Marketing Management › Digital Marketing Management

Digital Marketing Management

BC-400.60 Level 2 Cross-Industry 186 providers 750 API surfaces 129 rated strong or better

Web, SEO, paid media, social, marketing automation.

Digital Marketing Management (BC-400.60) is a level-2 business capability under Marketing Management in the Cross-Industry model. The catalog holds 750 API surface(s) from 186 provider(s) that can perform some part of it, 129 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.

Where this capability definition comes from. This capability is part of a published business-architecture model that API Evangelist did not author. It is redistributed here under CC-BY-4.0. Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented. Source repository · NOTICE and third-party framework attributions
API Evangelist annotation. Audience: b2b

Digital Marketing Management ("email marketing", "sms marketing", "campaigns").

This audience annotation is API Evangelist's, not part of the Turbo EA model — API Evangelist capability extension — https://apievangelist.com, CC BY-NC-SA 4.0.
Sub-capabilities marked API Evangelist extension below are API Evangelist work, not Turbo EA's — API Evangelist capability extension — https://apievangelist.com, CC BY-NC-SA 4.0 · provenance.

Sub-capabilities

Website Experience Management BC-400.60.10

Corporate web properties, content management, and personalisation.

no catalog coverage

Search Engine Optimisation BC-400.60.20

Organic search optimisation and content discoverability.

no catalog coverage

Paid Media Management BC-400.60.30

Search, display, video, and programmatic paid media buying.

no catalog coverage

Social Media Management BC-400.60.40

Organic social presence, community management, and influencer engagement.

no catalog coverage

Marketing Automation Operations BC-400.60.50

Email, journey orchestration, and marketing automation operations.

no catalog coverage

Direct Mail APIs AE-912API Evangelist extension, CC BY-NC-SA

b2b

Sending physical mail and postcards through an API.

no catalog coverage

Link Shortening & Link-in-Bio AE-913API Evangelist extension, CC BY-NC-SA

b2bconsumer

Branded short links, click tracking and bio-link pages.

no catalog coverage

Providers that reach this capability

Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.

