soona

soona is an all-in-one creative platform for ecommerce brands that produces and manages product photography, video, and user-generated content (UGC). Brands can book virtual and in-studio photo and video shoots with vetted models, stylists, and photographers; generate on-brand content at scale with soona AI Studio; organize assets in a digital asset manager (DAM); and analyze listing performance and competitors with Listing Insights across Shopify, Amazon, Etsy, Walmart, Meta, and TikTok. soona is headquartered in Denver, Colorado, and acquired the generative-AI product photography startup Mokker (Zerolens GmbH) in March 2024. This profile was surfaced as a portfolio company of bain-capital-ventures, techstars, and union-square-ventures. Enrichment found no public developer API, OpenAPI, SDK or developer portal on any soona-controlled host as of August 2026: soona's "integrations" with Shopify, Amazon, Google Drive, Dropbox and Contentful are user-configured product connections rather than developer APIs. The only API soona controls is the Mokker API, advertised at mokker.ai/api as "coming soon" behind an early-access form, whose advertised host api.mokker.ai no longer resolves.

soona is profiled on the APIs.io network. Tagged areas include Company, Commerce, E-Commerce, Content, and Photography.

soona’s developer surface includes pricing, changelog, support, signup flow, engineering blog, and 8 more developer resources.

🌐 Visit website 📡 Source on GitHub

23.2/100 emerging ▬ flat Agent 0/100 human only saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

0 APIs

Company Commerce E-Commerce Content Photography Video Creative Digital Asset Management Artificial Intelligence Marketing

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 23.2/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 1.4 / 20

Access Clarity 13.9 / 20

Operational Transparency 2.1 / 13

Contract Governance 0.0 / 12

Discoverability 5.7 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/soona: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Pricing Plans 1

Published pricing tiers and plan structures.

Soona Plans Pricing

4 plans

PLANS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Soona Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

ChangeLog

ChangeLog

Support

Support

HelpCenter

HelpCenter

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

Plans

TermsOfService

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: soona
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/soona.png
name: soona
description: 'soona is an all-in-one creative platform for ecommerce brands that produces and manages product photography,
  video, and user-generated content (UGC). Brands can book virtual and in-studio photo and video shoots with vetted models,
  stylists, and photographers; generate on-brand content at scale with soona AI Studio; organize assets in a digital asset
  manager (DAM); and analyze listing performance and competitors with Listing Insights across Shopify, Amazon, Etsy, Walmart,
  Meta, and TikTok. soona is headquartered in Denver, Colorado, and acquired the generative-AI product photography startup
  Mokker (Zerolens GmbH) in March 2024. This profile was surfaced as a portfolio company of bain-capital-ventures, techstars,
  and union-square-ventures. Enrichment found no public developer API, OpenAPI, SDK or developer portal on any soona-controlled
  host as of August 2026: soona''s "integrations" with Shopify, Amazon, Google Drive, Dropbox and Contentful are user-configured
  product connections rather than developer APIs. The only API soona controls is the Mokker API, advertised at mokker.ai/api
  as "coming soon" behind an early-access form, whose advertised host api.mokker.ai no longer resolves.'
url: https://raw.githubusercontent.com/api-evangelist/soona/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
- techstars
- union-square-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Commerce
- E-Commerce
- Content
- Photography
- Video
- Creative
- Digital Asset Management
- Artificial Intelligence
- Marketing
tags_raw:
- Company
- Commerce
- Ecommerce
- Content
- Photography
- Video
- Creative
- Digital Asset Management
- Artificial Intelligence
- Marketing
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/soona-domain-security.yml
- type: Website
  url: https://soona.co/
- type: Pricing
  url: https://soona.co/pricing
- type: Plans
  url: plans/soona-plans-pricing.yml
- type: ChangeLog
  url: changelog/soona-changelog.yml
- type: LLMsTxt
  url: llms/soona-llms.txt
- type: Support
  url: https://support.soona.co/
- type: HelpCenter
  url: https://support.soona.co/
- type: SignUp
  url: https://book.soona.co/#/sign-up
- type: Login
  url: https://book.soona.co/#/sign-in
- type: Blog
  url: https://soona.co/the-checkout
- type: TermsOfService
  url: https://soona.co/terms
- type: PrivacyPolicy
  url: https://soona.co/privacy-policy
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 4
  pass: local-v1
x-coverage:
  state: gated
  reason: sales-gate
  detail: soona itself publishes no developer API; the only API it controls is the Mokker API on the mokker.ai property it
    acquired in March 2024, advertised at https://mokker.ai/api as "coming soon" with a HubSpot early-access form standing
    in for any reference — and the base URL it advertises, https://api.mokker.ai/v2/replace-background, is a dangling CNAME
    whose AWS load-balancer target returns NXDOMAIN.
  evidence:
  - url: https://mokker.ai/api
    status: 200
  - url: https://share.hsforms.com/1mvFcnqArRyigfvk-ZCykAwe281q
    status: 200
  - url: https://api.mokker.ai/openapi.json
    status: 0
    note: DNS NXDOMAIN on the CNAME target; no HTTP response observed
  - url: https://soona.co/openapi.json
    status: 404
  - url: https://book.soona.co/openapi.json
    status: 404
  - url: https://support.soona.co/integrations
    status: 200
    note: help-center integrations index; no API, API key or webhook documentation
  checked: '2026-08-13'

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