Google Marketing Platform Admin

The Google Marketing Platform Admin API provides programmatic access to manage links between Google Marketing Platform organizations and Google Analytics accounts. It enables creating, updating, deleting, and listing organization links and managing service levels for integrated marketing analytics.

Google Marketing Platform Admin publishes 1 API on the APIs.io network: V1alpha API. Tagged areas include Analytics, Google Marketing Platform, Marketing, Organization Management, and Platform Administration.

The Google Marketing Platform Admin catalog on APIs.io includes 1 JSON-LD context and 2 Spectral governance rulesets.

Google Marketing Platform Admin’s developer surface includes authentication, developer portal, getting-started guide, documentation, pricing, support, engineering blog, and 37 more developer resources.

🌐 Visit website 📡 Source on GitHub

57.0/100 strong ▬ flat Agent 32/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessFreemiumSelf serve⚡ Free to try

1 APIs 4 Features 3 Use Cases

Analytics Google Marketing Platform Marketing Organization ManagementPlatform Administration

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 57.0/100 · strong

Contract Quality 15.3 / 23

Developer Ergonomics 11.3 / 18

Access Clarity 8.3 / 18

Operational Transparency 8.9 / 12

Contract Governance 2.0 / 11

Discoverability 6.2 / 9

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 32/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/google-marketing-platform: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Google Marketing Platform Admin V1alpha API

The V1alpha API from Google Marketing Platform Admin — 4 operation(s) for v1alpha.

Postman Collections 1

Ready-to-run Postman collections for exercising this provider's APIs.

Google Marketing Platform Admin V1alpha API

POSTMAN

Open Collections 3

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Google Marketing Platform Admin V1alpha API

OPEN COLLECTION

Google Marketing Platform Admin API

OPEN COLLECTION

GraphQL 1

GraphQL schemas published by this provider.

Google Marketing Platform GraphQL API

Google Marketing Platform Admin API covers organization management, accounts, user links, property access, and integration between GMP products including Analytics, Campaign Man...

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Google Marketing Platform Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Google Marketing Platform Rate Limits

4 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Google Marketing Platform Finops

FINOPS

Features 4

Notable capabilities this provider offers.

Organization Management

List and manage Google Marketing Platform organizations with programmatic access to organization settings.

Analytics Account Linking

Create, list, and delete links between Marketing Platform organizations and Google Analytics accounts.

Service Level Configuration

Set and manage Analytics property service levels including standard and 360 tier assignments.

Multi-Organization Access

Access and manage multiple Marketing Platform organizations from a single authenticated session.

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Openapi Context

0 classes · 0 properties

JSON-LD

Spectral Rules 2

Spectral governance rulesets for linting and validating these APIs.

Google Marketing Platform Admin API Rules

5 rules · 3 warnings 2 info

SPECTRAL

Google Marketing Platform Admin API Rules

15 rules · 8 errors 6 warnings 1 info

SPECTRAL

JSON Schema 6

Standalone JSON Schema definitions for this provider's data models.

AnalyticsAccountLink

4 properties

JSON SCHEMA

ListAnalyticsAccountLinksResponse

2 properties

JSON SCHEMA

ListOrganizationsResponse

2 properties

JSON SCHEMA

Organization

2 properties

JSON SCHEMA

SetPropertyServiceLevelRequest

2 properties

JSON SCHEMA

SetPropertyServiceLevelResponse

0 properties

JSON SCHEMA

JSON Structure 6

JSON Structure definitions describing this provider's data shapes.

Openapi Analytics Account Link Structure

4 properties

JSON STRUCTURE

Openapi List Analytics Account Links Response Structure

2 properties

JSON STRUCTURE

Openapi List Organizations Response Structure

2 properties

JSON STRUCTURE

Openapi Organization Structure

2 properties

JSON STRUCTURE

Openapi Set Property Service Level Request Structure

2 properties

JSON STRUCTURE

Openapi Set Property Service Level Response Structure

0 properties

JSON STRUCTURE

Examples 6

Example request and response payloads for these APIs.

