Ruhnn Holding Limited (如涵控股) is a Hangzhou-based Chinese influencer (KOL) incubation, marketing, and e-commerce company. It pioneered the "internet celebrity" (wanghong) commercialization model, signing and developing influencers and monetizing their audiences through self-operated online stores on marketplaces such as Taobao and Tmall, as well as through a platform/advertising business that connects its network of KOLs with third-party brands for social-marketing campaigns. The company listed on NASDAQ under the ticker RUHN in 2019 and was subsequently taken private. It is surfaced here as a portfolio company of Qiming Venture Partners. Ruhnn is a consumer-facing influencer marketing and commerce operator and does not publish a public developer platform, API, or SDK surface.
ruhnn is profiled on the APIs.io network. Tagged areas include Company, Influencer Marketing, E-Commerce, KOL, and Social Commerce.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/ruhnn: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: ruhnn
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/ruhnn.png
name: ruhnn
description: Ruhnn Holding Limited (如涵控股) is a Hangzhou-based Chinese influencer (KOL) incubation, marketing, and e-commerce
company. It pioneered the "internet celebrity" (wanghong) commercialization model, signing and developing influencers and
monetizing their audiences through self-operated online stores on marketplaces such as Taobao and Tmall, as well as through
a platform/advertising business that connects its network of KOLs with third-party brands for social-marketing campaigns.
The company listed on NASDAQ under the ticker RUHN in 2019 and was subsequently taken private. It is surfaced here as a
portfolio company of Qiming Venture Partners. Ruhnn is a consumer-facing influencer marketing and commerce operator and
does not publish a public developer platform, API, or SDK surface.
url: https://raw.githubusercontent.com/api-evangelist/ruhnn/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- qiming
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Influencer Marketing
- E-Commerce
- KOL
- Social Commerce
- Marketing
- China
- Consumer
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/ruhnn-domain-security.yml
- type: LLMsTxt
url: llms/ruhnn-llms.txt
- type: Website
url: https://ruhnn.com
x-enrichment:
date: '2026-08-13'
status: minimal
artifacts_added: 2
pass: local-v1
x-coverage:
state: none
reason: no-developer-program
detail: 'Ruhnn runs two client-rendered SPAs — the ruhnn.com corporate site and the www.kol18.com (爱推广) KOL/merchant platform
— and neither exposes a developer surface: api., open., developer., dev., docs. and openapi.ruhnn.com all return NXDOMAIN,
and every spec and /.well-known path on both hosts answers 200 with the identical HTML app shell rather than a document.'
evidence:
- url: https://ruhnn.com/openapi.json
status: 200
- url: https://ruhnn.com/.well-known/agent-card.json
status: 200
- url: https://www.kol18.com/v2/api-docs
status: 200
- url: https://api.github.com/orgs/ruhnn
status: 404
checked: '2026-08-13'
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