Industry vertical

Consumer Goods

Companies that manufacture and distribute products purchased by individuals for personal or household use, spanning food, personal care, apparel, and more.

83 providers 63 APIs 36 enterprise adopters

Consumer Goods on the APIs.io network indexes 83 providers publishing 63 APIs across this industry vertical.

Notable providers include Under Armour, 3M, Archer Daniels Midland, Tyson Foods, AptarGroup, United Natural Foods (UNFI), and 77 more — each profile links out to that provider’s APIs, schemas, and governance artifacts.

Related industries: E-commerce Platform, Retail, Entertainment, and Agriculture. Browse every industry vertical at industries.apis.io.

About this industry

The Consumer Goods vertical on the APIs.io network is tracked across 5 sub-sectors — Food & Beverage, Athletic Apparel & Footwear, Adhesives & Surface Technologies, Toys & Games, and Personal Care & Household Products — mapping 83 companies from ongoing API Evangelist industry research to the providers and APIs they operate on the network.

Market demand

Providers above are the supply side. This is the demand side — enterprises adopting API & AI technology in this vertical, drawn from API Evangelist Insights. Names and maturity are enterprise-scoped; they don't overlap with the provider catalog.

36enterprises adopting
#8 / 50adoption maturity rank
Statefulnessstrongest layer
Customization & Adaptationweakest layer

Leading adopters

Seaboard230Johnson & Johnson227Post Holdings183Colgate Palmolive181Philip Morris180Mondelez International177L'Oréal166Mattel144Deckers Outdoor134International Flavors & Fragrances132VF Corporation1293M128

AI & API adoption maturity

Mean adoption intensity across the enterprises above, by capability layer — how this vertical is maturing, from foundational models through governance and FinOps.

Statefulness
65.4
Economics & Sustainability
61.1
Foundational Layer
51.2
Efficiency & Specialization
42.5
Retrieval & Grounding
39.9
Productivity
39.5
Governance & Risk
38.7
Measurement & Accountability
31.7
Integration & Interoperability
24.6
Customization & Adaptation
12.0

Demand data: API Evangelist Insights — enterprise API & AI adoption signals.

Providers (83)

