Google Tag Manager

Google Tag Manager Server-side Tagging API

The Server-side Tagging API provides APIs for building custom tags, clients, and variables that run in a server-side container, enabling server-to-server data collection and processing.

GitHub

Documentation

📖
Documentation
https://developers.google.com/tag-platform/tag-manager/server-side
📖
APIReference
https://developers.google.com/tag-platform/tag-manager/server-side/api
📖
GettingStarted
https://developers.google.com/tag-platform/tag-manager/server-side/intro

Other Resources

🔗
ReleaseNotes
https://developers.google.com/tag-platform/tag-manager/server-side/release-notes
🔗
APIsJSON
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/apis.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-audit-container-versions-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-bootstrap-live-container-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-build-and-publish-tag-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-grant-user-permission-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-inspect-live-version-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-list-and-get-workspace-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-provision-tagged-container-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-safe-update-tag-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-sync-and-version-workspace-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-trigger-fired-tag-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-variable-backed-tag-workflow.yml
🔗
Arazzo
https://raw.githubusercontent.com/api-evangelist/google-tag-manager/refs/heads/main/arazzo/google-tag-manager-version-and-publish-workspace-workflow.yml

Work with this as data

Every API here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for apis

7 MCP tools reach this
  • find_apisBrowse and filter every API in the catalog.
  • get_api_artifactsOne API's artifacts, grouped by type.
  • get_openapiThe primary OpenAPI for this API.
  • find_similar_apisAPIs that look like this one.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This API 
curl "https://apis.io/api/v1/apis/google-tag-manager-server-side-tagging-api"
All apis 
curl "https://apis.io/api/v1/apis?limit=25"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.

API entry from apis.yml

apis.yml Raw ↑ 
name: Google Tag Manager Server-side Tagging API
description: The Server-side Tagging API provides APIs for building custom tags, clients, and variables
  that run in a server-side container, enabling server-to-server data collection and processing.
image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_tag_manager.svg
humanURL: https://developers.google.com/tag-platform/tag-manager/server-side
baseURL: https://tagmanager.googleapis.com
tags:
- Analytics
- Data Collection
- Privacy
- Server-Side Tagging
- Tag Management
properties:
- type: Documentation
  url: https://developers.google.com/tag-platform/tag-manager/server-side
- type: APIReference
  url: https://developers.google.com/tag-platform/tag-manager/server-side/api
- type: GettingStarted
  url: https://developers.google.com/tag-platform/tag-manager/server-side/intro
- type: ReleaseNotes
  url: https://developers.google.com/tag-platform/tag-manager/server-side/release-notes
contact:
- FN: Google Support
  url: https://support.google.com/tagmanager
  email: ''