Openapi Analytics Account Link Example

4 fields

EXAMPLE

Openapi List Analytics Account Links Response Example

2 fields

EXAMPLE

Openapi List Organizations Response Example

2 fields

EXAMPLE

Openapi Organization Example

2 fields

EXAMPLE

Openapi Set Property Service Level Request Example

2 fields

EXAMPLE

Openapi Set Property Service Level Response Example

0 fields

EXAMPLE

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Google Marketing Platform Authentication

oauth2 · 1 scheme

SECURITY

Google Marketing Platform Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Google Marketing Platform Vulnerability Disclosure

security.txt · contact published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Google Marketing Platform Scopes

2 scopes · authorizationCode

2 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Google Marketing Platform Agentic Access

5 operations · 3 acting

AGENTIC

Use Cases 3

What developers build with this provider.

Enterprise Analytics Setup

Programmatically link Google Analytics accounts to Marketing Platform organizations for enterprise-scale deployments.

Service Tier Management

Automate the assignment of Analytics 360 service levels to properties across large organizations.

Organization Auditing

List and audit all Marketing Platform organizations and their linked Analytics accounts for governance.

Integrations 4

Pre-built integrations with other platforms and tools.

Google Analytics

Direct linking and service level management for Google Analytics accounts within Marketing Platform organizations.

Google Tag Manager

Part of the Google Marketing Platform suite for tag management and measurement integration.

Display and Video 360

Integrated advertising platform within Google Marketing Platform for programmatic media buying.

Search Ads 360

Search campaign management platform integrated with Marketing Platform for cross-channel analytics.

Resources

Get Started 4

Portal, sign-up, and the first successful call

Portal

Portal

GettingStarted

GettingStarted

Quickstart

Quickstart

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

WellKnown

LLMsTxt

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

JSONLD

Conformance

ErrorCatalog

Lifecycle

Conventions

DataModel

Build 5

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace

PostmanWorkspace

GitHubOrganization

Packages

SDKs

SDKs

Access & Security 7

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Authentication

OAuthScopes

Authentication

SecurityTxt

Security

Scroll for all 7

Operate 6

Status, limits, changes, and where to get help

StatusPage

Support

ChangeLog

ChangeLog

RateLimits

IssueTracker

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

FinOps

Company 3

The organization behind the API

Website

Website

LinkedIn

Blog

Blog

Other 2

Properties that don't map to a standard resource type

Overlay

Overlay

Protobuf

Protobuf

Source (apis.yml)

