Industry vertical

Consumer Goods

Companies that manufacture and distribute products purchased by individuals for personal or household use, spanning food, personal care, apparel, and more.

169 providers 124 APIs 36 enterprise adopters

Consumer Goods on the APIs.io network indexes 169 providers publishing 124 APIs across this industry vertical.

Notable providers include Columbia Sportswear, Smarter Sorting, Under Armour, Rael, 3M, United Natural Foods (UNFI), and 163 more — each profile links out to that provider’s APIs, schemas, and governance artifacts.

Related industries: Retail, E-commerce Platform, Nutrition, and Chemicals. Browse every industry vertical at industries.apis.io.

About this industry

Companies that manufacture and distribute products purchased by individuals for personal or household use, spanning food, personal care, apparel, and more. Membership is computed from every provider in the catalog whose tags match this vertical — 169 at the last build — rather than from a fixed list. API Evangelist research additionally tracks 5 sub-sectors within it: Food & Beverage, Athletic Apparel & Footwear, Adhesives & Surface Technologies, Toys & Games, and Personal Care & Household Products.

Market demand

Providers above are the supply side. This is the demand side — enterprises adopting API & AI technology in this vertical, drawn from API Evangelist Insights. Names and maturity are enterprise-scoped; they don't overlap with the provider catalog.

36enterprises adopting

#8 / 50adoption maturity rank

Statefulnessstrongest layer

Customization & Adaptationweakest layer

Leading adopters

Seaboard230Johnson & Johnson227Post Holdings183Colgate Palmolive181Philip Morris180Mondelez International177L'Oréal166Mattel144Deckers Outdoor134International Flavors & Fragrances132VF Corporation1293M128

AI & API adoption maturity

Mean adoption intensity across the enterprises above, by capability layer — how this vertical is maturing, from foundational models through governance and FinOps.

Statefulness

65.4

Economics & Sustainability

61.1

Foundational Layer

51.2

Efficiency & Specialization

42.5

Retrieval & Grounding

39.9

Productivity

39.5

Governance & Risk

38.7

Measurement & Accountability

31.7

Integration & Interoperability

24.6

Customization & Adaptation

12.0

Demand data: API Evangelist Insights — enterprise API & AI adoption signals.

Providers (169)

