Blueshiftlabs

Blueshiftlabs (Blueshift) is an AI‑powered customer engagement platform that helps mid‑market B2C teams unify customer data, automate cross‑channel marketing, and leverage predictive AI for personalized campaigns. The platform offers email, SMS, push, in‑app, paid media, and website content messaging, along with advanced audience segmentation, profile unification, and AI‑driven insights. Founded to provide a flexible alternative to Braze and Iterable, Blueshift serves retailers, financial services, healthcare, and other industries, delivering tools for journey orchestration, AI agents, and real‑time personalization.

Blueshiftlabs is listed with 12 APIs on the APIs.io network, including Blueshiftlabs API, Campaigns API, Campaigns.json API, and 9 more. Tagged areas include Company, Artificial Intelligence, Marketing, Customer Engagement, and Consumer.

The Blueshiftlabs catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.

Blueshiftlabs’ developer surface includes support, pricing, engineering blog, API reference, getting-started guide, documentation, and 19 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

43.9/100 developing ▬ flat Agent 39/100 agent ready Full breakdown ↓
scored 2026-11-13 · rubric v0.28.0 · Show this score on your site →

AccessPaid

12 APIs

Company Artificial Intelligence Marketing Customer Engagement Consumer

Kin Score

Kin Score How this is scored →
scored 2026-11-13 · rubric v0.28.0

Composite quality — 43.9/100 · developing

Contract Quality 6.2 / 19

Developer Ergonomics 5.4 / 15

Access Clarity 9.3 / 15

Operational Transparency 3.0 / 10

Contract Governance 2.0 / 9

Discoverability 6.7 / 8

Regulatory Posture 3.5 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 39/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 6 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship Ask about this →
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author Ask about this →
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented) Ask about this →
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes Ask about this →
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0 Ask about this →
Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented) Ask about this →

7 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 33.1 — up to +16.7 composite points Ask about this →
Developer Ergonomics scores 35.7 — up to +12.9 composite points Ask about this →
Contract Governance scores 22.0 — up to +9.4 composite points Ask about this →

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Not sure how this applies to your stack? Ask about any one item. Kin Lane reads every question, looks at your profile and your situation, and replies with what a fix would take — scoped to that one area, priced up front, yours whether you ship it or not. Ask a question →

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/blueshiftlabs/apis.yml: open an issue on github.com/api-evangelist/blueshiftlabs to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Dynamic Client Registration

measured — observed by APIs.io (published)

OpenAPI

measured — observed by APIs.io (published)

APIs 12

Individual APIs this provider publishes, each with its own machine-readable definition.

Blueshiftlabs Blueshiftlabs API

The Blueshiftlabs API API from Blueshiftlabs — 1 operation(s) for blueshiftlabs api.

Blueshiftlabs Campaigns API

The Campaigns API from Blueshiftlabs — 1 operation(s) for campaigns.

Blueshiftlabs Campaigns.json API

The Campaigns.json API from Blueshiftlabs — 1 operation(s) for campaigns.json.

Blueshiftlabs Custom User Lists API

The Custom User Lists API from Blueshiftlabs — 1 operation(s) for custom user lists.

Blueshiftlabs Customer Group API

The Customer Group API from Blueshiftlabs — 2 operation(s) for customer group.

Blueshiftlabs Customers API

The Customers API from Blueshiftlabs — 1 operation(s) for customers.

Blueshiftlabs Emails API

The Emails API from Blueshiftlabs — 2 operation(s) for emails.

Blueshiftlabs Event API

The Event API from Blueshiftlabs — 2 operation(s) for event.

Blueshiftlabs Interests API

The Interests API from Blueshiftlabs — 1 operation(s) for interests.

Blueshiftlabs List API

The List API from Blueshiftlabs — 1 operation(s) for list.

Blueshiftlabs Live Activity API

The Live Activity API from Blueshiftlabs — 1 operation(s) for live activity.

Blueshiftlabs Live API

The Live API from Blueshiftlabs — 1 operation(s) for live.

Scroll for all 12

Blueshiftlabs API pricing

Prices published by Blueshiftlabs, read 2026-09-29 from blueshift.com/pricing-summary/.

Plan	Price
Starter	$1,250/month (billed annually)
Growth	Contact sales
Enterprise	Contact sales

Plan details, limits and sources →

Billed by: seat · FinOps profile →

Pricing Plans 2

Published pricing tiers and plan structures.

Blueshiftlabs Plans Pricing

3 plans

PLANS

Blueshiftlabs Price Estimates

0 plans

PLANS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Blueshiftlabs Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Blueshiftlabs Webhooks

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Blueshiftlabs Context

19 classes · 72 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs. Counts are the severity each rule declares, not results of running them.

Blueshiftlabs API Rules

12 rules · 9 error-severity 1 warn-severity 2 info-severity

SPECTRAL

JSON Schema 14

Standalone JSON Schema definitions for this provider's data models.