Provider Description APIs Rating
Under Armour Under Armour is an American company that manufactures footwear, sports, and casual apparel known for its performance products designed for athletes. Under Armour operates a Conn... 6 developing
3M 3M is a global science and manufacturing company. The 3M Partner and Supplier API provides real-time access to product, pricing, order, delivery, and invoice data for partners a... 4 developing
Archer Daniels Midland Archer Daniels Midland (ADM) is a Fortune 100 global leader in agricultural processing and food ingredient manufacturing, providing nutrition solutions for food, beverage, healt... 3 developing
Tyson Foods Tyson Foods is one of the world's largest food companies and a Fortune 100 company, producing chicken, beef, pork, and prepared foods. Tyson Foods provides B2B integration capab... 2 developing
AptarGroup AptarGroup is a global supplier of consumer-product dispensing, sealing, and active packaging solutions serving the beauty, personal care, home care, food, beverage, pharmaceuti... 2 developing
United Natural Foods (UNFI) United Natural Foods, Inc. (UNFI) is the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada. UNFI supplies natural, organ... 5 thin
Constellation Brands Constellation Brands is a Fortune 500 producer and marketer of beer, wine, and spirits brands such as Corona, Modelo, Robert Mondavi, and Casa Noble. Constellation publishes a p... 13 thin
Sherwin-Williams The Sherwin-Williams Company is a global leader in the paint and coatings industry, offering products for consumers, contractors, industrial clients, and commercial builders. Sh... 2 thin
Skechers U.S.A. Skechers U.S.A. is an American lifestyle and performance footwear company (Fortune 500) that designs, develops, and markets a diverse range of footwear for men, women, and child... 3 thin
Tempur Sealy International Tempur Sealy International is one of the world's largest bedding providers, developing, manufacturing, marketing, and distributing bedding products under the Tempur-Pedic, Sealy... 2 thin
Procter & Gamble Procter & Gamble (P&G) is one of the world's largest consumer goods companies, with a portfolio of trusted brands across beauty, grooming, health care, fabric and home care, and... 3 thin
PepsiCo PepsiCo is one of the world's largest food and beverage companies, with a portfolio of brands including Pepsi-Cola, Mountain Dew, Frito-Lay, Quaker, Tropicana, and Gatorade. 1 thin
Johnson & Johnson Johnson & Johnson is a multinational pharmaceutical and medical devices corporation. Operating today as Johnson & Johnson Innovative Medicine and MedTech, J&J has historically c... 3 thin
Columbia Sportswear Columbia Sportswear is a global designer, marketer, and distributor of outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment under the Columbia, ... 1 emerging
The Coca-Cola Company The Coca-Cola Company is the world's largest non-alcoholic beverage company, owning and marketing more than 200 brands across sparkling soft drinks, water, hydration, sports, co... 3 emerging
RPM International RPM International Inc. is a multinational specialty coatings and sealants company headquartered in Medina, Ohio, with annual revenues of approximately $7.4 billion. RPM operates... 0 emerging
Adidas A German multinational corporation designing and manufacturing athletic shoes, apparel, and accessories. One of the world's largest sportswear brands competing across performanc... 0 emerging
Mars Mars, Incorporated is one of the world's largest privately held companies, producing confectionery, pet food, food, and providing veterinary care. The company owns iconic brands... 1 emerging
Anheuser-Busch An American brewing company and subsidiary of AB InBev producing iconic beer brands including Budweiser, Bud Light, Michelob, and Stella Artois. One of the largest beverage prod... 0 emerging
Central Garden and Pet Central Garden and Pet is a major US corporation and Fortune 1000 company. The Central Garden and Pet API provides programmatic access to its platform services, data, and integr... 1 emerging
Energizer Holdings Energizer Holdings is a major US corporation and Fortune 1000 company. The Energizer Holdings API provides programmatic access to its platform services, data, and integrations f... 1 emerging
H.B. Fuller Company H.B. Fuller Company is a major US corporation and Fortune 1000 company. The H.B. Fuller Company API provides programmatic access to its platform services, data, and integrations... 1 emerging
nike Nike is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, designing, developing, and marketing products under the Nike, Jo... 1 emerging
TreeHouse Foods TreeHouse Foods is one of the largest manufacturers of private label packaged foods and beverages in North America, producing snack and convenience foods for retail grocery and ... 0 minimal
seaboard Seaboard Corporation is a diverse global agribusiness and transportation company involved in pork, commodity merchandising, grain processing, sugar production, electric power ge... 0 minimal
Brown-Forman Brown-Forman Corporation is one of the largest American-owned spirits and wine companies in the world, established in 1870 and headquartered in Louisville, Kentucky. The company... 0 minimal
Colgate-Palmolive Colgate-Palmolive Company is a global consumer-products manufacturer operating in oral care, personal care, home care, and pet nutrition through brands such as Colgate, Palmoliv... 0 minimal