Provider	Description	APIs	Rating
Columbia Sportswear	Columbia Sportswear is a global designer, marketer, and distributor of outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment under the Columbia, ...	1	developing
Smarter Sorting	Smarter Sorting (which rebranded as SmarterX in 2023 and now operates as part of Syndigo) is an Austin, Texas product-intelligence and regulatory-classification company serving ...	2	developing
Under Armour	Under Armour is an American company that manufactures footwear, sports, and casual apparel known for its performance products designed for athletes. Under Armour operates a Conn...	1	developing
Rael	Rael is a holistic personal-care brand founded in 2017 by three Korean-American women and led by co-founder and CEO Yanghee Paik, selling organic-cotton period care, intimate ca...	2	thin
3M	3M is a global science and manufacturing company. The 3M Partner and Supplier API provides real-time access to product, pricing, order, delivery, and invoice data for partners a...	1	thin
United Natural Foods (UNFI)	United Natural Foods, Inc. (UNFI) is the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada. UNFI supplies natural, organ...	1	thin
Supergoop!	Supergoop! is a prestige suncare brand founded in 2005 by Holly Thaggard and headquartered in San Antonio, Texas, selling SPF-first skincare, body, makeup and kids products dire...	2	thin
Johnnie-O	Johnnie-O is a Los Angeles based men's, women's and boys' apparel brand founded in 2005 by John O'Donnell, blending East Coast prep with West Coast casual across polos, performa...	2	thin
Tyson Foods	Tyson Foods is one of the world's largest food companies and a Fortune 100 company, producing chicken, beef, pork, and prepared foods. Tyson Foods provides B2B integration capab...	1	thin
Archer Daniels Midland	Archer Daniels Midland (ADM) is a Fortune 100 global leader in agricultural processing and food ingredient manufacturing, providing nutrition solutions for food, beverage, healt...	3	thin
Mud\Wtr	MUD\WTR is a certified-organic coffee alternative built on adaptogenic mushrooms and botanicals, sold direct-to-consumer from mudwtr.com. It publishes no traditional developer p...	4	thin
Constellation Brands	Constellation Brands is a Fortune 500 producer and marketer of beer, wine, and spirits brands such as Corona, Modelo, Robert Mondavi, and Casa Noble. Constellation publishes a p...	13	thin
Albertsons	Albertsons Companies is one of the largest food and drug retailers in the United States, operating supermarkets and pharmacies under banners including Albertsons, Safeway, Vons,...	4	thin
Johnson & Johnson	Johnson & Johnson is a multinational pharmaceutical and medical devices corporation. Operating today as Johnson & Johnson Innovative Medicine and MedTech, J&J has historically c...	1	thin
Procter & Gamble	Procter & Gamble (P&G) is one of the world's largest consumer goods companies, with a portfolio of trusted brands across beauty, grooming, health care, fabric and home care, and...	1	thin
Sherwin-Williams	The Sherwin-Williams Company is a global leader in the paint and coatings industry, offering products for consumers, contractors, industrial clients, and commercial builders. Sh...	2	emerging
PepsiCo	PepsiCo is one of the world's largest food and beverage companies, with a portfolio of brands including Pepsi-Cola, Mountain Dew, Frito-Lay, Quaker, Tropicana, and Gatorade.	1	emerging
True Botanicals	True Botanicals is a clean-luxury skincare company selling clinically tested, MADE SAFE certified face and body products direct to consumers from truebotanicals.com. It is not a...	2	emerging
Advantage Solutions	Advantage Solutions is a leading provider of outsourced sales, marketing, merchandising, and business intelligence services to consumer goods manufacturers and retailers across ...	2	emerging
AptarGroup	AptarGroup is a global supplier of consumer-product dispensing, sealing, and active packaging solutions serving the beauty, personal care, home care, food, beverage, pharmaceuti...	1	emerging
Kizik	Kizik is the hands-free footwear company founded in Alpine, Utah, built on the patented Cage and Inner Cage step-in technology that lets a wearer put on a shoe without bending d...	2	emerging
Honest Company	The Honest Company is a consumer-products brand founded in 2011 and headquartered in Los Angeles, offering baby care, personal care, beauty, and household cleaning products buil...	2	emerging
Outer	Outer is a direct-to-consumer outdoor furniture brand founded in 2017 by Jiake Liu and Terry Lin and headquartered in Santa Monica, California, known for its OuterShell built-in...	1	emerging
Campbell Soup	The Campbell's Company (formerly Campbell Soup Company) is a Fortune 500 manufacturer and marketer of branded convenience food products — soups, simple meals, beverages, snacks ...	1	emerging