Exemplar 63 Complete, well-documented, and agent-ready
HubSpotA/B TestsEmailsLanding PagesWebsite pages4 APIs84.2SalesforceJourneysMessaging2 APIs82.3Salesforce Marketing CloudJourneys1 API81.6Customer.ioAutomationsBroadcastsNewsletters3 APIs81.1SendGridCampaigns APISingle Sends2 APIs80.8BrevoEmail CampaignsEmail TemplatesemailCampaignssmsCampaigns5 APIs80.7Amazon PinpointAppsamazon-pinpoint-journeys-api2 APIs80.4KitBroadcasts1 API78.1BigCommerceAbandoned Cart EmailsStorefront SEOSubscription3 APIs77.9Pauboxanalyticscampaign_mailingsdrip_campaignssubscription_lists4 APIs76.2DataForSEOBacklinksDataforseoLabsKeywordsDataOnPage5 APIs76.0DoordashAd GroupsCampaignsCreatives (SB)Keywords (SP)7 APIs75.9Facebook Business ManagerAd AccountsAd CreativesAd ImagesAd Sets9 APIs75.9Mailchimpautomationscampaignsconnected-sitesconnectedSites8 APIs75.9OptimizelyBatch sendingConfirmationsMessage TemplatesRecipient Lists6 APIs75.5OmnisendAutomationsCampaigns2 APIs75.1VendastaCampaign InfoCampaign StatsCitationsComposer12 APIs74.5KlaviyoCampaignsFlows2 APIs74.4AWeberBroadcastsCampaignsLanding PagesLists4 APIs73.6LinkedInAccount ManagementAd AccountsAd Campaign GroupsAd Campaigns23 APIs73.4MailmodoBulktriggerCampaignCampaignsHooksTriggerCampaign4 APIs73.4Adobe SuiteCampaign ResourceJourneysexecution3 APIs73.2LiveRampConfigure Distributions1 API72.7LoopsCampaignsWorkflow nodesWorkflows3 APIs72.7BitlyBitlinks1 API72.6CleverTapCampaigns1 API72.6InstagramPublishing1 API72.5OneSignalNotifications1 API72.3HootsuiteMessagesanalytics-api2 APIs71.6UnbouncePages1 API71.5TaboolaAudience TargetingBulk ItemsBulk OperationsCampaign Items11 APIs71.4ListrakBroadcastMessageCampaignMessageMessageActivity5 APIs71.3MatomoReferrersSEOSearchEngineKeywordsPerformanceUserCountry4 APIs71.3OutbrainCampaignsConversionsInterest TargetingMultiple Conversions8 APIs71.3BrazeEmail Lists & AddressesMessaging > Schedule MesagesMessaging > Send Messages3 APIs71.2Affiseadmin-statsadvertiser-stats2 APIs70.6CventCampaigns1 API70.6AppsFlyerImpression Engagement1 API70.5Act-OnMessagePageSeokeywordsSeoreport4 APIs70.4AwinReports1 API70.4Google Search ConsoleSearch AnalyticsSitemapsurlNotifications3 APIs69.9ZaiusLists1 API69.9GetResponseA/B testsA/B tests - subjectAutorespondersCampaigns (Lists)15 APIs69.4Google Tag ManagerTagmanager1 API69.2AgorapulseReportReportsSimple Scheduling3 APIs69.1Google Campaign ManagerAdsCampaignsPlacementsReports4 APIs69.1SendPulseAutomation FlowsCampaignsElement StatisticsEmail address7 APIs69.1Adobe AnalyticsMarketing Channels1 API69.0PostizAnalyticsPosts2 APIs69.0Mapp Marketing CloudLanding PageMessageMobile PushPrepared Message4 APIs68.7PirschStatistics1 API68.5AppLike GroupBidsCampaigns2 APIs68.2Adobe Experience CloudCampaignContentDeliveryTransactional Messages4 APIs68.1PlunkCampaigns1 API67.9Vibes PlatformEvent-Triggered Campaign API1 API67.6MoEngageCreate CampaignsLive ActivitiesOSM TemplatesPersonalized Preview8 APIs67.4Google AdsAd GroupsAdsBidding StrategiesCampaigns73 APIs67.3BirdeyeGMB ProductsSocial2 APIs67.0Cvent Event CloudCampaigns1 API66.9ImpactAds1 API66.8ProfoundOpenAI Ads1 API66.8Unified.toAds1 API66.6YoastAbilitiesSEO Head2 APIs66.6
Strong 66 Solid coverage with minor gaps
Act! CRMMarketingAutomations1 API66.1ButtondownAutomations1 API66.1AhrefsBacklinks profileChannelsGSC InsightsKeyword ideas17 APIs65.9FlintAgent Tasks1 API65.9OrttoTransactional1 API65.9MeltwaterOwned Analytics1 API65.8SnapchatConversion Events1 API65.7ClickFunnelsEmails::BroadcastEmails::Broadcasts::SendActionEmails::TemplateFunnel6 APIs65.6Inflection.ioEmails1 API65.6Benchmark EmailABTest CreationAutomation CreationEmail Email Rss Creationemail-campaign4 APIs65.3MOLOCOAdGroupAudienceTargetCampaignCreative7 APIs65.2AnyAPISEOahrefssemrush3 APIs64.9Live Direct MarketingSEO IndexTracking2 APIs64.8KeapAutomation1 API64.6IterableIn-appSMSWhatsAppemail7 APIs64.5MicrosoftMarketing1 API64.2AirOpsCitations1 API64.1SE RankingAI searchBacklinksDomain AnalysisKeyword Research6 APIs64.1DomScanSEO1 API63.4Constant ContactAutomationsContacts ReportingEmail CampaignsEmail Campaigns AB Tests8 APIs63.2Listings APIAnalyticsListingsLocationsPosts5 APIs63.2SAP EmarsysEmailOutbound Message Sending2 APIs63.0Cvent Hospitality CloudCampaigns1 API62.9DripBroadcastsCampaignsSubscribers3 APIs62.9SynupConnected AccountsGrid RankListingsPosts5 APIs62.9SendlaneCampaignsSMS2 APIs62.8EnchargeBroadcastsEmail Templates2 APIs62.6PlanableCampaignsPages2 APIs62.2Skai (Kenshoo)Ad GroupsAdsCampaignsEntities Creator7 APIs62.2BluecoreDirect send1 API62.0MoosendCampaignsSubscribers2 APIs62.0PubloraLinkedIn AnalyticsPlatform AnalyticsPosts3 APIs62.0Google Display & Video 360AdvertisersCombined AudiencesCustom Bidding AlgorithmsFirst Party and Partner Audiences10 