Instapage

Instapage is a landing page and post-click optimization platform that lets marketers build, personalize, A/B test, and analyze landing pages used in paid advertising and conversion campaigns. The platform includes a drag and drop builder, AdMap for ad-to-page connection, heatmaps, experiments, and AI-powered content generation, and integrates with major ad platforms, CRMs, and marketing automation tools. Instapage's REST API provides programmatic access to landing pages, leads, accounts, and team members using a Personal API Token for authentication.

Instapage publishes 12 APIs on the APIs.io network, including Public API, Workspaces API, Team Members API, and 9 more. Tagged areas include Landing Pages, Conversion Optimization, Marketing, A/B Testing, and Post-Click Optimization.

Instapage’s developer surface includes authentication, documentation, pricing, signup flow, engineering blog, changelog, API reference, and 29 more developer resources.

🌐 Visit website 📡 Source on GitHub

48.3/100 developing ▬ flat Agent 43/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0

AccessPaidSelf serveFree trial

12 APIs

Landing Pages Conversion Optimization Marketing A/B TestingPost-Click OptimizationLead Generation

Kin Score

Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0

Composite quality — 48.3/100 · developing

Contract Quality 4.6 / 25

Developer Ergonomics 11.3 / 20

Access Clarity 12.6 / 20

Operational Transparency 8.6 / 13

Contract Governance 2.0 / 12

Discoverability 9.3 / 10

Agent readiness — 43/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/instapage: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 12

Individual APIs this provider publishes, each with its own machine-readable definition.

Open Collections 13

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Rate Limits 1

Documented rate limits and quota policies.

Get Started 5

Portal, sign-up, and the first successful call

Signup

DeveloperPortal

GettingStarted

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

LLMsTxt

LLMsTxt

AgentSkill

AgentSkill

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

DataModel

Conformance

Build 2

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

Access & Security 6

Authentication, authorization, and security posture

TrustCenter

TrustCenter

DomainSecurity

DomainSecurity

Authentication

Authentication

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Compliance

Compliance

Operate 5

Status, limits, changes, and where to get help

Help Center

ChangeLog

RateLimits

StatusPage

Support

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

Plans

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

Other 1

Properties that don't map to a standard resource type

API Overview

API Overview

Source (apis.yml)

