SpyFu website screenshot

SpyFu

SpyFu is a competitive SEO and PPC intelligence platform that gives marketers and agencies programmatic access to competitor keyword rankings, ad history, backlinks, and domain performance data. The REST API covers eight research domains — Domain Stats, Ad History, PPC Research, SEO Research, Competitors, Kombat, Keyword Research, and Ranking History — and is indexed against 1.6 trillion search results, 8 billion keywords, and 152 million domains.

SpyFu publishes 9 APIs on the APIs.io network, including Account API API, Ad History Research API API, Competitors API API, and 6 more. Tagged areas include SEO, PPC, Competitive Intelligence, Keyword Research, and Ad History.

The SpyFu catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

SpyFu’s developer surface includes authentication, documentation, engineering blog, pricing, changelog, API reference, support, and 30 more developer resources.

57.0/100 strong ▬ flat Agent 32/100 agent ready Full breakdown ↓
scored 2026-08-30 · rubric v0.17.2
AccessPaidSelf serve
10 APIs 1 MCP Servers
SEOPPCCompetitive IntelligenceKeyword ResearchAd HistoryBacklinksDomain AnalyticsSERP

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-30 · rubric v0.17.2
Composite quality — 57.0/100 · strong
Contract Quality 16.5 / 25
Developer Ergonomics 6.8 / 20
Access Clarity 15.5 / 20
Operational Transparency 6.5 / 13
Contract Governance 3.5 / 12
Discoverability 8.2 / 10
Agent readiness — 32/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 0 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 0 / 6
Agentic Commerce Surface 0 / 5
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/spyfu: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 9

Individual APIs this provider publishes, each with its own machine-readable definition.

SpyFu Account API API

The Account API API from SpyFu — 3 operation(s) for account api.

SpyFu Ad History Research API API

The Ad History Research API API from SpyFu — 3 operation(s) for ad history research api.

SpyFu Competitors API API

The Competitors API API from SpyFu — 3 operation(s) for competitors api.

SpyFu Domain Stats API API

The Domain Stats API API from SpyFu — 6 operation(s) for domain stats api.

SpyFu Keyword Research API API

The Keyword Research API API from SpyFu — 7 operation(s) for keyword research api.

SpyFu Kombat API API

The Kombat API API from SpyFu — 2 operation(s) for kombat api.

SpyFu PPC Research API API

The PPC Research API API from SpyFu — 3 operation(s) for ppc research api.

SpyFu Ranking History API API

The Ranking History API API from SpyFu — 3 operation(s) for ranking history api.

SpyFu SEO Research API API

The SEO Research API API from SpyFu — 17 operation(s) for seo research api.

Scroll for all 9

Open Collections 10

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Account Account API API

OPEN COLLECTION

Scroll for all 10

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

SpyFu MCP Server

SpyFu serves a remote Model Context Protocol endpoint from its own developer portal host at https://developer.spyfu.com/mcp. A GET returns HTTP 200 with the plain-text body "Thi...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Spyfu Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Spyfu Rate Limits

9 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Spyfu Finops

FINOPS

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Spyfu Context

0 classes · 23 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

SpyFu API Rules

5 rules · 3 warnings 2 info

SPECTRAL

JSON Schema 10

Standalone JSON Schema definitions for this provider's data models.

SpyFu Account API Schemas

0 properties

JSON SCHEMA

SpyFu Ad History API Schemas

0 properties

JSON SCHEMA

SpyFu Competitors API Schemas

0 properties

JSON SCHEMA

SpyFu Domain Stats API Schemas

0 properties

JSON SCHEMA

SpyFu Keyword API Schemas

0 properties

JSON SCHEMA

SpyFu Kombat API Schemas

0 properties

JSON SCHEMA

SpyFu PPC Research API Schemas

0 properties

JSON SCHEMA

SpyFu PPC Research API Schemas

0 properties

JSON SCHEMA

SpyFu Ranking History API Schemas

0 properties

JSON SCHEMA

SpyFu SEO Research API Schemas

0 properties

JSON SCHEMA

Scroll for all 10

Examples 9

Example request and response payloads for these APIs.

Spyfu Ad History Examples

1 fields

EXAMPLE

Spyfu Kombat Examples

1 fields

EXAMPLE

Scroll for all 9

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Spyfu Authentication

apiKey/http · 3 schemes

SECURITY

Spyfu Domain Security

TLSv1.3 · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Spyfu Agentic Access

48 operations · 1 acting

48 operations · 1 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Scroll for all 8

