Instapage website screenshot

Instapage

Instapage is a landing page and post-click optimization platform that lets marketers build, personalize, A/B test, and analyze landing pages used in paid advertising and conversion campaigns. The platform includes a drag and drop builder, AdMap for ad-to-page connection, heatmaps, experiments, and AI-powered content generation, and integrates with major ad platforms, CRMs, and marketing automation tools. Instapage's REST API provides programmatic access to landing pages, leads, accounts, and team members using a Personal API Token for authentication.

Instapage publishes 11 API contracts indexed on the APIs.io network, including Workspaces API, Analytics API, Assets API, and 8 more. Tagged areas include Landing Pages, Conversion Optimization, Marketing, A/B Testing, and Post-Click Optimization.

The Instapage catalog on APIs.io includes 1 Spectral governance ruleset.

Instapage’s developer surface includes authentication, documentation, pricing, signup flow, engineering blog, changelog, API reference, and 39 more developer resources.

45.1/100 developing ▬ flat Agent 31/100 agent ready Front door AI 6/6 dominant Heartbeat 50/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →
AccessPaidSelf serveFree trial
11 published contracts 5 Agent Skills
Landing PagesConversion OptimizationMarketingA/B TestingPost-Click OptimizationLead Generation

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.
The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Show this score on your site. Kin Score badge preview for Instapage It updates itself when the score changes. Paste this where you link to your API docs:
<a href="https://apis.io/providers/instapage/"><img src="https://apis.io/badge/instapage/card.svg" alt="Instapage on APIs.io — Kin Score by API Evangelist"></a>
Other styles, a README pill and a shields.io endpoint are on the badge page.
Raise your score.
Agent readiness — checks not met, largest first (exact, from this profile):
  • MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
  • Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
  • A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
  • Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
  • Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
  • Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)
7 more unmet checks in the Agent Readiness table above.
Kin Score — facets with the most composite points still available (weight × headroom):
Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/instapage/apis.yml: open an issue on github.com/api-evangelist/instapage to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

measured — observed by APIs.io (published)

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

Instapage Workspaces API

Create, read, rename and delete Instapage workspaces — the top-level tenant container that holds a customer's landing pages, integrations, domains and assets.

Instapage Analytics API

Bulk visit, conversion and lead statistics for pages and experiences.

Instapage Assets API

Image asset folders and images inside a workspace.

Instapage Collections API

Collections are groups of pages sharing one template with placeholder-driven content, plus the individual collection pages inside them.

Instapage Domains API

Custom domains connected to a workspace.

Instapage Experiments API

A/B and AI experiments running against landing pages.

Instapage Form Submissions API

Retrieve and delete the lead data captured by landing page forms.

Instapage Groups API

Groups (folders) organise landing pages inside a workspace.

Instapage Pages API

Create, retrieve, update, publish, export and delete Instapage landing pages.

Instapage Personalizations API

Personalized experiences attached to a landing page.

Instapage Team Members API

Manage the people who have access to a workspace and their access levels.

Scroll for all 11

Open Collections 12

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Instapage Analytics API

OPEN COLLECTION

Instapage Assets API

OPEN COLLECTION

Instapage Collections API

OPEN COLLECTION

Instapage Domains API

OPEN COLLECTION

Instapage Experiments API

OPEN COLLECTION

Instapage Groups API

OPEN COLLECTION

Instapage Pages API

OPEN COLLECTION

Instapage Workspaces API

OPEN COLLECTION

Instapage API

OPEN COLLECTION

Scroll for all 12

Agent Skills 5

Packaged agent skills for driving this provider's APIs from an AI assistant.

Instapage API pricing

Prices published by Instapage.

PlanPrice
Create —
Optimize —
Convert —

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Instapage Rate Limits

2 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

FinOps 1

Cost, billing, and metering signals for API financial operations.

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Instapage API Rules

75 rules · 66 errors 8 warnings 1 info

SPECTRAL

OpenAPI Overlays 11

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Instapage Analytics Overlay

4 actions · update · instapage-analytics-openapi.yml

DERIVED

Instapage Assets Overlay

4 actions · update · instapage-assets-openapi.yml

DERIVED

Instapage Collections Overlay

4 actions · update · instapage-collections-openapi.yml

DERIVED

Instapage Domains Overlay

4 actions · update · instapage-domains-openapi.yml

DERIVED

Instapage Experiments Overlay

4 actions · update · instapage-experiments-openapi.yml

DERIVED

Instapage Form Submissions Overlay

4 actions · update · instapage-form-submissions-openapi.yml

DERIVED

Instapage Groups Overlay

4 actions · update · instapage-groups-openapi.yml

DERIVED

Instapage Pages Overlay

4 actions · update · instapage-pages-openapi.yml

DERIVED

Instapage Personalizations Overlay

4 actions · update · instapage-personalizations-openapi.yml

DERIVED

Instapage Team Members Overlay

4 actions · update · instapage-team-members-openapi.yml

DERIVED

Instapage Workspaces Api Overlay

4 actions · update · instapage-workspaces-api-openapi.yml

DERIVED

Scroll for all 11

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Instapage Authentication

http · 1 scheme

SECURITY

Instapage Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Instapage Vulnerability Disclosure

