Moz website screenshot

Moz

Moz is a Seattle-based search-marketing software company, founded in 2004 as SEOmoz and part of Ziff Davis since 2021, whose products include Moz Pro, Moz Local, STAT and Moz Data. Its developer surface is the Moz API, a JSON-RPC 2.0 API served from a single universal endpoint at https://api.moz.com/jsonrpc, exposing 62 public methods across five namespaces: site metrics (Domain Authority, Page Authority, Brand Authority, Spam Score), the Moz Link Index (links, linking root domains, anchor text, link intersect, link status, final redirect), keyword metrics (volume, difficulty, opportunity, priority, search intent, related keywords), ranking and top-page data, and Moz Local location, group, account, listing-network and Google Business Profile insight management. Requests are authenticated with a Moz API token in an x-moz-token header, billed against a row-based monthly quota, and Moz additionally runs two beta remote MCP servers - Moz Data and Moz Local - at https://api.moz.com/mcp/v1/data and https://api.moz.com/mcp/v1/local, protected by OAuth 2.1 with PKCE and RFC 9728 protected-resource metadata.

Moz publishes 3 APIs on the APIs.io network. Tagged areas include SEO, Search, Marketing, Analytics, and Keywords.

Moz’s developer surface includes documentation, API reference, getting-started guide, pricing, support, engineering blog, authentication, and 26 more developer resources.

43.4/100 developing ▬ flat Agent 14/100 agent aware saas Full breakdown ↓
scored 2026-09-02 · rubric v0.18.0
AccessFreemiumSelf serve⚡ Free to try
3 APIs 1 MCP Servers
SEOSearchMarketingAnalyticsKeywordsBacklinksLocal MarketingDomain AuthorityLink IndexJSON-RPCMCPCompany

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-02 · rubric v0.18.0
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/moz: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Moz API

The Moz API is a JSON-RPC 2.0 API accessed through HTTP POST requests to a single universal endpoint, https://api.moz.com/jsonrpc. The method name in the request body selects th...

Moz MCP Server - Data

Beta remote Model Context Protocol server exposing Moz Data API tools (site metrics, links, keywords, rankings) to LLM hosts such as Claude Desktop, ChatGPT Desktop and Claude C...

Moz MCP Server - Local

Beta remote Model Context Protocol server exposing Moz Local tools for managing and reporting on business locations and listings. Streamable HTTP transport; OAuth 2.1 sign-in in...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Moz MCP Servers

Moz operates two first-party remote MCP servers, split by product. Both are documented on the Moz API docs site and both answered a live tools/list probe with an RFC 9728 OAuth ...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Moz Plans Pricing

7 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Moz Rate Limits

2 limits

RATE LIMITS

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Moz Api

0 properties

JSON SCHEMA

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Moz Authentication

3 schemes

SECURITY

Moz Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Moz Vulnerability Disclosure

Hackerone · contact published

SECURITY

Moz Trust Center

trust center published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Moz Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 3