Kimberly-Clark Kimberly-Clark is a global personal care and consumer tissue company with brands including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, and Pull-Ups. No public API... 0 minimal
Coty Coty Inc. is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin and body care. The company operates two divis... 0 minimal
The Clorox Company The Clorox Company is a multinational consumer-goods manufacturer best known for its bleach, cleaning, and disinfecting brands as well as a broader portfolio that includes Pine-... 0 minimal
Campbell Soup Campbell Soup Company (now rebranded as The Campbell's Company) is a manufacturer and marketer of high-quality branded convenience food products, including soups, simple meals, ... 1 minimal
Church and Dwight Church & Dwight Co., Inc. is a Fortune 500 American consumer packaged goods (CPG) company headquartered in Princeton, New Jersey, that manufactures and markets a portfolio of ho... 0 minimal
Silgan Holdings Silgan Holdings Inc. is a leading global sustainable packaging provider for consumer goods products. The company partners with customers to deliver essential products to the wor... 0 minimal
L'Oréal L'Oréal is the world's largest cosmetics and beauty company, producing skincare, makeup, haircare, and fragrance products. The group operates a portfolio of over 35 brands, incl... 1 minimal
Topgolf Callaway Brands Topgolf Callaway Brands is a global golf and entertainment company that designs, manufactures, and sells golf clubs, balls, apparel, and accessories under the Callaway, Odyssey,... 0 minimal
Heineken A Dutch multinational brewing company and one of the world's largest beer producers. Operates over 165 breweries across 70 countries producing iconic brands including Heineken, ... 1 minimal
VF Corporation VF Corporation is a global apparel and footwear company headquartered in Denver, Colorado. VF owns major brands including Vans, The North Face, Timberland, Altra, Eastpak, Icebr... 0 minimal
Keurig Dr Pepper Keurig Dr Pepper is a leading North American beverage company formed by the 2018 merger of Keurig Green Mountain and Dr Pepper Snapple Group. It operates a portfolio of more tha... 0 minimal
Bunge Bunge Global SA is a multinational agribusiness and food company connecting farmers to consumers by sourcing, processing, and supplying oilseed and grain products. Operates acro... 2 minimal
Conagra Brands Conagra Brands is a leading North American branded consumer packaged goods (CPG) food company headquartered in Chicago, Illinois. Its portfolio of iconic frozen, refrigerated, a... 0 minimal
Nestlé Nestlé S.A. is the world's largest food and beverage company by revenue, headquartered in Vevey, Switzerland. Its product portfolio spans coffee (Nescafé, Nespresso), water, pet... 0 minimal
Chefs' Warehouse The Chefs' Warehouse, Inc. (NASDAQ: CHEF) is a premier distributor of specialty food products to high-end independent restaurants, fine dining establishments, country clubs, hot... 0 minimal
ConAgra Foods ConAgra Foods, Inc. was the prior corporate name of Conagra Brands. In 2015 the company spun off its foodservice ingredients business as Lamb Weston and renamed the remaining pa... 0 minimal
General Mills General Mills is a leading global food company that manufactures and markets branded consumer foods including Cheerios, Betty Crocker, Pillsbury, Haagen- Dazs, Nature Valley, Ol... 0 minimal
Hasbro Hasbro is a global play and entertainment company committed to making the world a better place for children and their families through brands and franchises including NERF, MAGI... 0 minimal
LVMH LVMH Moët Hennessy Louis Vuitton is the world's largest luxury goods conglomerate, headquartered in Paris and operating over 75 prestigious brands. Its portfolio spans fashion a... 0 minimal
Lego The LEGO Group is a Danish toy company and the world's largest manufacturer of interlocking plastic building bricks. The company extends its brand across video games, theme park... 0 minimal
Lululemon Athletica Lululemon Athletica is a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories for women, men, and girls. Lululemon does not currently pub... 0 minimal
Reckitt Benckiser Reckitt Benckiser is a British multinational consumer-goods company focused on health, hygiene, and nutrition. Its portfolio includes globally recognised brands such as Lysol, D... 0 minimal
Darling Ingredients Darling Ingredients is a global developer and producer of sustainable natural ingredients from edible and inedible bio-nutrients, creating products for the food, pet food, feed,... 0 minimal
Hormel Foods Hormel Foods Corporation is a global branded food company with over $12 billion in annual revenue. Known for brands like SPAM, Skippy, Jennie-O, Hormel, and Planters. The compan... 0 minimal
Caleres Caleres is an American footwear company headquartered in Clayton, Missouri, established in 1878 (rebranded from Brown Shoe Company in 2015). It designs, develops, sources, manuf... 0 minimal
Ecolab Ecolab is a Fortune 500 global leader in water, hygiene, and infection prevention solutions and services. The company helps customers in food, healthcare, hospitality, industria... 0 minimal