aid: instapage
name: Instapage
description: Instapage is a landing page and post-click optimization platform that lets marketers build, personalize, A/B
  test, and analyze landing pages used in paid advertising and conversion campaigns. The platform includes a drag and drop
  builder, AdMap for ad-to-page connection, heatmaps, experiments, and AI-powered content generation, and integrates with
  major ad platforms, CRMs, and marketing automation tools. Instapage's REST API provides programmatic access to landing pages,
  leads, accounts, and team members using a Personal API Token for authentication.
type: Index
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: true
  trial_days: 14
  try_now: false
  public: false
  label: Self-serve signup, 14-day free trial, API included on every paid plan with a tiered daily call quota
  confidence: high
  source:
  - https://instapage.com/plans
  - https://devdocs.instapage.com/
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/instapage.png
tags:
- Landing Pages
- Conversion Optimization
- Marketing
- A/B Testing
- Post-Click Optimization
- Lead Generation
url: https://raw.githubusercontent.com/api-evangelist/instapage/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: instapage:public-api
  name: Instapage Public API
  description: The Instapage Public API is a REST API over the Instapage landing page and post-click optimization platform,
    exposing workspaces, team members, landing pages, page groups, personalized experiences, collections and collection pages,
    experiments, analytics, form submissions (leads), custom domains and image assets across 39 documented operations. Authentication
    is a Personal API Token sent as an HTTP Bearer token; rate limiting is 200 requests per minute per token and per IP on
    top of a plan-tiered daily quota (5,000 calls/day on Create, 10,000 on Optimize) that resets at 00:00 UTC.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Landing Pages
  - Marketing
  - Lead Generation
  - Personal API Token
  - Conversion Optimization
  properties:
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: OpenAPI
    url: openapi/_original/instapage-openapi.yml
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-workspaces-api
  name: Instapage Workspaces API
  description: Create, read, rename and delete Instapage workspaces — the top-level tenant container that holds a customer's
    landing pages, integrations, domains and assets.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Workspaces
  - Tenancy
  - Marketing
  properties:
  - type: OpenAPI
    url: openapi/instapage-workspaces-api-openapi.yml
  - type: Overlay
    url: overlays/instapage-workspaces-api-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-team-members
  name: Instapage Team Members API
  description: Bulk-invite, re-role and remove the people with access to an Instapage workspace, including the inheritOwnerContextInPublicApi
    flag that charges a member's API calls to the workspace owner's daily quota.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Team Members
  - Access Management
  - Collaboration
  properties:
  - type: OpenAPI
    url: openapi/instapage-team-members-openapi.yml
  - type: Overlay
    url: overlays/instapage-team-members-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-pages
  name: Instapage Pages API
  description: List, search, update, delete, publish, unpublish, import and export Instapage landing pages, including Instapage-JSON
    round-tripping and published-URL changes.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Landing Pages
  - Publishing
  - Content Management
  properties:
  - type: OpenAPI
    url: openapi/instapage-pages-openapi.yml
  - type: Overlay
    url: overlays/instapage-pages-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-groups
  name: Instapage Groups API
  description: Manage the groups (folders) that organise landing pages inside an Instapage workspace.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Group
  - Landing Pages
  - Organization
  tags_raw:
  - Groups
  - Landing Pages
  - Organization
  properties:
  - type: OpenAPI
    url: openapi/instapage-groups-openapi.yml
  - type: Overlay
    url: overlays/instapage-groups-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-personalizations
  name: Instapage Personalizations API
  description: Retrieve the personalized experiences attached to an Instapage landing page, including which one is the default
    experience.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Personalization
  - Landing Pages
  - Marketing
  properties:
  - type: OpenAPI
    url: openapi/instapage-personalizations-openapi.yml
  - type: Overlay
    url: overlays/instapage-personalizations-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-collections
  name: Instapage Collections API
  description: Read Instapage collections and their placeholder templates, and create, publish, unpublish and delete the individual
    collection pages inside them — the programmatic-SEO surface.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Collection
  - Programmatic Pages
  - Content Management
  tags_raw:
  - Collections
  - Programmatic Pages
  - Content Management
  properties:
  - type: OpenAPI
    url: openapi/instapage-collections-openapi.yml
  - type: Overlay
    url: overlays/instapage-collections-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-experiments
  name: Instapage Experiments API
  description: List the Manual and AI experiments running against Instapage landing pages, with their DRAFT / RUNNING / ENDED
    / ARCHIVED status and timing.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Experimentation
  - A/B Testing
  - Conversion Optimization
  properties:
  - type: OpenAPI
    url: openapi/instapage-experiments-openapi.yml
  - type: Overlay
    url: overlays/instapage-experiments-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-analytics
  name: Instapage Analytics API
  description: Retrieve bulk visit, conversion and lead statistics for Instapage pages and experiences, grouped by page or
    variation over hourly, daily, monthly or yearly UTC windows.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Analytics
  - Conversion Optimization
  - Reporting
  properties:
  - type: OpenAPI
    url: openapi/instapage-analytics-openapi.yml
  - type: Overlay
    url: overlays/instapage-analytics-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-form-submissions
  name: Instapage Form Submissions API
  description: Retrieve and permanently delete the lead records captured by forms on Instapage landing pages, paged with an
    opaque nextPageToken cursor.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Lead Generation
  - Form Submissions
  - Leads
  properties:
  - type: OpenAPI
    url: openapi/instapage-form-submissions-openapi.yml
  - type: Overlay
    url: overlays/instapage-form-submissions-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-domains
  name: Instapage Domains API
  description: List the custom domains connected to an Instapage workspace, with connection status, SSL status and custom
    404 configuration.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Domains
  - DNS
  - Publishing
  properties:
  - type: OpenAPI
    url: openapi/instapage-domains-openapi.yml
  - type: Overlay
    url: overlays/instapage-domains-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-assets
  name: Instapage Assets API
  description: List Instapage image asset folders, list the images inside them, and upload new images via multipart/form-data.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Assets
  - Image
  - Media
  tags_raw:
  - Assets
  - Images
  - Media
  properties:
  - type: OpenAPI
    url: openapi/instapage-assets-openapi.yml
  - type: Overlay
    url: overlays/instapage-assets-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
common:
- type: AgenticAccess
  url: agentic-access/instapage-agentic-access.yml
- type: TrustCenter
  url: security/instapage-trust-center.yml
- type: DomainSecurity
  url: security/instapage-domain-security.yml
- type: Authentication
  url: authentication/instapage-authentication.yml
- type: GitHubOrganization
  url: https://github.com/Instapage
- type: Website
  url: https://instapage.com
- type: Documentation
  url: https://devdocs.instapage.com/
- type: Pricing
  url: https://instapage.com/pricing
- type: Signup
  url: https://app.instapage.com/auth/signup
- type: Blog
  url: https://instapage.com/blog
- type: Help Center
  url: https://help.instapage.com
- type: API Overview
  url: https://instapage.com/api
- type: LinkedIn
  url: https://www.linkedin.com/company/instapage
- type: Packages
  url: packages/instapage-packages.yml
- type: LLMsTxt
  url: llms/instapage-llms.txt
- type: Conventions
  url: conventions/instapage-conventions.yml
- type: ErrorCatalog
  url: errors/instapage-problem-types.yml
- type: Lifecycle
  url: lifecycle/instapage-lifecycle.yml
- type: ChangeLog
  url: changelog/instapage-changelog.yml
- type: DataModel
  url: data-model/instapage-data-model.yml
- type: Conformance
  url: conformance/instapage-conformance.yml
- type: Plans
  url: plans/instapage-plans-pricing.yml
- type: RateLimits
  url: rate-limits/instapage-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
  name: Instapage Agent Skills
- type: VulnerabilityDisclosure
  url: security/instapage-vulnerability-disclosure.yml
- type: StatusPage
  url: https://status.instapage.com/
- type: Security
  url: https://policies.airslate.com/bug-bounty-program
- type: Compliance
  url: https://instapage.com/security
- type: DeveloperPortal
  url: https://devdocs.instapage.com/
- type: APIReference
  url: https://devdocs.instapage.com/
- type: GettingStarted
  url: https://devdocs.instapage.com/#getting-started
- type: Support
  url: https://help.instapage.com/hc/en-us
- type: TermsOfService
  url: https://instapage.com/terms-of-service
- type: PrivacyPolicy
  url: https://instapage.com/privacy-policy
- type: SignUp
  url: https://app.instapage.com/auth/signup
- type: Login
  url: https://app.instapage.com/auth/login/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 40
  pass: local-v1