DeleteApiV1CustomerGroupGroupidResponse

2 properties

JSON SCHEMA

DeleteApiV1CustomerGroupGroupidUserUseruuidResponse

4 properties

JSON SCHEMA

GetApiV1CustomUserListsIdCustomuserlistidResponse

Get Started 1

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

Documentation 2

Reference material describing how the API behaves

APIReference

APIReference

Documentation

Documentation

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

WellKnown

WellKnown

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Spectral

JSONLD

Vocabulary

Webhooks

DataModel

Conformance

Access & Security 5

Authentication, authorization, and security posture

Compliance

SecurityTxt

Security

TrustCenter

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

StatusPage

StatusPage

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

PrivacyPolicy

PrivacyPolicy

Pricing

Pricing

Company 2

The organization behind the API

Blog

Blog

Website

Website

Other 2

Properties that don't map to a standard resource type

Hosts

Hosts

Vendors

Vendors

Source (apis.yml)

aid: blueshiftlabs
name: Blueshiftlabs
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: low
  probe_state: unreadable
  source:
  - plans
  - security
  generated: '2026-11-13'
  method: derived
image: https://blueshift.com/wp-content/uploads/2025/10/web-featured-image.webp
description: Blueshiftlabs (Blueshift) is an AI‑powered customer engagement platform that helps mid‑market B2C teams unify
  customer data, automate cross‑channel marketing, and leverage predictive AI for personalized campaigns. The platform offers
  email, SMS, push, in‑app, paid media, and website content messaging, along with advanced audience segmentation, profile
  unification, and AI‑driven insights. Founded to provide a flexible alternative to Braze and Iterable, Blueshift serves retailers,
  financial services, healthcare, and other industries, delivering tools for journey orchestration, AI agents, and real‑time
  personalization.
url: https://raw.githubusercontent.com/api-evangelist/blueshiftlabs/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment pass 2026-09-29 (modular-v1; was harvest)
specificationVersion: '0.20'
created: '2026-09-29'
modified: '2026-09-29'
x-docs-platform: readme
x-docs-platform-confidence: high
x-docs-platform-checked: 2026-10-04
tags:
- Company
- Artificial Intelligence
- Marketing
- Customer Engagement
- Consumer
tags_raw:
- Company
- AI
- Marketing
- Customer-Engagement
- B2C
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Plans
  url: plans/blueshiftlabs-plans-pricing.yml
- type: Spectral
  url: rules/blueshiftlabs-rules.yml
- type: JSONLD
  url: json-ld/blueshiftlabs-context.jsonld
- type: Vocabulary
  url: vocabulary/blueshiftlabs-vocabulary.yml
- type: Webhooks
  url: asyncapi/blueshiftlabs-webhooks.yml
- type: DataModel
  url: data-model/blueshiftlabs-data-model.yml
- type: Compliance
  url: https://trust.blueshift.com/
- type: Conformance
  url: conformance/blueshiftlabs-conformance.yml
- type: LLMsTxt
  url: llms/blueshiftlabs-llms.txt
- type: SecurityTxt
  url: well-known/blueshiftlabs-status-security.txt
- type: WellKnown
  url: well-known/blueshiftlabs-well-known.yml
- type: Hosts
  url: hosts/blueshiftlabs-hosts.yml
- type: Vendors
  url: vendors/blueshiftlabs-vendors.yml
- type: Support
  url: https://help.blueshift.com/hc/en-us
- type: StatusPage
  url: https://status.blueshift.com/
- type: Security
  url: https://blueshift.com/security/
- type: PrivacyPolicy
  url: https://blueshift.com/privacy_policy
- type: Pricing
  url: https://blueshift.com/pricing-summary/
- type: Blog
  url: https://blueshift.com/blog/
- type: APIReference
  url: https://developer.blueshift.com/reference
- type: GettingStarted
  url: https://developer.blueshift.com/docs/setup-blueshifts-android-sdk
- type: Documentation
  url: https://developer.blueshift.com/
- type: TrustCenter
  url: security/blueshiftlabs-trust-center.yml
- type: DomainSecurity
  url: security/blueshiftlabs-domain-security.yml
- type: Website
  url: https://blueshift.com
apis:
- aid: blueshiftlabs:blueshiftlabs-blueshiftlabs-api-api
  name: Blueshiftlabs Blueshiftlabs API
  description: The Blueshiftlabs API API from Blueshiftlabs — 1 operation(s) for blueshiftlabs api.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Blueshiftlabs API
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-blueshiftlabs-api-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-post-api-v1-v1-id-request-schema.json
- aid: blueshiftlabs:blueshiftlabs-campaigns-api
  name: Blueshiftlabs Campaigns API
  description: The Campaigns API from Blueshiftlabs — 1 operation(s) for campaigns.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-campaigns-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-post-api-v1-campaigns-execute-request-schema.json
- aid: blueshiftlabs:blueshiftlabs-campaigns-json-api
  name: Blueshiftlabs Campaigns.json API
  description: The Campaigns.json API from Blueshiftlabs — 1 operation(s) for campaigns.json.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Campaigns.json
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-campaigns-json-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-get-api-v2-campaigns-json-response-schema.json
