Hitwise

Hitwise was an online competitive-intelligence and audience-measurement company that tracked website traffic, clickstream behavior, and search-term data to help marketers benchmark share of visits, referral sources, and competitor performance across industry verticals. Originally an Australian firm, it was later owned by Experian and then Connexity. The Hitwise brand has since been retired -- as of this enrichment pass the hitwise.com domain no longer serves a live product (it returns a lapsed-host "Site is not available" page with a mismatched TLS certificate) and exposes no public developer portal, documentation, or API. This profile was surfaced as a portfolio-company lead of insight-partners; enrichment found no active API surface to catalog.

Hitwise is profiled on the APIs.io network. Tagged areas include Company, Analytics, Web Analytics, Competitive Intelligence, and Audience Measurement.

🌐 Visit website 📡 Source on GitHub
6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyAnalyticsWeb AnalyticsCompetitive IntelligenceAudience MeasurementMarketingDataDefunct

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/hitwise: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hitwise Domain Security

no transport/DNS hardening detected

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: hitwise
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hitwise.png
name: Hitwise
description: Hitwise was an online competitive-intelligence and audience-measurement company that tracked website traffic,
  clickstream behavior, and search-term data to help marketers benchmark share of visits, referral sources, and competitor
  performance across industry verticals. Originally an Australian firm, it was later owned by Experian and then Connexity.
  The Hitwise brand has since been retired -- as of this enrichment pass the hitwise.com domain no longer serves a live product
  (it returns a lapsed-host "Site is not available" page with a mismatched TLS certificate) and exposes no public developer
  portal, documentation, or API. This profile was surfaced as a portfolio-company lead of insight-partners; enrichment found
  no active API surface to catalog.
url: https://raw.githubusercontent.com/api-evangelist/hitwise/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Analytics
- Web Analytics
- Competitive Intelligence
- Audience Measurement
- Marketing
- Data
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/hitwise-domain-security.yml
- type: Website
  url: http://www.hitwise.com/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence