Moz

Moz is a Seattle-based search-marketing software company, founded in 2004 as SEOmoz and part of Ziff Davis since 2021, whose products include Moz Pro, Moz Local, STAT and Moz Data. Its developer surface is the Moz API, a JSON-RPC 2.0 API served from a single universal endpoint at https://api.moz.com/jsonrpc, exposing 62 public methods across five namespaces: site metrics (Domain Authority, Page Authority, Brand Authority, Spam Score), the Moz Link Index (links, linking root domains, anchor text, link intersect, link status, final redirect), keyword metrics (volume, difficulty, opportunity, priority, search intent, related keywords), ranking and top-page data, and Moz Local location, group, account, listing-network and Google Business Profile insight management. Requests are authenticated with a Moz API token in an x-moz-token header, billed against a row-based monthly quota, and Moz additionally runs two beta remote MCP servers - Moz Data and Moz Local - at https://api.moz.com/mcp/v1/data and https://api.moz.com/mcp/v1/local, protected by OAuth 2.1 with PKCE and RFC 9728 protected-resource metadata.

Moz is listed with 3 APIs on the APIs.io network. Tagged areas include SEO, Search, Marketing, Analytics, and Keywords.

Moz’s developer surface includes documentation, API reference, getting-started guide, pricing, support, engineering blog, authentication, and 26 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

48.5/100 developing ▬ flat Agent 35/100 agent ready Front door AI 6/6 dominant Heartbeat 96/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessFreemiumSelf serve⚡ Free to try

3 APIs 1 MCP Servers 4 Agent Skills

SEO Search Marketing Analytics Keywords Backlinks Local MarketingDomain AuthorityLink IndexJSON-RPC MCP Company

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 48.5/100 · developing

Contract Quality 2.9 / 21

Developer Ergonomics 10.0 / 17

Access Clarity 13.2 / 17

Operational Transparency 3.8 / 11

Contract Governance 1.9 / 10

Discoverability 6.2 / 9

Regulatory Posture 6.0 / 15

Agent readiness — 35/100 · agent ready

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too

4 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 13.7 — up to +21.6 composite points
Contract Governance scores 18.2 — up to +9.8 composite points
Operational Transparency scores 34.2 — up to +8.6 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/moz/apis.yml: open an issue on github.com/api-evangelist/moz to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Browser Extension Stores (company-published Firefox add-ons; Chrome Web Store unreadable)	builds-on	17.2 (thin)	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 4

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

JSON RPC

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified

Model Context Protocol (MCP)

measured — observed by APIs.io (verified)

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

Dynamic Client Registration

measured — observed by APIs.io (published)

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Moz API

The Moz API is a JSON-RPC 2.0 API accessed through HTTP POST requests to a single universal endpoint, https://api.moz.com/jsonrpc. The method name in the request body selects th...

Moz MCP Server - Data

Beta remote Model Context Protocol server exposing Moz Data API tools (site metrics, links, keywords, rankings) to LLM hosts such as Claude Desktop, ChatGPT Desktop and Claude C...

Moz MCP Server - Local

Beta remote Model Context Protocol server exposing Moz Local tools for managing and reporting on business locations and listings. Streamable HTTP transport; OAuth 2.1 sign-in in...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Moz MCP Servers

Moz operates two first-party remote MCP servers, split by product. Both are documented on the Moz API docs site and both answered a live tools/list probe with an RFC 9728 OAuth ...

MCP SERVER

Agent Skills 4

Packaged agent skills for driving this provider's APIs from an AI assistant.

moz-backlink-profile-review

AGENT SKILL

moz-keyword-research

AGENT SKILL

moz-local-location-onboarding

AGENT SKILL

moz-site-authority-audit

AGENT SKILL

Moz API pricing

Prices published by Moz, read 2026-10-28 from moz.com/products/api/pricing.

Plan	Price
Free	$0 Includes: 50 rows per month
Starter Medium	$20 USD/ mo Includes: 3,000 rows/mo; Beta: +150 rows/mo
Starter Large	$75 USD/ mo Includes: 15,000 rows/mo; Beta: +750 rows/mo
Growth Small	$125 USD/ mo Includes: 50,000 rows/mo; Beta: +3,500 rows/mo
Growth Medium	$250 USD/ mo Includes: 120,000 rows/mo; Beta: +8,400 rows/mo
Growth Large	$500 USD/ mo Includes: 500,000 rows/mo; Beta: +35,000 rows/mo
Enterprise	Custom Includes: Over 4 million rows; dedicated account manager

Plan details, limits and sources →

Billed by: rows/mo · FinOps profile →

Pricing Plans 2

Published pricing tiers and plan structures.

