ruhnn

Ruhnn Holding Limited (如涵控股) is a Hangzhou-based Chinese influencer (KOL) incubation, marketing, and e-commerce company. It pioneered the "internet celebrity" (wanghong) commercialization model, signing and developing influencers and monetizing their audiences through self-operated online stores on marketplaces such as Taobao and Tmall, as well as through a platform/advertising business that connects its network of KOLs with third-party brands for social-marketing campaigns. The company listed on NASDAQ under the ticker RUHN in 2019 and was subsequently taken private. It is surfaced here as a portfolio company of Qiming Venture Partners. Ruhnn is a consumer-facing influencer marketing and commerce operator and does not publish a public developer platform, API, or SDK surface.

ruhnn is profiled on the APIs.io network. Tagged areas include Company, Influencer Marketing, E-Commerce, KOL, and Social Commerce.

🌐 Visit website 📡 Source on GitHub
5.7/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
CompanyInfluencer MarketingE-CommerceKOLSocial CommerceMarketingChinaConsumer

Kin Score

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scored 2026-08-17 · rubric v0.11.0
Composite quality — 5.7/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 5.7 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/ruhnn: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Ruhnn Domain Security

TLSv1.2 · DMARC

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: ruhnn
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/ruhnn.png
name: ruhnn
description: Ruhnn Holding Limited (如涵控股) is a Hangzhou-based Chinese influencer (KOL) incubation, marketing, and e-commerce
  company. It pioneered the "internet celebrity" (wanghong) commercialization model, signing and developing influencers and
  monetizing their audiences through self-operated online stores on marketplaces such as Taobao and Tmall, as well as through
  a platform/advertising business that connects its network of KOLs with third-party brands for social-marketing campaigns.
  The company listed on NASDAQ under the ticker RUHN in 2019 and was subsequently taken private. It is surfaced here as a
  portfolio company of Qiming Venture Partners. Ruhnn is a consumer-facing influencer marketing and commerce operator and
  does not publish a public developer platform, API, or SDK surface.
url: https://raw.githubusercontent.com/api-evangelist/ruhnn/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- qiming
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Influencer Marketing
- E-Commerce
- KOL
- Social Commerce
- Marketing
- China
- Consumer
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/ruhnn-domain-security.yml
- type: LLMsTxt
  url: llms/ruhnn-llms.txt
- type: Website
  url: https://ruhnn.com
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 2
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: 'Ruhnn runs two client-rendered SPAs — the ruhnn.com corporate site and the www.kol18.com (爱推广) KOL/merchant platform
    — and neither exposes a developer surface: api., open., developer., dev., docs. and openapi.ruhnn.com all return NXDOMAIN,
    and every spec and /.well-known path on both hosts answers 200 with the identical HTML app shell rather than a document.'
  evidence:
  - url: https://ruhnn.com/openapi.json
    status: 200
  - url: https://ruhnn.com/.well-known/agent-card.json
    status: 200
  - url: https://www.kol18.com/v2/api-docs
    status: 200
  - url: https://api.github.com/orgs/ruhnn
    status: 404
  checked: '2026-08-13'