Marketing Management › Market Intelligence Management
Market Intelligence Management
Market research, competitive intelligence, customer insights.
Market Intelligence Management (BC-400.30) is a level-2 business capability under Marketing Management in the Cross-Industry model. The catalog holds 109 API surface(s) from 45 provider(s) that can perform some part of it, 21 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Sub-capabilities
Market Research BC-400.30.10
Primary and secondary market research and trends analysis.
Competitive Intelligence BC-400.30.20
Competitor monitoring, battlecards, and competitive analysis.
Customer Insight Generation BC-400.30.30
Synthesis of customer insights from data and qualitative research.
Market Sizing and Forecasting BC-400.30.40
Market sizing, share, and demand forecasting.
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.