Moz Plans Pricing

7 plans

PLANS

Moz Price Estimates

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Moz Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Moz Finops

FINOPS

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Moz Api

0 properties

JSON SCHEMA

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Moz Authentication

3 schemes

SECURITY

Moz Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Moz Vulnerability Disclosure

Hackerone · contact published

SECURITY

Moz Trust Center

trust center published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Moz Scopes

1 scope

1 scopes

SCOPES

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 3

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

JSONSchema

JSONSchema

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

WellKnown

LLMsTxt

AgentSkill

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

ErrorCatalog

Conventions

DataModel

Lifecycle

Conformance

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

Examples

Examples

Access & Security 6

Authentication, authorization, and security posture

DomainSecurity

Authentication

OAuthScopes

SecurityTxt

Security

VulnerabilityDisclosure

VulnerabilityDisclosure

Operate 3

Status, limits, changes, and where to get help

Support

Support

Community

Community

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: moz
name: Moz
description: 'Moz is a Seattle-based search-marketing software company, founded in 2004 as SEOmoz and part of Ziff Davis since
  2021, whose products include Moz Pro, Moz Local, STAT and Moz Data. Its developer surface is the Moz API, a JSON-RPC 2.0
  API served from a single universal endpoint at https://api.moz.com/jsonrpc, exposing 62 public methods across five namespaces:
  site metrics (Domain Authority, Page Authority, Brand Authority, Spam Score), the Moz Link Index (links, linking root domains,
  anchor text, link intersect, link status, final redirect), keyword metrics (volume, difficulty, opportunity, priority, search
  intent, related keywords), ranking and top-page data, and Moz Local location, group, account, listing-network and Google
  Business Profile insight management. Requests are authenticated with a Moz API token in an x-moz-token header, billed against
  a row-based monthly quota, and Moz additionally runs two beta remote MCP servers - Moz Data and Moz Local - at https://api.moz.com/mcp/v1/data
  and https://api.moz.com/mcp/v1/local, protected by OAuth 2.1 with PKCE and RFC 9728 protected-resource metadata.'
url: https://raw.githubusercontent.com/api-evangelist/moz/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://moz.com/images/cms/Moz-OG-Image-2024.jpg
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- SEO
- Search
- Marketing
- Analytics
- Keywords
- Backlinks
- Local Marketing
- Domain Authority
- Link Index
- JSON-RPC
- MCP
- Company
apis:
- name: Moz API
  description: The Moz API is a JSON-RPC 2.0 API accessed through HTTP POST requests to a single universal endpoint, https://api.moz.com/jsonrpc.
    The method name in the request body selects the operation. 62 public methods cover site metrics, the Moz Link Index, keyword
    metrics, ranking keywords, top pages, global top domains/pages, Moz Local location and listing management, index metadata
    and quota lookup. Authentication is a secret Moz API token supplied in the custom x-moz-token header.
  humanURL: https://moz.com/products/api
  baseURL: https://api.moz.com/jsonrpc
  tags:
  - SEO
  - Links
  - Keywords
  - Site Metrics
  - Local
  properties:
  - type: Documentation
    url: https://moz.com/api/docs
  - type: APIReference
    url: https://moz.com/api/docs/welcome
  - type: GettingStarted
    url: https://moz.com/api/docs/guides/getting-started
  - type: Authentication
    url: authentication/moz-authentication.yml
  - type: JSONSchema
    url: json-schema/moz-api-schema.json
  - type: ErrorCatalog
    url: errors/moz-problem-types.yml
  - type: Conventions
    url: conventions/moz-conventions.yml
  - type: DataModel
    url: data-model/moz-data-model.yml
  - type: RateLimits
    url: rate-limits/moz-rate-limits.yml
- name: Moz MCP Server - Data
  description: Beta remote Model Context Protocol server exposing Moz Data API tools (site metrics, links, keywords, rankings)