International Flavors & Fragrances International Flavors & Fragrances (IFF) is a global creator of flavors, fragrances, and ingredients for consumer products including perfumes, cosmetics, food, beverages, and ho... 0 minimal
Land O'Lakes Land O'Lakes is a member-owned agricultural cooperative providing food, agriculture, and animal nutrition products to farmers, retailers, and consumers, with brands including La... 0 minimal
McCormick McCormick spices and products have been kitchen must-haves since 1889. Learn about seasoning and cuisine while discovering tons of delicious recipes today. No public developer A... 0 minimal
PPG Industries PPG Industries is a Fortune 500 global supplier of paints, coatings, and specialty materials serving customers in construction, consumer products, industrial, transportation mar... 0 minimal
Henkel A German multinational company operating in adhesives, beauty care, and laundry and home care markets. Produces well-known consumer brands alongside industrial adhesive technolo... 0 minimal
Hanesbrands Hanesbrands is a global consumer apparel company designing, manufacturing, and selling everyday basic apparel under brands including Hanes, Champion, Bali, Maidenform, and Bonds... 0 minimal
Newell Brands Newell Brands is a Fortune 500 global consumer goods company with a strong portfolio of well-known brands including Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle, Paper Mat... 0 minimal
Cal-Maine Foods Cal-Maine Foods, Inc. is the largest producer and distributor of fresh shell eggs in the United States. The company sells most of its shell eggs to grocery store chains, club st... 0 minimal
Crocs Crocs, Inc. is a global designer, manufacturer, and retailer of casual footwear known for its iconic molded clog. The company sells through e-commerce, owned retail, and wholesa... 0 minimal
Post Holdings Post Holdings is a consumer packaged goods holding company with businesses in center-of-the-store, refrigerated, foodservice, food ingredient, and convenient nutrition product c... 0 minimal
Flowers Foods Flowers Foods is one of the largest producers and marketers of packaged bakery foods in the United States, with brands including Nature's Own, Wonder, Dave's Killer Bread, Tasty... 0 minimal
Kellanova Kellanova is a global snacks-led consumer packaged foods company, formed in 2023 from the spin-off of the Kellogg Company's snacks, international cereal and noodles, and North A... 0 minimal
Kraft Heinz The Kraft Heinz Company is one of the largest food and beverage companies in the world, producing iconic brands including Kraft, Heinz, Oscar Mayer, Philadelphia, Velveeta, Lunc... 0 minimal
Monster Beverage Monster Beverage Corporation is a marketer and distributor of energy drinks and alternative beverages, offering brands including Monster Energy, Reign, NOS, Burn, Mother, Relent... 0 minimal
Performance Food Group Performance Food Group is one of the largest foodservice distributors in North America, marketing and distributing food and food-related products to independent and chain restau... 0 minimal
Unilever A British-Dutch multinational consumer goods company with a portfolio spanning food, personal care, and household brands. Owns over 400 brands including Dove, Ben & Jerry's, Hel... 0 minimal
Mondelez Mondelez International is a Fortune 500 multinational confectionery, food, and beverage company that owns iconic snack brands including Oreo, Cadbury, Milka, Toblerone, Trident,... 0 minimal
Molson Coors Beverage Molson Coors Beverage Company is one of the world's largest brewers, with a portfolio of beers and beverages including Coors Light, Miller Lite, Coors Banquet, Blue Moon, Carlin... 0 minimal
Vista Outdoor Profile for Vista Outdoor in the API Evangelist network. Fortune F1000 (rank 976). 0 minimal
estee-lauder Estée Lauder Companies is a global manufacturer and marketer of skincare, makeup, fragrance, and hair care products with a portfolio of prestige brands sold worldwide. 0 minimal
ingredion Ingredion partners with food and beverage manufacturers to deliver innovative clean label, sugar reduction, plant-based proteins, and texture solutions. 0 minimal
kirby For over a century, Kirby has set the standard in high-performance home cleaning. From powerful vacuums to versatile floor care systems, Kirby delivers! 0 minimal
mattel We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel... 0 minimal
philip-morris Philip Morris International is a leading international tobacco company offering smoke-free products and combustible tobacco products to adult consumers around the world. 0 minimal
Altria Fortune 1000 company Altria. Public API documentation has not yet been catalogued in the API Evangelist network. 0 minimal
Deckers Outdoor Profile for Deckers Outdoor in the API Evangelist network. Fortune F1000 (rank 989). 0 minimal
Spectrum Brands Fortune 1000 company Spectrum Brands. Public API documentation has not yet been catalogued in the API Evangelist network. 0 minimal
hershey Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes. 0 minimal
scotts-miracle-gro The Scotts Miracle-Gro Company is the world's largest marketer of branded consumer lawn and garden products, with brands including Scotts, Miracle-Gro, Ortho, Roundup, Tomcat, a... 0 minimal
sealed-air Sealed Air is a global packaging company that creates innovative packaging solutions and automation systems for food, e-commerce, and industrial customers worldwide. 0 minimal