aid: google-marketing-platform
name: Google Marketing Platform Admin
description: The Google Marketing Platform Admin API provides programmatic access to manage links between Google Marketing
  Platform organizations and Google Analytics accounts. It enables creating, updating, deleting, and listing organization
  links and managing service levels for integrated marketing analytics.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/google-marketing-platform.png
url: https://raw.githubusercontent.com/api-evangelist/google-marketing-platform/refs/heads/main/apis.yml
created: '2026-03-13'
modified: '2026-08-13'
specificationVersion: '0.23'
type: Index
access: 3rd-Party
tags:
- Analytics
- Google Marketing Platform
- Marketing
- Organization Management
- Platform Administration
apis:
- aid: google-marketing-platform:google-marketing-platform-v1alpha-api
  name: Google Marketing Platform Admin V1alpha API
  description: The V1alpha API from Google Marketing Platform Admin — 4 operation(s) for v1alpha.
  humanURL: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
  baseURL: https://marketingplatformadmin.googleapis.com
  tags:
  - V1alpha
  properties:
  - type: OpenAPI
    url: openapi/google-marketing-platform-v1alpha-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
  - type: Authentication
    url: https://developers.google.com/docs/api/how-tos/authorizing
  - type: GettingStarted
    url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
  - type: JSONSchema
    url: json-schema/json-schema.yml
  - type: JSONLD
    url: json-ld/json-ld.yml
  - type: GraphQL
    url: graphql/google-marketing-platform-graphql.md
  - type: DiscoveryDocument
    url: openapi/google-marketing-platform-v1alpha-discovery.json
  - type: Protobuf
    url: grpc/_index.yml
  - type: Overlay
    url: overlays/google-marketing-platform-v1alpha-api-overlay.yaml
  - type: APIReference
    url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
  - type: RateLimits
    url: rate-limits/google-marketing-platform-rate-limits.yml
  - type: Postman
    url: postman/google-marketing-platform-v1alpha-api.postman_collection.json
common:
- type: Website
  url: https://www.google.com/
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/google-marketing-platform-admin/overview
- type: AgenticAccess
  url: agentic-access/google-marketing-platform-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/google-marketing-platform-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/google-marketing-platform-domain-security.yml
- type: Authentication
  url: authentication/google-marketing-platform-authentication.yml
- type: OAuthScopes
  url: scopes/google-marketing-platform-scopes.yml
- type: GitHubOrganization
  url: https://github.com/google-marketing-solutions
- type: LinkedIn
  url: https://www.linkedin.com/showcase/googlemarketingplatform
- type: Portal
  url: https://marketingplatform.google.com
- type: GettingStarted
  url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
- type: Documentation
  url: https://developers.google.com/marketing-platform
- type: Authentication
  url: https://developers.google.com/docs/api/how-tos/authorizing
- type: Pricing
  url: https://marketingplatform.google.com/about/
- type: TermsOfService
  url: https://developers.google.com/terms
- type: PrivacyPolicy
  url: https://policies.google.com/privacy
- type: StatusPage
  url: https://status.cloud.google.com/
- type: Support
  url: https://developers.google.com/marketing-platform/support
- type: JSONLD
  url: json-ld/json-ld.yml
- url: https://blog.google/products/marketingplatform/rss/
  type: Blog
- type: Packages
  url: packages/google-marketing-platform-packages.yml
- type: SDKs
  url: packages/google-marketing-platform-packages.yml
- type: WellKnown
  url: well-known/google-marketing-platform-well-known.yml
- type: SecurityTxt
  url: well-known/google-marketing-platform-security.txt
- type: Security
  url: https://g.co/vrp
- type: LLMsTxt
  url: llms/google-marketing-platform-llms.txt
- type: Overlay
  url: overlays/google-marketing-platform-v1alpha-api-overlay.yaml
- type: Protobuf
  url: grpc/_index.yml
- type: Conformance
  url: conformance/google-marketing-platform-conformance.yml
- type: ErrorCatalog
  url: errors/google-marketing-platform-problem-types.yml
- type: Lifecycle
  url: lifecycle/google-marketing-platform-lifecycle.yml
- type: Conventions
  url: conventions/google-marketing-platform-conventions.yml
- type: DataModel
  url: data-model/google-marketing-platform-data-model.yml
- type: ChangeLog
  url: changelog/google-marketing-platform-changelog.yml
- type: ChangeLog
  url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/changelog
- type: AgentSkill
  url: skills/_index.yml
- type: RateLimits
  url: rate-limits/google-marketing-platform-rate-limits.yml
- type: Plans
  url: plans/google-marketing-platform-plans-pricing.yml
- type: FinOps
  url: finops/google-marketing-platform-finops.yml
- type: APIReference
  url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/rest
- type: Quickstart
  url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/quickstart
- type: SDKs
  url: https://developers.google.com/marketing-platform/devguides/api/admin/v1/client-libraries
- type: Login
  url: https://console.cloud.google.com/apis/library/marketingplatformadmin.googleapis.com
- type: IssueTracker
  url: https://issuetracker.google.com/issues/new?component=1603054
- type: Features
  data:
  - name: Organization Management
    description: List and manage Google Marketing Platform organizations with programmatic access to organization settings.
  - name: Analytics Account Linking
    description: Create, list, and delete links between Marketing Platform organizations and Google Analytics accounts.
  - name: Service Level Configuration
    description: Set and manage Analytics property service levels including standard and 360 tier assignments.
  - name: Multi-Organization Access
    description: Access and manage multiple Marketing Platform organizations from a single authenticated session.
- type: UseCases
  data:
  - name: Enterprise Analytics Setup
    description: Programmatically link Google Analytics accounts to Marketing Platform organizations for enterprise-scale
      deployments.
  - name: Service Tier Management
    description: Automate the assignment of Analytics 360 service levels to properties across large organizations.
  - name: Organization Auditing
    description: List and audit all Marketing Platform organizations and their linked Analytics accounts for governance.
- type: Integrations
  data:
  - name: Google Analytics
    description: Direct linking and service level management for Google Analytics accounts within Marketing Platform organizations.
  - name: Google Tag Manager
    description: Part of the Google Marketing Platform suite for tag management and measurement integration.
  - name: Display and Video 360
    description: Integrated advertising platform within Google Marketing Platform for programmatic media buying.
  - name: Search Ads 360
    description: Search campaign management platform integrated with Marketing Platform for cross-channel analytics.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 23
  pass: local-v1

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