Ruhnn Holding Limited (如涵控股) is a Hangzhou-based Chinese influencer (KOL) incubation, marketing, and e-commerce company. It pioneered the "internet celebrity" (wanghong) commercialization model, signing and developing influencers and monetizing their audiences through self-operated online stores on marketplaces such as Taobao and Tmall, as well as through a platform/advertising business that connects its network of KOLs with third-party brands for social-marketing campaigns. The company listed on NASDAQ under the ticker RUHN in 2019 and was subsequently taken private. It is surfaced here as a portfolio company of Qiming Venture Partners. Ruhnn is a consumer-facing influencer marketing and commerce operator and does not publish a public developer platform, API, or SDK surface.
ruhnn is profiled on the APIs.io network. Tagged areas include Company, Influencer Marketing, E-Commerce, KOL, and Social Commerce.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
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applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
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aid: ruhnn
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/ruhnn.png
name: ruhnn
description: Ruhnn Holding Limited (如涵控股) is a Hangzhou-based Chinese influencer (KOL) incubation, marketing, and e-commerce
company. It pioneered the "internet celebrity" (wanghong) commercialization model, signing and developing influencers and
monetizing their audiences through self-operated online stores on marketplaces such as Taobao and Tmall, as well as through
a platform/advertising business that connects its network of KOLs with third-party brands for social-marketing campaigns.
The company listed on NASDAQ under the ticker RUHN in 2019 and was subsequently taken private. It is surfaced here as a
portfolio company of Qiming Venture Partners. Ruhnn is a consumer-facing influencer marketing and commerce operator and
does not publish a public developer platform, API, or SDK surface.
url: https://raw.githubusercontent.com/api-evangelist/ruhnn/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- qiming
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Influencer Marketing
- E-Commerce
- KOL
- Social Commerce
- Marketing
- China
- Consumer
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/ruhnn-domain-security.yml
- type: LLMsTxt
url: llms/ruhnn-llms.txt
- type: Website
url: https://ruhnn.com
x-enrichment:
date: '2026-08-13'
status: minimal
artifacts_added: 2
pass: local-v1
x-coverage:
state: none
reason: no-developer-program
detail: 'Ruhnn runs two client-rendered SPAs — the ruhnn.com corporate site and the www.kol18.com (爱推广) KOL/merchant platform
— and neither exposes a developer surface: api., open., developer., dev., docs. and openapi.ruhnn.com all return NXDOMAIN,
and every spec and /.well-known path on both hosts answers 200 with the identical HTML app shell rather than a document.'
evidence:
- url: https://ruhnn.com/openapi.json
status: 200
- url: https://ruhnn.com/.well-known/agent-card.json
status: 200
- url: https://www.kol18.com/v2/api-docs
status: 200
- url: https://api.github.com/orgs/ruhnn
status: 404
checked: '2026-08-13'
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