Marketing Management › Digital Marketing Management

Digital Marketing Management

BC-400.60 Level 2 Cross-Industry 159 providers 586 API surfaces 101 rated strong or better

Web, SEO, paid media, social, marketing automation.

Digital Marketing Management (BC-400.60) is a level-2 business capability under Marketing Management in the Cross-Industry model. The catalog holds 586 API surface(s) from 159 provider(s) that can perform some part of it, 101 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.

Where this capability definition comes from. This capability is part of a published business-architecture model that API Evangelist did not author. It is redistributed here under CC-BY-4.0. Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented. Source repository · NOTICE and third-party framework attributions

Sub-capabilities

Website Experience Management BC-400.60.10

Corporate web properties, content management, and personalisation.

no catalog coverage

Search Engine Optimisation BC-400.60.20

Organic search optimisation and content discoverability.

no catalog coverage

Paid Media Management BC-400.60.30

Search, display, video, and programmatic paid media buying.

no catalog coverage

Social Media Management BC-400.60.40

Organic social presence, community management, and influencer engagement.

no catalog coverage

Marketing Automation Operations BC-400.60.50

Email, journey orchestration, and marketing automation operations.

no catalog coverage

Providers that reach this capability

Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.

Exemplar 52 Complete, well-documented, and agent-ready
HubSpotLanding Pages1 API91.6SalesforceJourneysMessaging2 APIs91.0Customer.ioBroadcastsNewsletters2 APIs84.3SendGridCampaigns APISingle Sends2 APIs82.9BrevoEmail CampaignsEmail TemplatesemailCampaignssmsCampaigns5 APIs81.7OptimizelyBatch sendingConfirmationsMessage TemplatesRecipient Lists6 APIs81.3MailchimpautomationscampaignsconnectedSitescustomerJourneys7 APIs79.7Adobe SuiteCampaign ResourceJourneysexecution3 APIs78.8CventCampaigns1 API78.6KitBroadcasts1 API78.5BirdeyeGMB ProductsSocial2 APIs77.3Salesforce Marketing CloudJourneys1 API77.3LinkedInAccount ManagementAd AccountsAd Campaign GroupsAd Campaigns19 APIs76.3OneSignalNotifications1 API76.3BrazeEmail Lists & AddressesMessaging > Schedule MesagesMessaging > Send Messages3 APIs75.1OutbrainCampaignsInterest TargetingMultiple ConversionsPromotedLinks6 APIs74.8ListrakBroadcastMessageCampaignMessageMessageActivity5 APIs74.3MailerLiteAutomationsCampaigns2 APIs73.7KlaviyoCampaignsFlows2 APIs73.6Google AdsAd GroupsAdsBidding StrategiesCampaigns72 APIs73.4OmnisendAutomationsCampaigns2 APIs72.9Cvent Event CloudCampaigns1 API72.4GetResponseA/B testsA/B tests - subjectAutorespondersCampaigns (Lists)13 APIs72.1ImpactAds1 API71.9LoopsCampaignsWorkflows2 APIs71.4TaboolaAudience TargetingBulk ItemsBulk OperationsCampaign Items6 APIs70.9VendastaCitationsMessagesSEOServiceSocialPosts5 APIs70.8MatomoReferrersSEOSearchEngineKeywordsPerformanceUserCountry4 APIs70.5Mapp Marketing CloudLanding PageMessageMobile PushPrepared Message4 APIs70.4SendPulseAutomation FlowsCampaignsElement StatisticsEmail address7 APIs70.0Constant