American Eagle Outfitters	American Eagle Outfitters (AEO) is a global specialty retailer operating the American Eagle and Aerie brands, offering on-trend clothing, accessories, and personal care products...	1	emerging
Skechers U.S.A.	Skechers U.S.A. is an American lifestyle and performance footwear company (Fortune 500) that designs, develops, and markets a diverse range of footwear for men, women, and child...	3	emerging
Conagra Brands	Conagra Brands is a leading North American branded consumer packaged goods (CPG) food company headquartered in Chicago, Illinois. Its portfolio of iconic frozen, refrigerated, a...	1	emerging
The Beard Club	The Beard Club is a men's grooming and beard-care brand selling beard oils, balms, washes, aftershave, grooming kits, trimmers, and subscription grooming boxes through its Shopi...	1	emerging
Adidas	A German multinational corporation designing and manufacturing athletic shoes, apparel, and accessories. One of the world's largest sportswear brands competing across performanc...	0	emerging
LAKRIDS BY BÜLOW	LAKRIDS BY BÜLOW is a Danish gourmet liquorice maker founded by Johan Bülow, who opened his first shop in Svaneke on the island of Bornholm on 07.07.2007 and built the brand by ...	2	emerging
Tempur Sealy International	Tempur Sealy International is one of the world's largest bedding providers, developing, manufacturing, marketing, and distributing bedding products under the Tempur-Pedic, Sealy...	2	emerging
Bespoke Post	Bespoke Post is a New York City direct-to-consumer men's lifestyle retailer founded in 2011 by Rishi Prabhu and Steven Szaronos. It sells curated menswear, gear and home goods t...	1	emerging
Anheuser-Busch	An American brewing company and subsidiary of AB InBev producing iconic beer brands including Budweiser, Bud Light, Michelob, and Stella Artois. One of the largest beverage prod...	0	emerging
CRU Kafe	CRU Kafe is a London-founded organic coffee brand selling Fairtrade, ethically sourced coffee - including award-winning Nespresso-compatible pods from 33p per pod, plus ground c...	1	emerging
Acefour Accessories	Acefour Accessories Private Limited is a Mumbai-based direct-to-consumer travel goods company, founded in 2021 by Sudip Ghose, Uday Sodhi and Arnob Kumar Mondal and trading unde...	1	emerging
MORI	MORI (Baby Mori) is a UK-based, online-first baby and children's brand founded in 2015 by Akin Onal, known for soft essentials made from a proprietary bamboo and organic cotton ...	0	emerging
Mars	Mars, Incorporated is one of the world's largest privately held companies, producing confectionery, pet food, food, and providing veterinary care. The company owns iconic brands...	1	emerging
The Honest Company	The Honest Company is a consumer-goods brand selling baby, personal-care, beauty, and household products through its direct-to-consumer storefront at honest.com and through majo...	0	emerging
LVMH	LVMH Moët Hennessy Louis Vuitton is the world's largest luxury goods conglomerate, headquartered in Paris and operating over 75 prestigious brands. Its portfolio spans fashion a...	0	emerging
The Clorox Company	The Clorox Company is a multinational consumer-goods manufacturer best known for its bleach, cleaning and disinfecting brands, alongside a portfolio that includes Pine-Sol, Liqu...	1	emerging
The Coca-Cola Company	The Coca-Cola Company is the world's largest non-alcoholic beverage company, owning and marketing more than 200 brands across sparkling soft drinks, water, hydration, sports, co...	2	emerging
SAIB & Co.	SAIB (Save & Co.) is a Seoul-based Korean intimate cosmetics and wellness brand focused on female empowerment, offering premium condoms and solid feminine cleansing products mad...	1	emerging
Butternut Box	Butternut Box is a London-headquartered direct-to-consumer pet nutrition company that cooks and delivers fresh, gently-steamed dog food on a personalised subscription. Customers...	0	emerging
Ten Little	Ten Little is a direct-to-consumer children's footwear and essentials brand that designs healthy, non-toxic shoes for babies and kids. Its APMA-approved shoes use a proprietary ...	0	emerging
Hawthorne	Hawthorne is an internet-first men's personal care and grooming brand founded in 2016 in New York City (a Techstars alum, later Series B). It sells personalized, long-lasting fr...	1	emerging
Duroflexworld	Duroflex (duroflexworld.com) is one of India's most trusted sleep-solutions brands, selling mattresses, sofas, recliners, beds, pillows and mattress protectors direct-to-consume...	0	emerging
Colgate-Palmolive	Colgate-Palmolive Company is a global consumer-products manufacturer operating in oral care, personal care, home care, and pet nutrition through brands such as Colgate, Palmoliv...	0	emerging
