Google Marketing Platform Admin

aid: google-marketing-platform
name: Google Marketing Platform Admin
description: The Google Marketing Platform Admin API provides programmatic access to manage links between Google Marketing
  Platform organizations and Google Analytics accounts. It enables creating, updating, deleting, and listing organization
  links and managing service levels for integrated marketing analytics.
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/google-marketing-platform.png
url: https://raw.githubusercontent.com/api-evangelist/google-marketing-platform/refs/heads/main/apis.yml
created: '2026-03-13'
modified: '2026-05-19'
specificationVersion: '0.19'
type: Index
access: 3rd-Party
tags:
- Analytics
- Google Marketing Platform
- Marketing
- Organization Management
- Platform Administration
apis:
- aid: google-marketing-platform:google-marketing-platform-v1alpha-api
  name: Google Marketing Platform Admin V1alpha API
  description: The V1alpha API from Google Marketing Platform Admin — 4 operation(s) for v1alpha.
  humanURL: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
  baseURL: https://marketingplatformadmin.googleapis.com
  tags:
  - V1alpha
  properties:
  - type: OpenAPI
    url: openapi/google-marketing-platform-v1alpha-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
  - type: Authentication
    url: https://developers.google.com/docs/api/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
  - type: JSONSchema
    url: json-schema/json-schema.yml
  - type: JSONLD
    url: json-ld/json-ld.yml
  - type: GraphQL
    url: graphql/google-marketing-platform-graphql.md
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/google-marketing-platform-admin/overview
- type: AgenticAccess
  url: agentic-access/google-marketing-platform-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/google-marketing-platform-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/google-marketing-platform-domain-security.yml
- type: Authentication
  url: authentication/google-marketing-platform-authentication.yml
- type: OAuthScopes
  url: scopes/google-marketing-platform-scopes.yml
- type: GitHubOrganization
  url: https://github.com/google-marketing-solutions
- type: LinkedIn
  url: https://www.linkedin.com/showcase/googlemarketingplatform
- type: Portal
  url: https://marketingplatform.google.com
- type: GettingStarted
  url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
- type: Documentation
  url: https://developers.google.com/marketing-platform
- type: Authentication
  url: https://developers.google.com/docs/api/how-tos/authorizing
- type: Pricing
  url: https://marketingplatform.google.com/about/
- type: TermsOfService
  url: https://developers.google.com/terms
- type: PrivacyPolicy
  url: https://policies.google.com/privacy
- type: StatusPage
  url: https://status.cloud.google.com/
- type: Support
  url: https://developers.google.com/marketing-platform/support
- type: JSONLD
  url: json-ld/json-ld.yml
- url: https://blog.google/products/marketingplatform/rss/
  type: Blog
- type: Features
  data:
  - name: Organization Management
    description: List and manage Google Marketing Platform organizations with programmatic access to organization settings.
  - name: Analytics Account Linking
    description: Create, list, and delete links between Marketing Platform organizations and Google Analytics accounts.
  - name: Service Level Configuration
    description: Set and manage Analytics property service levels including standard and 360 tier assignments.
  - name: Multi-Organization Access
    description: Access and manage multiple Marketing Platform organizations from a single authenticated session.
- type: UseCases
  data:
  - name: Enterprise Analytics Setup
    description: Programmatically link Google Analytics accounts to Marketing Platform organizations for enterprise-scale
      deployments.
  - name: Service Tier Management
    description: Automate the assignment of Analytics 360 service levels to properties across large organizations.
  - name: Organization Auditing
    description: List and audit all Marketing Platform organizations and their linked Analytics accounts for governance.
- type: Integrations
  data:
  - name: Google Analytics
    description: Direct linking and service level management for Google Analytics accounts within Marketing Platform organizations.
  - name: Google Tag Manager
    description: Part of the Google Marketing Platform suite for tag management and measurement integration.
  - name: Display and Video 360
    description: Integrated advertising platform within Google Marketing Platform for programmatic media buying.
  - name: Search Ads 360
    description: Search campaign management platform integrated with Marketing Platform for cross-channel analytics.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com