USADATA, Inc.

USADATA is a data and marketing intelligence company founded in 1998 and headquartered in New York City, backed by Insight Partners. It maintains a database of 260+ million US consumer records, 15+ million businesses, and 190 million households, updated monthly, and provides audience intelligence, data enrichment, hygiene, and omnichannel campaign activation. Products include the SL360 self-serve audience platform, Hailey AI conversational audience builder, a white-label Leads Portal with an embeddable Leads Module, and RESTful APIs for real-time and batch enrichment, audience building, hygiene (address standardization, NCOA, dedup, deceased suppression), and matchback attribution, with integrations into Salesforce, HubSpot, Marketo, and other CRM and marketing platforms. One machine-readable contract is published — the Leads Engine SOAP service at leadsengine.usadata.com serves a WSDL anonymously declaring 24 operations for counts, pricing, ordering, suppression, address lookup and geography. The REST APIs the marketing site advertises publish no spec, and API credentials are sales-gated with no developer portal, no reference documentation and no self-service sign-up.

USADATA, Inc. publishes 1 API on the APIs.io network. Tagged areas include Company, Data, Marketing, Data Enrichment, and Audience Targeting.

USADATA, Inc.’s developer surface includes authentication, signup flow, API reference, engineering blog, support, sandbox, and 18 more developer resources.

25.8/100 emerging ▲ 8.4 Agent 31/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
1 APIs 1 MCP Servers
CompanyDataMarketingData EnrichmentAudience TargetingData HygieneDirect MailLeadsSOAPMailing Lists

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 25.8/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 9.1 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.7 / 13
Governance 1.5 / 12
Discoverability 7.6 / 10
Agent readiness — 31/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/usadata-inc: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

USADATA Leads Engine Service (SOAP)

Publicly served SOAP 1.1 / 1.2 web service behind the USADATA Leads Portal and Leads Module. The WSDL is served anonymously from the production API host and declares 24 operatio...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Usadata Inc Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Usadata Inc Authentication