ContactAutomationsEmail CampaignsEmail Campaigns AB TestsEmail Reporting6 APIs69.9IterableIn-appSMSWhatsAppemail7 APIs69.1MoEngageLive ActivitiesOSM TemplatesPersonalized PreviewSMS Templates7 APIs69.0InstagramPublishing1 API68.9Adobe Experience CloudContentTransactional Messages2 APIs68.7Google Search ConsoleSearch AnalyticsurlNotifications2 APIs68.7Live Direct MarketingSEO IndexTracking2 APIs68.6Facebook Business ManagerAd AccountsAd CreativesAd SetsAds8 APIs68.5PirschStatistics1 API68.5UnbouncePages1 API68.5Pauboxanalyticscampaign_mailingsdrip_campaignssubscription_lists4 APIs68.4AppsFlyerImpression Engagement1 API67.7AWeberBroadcastsCampaignsLanding Pages3 APIs67.7OrttoTransactional1 API67.5Google Campaign ManagerAdsCampaignsPlacements3 APIs67.4DataForSEOBacklinksDataforseoLabsKeywordsDataOnPage5 APIs67.2EnchargeBroadcastsEmail Templates2 APIs67.2ProfoundOpenAI Ads1 API67.2SnapchatConversion Events1 API67.2MediaMathAtomic CreativesCampaign SettingsCampaignsNew Strategy Groups11 APIs67.0Vibes PlatformEvent-Triggered Campaign API1 API66.7SAP EmarsysEmailOutbound Message Sending2 APIs66.5
Strong 49 Solid coverage with minor gaps
HighLevelAccountCSVFacebook AdsFacebook Integration13 APIs66.4PostizAnalyticsPosts2 APIs66.4Cvent Hospitality CloudCampaigns1 API66.1Benchmark EmailAutomation CreationEmail Email Rss Creationemail-campaign3 APIs65.5Unified.toAds1 API65.4CleverTapCampaigns1 API65.2Google Tag ManagerTagmanager1 API65.1ClickFunnelsEmails::BroadcastEmails::Broadcasts::SendActionEmails::TemplateFunnel5 APIs64.9ButtondownAutomations1 API64.4FlintAgent Tasks1 API64.4MailmodoBulktriggerCampaignCampaignsHooksTriggerCampaign4 APIs64.4YoastAbilitiesSEO Head2 APIs64.4AhrefsBacklinks profileChannelsGSC InsightsKeyword ideas17 APIs64.2MOLOCOAdGroupAudienceTargetCampaignCreative7 APIs64.0HootsuiteMessagesanalytics-api2 APIs63.8SynupConnected AccountsGrid RankRankings3 APIs63.2SendlaneCampaignsSMS2 APIs62.3MoosendCampaigns1 API62.1SE RankingAI searchBacklinksKeyword Research3 APIs61.8LinkedIn Marketing APIAd AccountsAd Targeting EntitiesAdBudgetPricingAdTargetingFacets5 APIs61.7NationBuilderMailings1 API61.7HookLogic (Criteo)Campaign1 API61.6PlanableCampaignsPages2 APIs61.0Listings APIAnalyticsListingsPosts3 APIs60.8ZaiusLists1 API60.8CriteoCampaign1 API60.7Skai (Kenshoo)Ad GroupsAdsCampaignsEntities Creator7 APIs60.2DotdigitalApiCampaignApiCampaignSendApiSmsEmail Campaigns6 APIs59.9PubloraLinkedIn AnalyticsPlatform AnalyticsPosts3 APIs59.9DubAnalyticsLinks2 APIs59.6EmailOctopusAutomationCampaign2 APIs58.9Cordialautomation templatesbatch messagesorchestrations3 APIs58.2MetaCustom Audiences1 API58.0Act-OnMessagePageSeokeywordsSeoreport4 APIs57.9MarketoEmailsEmails (New)Landing Page ContentLanding Pages4 APIs57.9Google Display & Video 360AdvertisersCustom Bidding AlgorithmsFirst Party and Partner AudiencesPartners5 APIs57.7MonocrawlOn-Page1 API57.2CONNSKILLSEOSERPSMM3 APIs57.1BigCommerceAbandoned Cart EmailsSubscription2 APIs56.9PomoDaypartingEmail CampaignsEmail Campaigns V2Google Video Ads16 APIs56.2SpyFuSEO Research API1 API55.8GEOCitationAudits1 API55.7TikTok Marketing APIAdAdgroupCampaign Creation3 APIs55.7DripBroadcastsCampaigns2 APIs55.5VBOUTEmail MarketingSocial MediaSocialMedia3 APIs55.4AnyAPISEOahrefssemrush3 APIs55.3DemandSphereKeywords1 API55.2B3seo1 API55.0PosteAhoraPosts1 API54.7
