Red Ventures

Red Ventures is a privately held digital marketing and media holding company headquartered in Fort Mill, South Carolina, operating a portfolio of high-growth consumer brands and comparison, commerce, and content businesses including Bankrate, The Points Guy, Lonely Planet, and Allconnect. The company combines proprietary technology, data science, and performance marketing to acquire customers on behalf of its brands and partners. It is a corporate/media holding company and publishes no public developer API program, developer portal, or SDKs on its primary web presence.

Red Ventures is profiled on the APIs.io network. Tagged areas include Company, Media, Marketing, Digital Marketing, and Portfolio.

🌐 Visit website 📡 Source on GitHub
6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyMediaMarketingDigital MarketingPortfolioHolding Company

Kin Score

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scored 2026-07-27 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/red-ventures: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Red Ventures Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: red-ventures
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/red-ventures.png
name: Red Ventures
description: Red Ventures is a privately held digital marketing and media holding company headquartered in Fort Mill, South
  Carolina, operating a portfolio of high-growth consumer brands and comparison, commerce, and content businesses including
  Bankrate, The Points Guy, Lonely Planet, and Allconnect. The company combines proprietary technology, data science, and
  performance marketing to acquire customers on behalf of its brands and partners. It is a corporate/media holding company
  and publishes no public developer API program, developer portal, or SDKs on its primary web presence.
url: https://raw.githubusercontent.com/api-evangelist/red-ventures/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- iconiq-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Media
- Marketing
- Digital Marketing
- Portfolio
- Holding Company
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/red-ventures-domain-security.yml
- type: Website
  url: https://www.redventures.com/
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1