Build 5

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 4

Status, limits, changes, and where to get help

Commercial 5

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: spyfu
name: SpyFu
description: SpyFu is a competitive SEO and PPC intelligence platform that gives marketers and agencies programmatic access
  to competitor keyword rankings, ad history, backlinks, and domain performance data. The REST API covers eight research domains
  — Domain Stats, Ad History, PPC Research, SEO Research, Competitors, Kombat, Keyword Research, and Ranking History — and
  is indexed against 1.6 trillion search results, 8 billion keywords, and 152 million domains.
type: Index
deliveryModel:
  model: unknown
  open_source: unknown
  commercial: true
  callable_host: true
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - openapi
  - pricing
  - repository-unlicensed
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Paid · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/spyfu.png
url: https://raw.githubusercontent.com/api-evangelist/spyfu/refs/heads/main/apis.yml
created: 2026-06-13
modified: 2026-08-13
specificationVersion: '0.23'
tags:
- SEO
- PPC
- Competitive Intelligence
- Keyword Research
- Ad History
- Backlinks
- Domain Analytics
- SERP
apis:
- aid: spyfu:spyfu-account-api-api
  name: SpyFu Account API API
  description: The Account API API from SpyFu — 3 operation(s) for account api.
  humanURL: https://developer.spyfu.com/
  baseURL: https://api.spyfu.com
  tags:
  - Account API
  properties:
  - type: OpenAPI
    url: openapi/spyfu-account-api-api-openapi.yml
  - type: Documentation
    url: https://developer.spyfu.com/docs
  - type: APIReference
    url: https://developer.spyfu.com/reference
  - type: JSONSchema
    url: json-schema/spyfu-account-schema.json
  - type: Overlay
    url: overlays/spyfu-account-api-api-overlay.yaml
- aid: spyfu:spyfu-ad-history-research-api-api
  name: SpyFu Ad History Research API API
  description: The Ad History Research API API from SpyFu — 3 operation(s) for ad history research api.
  humanURL: https://developer.spyfu.com/
  baseURL: https://api.spyfu.com
  tags:
  - Ad History Research API
  properties:
  - type: OpenAPI
    url: openapi/spyfu-ad-history-research-api-api-openapi.yml
  - type: Documentation
    url: https://developer.spyfu.com/docs
  - type: APIReference
    url: https://developer.spyfu.com/reference
  - type: Examples
    url: examples/spyfu-ad-history-examples.json
  - type: JSONSchema
    url: json-schema/spyfu-ad-history-schema.json
  - type: Overlay
    url: overlays/spyfu-ad-history-research-api-api-overlay.yaml
- aid: spyfu:spyfu-competitors-api-api
  name: SpyFu Competitors API API
  description: The Competitors API API from SpyFu — 3 operation(s) for competitors api.
  humanURL: https://developer.spyfu.com/
  baseURL: https://api.spyfu.com
  tags:
  - Competitors API
  properties:
  - type: OpenAPI
    url: openapi/spyfu-competitors-api-api-openapi.yml
  - type: Documentation
    url: https://developer.spyfu.com/docs
  - type: APIReference
    url: https://developer.spyfu.com/reference
  - type: Examples
    url: examples/spyfu-competitors-examples.json
  - type: JSONSchema
    url: json-schema/spyfu-competitors-schema.json
  - type: Overlay
    url: overlays/spyfu-competitors-api-api-overlay.yaml
- aid: spyfu:spyfu-domain-stats-api-api
  name: SpyFu Domain Stats API API
  description: The Domain Stats API API from SpyFu — 6 operation(s) for domain stats api.
  humanURL: https://developer.spyfu.com/
  baseURL: https://api.spyfu.com
  tags:
  - Domain Stats API
  properties:
  - type: OpenAPI
    url: openapi/spyfu-domain-stats-api-api-openapi.yml
  - type: Documentation
    url: https://developer.spyfu.com/docs
  - type: APIReference
    url: https://developer.spyfu.com/reference
  - type: Examples
    url: examples/spyfu-domain-stats-examples.json
  - type: JSONSchema
    url: json-schema/spyfu-domain-stats-schema.json
  - type: Overlay
    url: overlays/spyfu-domain-stats-api-api-overlay.yaml
- aid: spyfu:spyfu-keyword-research-api-api
  name: SpyFu Keyword Research API API
  description: The Keyword Research API API from SpyFu — 7 operation(s) for keyword research api.
  humanURL: https://developer.spyfu.com/
  baseURL: https://api.spyfu.com
  tags:
  - Keyword Research API
  properties:
  - type: OpenAPI
    url: openapi/spyfu-keyword-research-api-api-openapi.yml
  - type: Documentation
    url: https://developer.spyfu.com/docs
  - type: APIReference
    url: https://developer.spyfu.com/reference
  - type: Examples
    url: examples/spyfu-keyword-related-examples.json
  - type: JSONSchema
    url: json-schema/spyfu-keyword-related-schema.json
  - type: Overlay
    url: overlays/spyfu-keyword-research-api-api-overlay.yaml
- aid: spyfu:spyfu-kombat-api-api
  name: SpyFu Kombat API API
  description: The Kombat API API from SpyFu — 2 operation(s) for kombat api.
