Google Tag Manager

Google Tag Manager API

The Tag Manager API allows clients to access and modify container and tag configuration.

Google Tag Manager Server-side Tagging API

The Server-side Tagging API provides APIs for building custom tags, clients, and variables that run in a server-side container, enabling server-to-server data collection and pro...

Google Tag Manager Tag Deployment Management

Workflow for managing tag deployment lifecycle including accounts, containers, workspaces, tags, triggers, variables, and version publishing. Used by marketing technologists and...

List and manage Google Tag Manager accounts with full access control.

Create, update, delete, and configure containers for web, mobile, and server-side tagging.

Create and manage workspaces for collaborative tag development with conflict resolution.

Create, update, delete, and revert tags with full parameter and firing trigger configuration.

Define triggers that control when and how tags fire based on events and conditions.

Create and manage variables that provide dynamic values to tags and triggers.

Create, publish, and manage container versions with rollback capabilities.

Manage user access and permissions at the account and container level.

Build custom server-side tags, clients, and variables for server-to-server data collection.

Structured data layer for passing information between your website and Tag Manager.

Deploy and manage marketing and analytics tags without modifying website code.

Track conversions across multiple advertising platforms with centralized tag management.

Implement consent-based tag firing and data collection policies for GDPR and CCPA compliance.

Deploy and manage A/B testing tags and experiment configurations across web properties.

Process data server-side for improved performance, accuracy, and privacy compliance.

Native integration with Google Analytics 4 for event tracking and measurement.

Deploy Google Ads conversion tracking and remarketing tags with built-in templates.

Integrate with Campaign Manager, Display & Video 360, and Search Ads 360.

Deploy and manage Facebook Pixel tracking with community template support.

Integrate with consent management platforms for privacy-compliant tag firing.

Google Tag Manager Context

8 classes · 8 properties

Google Tag Manager V2 Context

0 classes · 0 properties

Google Tag Manager API Rules

7 rules · 7 errors