directly in the webhook URL as query parameters, because the
    system will not attach custom headers.
  assessment: >-
    Unsigned, unauthenticated inbound POSTs of person-level PII — names, business
    emails, LinkedIn URLs, employer and location — to a URL whose only secret is
    the URL itself. A receiver cannot verify that a payload came from RB2B.
compatible_platforms:
  note: RB2B publishes an illustrative, explicitly non-exhaustive list of webhook-receiving platforms.
  crm: [GoHighLevel, ActiveCampaign, Keap, Zoho CRM, Pipedrive, Close CRM]
  sales_engagement: [Outreach, Salesloft, Klenty, Lemlist, Dripify]
  linkedin_outreach: [Expandi, Waalaxy, Phantombuster]
  ipaas: [Pabbly Connect, Integrately, KonnectzIT, Activepieces]
  marketing_automation: [Klaviyo, Brevo, Marketo]
integration_creator_program:
  url: https://support.rb2b.com/en/articles/9483538-rb2b-integration-creator-program
  note: >-
    Third parties can list a native RB2B integration by exposing a single
    webhook-receiving URL and submitting it for review. The payload they receive
    is the same fixed shape documented above.
gaps:
  - No AsyncAPI document and no event catalogue.
  - No webhook signature or shared secret.
  - No retries and no dead-letter — a single failure disconnects the integration.
  - Payload field names use spaces and Title Case, forcing a remap at every receiver.
  - Only one webhook destination per account.
  - The payload schema is not versioned and changes are not recorded in the changelog.