Hackerone · contact published

SECURITY

Instapage Trust Center

SOC 2, ISO 27001, GDPR, CCPA/CPRA

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Instapage Agentic Access

39 operations · 21 acting

39 operations · 21 acting

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 6

Authentication, authorization, and security posture

Operate 5

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 11

Properties that don't map to a standard resource type

Scroll for all 11

Source (apis.yml)

apis.yml Raw ↑
aid: instapage
name: Instapage
description: Instapage is a landing page and post-click optimization platform that lets marketers build, personalize, A/B
  test, and analyze landing pages used in paid advertising and conversion campaigns. The platform includes a drag and drop
  builder, AdMap for ad-to-page connection, heatmaps, experiments, and AI-powered content generation, and integrates with
  major ad platforms, CRMs, and marketing automation tools. Instapage's REST API provides programmatic access to landing pages,
  leads, accounts, and team members using a Personal API Token for authentication.
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: true
  trial_days: 14
  try_now: false
  public: false
  label: Self-serve signup, 14-day free trial, API included on every paid plan with a tiered daily call quota
  confidence: high
  source:
  - https://instapage.com/plans
  - https://devdocs.instapage.com/
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/instapage.png
tags:
- Landing Pages
- Conversion Optimization
- Marketing
- A/B Testing
- Post-Click Optimization
- Lead Generation
url: https://raw.githubusercontent.com/api-evangelist/instapage/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: instapage:instapage-workspaces-api
  name: Instapage Workspaces API
  description: Create, read, rename and delete Instapage workspaces — the top-level tenant container that holds a customer's
    landing pages, integrations, domains and assets.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Workspace
  - Tenancy
  - Marketing
  tags_raw:
  - Workspaces
  - Tenancy
  - Marketing
  properties:
  - type: OpenAPI
    url: openapi/instapage-workspaces-api-openapi.yml
  - type: Overlay
    url: overlays/instapage-workspaces-api-overlay.yaml
  - type: Documentation
    url: https://devdocs.instapage.com/
- aid: instapage:instapage-analytics-api
  name: Instapage Analytics API
  description: Bulk visit, conversion and lead statistics for pages and experiences.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Analytics
  properties:
  - type: OpenAPI
    url: openapi/instapage-analytics-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-assets-api
  name: Instapage Assets API
  description: Image asset folders and images inside a workspace.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/instapage-assets-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-collections-api
  name: Instapage Collections API
  description: Collections are groups of pages sharing one template with placeholder-driven content, plus the individual collection
    pages inside them.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Collection
  tags_raw:
  - Collections
  properties:
  - type: OpenAPI
    url: openapi/instapage-collections-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-domains-api
  name: Instapage Domains API
  description: Custom domains connected to a workspace.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Domains
  properties:
  - type: OpenAPI
    url: openapi/instapage-domains-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-experiments-api
  name: Instapage Experiments API
  description: A/B and AI experiments running against landing pages.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Experiments
  properties:
  - type: OpenAPI
    url: openapi/instapage-experiments-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-form-submissions-api
  name: Instapage Form Submissions API
  description: Retrieve and delete the lead data captured by landing page forms.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Form Submissions
  properties:
  - type: OpenAPI
    url: openapi/instapage-form-submissions-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-groups-api
  name: Instapage Groups API
  description: Groups (folders) organise landing pages inside a workspace.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Group
  tags_raw:
  - Groups
  properties:
  - type: OpenAPI
    url: openapi/instapage-groups-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-pages-api
  name: Instapage Pages API
  description: Create, retrieve, update, publish, export and delete Instapage landing pages.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Pages
  properties:
  - type: OpenAPI
    url: openapi/instapage-pages-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-personalizations-api
  name: Instapage Personalizations API