  humanURL: https://developer.spyfu.com/
  baseURL: https://api.spyfu.com
  tags:
  - Kombat API
  properties:
  - type: OpenAPI
    url: openapi/spyfu-kombat-api-api-openapi.yml
  - type: Documentation
    url: https://developer.spyfu.com/docs
  - type: APIReference
    url: https://developer.spyfu.com/reference
  - type: Examples
    url: examples/spyfu-kombat-examples.json
  - type: JSONSchema
    url: json-schema/spyfu-kombat-schema.json
  - type: Overlay
    url: overlays/spyfu-kombat-api-api-overlay.yaml
- aid: spyfu:spyfu-ppc-research-api-api
  name: SpyFu PPC Research API API
  description: The PPC Research API API from SpyFu — 3 operation(s) for ppc research api.
  humanURL: https://developer.spyfu.com/
  baseURL: https://api.spyfu.com
  tags:
  - PPC Research API
  properties:
  - type: OpenAPI
    url: openapi/spyfu-ppc-research-api-api-openapi.yml
  - type: Documentation
    url: https://developer.spyfu.com/docs
  - type: APIReference
    url: https://developer.spyfu.com/reference
  - type: Examples
    url: examples/spyfu-ppc-research-serp-examples.json
  - type: JSONSchema
    url: json-schema/spyfu-ppc-research-serp-schema.json
  - type: Overlay
    url: overlays/spyfu-ppc-research-api-api-overlay.yaml
- aid: spyfu:spyfu-ranking-history-api-api
  name: SpyFu Ranking History API API
  description: The Ranking History API API from SpyFu — 3 operation(s) for ranking history api.
  humanURL: https://developer.spyfu.com/
  baseURL: https://api.spyfu.com
  tags:
  - Ranking History API
  properties:
  - type: OpenAPI
    url: openapi/spyfu-ranking-history-api-api-openapi.yml
  - type: Documentation
    url: https://developer.spyfu.com/docs
  - type: APIReference
    url: https://developer.spyfu.com/reference
  - type: Examples
    url: examples/spyfu-ranking-history-examples.json
  - type: JSONSchema
    url: json-schema/spyfu-ranking-history-schema.json
  - type: Overlay
    url: overlays/spyfu-ranking-history-api-api-overlay.yaml
- aid: spyfu:spyfu-seo-research-api-api
  name: SpyFu SEO Research API API
  description: The SEO Research API API from SpyFu — 17 operation(s) for seo research api.
  humanURL: https://developer.spyfu.com/
  baseURL: https://api.spyfu.com
  tags:
  - SEO Research API
  properties:
  - type: OpenAPI
    url: openapi/spyfu-seo-research-api-api-openapi.yml
  - type: Documentation
    url: https://developer.spyfu.com/docs
  - type: APIReference
    url: https://developer.spyfu.com/reference
  - type: Examples
    url: examples/spyfu-seo-research-serp-examples.json
  - type: JSONSchema
    url: json-schema/spyfu-seo-research-serp-schema.json
  - type: Overlay
    url: overlays/spyfu-seo-research-api-api-overlay.yaml
common:
- type: AgenticAccess
  url: agentic-access/spyfu-agentic-access.yml
- type: DomainSecurity
  url: security/spyfu-domain-security.yml
- type: Authentication
  url: authentication/spyfu-authentication.yml
- type: Website
  url: https://www.spyfu.com/
- type: Documentation
  url: https://developer.spyfu.com/
- type: GitHubOrg
  url: https://github.com/spyfu
- type: LinkedIn
  url: https://www.linkedin.com/company/spyfu
- type: X
  url: https://x.com/spyfu
- type: Blog
  url: https://www.spyfu.com/blog/
- type: Pricing
  url: https://www.spyfu.com/pricing
- type: Plans
  url: plans/spyfu-plans-pricing.yml
- type: RateLimits
  url: rate-limits/spyfu-rate-limits.yml
- type: FinOps
  url: finops/spyfu-finops.yml
- type: LLMsTxt
  url: llms/spyfu-llms.txt
- type: WellKnown
  url: well-known/spyfu-well-known.yml
- type: MCPServer
  url: mcp/spyfu-mcp.yml
- type: ToolCrosswalk
  url: mcp/spyfu-tool-crosswalk.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Packages
  url: packages/spyfu-packages.yml
- type: Conventions
  url: conventions/spyfu-conventions.yml
- type: ErrorCatalog
  url: errors/spyfu-problem-types.yml
- type: Lifecycle
  url: lifecycle/spyfu-lifecycle.yml
- type: Conformance
  url: conformance/spyfu-conformance.yml
- type: DataModel
  url: data-model/spyfu-data-model.yml
- type: ChangeLog
  url: changelog/spyfu-changelog.yml
- type: Vocabulary
  url: vocabulary/spyfu-vocabulary.yml
- type: Rules
  url: rules/spyfu-jsonschema-spectral-rules.yml
- type: JSONLD
  url: json-ld/spyfu-context.jsonld
- type: DeveloperPortal
  url: https://developer.spyfu.com/
- type: APIReference
  url: https://developer.spyfu.com/reference
- type: ChangeLog
  url: https://help.spyfu.com/en/articles/5640863-what-s-new-on-spyfu
- type: Support
  url: https://help.spyfu.com/en/
- type: TermsOfService
  url: https://www.spyfu.com/termsconditions
- type: PrivacyPolicy
  url: https://www.spyfu.com/privacypolicy
- type: Login
  url: https://www.spyfu.com/login
- type: GitHubOrganization
  url: https://github.com/spyfu
- type: SourceCode
  url: https://github.com/spyfu/spyfu_api_docs
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 28
  pass: local-v1

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