    to LLM hosts such as Claude Desktop, ChatGPT Desktop and Claude Code. Streamable HTTP transport; OAuth 2.1 sign-in inside
    the client, or an Authorization Bearer header carrying a Moz API key. Requires a Moz Data API subscription; access is
    limited to account owners during beta.
  humanURL: https://moz.com/api/docs/guides/mcp-servers
  baseURL: https://api.moz.com/mcp/v1/data
  tags:
  - MCP
  - Agents
  - SEO
  properties:
  - type: MCPServer
    url: mcp/moz-mcp.yml
  - type: Documentation
    url: https://moz.com/api/docs/guides/mcp-servers
  - type: OAuthScopes
    url: scopes/moz-scopes.yml
- name: Moz MCP Server - Local
  description: Beta remote Model Context Protocol server exposing Moz Local tools for managing and reporting on business locations
    and listings. Streamable HTTP transport; OAuth 2.1 sign-in inside the client, or an Authorization Bearer header carrying
    a Moz API key. Requires a Moz Local subscription; access is limited to account owners during beta.
  humanURL: https://moz.com/api/docs/guides/mcp-servers
  baseURL: https://api.moz.com/mcp/v1/local
  tags:
  - MCP
  - Agents
  - Local Marketing
  properties:
  - type: MCPServer
    url: mcp/moz-mcp.yml
  - type: Documentation
    url: https://moz.com/api/docs/guides/mcp-servers
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/moz-domain-security.yml
- type: Website
  url: https://moz.com/
- type: DeveloperPortal
  url: https://moz.com/products/api
- type: Documentation
  url: https://moz.com/api/docs
- type: APIReference
  url: https://moz.com/api/docs/welcome
- type: GettingStarted
  url: https://moz.com/api/docs/guides/getting-started
- type: Pricing
  url: https://moz.com/products/api/pricing
- type: Login
  url: https://moz.com/api/dashboard
- type: TermsOfService
  url: https://moz.com/terms-of-use
- type: PrivacyPolicy
  url: https://moz.com/privacy-policy
- type: Support
  url: https://moz.com/help
- type: Community
  url: https://moz.com/community
- type: Blog
  url: https://moz.com/blog
- type: GitHubOrganization
  url: https://github.com/seomoz
- type: MCPServer
  url: mcp/moz-mcp.yml
- type: JSONSchema
  url: json-schema/moz-api-schema.json
- type: Authentication
  url: authentication/moz-authentication.yml
- type: OAuthScopes
  url: scopes/moz-scopes.yml
- type: ErrorCatalog
  url: errors/moz-problem-types.yml
- type: Conventions
  url: conventions/moz-conventions.yml
- type: DataModel
  url: data-model/moz-data-model.yml
- type: Lifecycle
  url: lifecycle/moz-lifecycle.yml
- type: Conformance
  url: conformance/moz-conformance.yml
- type: RateLimits
  url: rate-limits/moz-rate-limits.yml
- type: Plans
  url: plans/moz-plans-pricing.yml
- type: Packages
  url: packages/moz-packages.yml
- type: WellKnown
  url: well-known/moz-well-known.yml
- type: SecurityTxt
  url: well-known/moz-security.txt
- type: Security
  url: security/moz-vulnerability-disclosure.yml
- type: LLMsTxt
  url: llms/moz-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Examples
  url: examples/moz-examples.yml
- type: VulnerabilityDisclosure
  url: security/moz-vulnerability-disclosure.yml
x-enrichment:
  date: '2026-08-26'
  status: enriched
  artifacts_added: 27
  pass: local-v1

Moz API — frequently asked questions

Does Moz have an API?

Yes. APIs.io lists 3 APIs from Moz, including Moz API, Moz MCP Server - Data and Moz MCP Server - Local.

How do I authenticate with the Moz API?

Moz documents its authentication (3 schemes). The details are profiled on APIs.io as Moz Authentication.

How much does the Moz API cost?

Moz publishes its prices; its Free plan is $0 as of 2026-10-28. APIs.io lists 7 pricing plans for Moz, with each plan's price, limits and inclusions under Pricing on this page.

Does Moz have an MCP server?

Yes. APIs.io lists 1 MCP server for Moz: Moz operates two first-party remote MCP servers, split by product. Both are documented on the Moz API docs site and both answered a live tools/list probe with an RFC 9728 OAuth challenge, which confir

Is the Moz API ready for AI agents?

Moz has a Kin Score of 48.5 out of 100 (developing) and an Agent Readiness score of 34.9 (agent-ready), scored by API Evangelist on 2026-11-06.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

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