soona

soona is an all-in-one creative platform for ecommerce brands that produces and manages product photography, video, and user-generated content (UGC). Brands can book virtual and in-studio photo and video shoots with vetted models, stylists, and photographers; generate on-brand content at scale with soona AI Studio; organize assets in a digital asset manager (DAM); and analyze listing performance and competitors with Listing Insights across Shopify, Amazon, Etsy, Walmart, Meta, and TikTok. soona is headquartered in Denver, Colorado, and acquired the generative-AI product photography startup Mokker (Zerolens GmbH) in March 2024. This profile was surfaced as a portfolio company of bain-capital-ventures, techstars, and union-square-ventures. Enrichment found no public developer API, OpenAPI, SDK or developer portal on any soona-controlled host as of August 2026: soona's "integrations" with Shopify, Amazon, Google Drive, Dropbox and Contentful are user-configured product connections rather than developer APIs. The only API soona controls is the Mokker API, advertised at mokker.ai/api as "coming soon" behind an early-access form, whose advertised host api.mokker.ai no longer resolves.

soona is profiled on the APIs.io network. Tagged areas include Company, Commerce, Ecommerce, Content, and Photography.

soona’s developer surface includes pricing, changelog, support, signup flow, engineering blog, and 8 more developer resources.

24.4/100 emerging ▲ 11.8 Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
CompanyCommerceEcommerceContentPhotographyVideoCreativeDigital Asset ManagementArtificial IntelligenceMarketing

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 24.4/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 15.3 / 20
Operational Transparency 2.1 / 13
Governance 0.0 / 12
Discoverability 5.7 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/soona: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Pricing Plans 1

Published pricing tiers and plan structures.

Soona Plans Pricing

4 plans

PLANS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Soona Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Access & Security 1

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: soona
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/soona.png
name: soona
description: 'soona is an all-in-one creative platform for ecommerce brands that produces and manages product photography,
  video, and user-generated content (UGC). Brands can book virtual and in-studio photo and video shoots with vetted models,
  stylists, and photographers; generate on-brand content at scale with soona AI Studio; organize assets in a digital asset
  manager (DAM); and analyze listing performance and competitors with Listing Insights across Shopify, Amazon, Etsy, Walmart,
  Meta, and TikTok. soona is headquartered in Denver, Colorado, and acquired the generative-AI product photography startup
  Mokker (Zerolens GmbH) in March 2024. This profile was surfaced as a portfolio company of bain-capital-ventures, techstars,
  and union-square-ventures. Enrichment found no public developer API, OpenAPI, SDK or developer portal on any soona-controlled
  host as of August 2026: soona''s "integrations" with Shopify, Amazon, Google Drive, Dropbox and Contentful are user-configured
  product connections rather than developer APIs. The only API soona controls is the Mokker API, advertised at mokker.ai/api
  as "coming soon" behind an early-access form, whose advertised host api.mokker.ai no longer resolves.'
url: https://raw.githubusercontent.com/api-evangelist/soona/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
- techstars
- union-square-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Commerce
- Ecommerce
- Content
- Photography
- Video
- Creative
- Digital Asset Management
- Artificial Intelligence
- Marketing
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/soona-domain-security.yml
- type: Website
  url: https://soona.co/
- type: Pricing
  url: https://soona.co/pricing
- type: Plans
  url: plans/soona-plans-pricing.yml
- type: ChangeLog
  url: changelog/soona-changelog.yml
- type: LLMsTxt
  url: llms/soona-llms.txt
- type: Support
  url: https://support.soona.co/
- type: HelpCenter
  url: https://support.soona.co/
- type: SignUp
  url: https://book.soona.co/#/sign-up
- type: Login
  url: https://book.soona.co/#/sign-in
- type: Blog
  url: https://soona.co/the-checkout
- type: TermsOfService
  url: https://soona.co/terms
- type: PrivacyPolicy
  url: https://soona.co/privacy-policy
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 4
  pass: local-v1
x-coverage:
  state: gated
  reason: sales-gate
  detail: soona itself publishes no developer API; the only API it controls is the Mokker API on the mokker.ai property it
    acquired in March 2024, advertised at https://mokker.ai/api as "coming soon" with a HubSpot early-access form standing
    in for any reference — and the base URL it advertises, https://api.mokker.ai/v2/replace-background, is a dangling CNAME
    whose AWS load-balancer target returns NXDOMAIN.
  evidence:
  - url: https://mokker.ai/api
    status: 200
  - url: https://share.hsforms.com/1mvFcnqArRyigfvk-ZCykAwe281q
    status: 200
  - url: https://api.mokker.ai/openapi.json
    status: 0
    note: DNS NXDOMAIN on the CNAME target; no HTTP response observed
  - url: https://soona.co/openapi.json
    status: 404
  - url: https://book.soona.co/openapi.json
    status: 404
  - url: https://support.soona.co/integrations
    status: 200
    note: help-center integrations index; no API, API key or webhook documentation
  checked: '2026-08-13'