Red Ventures

Red Ventures is a privately held digital marketing and media holding company headquartered in Fort Mill, South Carolina, operating a portfolio of high-growth consumer comparison, commerce, education, and content businesses including Bankrate, The Points Guy, Lonely Planet, Allconnect, Sage Home Loans, RV Education, and RV Home Client Services. The company combines proprietary technology, data science, and performance marketing to acquire customers on behalf of its brands and partners. It maintains a public GitHub organization of 77 largely-forked internal engineering repositories and a company blog, but publishes no public developer API program: there is no developer portal, API reference, OpenAPI/AsyncAPI/GraphQL contract, first-party SDK, or served /.well-known/ discovery document on any Red Ventures-controlled host.

Red Ventures is profiled on the APIs.io network. Tagged areas include Company, Media, Marketing, Digital Marketing, and Portfolio.

Red Ventures’ developer surface includes engineering blog and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub

9.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0

0 APIs

CompanyMediaMarketingDigital MarketingPortfolioHolding CompanyPublishingPerformance MarketingConsumer FinanceTravel

Kin Score

Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0

Composite quality — 9.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.4 / 20

Commercial Clarity 2.1 / 20

Operational Transparency 0.7 / 13

Governance 0.0 / 12

Discoverability 5.7 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/red-ventures: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

Company 4

The organization behind the API

Website

Blog

BlogRSS

Press

Source (apis.yml)

aid: red-ventures
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/red-ventures.png
name: Red Ventures
description: 'Red Ventures is a privately held digital marketing and media holding company headquartered in Fort Mill, South
  Carolina, operating a portfolio of high-growth consumer comparison, commerce, education, and content businesses including
  Bankrate, The Points Guy, Lonely Planet, Allconnect, Sage Home Loans, RV Education, and RV Home Client Services. The company
  combines proprietary technology, data science, and performance marketing to acquire customers on behalf of its brands and
  partners. It maintains a public GitHub organization of 77 largely-forked internal engineering repositories and a company
  blog, but publishes no public developer API program: there is no developer portal, API reference, OpenAPI/AsyncAPI/GraphQL
  contract, first-party SDK, or served /.well-known/ discovery document on any Red Ventures-controlled host.'
url: https://raw.githubusercontent.com/api-evangelist/red-ventures/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- iconiq-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Media
- Marketing
- Digital Marketing
- Portfolio
- Holding Company
- Publishing
- Performance Marketing
- Consumer Finance
- Travel
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/red-ventures-domain-security.yml
- type: Website
  url: https://www.redventures.com/
- type: LLMsTxt
  url: llms/red-ventures-llms.txt
- type: GitHubOrganization
  url: https://github.com/RedVentures
- type: Blog
  url: https://www.redventures.com/blog
- type: BlogRSS
  url: https://www.redventures.com/blog?format=rss
- type: PrivacyPolicy
  url: https://www.redventures.com/legal/privacy-policy
- type: Press
  url: https://www.redventures.com/press
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 2
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: Red Ventures runs its corporate presence as a Squarespace marketing site with portfolio, careers, press and legal
    pages only — api./developer./developers./docs.redventures.com do not resolve in DNS, every /.well-known/ path 404s, and
    the public RedVentures GitHub org is 77 repositories of forked third-party tooling with no API specification and no first-party
    client SDK.
  evidence:
  - url: https://developer.redventures.com/
    status: 0
  - url: https://www.redventures.com/openapi.json
    status: 404
  - url: https://www.redventures.com/llms.txt
    status: 404
  - url: https://www.redventures.com/.well-known/agent-card.json
    status: 404
  - url: https://api.github.com/orgs/RedVentures
    status: 200
  checked: '2026-08-13'