Google Marketing Platform Admin · Rate Limits

Google Marketing Platform Rate Limits

Published rate limits for the Google Marketing Platform Admin API, read from the provider's own "Limits and Quotas on API Requests" page on 2026-08-13. This file REPLACES a 2026-05-04 bulk-sweep scaffold that carried invented tier limits (10/100/1000 rpm, X-RateLimit-* headers) which the provider does not publish and does not return. Quotas are enforced per Google Cloud project, refilled automatically every 60 seconds, and are visible per project in the Cloud console at https://console.cloud.google.com/apis/api/marketingplatformadmin.googleapis.com/quotas

Google Marketing Platform Rate Limits is the machine-readable rate-limit profile for Google Marketing Platform Admin on the APIs.io network, in the API Commons Rate Limits shape.

It captures 4 rate-limit definitions, measuring requests_per_minute and writes_per_minute.

Limit state is signalled in the note, limit, remaining, and reset response headers, and an exhausted limit returns HTTP 403.

The profile also includes 4 backoff/retry policies defined and response codes documented for throttled, throttled_reason, and note.

Tagged areas include Analytics, Google Marketing Platform, Marketing, Organization Management, and Platform Administration.

4 Limits Exhausted: HTTP 403 notelimitremainingreset
Transcribed from the provider's documentation on 2026-08-13 — developers.google.com/marketing-platform/devguides/api/ad....
View Source
AnalyticsGoogle Marketing PlatformMarketingOrganization ManagementPlatform AdministrationRate LimitingQuotasThrottling

Limits

Requests per minute project
requests_per_minute · minute
1200
Consumed by every request, read or write.
Requests per minute per user project-per-user
requests_per_minute · minute
600
Consumed by every request, read or write, counted per end user.
Writes per minute project
writes_per_minute · minute
300
Consumed in addition to the requests quotas by create, patch, delete, archive and update methods. For this API that is createAnalyticsAccountLink, deleteAnalyticsAccountLink and setPropertyServiceLevel.
Writes per minute per user project-per-user
writes_per_minute · minute
120

Policies

Refill interval
Rate limits are enforced and automatically refilled in 60-second intervals. On rateLimitExceeded the documented guidance is to wait a minute and retry; the quota is refilled at the start of the next interval.
No daily quota
The provider states there is currently no explicit daily usage quota for this API; the maximum number of daily requests is naturally bounded by the per-minute limits.
Per-user capping
Per-user limits can be managed through the Google Cloud "Capping API usage" feature.
gRPC client retry policy
The first-party gRPC service config published with the protos sets a 60s timeout and a retry policy of maxAttempts 5, initialBackoff 1s, maxBackoff 60s, backoffMultiplier 1.3, retrying only UNAVAILABLE and UNKNOWN. RESOURCE_EXHAUSTED / rateLimitExceeded is NOT in the retryable set, so the generated clients will not retry a quota error for you.

Work with this as data

Every rate limit here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for rate limits

4 MCP tools reach this
  • find_rate_limitsBrowse and filter every rate limit in the catalog.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This rate limit 
curl "https://apis.io/api/v1/rate-limits/google-marketing-platform-rate-limits"
All rate limits 
curl "https://apis.io/api/v1/rate-limits?limit=25"

Calls without X-API-Key need no key. Calls with it need a paid plan — get a key.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.