Google Tag Manager Plans Pricing

Name: Google Tag Manager Plans Pricing
Creator: Google Tag Manager
Keywords: Analytics, Conversion Tracking, Marketing, Tag Management, Tracking

Google Tag Manager has two commercial tiers. The standard product is free with no usage-based pricing and no separate charge for the Tag Manager API v2 - API access is governed by project quotas, not by a paid plan. The enterprise tier, Tag Manager 360, is part of Google Marketing Platform; Google publishes a feature comparison but no list price, no rate card and no self-serve checkout for it.

Google Tag Manager Plans Pricing is the machine-readable pricing-plan profile for Google Tag Manager on the APIs.io network, conforming to the API Commons Plans specification.

It defines 2 plans, covering free and enterprise tiers, with named plans including Google Tag Manager, Tag Manager 360.

Tagged areas include Analytics, Conversion Tracking, Marketing, Tag Management, and Tracking.

2 Plans API Commons Plans

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AnalyticsConversion TrackingMarketingTag ManagementTracking

Plans

Google Tag Manager free

The standard, free tier. Web, iOS, Android and server-side containers, tag templates, triggers, variables, workspaces, versions, preview/debug and the full Tag Manager API v2. There is no charge for API calls.

Tag Manager 360 enterprise

The enterprise tier of Tag Manager, sold within Google Marketing Platform. Adds enterprise workspace, approval, governance and support capabilities on top of the standard product, with an SLA and dedicated support.