Developing 40 Usable, with meaningful gaps to close
Street.co.ukEmail1 API54.2AvitoAdsAutostrategyCpxpromo3 APIs53.4Nexscope Ecommerce Data and Creative APIsAmazon Advertising1 API53.4CrawlGraphBacklinks1 API53.2CardlyticsAd GroupsAdsCampaigns3 APIs52.2LaterActivations1 API52.2BrightEdgeBacklinksDatasetInstantKeywords13 APIs51.9MCP360google-rank-trackingkeyword-researchonpage-seo3 APIs51.8MavrckAction GroupsActionGroupsActionsActivations5 APIs51.6Oracle EloquaApplication/1.0/EmailsApplication/1.0/Landing pagesApplication/1.0/MicrositesApplication/2.0/Email deployment15 APIs51.1eBayListing_recommendation1 API51.0Dream SportsJourney LifecycleJourneys2 APIs50.2PinterestAdKeywordsResources3 APIs50.0ResponsysAttachmentsCampaignsEmail or Push Campaign ScheduleMerge Trigger Email8 APIs49.7LokkiFathomahrefs2 APIs49.6Involve AsiaConversionsDeeplink2 APIs49.0AmazonAd GroupsCampaignsKeywordsTargets4 APIs48.9BluecoreDirect send1 API48.8MNTNAudiencesCampaignspixel3 APIs48.5LocalyticsPush Campaigns1 API47.6listmonkCampaigns1 API47.1ManyChatSending1 API47.0StackOneTemplates1 API46.6Google Business ProfileAccounts1 API46.0PageAuditAuditAuditsTabs3 APIs46.0Google Search Ads 360 ReportingCustomers1 API45.1BotifyAnalysis1 API45.0Voyant.ioAttributionGEO IntelligenceGEO/AEOGoogle Search Console4 APIs44.9BomboraActivateDigital Audience Builder (DAB) API2 APIs44.6YextSocial1 API44.2Channel99Ad GroupsAd UnitsAdsImpressions4 APIs44.0RTB HouseAdvertisers1 API43.8WishProductBoost1 API43.8TikTokCampaignsPost2 APIs42.5LiveIntentAudiences1 API42.1ChoozleReporting1 API41.9FreeWheel MediaCampaign1 API41.8MailjetCampaigns1 API41.6ThreadsRead And Manage Threads > Read Threads Insights1 API40.6PublerAnalyticsPosts2 APIs40.4
Thin 17 Limited public surface area
MadHiveAbility to pause a campaign and all of its associated line items and creativesAbility to pause a line itemaudiencescontextual segments23 APIs39.2BlotatoPosts1 API38.9GroundTruthAd GroupsAudiencesCampaignsCreatives4 APIs38.7OptimyzeeApp YelpApp/Analyze/GoogleAds/AuditApp/Analyze/GoogleAds/HealthApp/Analyze/GoogleAds/Optimization14 APIs38.7Upload-PostUpload1 API38.7AdReady (CPXi)Flip DashboardPerformanceSocial Solution3 APIs36.8LitmusAnalyticsCampaigns2 APIs36.6EpsilonAds1 API35.7KevelCampaigns1 API35.4_donedirectory submission1 API35.2OwnLocalAds1 API30.4Facebook Pages APIFeed1 API29.3HYPERLABSAdminWebsiteBanner1 API28.8NextdoorAdvertisingConversionsCreativesPosts4 APIs28.6ApyHubSEO1 API27.9AirshipPush1 API26.5dopostPosts1 API26.5
Emerging 1 Early or largely undocumented
Gleeful AIAuditSchema2 APIs20.6
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature. This page shows which providers and tags reach Digital Marketing Management. The underlying tag → capability edges — each with the quoted fragment of the provider's own OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate it passed — are available through the API, along with company-level capability maps. Only edges at confidence ≥ 0.7 with evidence found verbatim in the source contract are published at all.

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