APIs in this industry (63)

All 63 APIs.

3M Deliveries API

Track delivery status and logistics for partner orders.

3M Invoices API

Retrieve invoice status and details for billing reconciliation.

3M Orders API

Submit and track purchase orders with 3M.

3M Products API

Retrieve product catalog and pricing information.

AptarGroup Orders API

Sample and order management

AptarGroup Products API

AptarGroup product catalog

Archer Daniels Midland Commodities API

Agricultural commodity pricing and market data

Archer Daniels Midland Locations API

ADM global facility and processing plant locations

Archer Daniels Midland Products API

ADM food ingredients and product catalog

Bunge Customer Portal

Bunge operates customer-facing portals for industrial and food-service customers to manage orders, contracts, shipment tracking, and acco...

Bunge Farmer Portal

Bunge operates digital tools for grain origination relationships with farmers, enabling contract management, pricing, scale-ticket access...

Campbell's Kitchen API

The Campbell's Kitchen API exposes the Campbell's Kitchen recipe and product catalog — including thousands of recipes across Campbell's, ...

Central Garden and Pet API

The Central Garden and Pet API provides access to platform services and data for enterprise integration and automation.

Columbia Sportswear Digital Developer Portal

Columbia Sportswear's partner-facing API platform hosted on Microsoft Azure API Management. The portal organizes APIs across Order Manage...

Bottle Shots API

Returns promotional bottle-shot imagery for Constellation Brands products in multiple formats (PNG, JPG) and resolutions for use on partn...

Constellation Brands BottleShots API

The BottleShots API from Constellation Brands — 2 operation(s) for bottleshots.

Constellation Brands HotSheets API

The HotSheets API from Constellation Brands — 1 operation(s) for hotsheets.

Constellation Brands Items API

The Items API from Constellation Brands — 3 operation(s) for items.

Constellation Brands NeckHangers API

The NeckHangers API from Constellation Brands — 1 operation(s) for neckhangers.

Constellation Brands Recipes API

The Recipes API from Constellation Brands — 1 operation(s) for recipes.

Constellation Brands ShelfTalkers API

The ShelfTalkers API from Constellation Brands — 1 operation(s) for shelftalkers.

Constellation Brands TastingNotes API

The TastingNotes API from Constellation Brands — 1 operation(s) for tastingnotes.

Hot Sheets API

Delivers "hot sheets" containing critical-review scores, awards, and promotional copy that distributors use to merchandise Constellation ...

Neck Hangers API

Returns neck-hanger artwork that distributors and retailers attach to bottles for in-store merchandising and promotions.

Recipes API

Supplies cocktail and beverage recipes featuring Constellation brands so on-premise partners and digital experiences can surface branded ...

Shelf Talkers API

Provides point-of-sale shelf-talker artwork keyed to specific products and promotional periods.

Tasting Notes API

Retrieves tasting-note documents for wine and spirits brands so partners can render or print structured tasting copy alongside bottle sho...

Energizer Holdings API

The Energizer Holdings API provides access to platform services and data for enterprise integration and automation.

