Hitwise

Hitwise was an online competitive-intelligence and audience-measurement company that tracked website traffic, clickstream behavior, and search-term data to help marketers benchmark share of visits, referral sources, and competitor performance across industry verticals. Originally an Australian firm, it was later owned by Experian and then Connexity. The Hitwise brand has since been retired -- as of this enrichment pass the hitwise.com domain no longer serves a live product (it returns a lapsed-host "Site is not available" page with a mismatched TLS certificate) and exposes no public developer portal, documentation, or API. This profile was surfaced as a portfolio-company lead of insight-partners; enrichment found no active API surface to catalog.

Hitwise is profiled on the APIs.io network. Tagged areas include Company, Analytics, Web Analytics, Competitive Intelligence, and Audience Measurement.

🌐 Visit website 📡 Source on GitHub
5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
0 APIs
CompanyAnalyticsWeb AnalyticsCompetitive IntelligenceAudience MeasurementMarketingDataDefunct

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 5.0/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Access Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Contract Governance 0.0 / 12
Discoverability 5.0 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 0 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 0 / 6
Agentic Commerce Well-Known Document 0 / 5
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/hitwise: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hitwise Domain Security

no transport/DNS hardening detected

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: hitwise
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hitwise.png
name: Hitwise
description: Hitwise was an online competitive-intelligence and audience-measurement company that tracked website traffic,
  clickstream behavior, and search-term data to help marketers benchmark share of visits, referral sources, and competitor
  performance across industry verticals. Originally an Australian firm, it was later owned by Experian and then Connexity.
  The Hitwise brand has since been retired -- as of this enrichment pass the hitwise.com domain no longer serves a live product
  (it returns a lapsed-host "Site is not available" page with a mismatched TLS certificate) and exposes no public developer
  portal, documentation, or API. This profile was surfaced as a portfolio-company lead of insight-partners; enrichment found
  no active API surface to catalog.
url: https://raw.githubusercontent.com/api-evangelist/hitwise/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Analytics
- Web Analytics
- Competitive Intelligence
- Audience Measurement
- Marketing
- Data
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/hitwise-domain-security.yml
- type: Website
  url: http://www.hitwise.com/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this
  • find_providersBrowse and filter every provider in the catalog.
  • get_provider_artifactsEvery artifact this provider publishes, grouped by type.
  • get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
  • get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
  • get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
  • get_provider_ratingPRO — composite, band, trend and facet scores.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This provider 
curl "https://apis.io/api/v1/providers/hitwise"
All providers 
curl "https://apis.io/api/v1/providers?limit=25"
Every operation they expose 
curl "https://apis.io/api/v1/providers/hitwise/operations?limit=25"
How their score was established 
curl "https://apis.io/api/v1/providers/hitwise/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.