- aid: blueshiftlabs:blueshiftlabs-custom-user-lists-api
  name: Blueshiftlabs Custom User Lists API
  description: The Custom User Lists API from Blueshiftlabs — 1 operation(s) for custom user lists.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Custom User Lists
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-custom-user-lists-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-get-api-v1-custom-user-lists-id-customuserlistid-response-schema.json
- aid: blueshiftlabs:blueshiftlabs-customer-group-api
  name: Blueshiftlabs Customer Group API
  description: The Customer Group API from Blueshiftlabs — 2 operation(s) for customer group.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Customer Group
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-customer-group-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-delete-api-v1-customer-group-groupid-user-useruuid-response-schema.json
  - type: JSONSchema
    url: json-schema/blueshiftlabs-delete-api-v1-customer-group-groupid-response-schema.json
- aid: blueshiftlabs:blueshiftlabs-customers-api
  name: Blueshiftlabs Customers API
  description: The Customers API from Blueshiftlabs — 1 operation(s) for customers.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-customers-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-get-api-v1-customers-uuid-response-schema.json
- aid: blueshiftlabs:blueshiftlabs-emails-api
  name: Blueshiftlabs Emails API
  description: The Emails API from Blueshiftlabs — 2 operation(s) for emails.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Email
  tags_raw:
  - Emails
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-emails-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-post-api-v1-emails-bulk-validate-response-schema.json
  - type: JSONSchema
    url: json-schema/blueshiftlabs-get-api-v1-emails-validate-response-schema.json
- aid: blueshiftlabs:blueshiftlabs-event-api
  name: Blueshiftlabs Event API
  description: The Event API from Blueshiftlabs — 2 operation(s) for event.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Event
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-event-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-post-api-v1-event-summary-json-response-schema.json
- aid: blueshiftlabs:blueshiftlabs-interests-api
  name: Blueshiftlabs Interests API
  description: The Interests API from Blueshiftlabs — 1 operation(s) for interests.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Interests
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-interests-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-post-api-v1-interests-alert-request-schema.json
- aid: blueshiftlabs:blueshiftlabs-list-api
  name: Blueshiftlabs List API
  description: The List API from Blueshiftlabs — 1 operation(s) for list.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - List
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-list-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-get-api-v1-v1-id-list-response-schema.json
- aid: blueshiftlabs:blueshiftlabs-live-activity-api
  name: Blueshiftlabs Live Activity API
  description: The Live Activity API from Blueshiftlabs — 1 operation(s) for live activity.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Live Activity
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-live-activity-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-post-api-v1-live-activity-liveactivityid-response-schema.json
- aid: blueshiftlabs:blueshiftlabs-live-api
  name: Blueshiftlabs Live API
  description: The Live API from Blueshiftlabs — 1 operation(s) for live.
  humanURL: https://developer.blueshift.com/reference/post_live.md
  baseURL: https://api.getblueshift.com
  tags:
  - Live
  properties:
  - type: OpenAPI
    url: openapi/blueshiftlabs-live-api-openapi.yml
  - type: JSONSchema
    url: json-schema/blueshiftlabs-post-live-response-schema.json
x-coverage:
  state: unreadable
  reason: no-machine-readable-spec
  detail: No OpenAPI, GraphQL, AsyncAPI, gRPC, or WSDL contracts were found on the public website or API hosts.
  evidence:
  - url: https://blueshift.com
    status: 200
  checked: '2026-09-29'
x-enrichment:
  date: '2026-09-29'
  status: enriched
  artifacts_added: 29
  pass: modular-v1
  engine: identity=local,contract=local,surfaces=local,docs=local,regulatory=local

Blueshiftlabs API — frequently asked questions

Does Blueshiftlabs have an API?

Yes. APIs.io lists 12 APIs from Blueshiftlabs, including Blueshiftlabs Blueshiftlabs API, Blueshiftlabs Campaigns API and Blueshiftlabs Campaigns.json API, and 9 more.

Is there an OpenAPI specification for the Blueshiftlabs API?

Yes. APIs.io indexes 12 OpenAPI specifications for Blueshiftlabs, each linked for download from this page.

How much does the Blueshiftlabs API cost?

Blueshiftlabs publishes its prices; its Starter plan is $1,250/month (billed annually) as of 2026-09-29. APIs.io lists 3 pricing plans for Blueshiftlabs, with each plan's price, limits and inclusions under Pricing on this page.

Is the Blueshiftlabs API ready for AI agents?

Blueshiftlabs has a Kin Score of 43.9 out of 100 (developing) and an Agent Readiness score of 38.7 (agent-ready), scored by API Evangelist on 2026-11-13.

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