Google Tag Manager
Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
APIs
Google Tag Manager API
The Tag Manager API allows clients to access and modify container and tag configuration.
Google Tag Manager Server-side Tagging API
The Server-side Tagging API provides APIs for building custom tags, clients, and variables that run in a server-side container, enabling server-to-server data collection and pro...
Collections
Google Tag Manager API
POSTMANArazzo Workflows
Google Tag Manager Audit Container Versions
List a container's version headers, then fetch the newest one in full.
ARAZZOGoogle Tag Manager Bootstrap a Live Container
Create a container and workspace, cut a baseline version, and publish it.
ARAZZOGoogle Tag Manager Build and Publish a Tag End to End
Workspace, trigger, tag, version, and publish in a single release flow.
ARAZZOGoogle Tag Manager Grant a User Permission
List account user permissions, then add a new user when not present.
ARAZZOGoogle Tag Manager Inspect the Live Container Version
Resolve a container's live version, then fetch its full definition.
ARAZZOGoogle Tag Manager List and Get a Workspace
List the workspaces in a container, then fetch the first one in detail.
ARAZZOGoogle Tag Manager Provision a Tagged Container
Create a container, open a workspace in it, and add a first tag.
ARAZZOGoogle Tag Manager Safely Update a Tag
Read a tag for its fingerprint, then update it with optimistic concurrency.
ARAZZOGoogle Tag Manager Sync and Version a Workspace
Check status, sync a workspace to the latest version, then cut a version.
ARAZZOGoogle Tag Manager Wire a Trigger-Fired Tag
Create a workspace, create a trigger, then create a tag that fires on it.
ARAZZOGoogle Tag Manager Build a Variable-Backed Tag
Create a workspace, create a variable, then create a tag that consumes it.
ARAZZOGoogle Tag Manager Version and Publish a Workspace
Freeze a workspace into a container version and publish it live.
ARAZZOPricing Plans
Rate Limits
FinOps
Google Tag Manager Finops
FINOPSFeatures
List and manage Google Tag Manager accounts with full access control.
Create, update, delete, and configure containers for web, mobile, and server-side tagging.
Create and manage workspaces for collaborative tag development with conflict resolution.
Create, update, delete, and revert tags with full parameter and firing trigger configuration.
Define triggers that control when and how tags fire based on events and conditions.
Create and manage variables that provide dynamic values to tags and triggers.
Create, publish, and manage container versions with rollback capabilities.
Manage user access and permissions at the account and container level.
Build custom server-side tags, clients, and variables for server-to-server data collection.
Structured data layer for passing information between your website and Tag Manager.
Use Cases
Deploy and manage marketing and analytics tags without modifying website code.
Track conversions across multiple advertising platforms with centralized tag management.
Implement consent-based tag firing and data collection policies for GDPR and CCPA compliance.
Deploy and manage A/B testing tags and experiment configurations across web properties.
Process data server-side for improved performance, accuracy, and privacy compliance.
Integrations
Native integration with Google Analytics 4 for event tracking and measurement.
Deploy Google Ads conversion tracking and remarketing tags with built-in templates.
Integrate with Campaign Manager, Display & Video 360, and Search Ads 360.
Deploy and manage Facebook Pixel tracking with community template support.
Integrate with consent management platforms for privacy-compliant tag firing.
Semantic Vocabularies
API Governance Rules
JSON Structure
Google Tag Manager V2 Create Container Version Request Version Options Structure
2 properties
JSON STRUCTURE