Red Ventures website screenshot

Red Ventures

Red Ventures is a privately held digital marketing and media holding company headquartered in Fort Mill, South Carolina, operating a portfolio of high-growth consumer comparison, commerce, education, and content businesses including Bankrate, The Points Guy, Lonely Planet, Allconnect, Sage Home Loans, RV Education, and RV Home Client Services. The company combines proprietary technology, data science, and performance marketing to acquire customers on behalf of its brands and partners. It maintains a public GitHub organization of 77 largely-forked internal engineering repositories and a company blog, but publishes no public developer API program: there is no developer portal, API reference, OpenAPI/AsyncAPI/GraphQL contract, first-party SDK, or served /.well-known/ discovery document on any Red Ventures-controlled host.

Red Ventures is profiled on the APIs.io network. Tagged areas include Company, Media, Marketing, Digital Marketing, and Portfolio.

Red Ventures’ developer surface includes engineering blog and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub
8.7/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
0 APIs
CompanyMediaMarketingDigital MarketingPortfolioHolding CompanyPublishingPerformance MarketingConsumer FinanceTravel

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 8.7/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.5 / 20
Access Clarity 2.1 / 20
Operational Transparency 0.3 / 13
Contract Governance 0.0 / 12
Discoverability 5.7 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 0 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 0 / 6
Agentic Commerce Well-Known Document 0 / 5
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/red-ventures: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Red Ventures Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy

Company 4

The organization behind the API

Website
Website
 Blog
Blog
 BlogRSS
BlogRSS
 Press
Press

Source (apis.yml)

apis.yml Raw ↑ 
aid: red-ventures
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/red-ventures.png
name: Red Ventures
description: 'Red Ventures is a privately held digital marketing and media holding company headquartered in Fort Mill, South
  Carolina, operating a portfolio of high-growth consumer comparison, commerce, education, and content businesses including
  Bankrate, The Points Guy, Lonely Planet, Allconnect, Sage Home Loans, RV Education, and RV Home Client Services. The company
  combines proprietary technology, data science, and performance marketing to acquire customers on behalf of its brands and
  partners. It maintains a public GitHub organization of 77 largely-forked internal engineering repositories and a company
  blog, but publishes no public developer API program: there is no developer portal, API reference, OpenAPI/AsyncAPI/GraphQL
  contract, first-party SDK, or served /.well-known/ discovery document on any Red Ventures-controlled host.'
url: https://raw.githubusercontent.com/api-evangelist/red-ventures/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- iconiq-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Media
- Marketing
- Digital Marketing
- Portfolio
- Holding Company
- Publishing
- Performance Marketing
- Consumer Finance
- Travel
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/red-ventures-domain-security.yml
- type: Website
  url: https://www.redventures.com/
- type: LLMsTxt
  url: llms/red-ventures-llms.txt
- type: GitHubOrganization
  url: https://github.com/RedVentures
- type: Blog
  url: https://www.redventures.com/blog
- type: BlogRSS
  url: https://www.redventures.com/blog?format=rss
- type: PrivacyPolicy
  url: https://www.redventures.com/legal/privacy-policy
- type: Press
  url: https://www.redventures.com/press
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 2
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: Red Ventures runs its corporate presence as a Squarespace marketing site with portfolio, careers, press and legal
    pages only — api./developer./developers./docs.redventures.com do not resolve in DNS, every /.well-known/ path 404s, and
    the public RedVentures GitHub org is 77 repositories of forked third-party tooling with no API specification and no first-party
    client SDK.
  evidence:
  - url: https://developer.redventures.com/
    status: 0
  - url: https://www.redventures.com/openapi.json
    status: 404
  - url: https://www.redventures.com/llms.txt
    status: 404
  - url: https://www.redventures.com/.well-known/agent-card.json
    status: 404
  - url: https://api.github.com/orgs/RedVentures
    status: 200
  checked: '2026-08-13'

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