Google Tag Manager · Pricing Plans

Google Tag Manager Plans Pricing

Google Tag Manager has two commercial tiers. The standard product is free with no usage-based pricing and no separate charge for the Tag Manager API v2 - API access is governed by project quotas, not by a paid plan. The enterprise tier, Tag Manager 360, is part of Google Marketing Platform; Google publishes a feature comparison but no list price, no rate card and no self-serve checkout for it.

Google Tag Manager Plans Pricing is the machine-readable pricing-plan profile for Google Tag Manager on the APIs.io network, conforming to the API Commons Plans specification.

It defines 2 plans, covering free and enterprise tiers, with named plans including Google Tag Manager, Tag Manager 360.

Tagged areas include Analytics, Conversion Tracking, Marketing, Tag Management, and Tracking.

2 Plans API Commons Plans
View Source
AnalyticsConversion TrackingMarketingTag ManagementTracking

Plans

Google Tag Manager free

The standard, free tier. Web, iOS, Android and server-side containers, tag templates, triggers, variables, workspaces, versions, preview/debug and the full Tag Manager API v2. There is no charge for API calls.

Tag Manager 360 enterprise

The enterprise tier of Tag Manager, sold within Google Marketing Platform. Adds enterprise workspace, approval, governance and support capabilities on top of the standard product, with an SLA and dedicated support.

Work with this as data

Every plan here is available over the APIs.io API and to AI agents over MCP.

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Tools for plans

4 MCP tools reach this
  • find_plansBrowse and filter every plan in the catalog.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This plan 
curl "https://apis.io/api/v1/plans/google-tag-manager-plans-pricing"
All plans 
curl "https://apis.io/api/v1/plans?limit=25"

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