soona

soona is an all-in-one creative platform for ecommerce brands that produces and manages product photography, video, and user-generated content (UGC). Brands can book virtual and in-studio photo and video shoots with vetted models, stylists, and photographers; generate on-brand content at scale with soona AI Studio; organize assets in a digital asset manager (DAM); and analyze listing performance and competitors with Listing Insights across Shopify, Amazon, Etsy, Walmart, Meta, and TikTok. soona is headquartered in Denver, Colorado, and acquired the generative-AI product photography startup Mokker (Zerolens GmbH) in March 2024. This profile was surfaced as a portfolio company of bain-capital-ventures, techstars, and union-square-ventures. Enrichment found no public developer API, OpenAPI, SDK or developer portal on any soona-controlled host as of August 2026: soona's "integrations" with Shopify, Amazon, Google Drive, Dropbox and Contentful are user-configured product connections rather than developer APIs. The only API soona controls is the Mokker API, advertised at mokker.ai/api as "coming soon" behind an early-access form, whose advertised host api.mokker.ai no longer resolves.

soona is profiled on the APIs.io network. Tagged areas include Company, Commerce, E-Commerce, Content, and Photography.

soona’s developer surface includes pricing, changelog, support, signup flow, engineering blog, and 9 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

22.6/100 emerging ▬ flat Agent 0/100 human only Front door AI 4/6 moderate Heartbeat 75/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaid

0 APIs

Company Commerce E-Commerce Content Photography Video Creative Digital Asset Management Artificial Intelligence Marketing

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 22.6/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 1.2 / 17

Access Clarity 11.8 / 17

Operational Transparency 1.7 / 11

Contract Governance 0.0 / 10

Discoverability 4.7 / 9

Regulatory Posture 1.9 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes

13 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 7.1 — up to +18.6 composite points
Contract Governance scores 0.0 — up to +12.0 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/soona/apis.yml: open an issue on github.com/api-evangelist/soona to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Amazon Seller Ecosystem (Selling Partner Appstore, Amazon Ads partners)	builds-on	34.5 (thin)	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

soona API pricing

Prices published by soona.

Plan	Price
Studio Pass one-time	$149
Basic Membership	$13
Standard Membership	$49
Enterprise	—

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Soona Plans Pricing

4 plans

PLANS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Soona Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

ChangeLog

ChangeLog

Support

Support

HelpCenter

HelpCenter

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

Plans

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

BlogRSS

BlogRSS

Website

Website

Blog

Blog

Source (apis.yml)

aid: soona
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: low
  probe_state: gated
  source:
  - plans
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/soona.png
name: soona
description: 'soona is an all-in-one creative platform for ecommerce brands that produces and manages product photography,
  video, and user-generated content (UGC). Brands can book virtual and in-studio photo and video shoots with vetted models,
  stylists, and photographers; generate on-brand content at scale with soona AI Studio; organize assets in a digital asset
  manager (DAM); and analyze listing performance and competitors with Listing Insights across Shopify, Amazon, Etsy, Walmart,
  Meta, and TikTok. soona is headquartered in Denver, Colorado, and acquired the generative-AI product photography startup
  Mokker (Zerolens GmbH) in March 2024. This profile was surfaced as a portfolio company of bain-capital-ventures, techstars,
  and union-square-ventures. Enrichment found no public developer API, OpenAPI, SDK or developer portal on any soona-controlled
  host as of August 2026: soona''s "integrations" with Shopify, Amazon, Google Drive, Dropbox and Contentful are user-configured
  product connections rather than developer APIs. The only API soona controls is the Mokker API, advertised at mokker.ai/api
  as "coming soon" behind an early-access form, whose advertised host api.mokker.ai no longer resolves.'
url: https://raw.githubusercontent.com/api-evangelist/soona/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
- techstars
- union-square-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Commerce
- E-Commerce
- Content
- Photography
- Video
- Creative
- Digital Asset Management
- Artificial Intelligence
- Marketing
tags_raw:
- Company
- Commerce
- Ecommerce
- Content
- Photography
- Video
- Creative
- Digital Asset Management
- Artificial Intelligence
- Marketing
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://soona.co/blog/rss.xml
  type: BlogRSS
- type: DomainSecurity
  url: security/soona-domain-security.yml
- type: Website
  url: https://soona.co/
- type: Pricing
  url: https://soona.co/pricing
- type: Plans
  url: plans/soona-plans-pricing.yml
- type: ChangeLog
  url: changelog/soona-changelog.yml
- type: LLMsTxt
  url: llms/soona-llms.txt
- type: Support
  url: https://support.soona.co/
- type: HelpCenter
  url: https://support.soona.co/
- type: SignUp
  url: https://book.soona.co/#/sign-up
- type: Login
  url: https://book.soona.co/#/sign-in
- type: Blog
  url: https://soona.co/the-checkout
- type: TermsOfService
  url: https://soona.co/terms
- type: PrivacyPolicy
  url: https://soona.co/privacy-policy
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 4
  pass: local-v1
x-coverage:
  state: gated
  reason: sales-gate
  detail: soona itself publishes no developer API; the only API it controls is the Mokker API on the mokker.ai property it
    acquired in March 2024, advertised at https://mokker.ai/api as "coming soon" with a HubSpot early-access form standing
    in for any reference — and the base URL it advertises, https://api.mokker.ai/v2/replace-background, is a dangling CNAME
    whose AWS load-balancer target returns NXDOMAIN.
  evidence:
  - url: https://mokker.ai/api
    status: 200
  - url: https://share.hsforms.com/1mvFcnqArRyigfvk-ZCykAwe281q
    status: 200
  - url: https://api.mokker.ai/openapi.json
    status: 0
    note: DNS NXDOMAIN on the CNAME target; no HTTP response observed
  - url: https://soona.co/openapi.json
    status: 404
  - url: https://book.soona.co/openapi.json
    status: 404
  - url: https://support.soona.co/integrations
    status: 200
    note: help-center integrations index; no API, API key or webhook documentation
  checked: '2026-08-13'

soona API — frequently asked questions

How much does the soona API cost?

soona publishes its prices; its Studio Pass plan is $149 as of 2026-08-13. APIs.io lists 4 pricing plans for soona, with each plan's price, limits and inclusions under Pricing on this page.

Is the soona API ready for AI agents?

soona has a Kin Score of 22.6 out of 100 (emerging) and an Agent Readiness score of 0.0 (human-only), scored by API Evangelist on 2026-11-06.

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