Google Marketing Platform Admin · Rate Limits

Google Marketing Platform Rate Limits

Published rate limits for the Google Marketing Platform Admin API, read from the provider's own "Limits and Quotas on API Requests" page on 2026-08-13. This file REPLACES a 2026-05-04 bulk-sweep scaffold that carried invented tier limits (10/100/1000 rpm, X-RateLimit-* headers) which the provider does not publish and does not return. Quotas are enforced per Google Cloud project, refilled automatically every 60 seconds, and are visible per project in the Cloud console at https://console.cloud.google.com/apis/api/marketingplatformadmin.googleapis.com/quotas

Google Marketing Platform Rate Limits is the machine-readable rate-limit profile for Google Marketing Platform Admin on the APIs.io network, conforming to the API Commons Rate Limits specification.

It captures 4 rate-limit definitions, measuring requests_per_minute and writes_per_minute.

The profile also includes 4 backoff/retry policies defined and response codes documented for throttled, throttled_reason, and note.

Tagged areas include Analytics, Google Marketing Platform, Marketing, Organization Management, and Platform Administration.

4 Limits Throttle: 403
AnalyticsGoogle Marketing PlatformMarketingOrganization ManagementPlatform AdministrationRate LimitingQuotasThrottling

Limits

Requests per minute project
requests_per_minute · minute
1200
Requests per minute per user project-per-user
requests_per_minute · minute
600
Writes per minute project
writes_per_minute · minute
300
Writes per minute per user project-per-user
writes_per_minute · minute
120

Policies

Refill interval
Rate limits are enforced and automatically refilled in 60-second intervals. On rateLimitExceeded the documented guidance is to wait a minute and retry; the quota is refilled at the start of the next interval.
No daily quota
The provider states there is currently no explicit daily usage quota for this API; the maximum number of daily requests is naturally bounded by the per-minute limits.
Per-user capping
Per-user limits can be managed through the Google Cloud "Capping API usage" feature.
gRPC client retry policy
The first-party gRPC service config published with the protos sets a 60s timeout and a retry policy of maxAttempts 5, initialBackoff 1s, maxBackoff 60s, backoffMultiplier 1.3, retrying only UNAVAILABLE and UNKNOWN. RESOURCE_EXHAUSTED / rateLimitExceeded is NOT in the retryable set, so the generated clients will not retry a quota error for you.