custom-soap-body-credential · 1 scheme

SECURITY

Usadata Inc Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Build 1

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: usadata-inc
name: USADATA, Inc.
description: USADATA is a data and marketing intelligence company founded in 1998 and headquartered in New York City, backed
  by Insight Partners. It maintains a database of 260+ million US consumer records, 15+ million businesses, and 190 million
  households, updated monthly, and provides audience intelligence, data enrichment, hygiene, and omnichannel campaign activation.
  Products include the SL360 self-serve audience platform, Hailey AI conversational audience builder, a white-label Leads
  Portal with an embeddable Leads Module, and RESTful APIs for real-time and batch enrichment, audience building, hygiene
  (address standardization, NCOA, dedup, deceased suppression), and matchback attribution, with integrations into Salesforce,
  HubSpot, Marketo, and other CRM and marketing platforms. One machine-readable contract is published — the Leads Engine SOAP
  service at leadsengine.usadata.com serves a WSDL anonymously declaring 24 operations for counts, pricing, ordering, suppression,
  address lookup and geography. The REST APIs the marketing site advertises publish no spec, and API credentials are sales-gated
  with no developer portal, no reference documentation and no self-service sign-up.
url: https://raw.githubusercontent.com/api-evangelist/usadata-inc/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://static1.squarespace.com/static/69dd1686c455113b9719b22c/t/69dd16cec455113b9719c333/1723120623587/USD_logo_1C_NEBULON.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: profile
x-tier-reason: enriched-from-stub
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Data
- Marketing
- Data Enrichment
- Audience Targeting
- Data Hygiene
- Direct Mail
- Leads
- SOAP
- Mailing Lists
apis:
- aid: usadata-inc:leads-engine
  name: USADATA Leads Engine Service (SOAP)
  description: 'Publicly served SOAP 1.1 / 1.2 web service behind the USADATA Leads Portal and Leads Module. The WSDL is served
    anonymously from the production API host and declares 24 operations covering the full list-brokerage workflow: table and
    column discovery (getTableList, getTableDefinition), synchronous and asynchronous audience counts and saturation (carrier-route)
    counts, cross-tab matrix reports, prior-order suppression, order pricing, order submission, order status and cancellation,
    address lookup with geocoding, and state/county/city/ZIP geography lookups. Authentication is a Login {UserID, Password,
    ClientID} element carried in the SOAP body; ping and getVersion answer anonymously. Credentials are issued by USADATA
    through sales / developer support — there is no self-service sign-up.'
  humanURL: https://leadsengine.usadata.com/service.asmx
  baseURL: https://leadsengine.usadata.com/service.asmx
  tags:
  - SOAP
  - Data
  - Leads
  - Mailing Lists
  - Audience Targeting
  - Direct Mail
  properties:
  - type: WSDL
    url: wsdl/usadata-inc-leads-engine.wsdl
  - name: Leads Engine operation reference (ASP.NET service help)
    type: APIReference
    url: https://leadsengine.usadata.com/service.asmx
  - name: Authentication
    type: Authentication
    url: authentication/usadata-inc-authentication.yml
  - name: Error codes and envelopes
    type: ErrorCatalog
    url: errors/usadata-inc-error-codes.yml
  - name: API conventions
    type: Conventions
    url: conventions/usadata-inc-conventions.yml
  - name: Data model
    type: DataModel
    url: data-model/usadata-inc-data-model.yml
  x-evidence:
    wsdl_url: https://leadsengine.usadata.com/service.asmx?WSDL
    wsdl_status: 200
    wsdl_bytes: 76775
    disco_url: https://leadsengine.usadata.com/service.asmx?disco
    disco_status: 200
    live_ping: 'true'
    live_version: 3.0.9719.28036
    fetched: '2026-08-13'
    ownership: 'WSDL self-identifies as USADATA: wsdl:service name "USADATA Leads Engine Service", targetNamespace http://Usadata/Services/Service,
      soap:address https://leadsengine.usadata.com/service.asmx, credential namespace http://Usadata.com/Services/LeadsEngine/Login.'
common:
- type: DomainSecurity
  url: security/usadata-inc-domain-security.yml
- name: Authentication
  type: Authentication
  url: authentication/usadata-inc-authentication.yml
- name: Error Catalog
  type: ErrorCatalog
  url: errors/usadata-inc-error-codes.yml
- name: API Conventions
  type: Conventions
  url: conventions/usadata-inc-conventions.yml
- name: Data Model
  type: DataModel
  url: data-model/usadata-inc-data-model.yml
- name: Lifecycle
  type: Lifecycle
  url: lifecycle/usadata-inc-lifecycle.yml
- name: Plans and Pricing
  type: Plans
  url: plans/usadata-inc-plans-pricing.yml
- name: MCP Server (candidate, derived from the Leads Engine WSDL)
  type: MCPServer
  url: mcp/usadata-inc-mcp.yml
- name: Agent Skills
  type: AgentSkill
  url: skills/_index.yml
- name: Sign Up
  type: SignUp
  url: https://www.sl360.com/signup
- name: Leads Engine API Reference (ASP.NET service help page)
  type: APIReference
  url: https://leadsengine.usadata.com/service.asmx
- name: Website
  type: Website
  url: https://www.usadata.com/
- name: APIs and Integrations
  type: APIs
  url: https://www.usadata.com/products/apis
- name: Blog
  type: Blog
  url: https://www.usadata.com/resources/news
- name: Support
  type: Support
  url: https://www.usadata.com/contact
- name: Help Center
  type: HelpCenter
  url: https://www.usadata.com/resources/learning-lab
- name: Terms of Service
  type: TermsOfService
  url: https://www.usadata.com/termsofuse
- name: Privacy Policy
  type: PrivacyPolicy
  url: https://www.usadata.com/privacy-policy
- name: Login
  type: Login
  url: https://www.sl360.com/signin/
- name: GitHub Organization
  type: GitHubOrganization
  url: https://github.com/usadata
- name: LLMs.txt
  type: LLMsTxt
  url: llms/usadata-inc-llms.txt
- name: Conformance
  type: Conformance
  url: conformance/usadata-inc-conformance.yml
- name: Embedded Components (Leads Module)
  type: Components
  url: components/usadata-inc-components.yml
- name: Sandbox
  type: Sandbox
  url: sandbox/usadata-inc-sandbox.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 14
  pass: local-v1