  description: Personalized experiences attached to a landing page.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Personalizations
  properties:
  - type: OpenAPI
    url: openapi/instapage-personalizations-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
- aid: instapage:instapage-team-members-api
  name: Instapage Team Members API
  description: Manage the people who have access to a workspace and their access levels.
  humanURL: https://devdocs.instapage.com/
  baseURL: https://api.instapage.com/v1
  tags:
  - Team Members
  properties:
  - type: OpenAPI
    url: openapi/instapage-team-members-api-openapi.yml
  - type: Documentation
    url: https://devdocs.instapage.com/
  - type: APIReference
    url: https://devdocs.instapage.com/
  - type: GettingStarted
    url: https://devdocs.instapage.com/#getting-started
  - type: ChangeLog
    url: https://devdocs.instapage.com/#changelog
  - type: Help Article
    url: https://help.instapage.com/hc/en-us/articles/27634951739287-Public-API
common:
- type: Overlay
  url: overlays/instapage-team-members-overlay.yaml
- type: Overlay
  url: overlays/instapage-pages-overlay.yaml
- type: Overlay
  url: overlays/instapage-groups-overlay.yaml
- type: Overlay
  url: overlays/instapage-personalizations-overlay.yaml
- type: Overlay
  url: overlays/instapage-collections-overlay.yaml
- type: Overlay
  url: overlays/instapage-experiments-overlay.yaml
- type: Overlay
  url: overlays/instapage-analytics-overlay.yaml
- type: Overlay
  url: overlays/instapage-form-submissions-overlay.yaml
- type: Overlay
  url: overlays/instapage-domains-overlay.yaml
- type: Overlay
  url: overlays/instapage-assets-overlay.yaml
- type: AgenticAccess
  url: agentic-access/instapage-agentic-access.yml
- type: TrustCenter
  url: security/instapage-trust-center.yml
- type: DomainSecurity
  url: security/instapage-domain-security.yml
- type: Authentication
  url: authentication/instapage-authentication.yml
- type: GitHubOrganization
  url: https://github.com/Instapage
- type: Website
  url: https://instapage.com
- type: Documentation
  url: https://devdocs.instapage.com/
- type: Pricing
  url: https://instapage.com/pricing
- type: Signup
  url: https://app.instapage.com/auth/signup
- type: Blog
  url: https://instapage.com/blog
- type: Help Center
  url: https://help.instapage.com
- type: API Overview
  url: https://instapage.com/api
- type: LinkedIn
  url: https://www.linkedin.com/company/instapage
- type: Packages
  url: packages/instapage-packages.yml
- type: LLMsTxt
  url: llms/instapage-llms.txt
- type: Conventions
  url: conventions/instapage-conventions.yml
- type: ErrorCatalog
  url: errors/instapage-problem-types.yml
- type: Lifecycle
  url: lifecycle/instapage-lifecycle.yml
- type: ChangeLog
  url: changelog/instapage-changelog.yml
- type: DataModel
  url: data-model/instapage-data-model.yml
- type: Conformance
  url: conformance/instapage-conformance.yml
- type: Plans
  url: plans/instapage-plans-pricing.yml
- type: RateLimits
  url: rate-limits/instapage-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
  name: Instapage Agent Skills
- type: VulnerabilityDisclosure
  url: security/instapage-vulnerability-disclosure.yml
- type: StatusPage
  url: https://status.instapage.com/
- type: Security
  url: https://policies.airslate.com/bug-bounty-program
- type: Compliance
  url: https://instapage.com/security
- type: DeveloperPortal
  url: https://devdocs.instapage.com/
- type: APIReference
  url: https://devdocs.instapage.com/
- type: GettingStarted
  url: https://devdocs.instapage.com/#getting-started
- type: Support
  url: https://help.instapage.com/hc/en-us
- type: TermsOfService
  url: https://instapage.com/terms-of-service
- type: PrivacyPolicy
  url: https://instapage.com/privacy-policy
- type: SignUp
  url: https://app.instapage.com/auth/signup
- type: Login
  url: https://app.instapage.com/auth/login/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 40
  pass: local-v1

Instapage API — frequently asked questions

Does Instapage have an API?

Yes. APIs.io lists 11 APIs from Instapage, including Instapage Workspaces API, Instapage Analytics API and Instapage Assets API, and 8 more.

Is there an OpenAPI specification for the Instapage API?

Yes. APIs.io indexes 11 OpenAPI specifications for Instapage, each linked for download from this page.

How do I authenticate with the Instapage API?

Instapage uses bearer-token authentication (http · 1 scheme). The details are profiled on APIs.io as Instapage Authentication.

How much does the Instapage API cost?

APIs.io lists 3 pricing plans for Instapage, with each plan's price, limits and inclusions under Pricing on this page.

Is the Instapage API ready for AI agents?

Instapage has a Kin Score of 45.1 out of 100 (developing) and an Agent Readiness score of 31.1 (agent-ready), scored by API Evangelist on 2026-11-06.

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A second provider on the same verified email joins the account you already have.