Reference material describing how the API behaves

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 3

SDKs, sample code, and the tooling you integrate with

Access & Security 6

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: moz
name: Moz
description: 'Moz is a Seattle-based search-marketing software company, founded in 2004 as SEOmoz and part of Ziff Davis since
  2021, whose products include Moz Pro, Moz Local, STAT and Moz Data. Its developer surface is the Moz API, a JSON-RPC 2.0
  API served from a single universal endpoint at https://api.moz.com/jsonrpc, exposing 62 public methods across five namespaces:
  site metrics (Domain Authority, Page Authority, Brand Authority, Spam Score), the Moz Link Index (links, linking root domains,
  anchor text, link intersect, link status, final redirect), keyword metrics (volume, difficulty, opportunity, priority, search
  intent, related keywords), ranking and top-page data, and Moz Local location, group, account, listing-network and Google
  Business Profile insight management. Requests are authenticated with a Moz API token in an x-moz-token header, billed against
  a row-based monthly quota, and Moz additionally runs two beta remote MCP servers - Moz Data and Moz Local - at https://api.moz.com/mcp/v1/data
  and https://api.moz.com/mcp/v1/local, protected by OAuth 2.1 with PKCE and RFC 9728 protected-resource metadata.'
url: https://raw.githubusercontent.com/api-evangelist/moz/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-09-02'
  method: derived
image: https://moz.com/images/cms/Moz-OG-Image-2024.jpg
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- SEO
- Search
- Marketing
- Analytics
- Keywords
- Backlinks
- Local Marketing
- Domain Authority
- Link Index
- JSON-RPC
- MCP
- Company
apis:
- name: Moz API
  description: The Moz API is a JSON-RPC 2.0 API accessed through HTTP POST requests to a single universal endpoint, https://api.moz.com/jsonrpc.
    The method name in the request body selects the operation. 62 public methods cover site metrics, the Moz Link Index, keyword
    metrics, ranking keywords, top pages, global top domains/pages, Moz Local location and listing management, index metadata
    and quota lookup. Authentication is a secret Moz API token supplied in the custom x-moz-token header.
  humanURL: https://moz.com/products/api
  baseURL: https://api.moz.com/jsonrpc
  tags:
  - SEO
  - Links
  - Keywords
  - Site Metrics
  - Local
  properties:
  - type: Documentation
    url: https://moz.com/api/docs
  - type: APIReference
    url: https://moz.com/api/docs/welcome
  - type: GettingStarted
    url: https://moz.com/api/docs/guides/getting-started
  - type: Authentication
    url: authentication/moz-authentication.yml
  - type: JSONSchema
    url: json-schema/moz-api-schema.json
  - type: ErrorCatalog
    url: errors/moz-problem-types.yml
  - type: Conventions
    url: conventions/moz-conventions.yml
  - type: DataModel
    url: data-model/moz-data-model.yml
  - type: RateLimits
    url: rate-limits/moz-rate-limits.yml
- name: Moz MCP Server - Data
  description: Beta remote Model Context Protocol server exposing Moz Data API tools (site metrics, links, keywords, rankings)
    to LLM hosts such as Claude Desktop, ChatGPT Desktop and Claude Code. Streamable HTTP transport; OAuth 2.1 sign-in inside
    the client, or an Authorization Bearer header carrying a Moz API key. Requires a Moz Data API subscription; access is
    limited to account owners during beta.
  humanURL: https://moz.com/api/docs/guides/mcp-servers
  baseURL: https://api.moz.com/mcp/v1/data
  tags:
  - MCP
  - Agents
  - SEO
  properties:
  - type: MCPServer
    url: mcp/moz-mcp.yml
  - type: Documentation
    url: https://moz.com/api/docs/guides/mcp-servers
  - type: OAuthScopes
    url: scopes/moz-scopes.yml
- name: Moz MCP Server - Local
  description: Beta remote Model Context Protocol server exposing Moz Local tools for managing and reporting on business locations
    and listings. Streamable HTTP transport; OAuth 2.1 sign-in inside the client, or an Authorization Bearer header carrying
    a Moz API key. Requires a Moz Local subscription; access is limited to account owners during beta.
  humanURL: https://moz.com/api/docs/guides/mcp-servers
  baseURL: https://api.moz.com/mcp/v1/local
  tags:
  - MCP
  - Agents
  - Local Marketing
  properties:
  - type: MCPServer
    url: mcp/moz-mcp.yml
  - type: Documentation
    url: https://moz.com/api/docs/guides/mcp-servers
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/moz-domain-security.yml
- type: Website
  url: https://moz.com/
- type: DeveloperPortal
  url: https://moz.com/products/api
- type: Documentation
  url: https://moz.com/api/docs
- type: APIReference
  url: https://moz.com/api/docs/welcome
- type: GettingStarted
  url: https://moz.com/api/docs/guides/getting-started
- type: Pricing
  url: https://moz.com/products/api/pricing
- type: Login
  url: https://moz.com/api/dashboard
- type: TermsOfService
  url: https://moz.com/terms-of-use
- type: PrivacyPolicy
  url: https://moz.com/privacy-policy
- type: Support
  url: https://moz.com/help
- type: Community
  url: https://moz.com/community
- type: Blog
  url: https://moz.com/blog
- type: GitHubOrganization
  url: https://github.com/seomoz
- type: MCPServer
  url: mcp/moz-mcp.yml
- type: JSONSchema
  url: json-schema/moz-api-schema.json
- type: Authentication
  url: authentication/moz-authentication.yml
- type: OAuthScopes
  url: scopes/moz-scopes.yml
- type: ErrorCatalog
  url: errors/moz-problem-types.yml
- type: Conventions
  url: conventions/moz-conventions.yml
- type: DataModel
  url: data-model/moz-data-model.yml
- type: Lifecycle
  url: lifecycle/moz-lifecycle.yml
- type: Conformance
  url: conformance/moz-conformance.yml
- type: RateLimits
  url: rate-limits/moz-rate-limits.yml
- type: Plans
  url: plans/moz-plans-pricing.yml
- type: Packages
  url: packages/moz-packages.yml
- type: WellKnown
  url: well-known/moz-well-known.yml
- type: SecurityTxt
  url: well-known/moz-security.txt
- type: Security
  url: security/moz-vulnerability-disclosure.yml
- type: LLMsTxt
  url: llms/moz-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Examples
  url: examples/moz-examples.yml
- type: VulnerabilityDisclosure
  url: security/moz-vulnerability-disclosure.yml
x-enrichment:
  date: '2026-08-26'
  status: enriched
  artifacts_added: 27
  pass: local-v1

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