H.B. Fuller Company API

The H.B. Fuller Company API provides access to platform services and data for enterprise integration and automation.

Heineken HEIWAY API Portal

Heineken operates an internal API portal under its HEIWAY platform used for B2B and partner integrations (distributors, on-trade customer...

Johnson & Johnson Devices API

Manage connected glucose monitoring devices.

Johnson & Johnson Glucose Readings API

Manage and retrieve blood glucose reading data.

Johnson & Johnson Patients API

Access patient profile and health information.

ModiFace AR Virtual Try-On SDK and API

ModiFace, a L'Oréal company, provides an augmented reality virtual try-on platform for beauty brands and retailers. The platform offers a...

Mars Developer Portal

Mars exposes a public Azure-API-Management developer portal at developer.mars.com that hosts APIs and API Products for partners, supplier...

PepsiCo Food API

Food operations

Procter & Gamble Orders API

Manage and track orders.

Procter & Gamble Products API

Access P&G product catalog and data.

Procter & Gamble Supply Chain API

Integration with P&G supply chain operations.

Sherwin-Williams EDI Integration

Sherwin-Williams EDI integration capabilities enable trading partners to exchange electronic data interchange (EDI) documents including p...

Sherwin-Williams Supplier API

The Sherwin-Williams Supplier API enables B2B partners to integrate supply chain workflows, manage purchase orders, submit invoices, and ...

Skechers E-Commerce API

Skechers operates a direct-to-consumer digital commerce platform at skechers.com that enables online shopping for footwear, apparel, and ...

Skechers Plus Loyalty API

The Skechers Plus loyalty program enables customers to earn and redeem points across all purchase channels (online, in-store, and mobile)...

Skechers Store Locator API

Skechers operates over 4,700 retail stores globally across company-owned, franchise, and licensed formats. The store locator functionalit...

Sealy E-Commerce API

E-commerce integration API for the Sealy brand providing access to product catalogs, availability, and order management for Sealy Posture...

Tempur-Pedic E-Commerce API

E-commerce integration API for the Tempur-Pedic brand enabling retailers, affiliates, and platform partners to access product catalogs, c...

Coca-Cola Enterprises Location API (Legacy)

Historical Coca-Cola Enterprises (CCE) Location API that exposed Coca-Cola product availability and bottler/distribution location data. N...

Coca-Cola Enterprises Product API (Legacy)

Historical Coca-Cola Enterprises (CCE) Product API that exposed product catalog metadata and was published through an I/O Docs portal at ...

Coca-Cola Internal API Platform

Internal API platform built on MuleSoft Anypoint that exposes reusable experience, process, and system APIs across The Coca-Cola Company'...

Tyson Foods Orders API

Order management operations

Tyson Foods Shipments API

Shipment tracking operations

Under Armour Devices API

Fitness device registration and management

Under Armour Heart Rate Zones API

Heart rate zone configuration and calculations

Under Armour Routes API

Manage running, cycling, and other fitness routes

Under Armour Users API

User profile management and social connections

Under Armour Webhooks API

Event-driven webhook subscriptions

Under Armour Workouts API

Create, retrieve, update, and delete fitness workouts

UNFI EDI Integration

UNFI supports Electronic Data Interchange (EDI) for automated exchanges of purchase orders, invoices, and fulfillment data between UNFI a...

United Natural Foods (UNFI) Insights API

Analytics and data reporting

United Natural Foods (UNFI) Orders API

Purchase orders and fulfillment

United Natural Foods (UNFI) Products API

Product catalog and listing management

United Natural Foods (UNFI) Suppliers API

Supplier profile and warehouse management

Nike Developer API

Nike provides APIs for product catalog access, inventory, store locations, and e-commerce integration. The platform supports partners and...

Related industries

E-commerce Platform (5 shared) Retail (4 shared) Entertainment (2 shared) Agriculture (2 shared)

Sub-sectors tracked in this industry: Food & Beverage, Athletic Apparel & Footwear, Adhesives & Surface Technologies, Toys & Games, Personal Care & Household Products.