Google Tag Manager · Rate Limits

Google Tag Manager Rate Limits

Published request quotas for the Google Tag Manager API v2. Quotas are enforced per Google Cloud project (not per API key or per user), across a rolling window, and exhaustion is signalled with HTTP 403 and a reason code in the Google JSON error envelope - not the more common HTTP 429.

Google Tag Manager Rate Limits is the machine-readable rate-limit profile for Google Tag Manager on the APIs.io network, in the API Commons Rate Limits shape.

It captures 2 rate-limit definitions.

Limit state is signalled in the limit, remaining, reset, and retryAfter response headers, and an exhausted limit returns HTTP 403.

The profile also includes response codes documented for throttled, throttled_note, and retryable_reasons.

Tagged areas include Analytics, Conversion Tracking, Marketing, Tag Management, and Tracking.

2 Limits Exhausted: HTTP 403 limitremainingresetretryAfter
Transcribed from the provider's documentation on 2026-08-13 — developers.google.com/tag-platform/tag-manager/api/v2/lim....
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AnalyticsConversion TrackingMarketingTag ManagementTrackingRate LimitingQuotasThrottling

Limits

project
· per 1 day
10000/1 day
project
· per 100 second sliding window
0.25/100 second sliding window

Work with this as data

Every rate limit here is available over the APIs.io API and to AI agents over MCP.

MCP server

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Tools for rate limits

4 MCP tools reach this
  • find_rate_limitsBrowse and filter every rate limit in the catalog.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This rate limit 
curl "https://apis.io/api/v1/rate-limits/google-tag-manager-rate-limits"
All rate limits 
curl "https://apis.io/api/v1/rate-limits?limit=25"

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