APIs61.9DotdigitalApiCampaignApiCampaignSendApiSmsEmail Campaigns6 APIs61.5HookLogic (Criteo)AnalyticsCampaign2 APIs61.5CM.comCampaignMailing2 APIs61.4MediaMathAdvertisersAtomic CreativesCampaign PlansCampaign Settings18 APIs61.1CriteoCampaign1 API61.0HighLevelAccountCSVFacebook AdsFacebook Integration14 APIs60.5Scrunch AISitemap1 API60.3DemandSphereKeywords1 API60.2NationBuilderMailings1 API60.1LinkedIn Marketing APIAd AccountsAd Targeting EntitiesAdBudgetPricingAdTargetingFacets5 APIs59.3Ads LighthouseGoogleKeywords2 APIs58.9MonocrawlOn-Page1 API58.8SnapConversionEvents2 APIs58.7VBOUTAutomationEmail MarketingSocial MediaSocialMedia4 APIs58.4SpyFuDomain Stats APIKeyword Research APIPPC Research APIRanking History API5 APIs58.3Cordialautomation templatesbatch messagesorchestrations3 APIs58.1GEOCitationAuditsCampaigns2 APIs58.1CONNSKILLSEOSERPSMM3 APIs57.9CrawlGraphBacklinks1 API57.4CardlyticsAd GroupsAdGroupsAdsCampaigns4 APIs57.2ManyChatSending1 API57.0Street.co.ukEmail1 API57.0MetaCustom Audiences1 API56.9MCP360google-rank-trackingkeyword-researchonpage-seo3 APIs56.8AkkioDistributionplatform-one2 APIs56.4TikTok Marketing APIAccount ManagementAdAdgroupAudience7 APIs55.8The Trade DeskAdvertiserIP AddressOfflineConversionThird Party4 APIs55.7PosteAhoraPosts1 API55.5EmailOctopusAutomationCampaignList3 APIs55.4PublerAnalyticsPosts2 APIs55.2ChoozleReporting1 API54.6MarketoEmailsEmails (New)Landing Page ContentLanding Page Templates5 APIs54.6PartnerizeAttributionBrand ClicksBrand ConversionsTracking Links4 APIs54.5
Developing 42 Usable, with meaningful gaps to close
B3seo1 API54.1LaterActivationsCampaignsConversionTagsConversions8 APIs54.0DEV CommunityDisplay Ads1 API53.4DubAnalyticsLinks2 APIs53.4MadHiveAbility to pause a campaign and all of its associated line items and creativesAbility to pause a line itemAdvertiserarchive a line item31 APIs53.4SmartNewscustom-audience1 API52.5BotifyAnalysis1 API52.1StackOneTemplates1 API51.7Oracle EloquaApplication/1.0/Email groupsApplication/1.0/EmailsApplication/1.0/Landing pagesApplication/1.0/Microsites19 APIs51.0MailjetCampaigns1 API50.9Nexscope Ecommerce Data and Creative APIsAmazon Advertising1 API50.8TikTokAd GroupsAdsCampaignsPost4 APIs50.2LocalyticsPush Campaigns1 API49.4BomboraActivateDigital Audience Builder (DAB) API2 APIs49.3eBayListing_recommendation1 API49.3Google Business ProfileAccounts1 API49.3Involve AsiaConversionsDeeplink2 APIs49.1AmazonAd GroupsCampaignsKeywordsProfiles5 APIs49.0MetricoolAdgroups Api ServiceAds Api ServiceAds Previews Api ServiceAnalytics Api Service18 APIs49.0PomoDaypartingEmail CampaignsEmail Campaigns V2Google Video Ads19 APIs48.7LokkiFathomahrefs2 APIs48.6PageAuditAuditAuditsTabs3 APIs48.4Dream SportsJourney LifecycleJourneys2 APIs48.2MNTNAudiencesCampaignsFlightspixel4 APIs47.7ResponsysAttachmentsCampaignsEmail or Push Campaign ScheduleEvents9 APIs47.3AvitoAdsAutostrategyCpxpromo3 APIs47.1News BreakAd SetCampaign2 APIs46.5Voyant.ioAttributionGEO IntelligenceGEO/AEOGoogle Search Console4 APIs46.4FreeWheel MediaCampaign1 API45.9listmonkCampaignsSubscribers2 APIs45.8Channel99Ad AccountsAd Campaign GroupsAd CampaignsAd Groups7 APIs45.4Google Search Ads 360 ReportingCustomersGoogle Search Ads 360 Reporting API2 APIs45.4WishProductBoost1 API44.1ThreadsRead And Manage Threads > Read Threads Insights1 API43.8RTB HouseAdvertisersStatistics2 APIs43.6Sensors DataChannel1 API42.6Birdemail-broadcasts1 API42.4PinterestAdKeywordsResources3 APIs42.3LiveIntentAudiences1 API42.0HYPERLABSAdminWebsiteBanner1 API41.4EpsilonAds1 API40.8GroundTruthAd GroupsAudiencesCampaignsCreatives4 APIs40.3
Thin 13 Limited public surface area
BlotatoAnalyticsPosts2 APIs38.1OptimyzeeApp YelpApp/Analyze/GoogleAds/AuditApp/Analyze/GoogleAds/HealthApp/Analyze/GoogleAds/Optimization14 APIs38.1Upload-PostUpload1 API38.1AdReady (CPXi)Flip DashboardPerformanceSocial Solution3 APIs37.5_donedirectory submission1 API36.6KevelAdAdvertiserCampaignCreative6 APIs36.6LitmusAnalyticsCampaigns2 APIs36.4YextSocial1 API33.4Facebook Pages APIFeed1 API32.5ApyHubMarketingSEO2 APIs32.2NextdoorAdvertisingConversionsCreativesPosts4 APIs31.3OwnLocalAds1 API30.8AirshipPush1 API26.8
Emerging 2 Early or largely undocumented
Gleeful AIAuditSchema2 APIs23.4dopostPosts1 API20.5
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature. This page shows which providers and tags reach Digital Marketing Management. The underlying tag → capability edges — each with the quoted fragment of the provider's own OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate it passed — are available through the API, along with company-level capability maps. Only edges at confidence ≥ 0.7 with evidence found verbatim in the source contract are published at all.

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