Josh Wood Colour	Josh Wood Colour is a UK-based at-home hair colour brand founded by celebrity colourist Josh Wood, selling permanent and semi-permanent hair dye, root touch-up, gloss, toners, b...	0	emerging
buynomics	Buynomics is a Cologne, Germany-based software company providing an AI-powered Revenue Growth Management (RGM) platform for consumer goods, retail, telecom, and consumer softwar...	0	emerging
Seaboard	Seaboard Corporation is a diversified global agribusiness and transportation holding company headquartered in Merriam, Kansas, operating through Seaboard Foods (pork production ...	1	emerging
FIGS	FIGS, Inc. (NYSE: FIGS) is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand founded in 2013 by Heather Hasson and Trina Spear and headquartered in Santa ...	0	emerging
Grove	Grove (Grove Collaborative) is a direct-to-consumer retailer of everyday household essentials for a healthier home and planet, including eco-friendly cleaning products, bamboo p...	0	emerging
Valspar	The Valspar Corporation was a global manufacturer of paints and coatings founded in 1806 before being acquired by Sherwin-Williams in 2017 for approximately $11.3 billion. Valsp...	0	emerging
H.B. Fuller Company	H.B. Fuller Company is a major US corporation and Fortune 1000 company. The H.B. Fuller Company API provides programmatic access to its platform services, data, and integrations...	1	emerging
Mayvenn	Mayvenn is an Oakland, California beauty-commerce company that sells quality virgin human hair extensions, sew-in weave bundles, closures, frontals, and human hair wigs directly...	0	emerging
Dick's Sporting Goods	DICK'S Sporting Goods is a Fortune 500 omni-channel sporting goods retailer selling sports equipment, apparel, footwear and accessories across the DICK'S, House of Sport, Golf G...	0	emerging
L'Oréal	L'Oréal is the world's largest cosmetics and beauty company, producing skincare, makeup, haircare, and fragrance products. The group operates a portfolio of over 35 brands, incl...	1	emerging
SpartanNash	SpartanNash is a Byron Center, Michigan food solutions company that operates as both a wholesale grocery distributor and a retail grocer. Its wholesale segment supplies roughly ...	0	emerging
TreeHouse Foods	TreeHouse Foods is one of the largest manufacturers of private label packaged foods and beverages in North America, producing snack and convenience foods for retail grocery and ...	0	emerging
Wakefit	Wakefit Innovations Limited (wakefit.co) is an Indian direct-to-consumer home and sleep-solutions company founded in 2016 in Bengaluru, selling memory-foam and orthopaedic mattr...	0	emerging
Family Dollar Stores	Family Dollar is a chain of discount variety stores in the United States offering a broad assortment of merchandise in the $1 to $10 range, including consumables, household and ...	0	emerging
Central Garden and Pet	Central Garden and Pet is a major US corporation and Fortune 1000 company. The Central Garden and Pet API provides programmatic access to its platform services, data, and integr...	1	emerging
Energizer Holdings	Energizer Holdings is a major US corporation and Fortune 1000 company. The Energizer Holdings API provides programmatic access to its platform services, data, and integrations f...	1	emerging
RPM International	RPM International Inc. is a multinational specialty coatings and sealants company headquartered in Medina, Ohio, with annual revenues of approximately $7.4 billion. RPM operates...	0	emerging
Nike	Nike is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, designing, developing, and marketing products under the Nike, Jo...	1	emerging
Chobani	Chobani is an American food and beverage company founded in 2005 by Hamdi Ulukaya, best known for popularizing strained Greek yogurt in the United States and for operating what ...	0	minimal
PharmaCann	PharmaCann is one of the largest vertically integrated cannabis companies in the United States, founded in 2014 and operating cultivation centers, processing facilities and reta...	0	minimal
Everdrop	Everdrop is a Munich-based direct-to-consumer sustainability brand, founded in 2019, that sells more sustainable everyday household products — cleaning tabs, laundry detergent, ...	0	minimal
Martie	Martie is a woman-owned, San Francisco-based online discount grocery marketplace founded in 2021 to fight food waste and make quality goods accessible and affordable. Martie wor...	0	minimal
One Five	One Five (styled one.five) is a sustainable packaging technology company based in Holm, Germany that pairs an AI-driven decision platform, Quartermaster, with ready-to-use recyc...	0	minimal
P&G	Procter & Gamble provides an API Marketplace - the central API hub for Developers, Consumers, Application Managers, and Architects to discover and use P&G APIs.	1	minimal
Sealed Air	Sealed Air Corporation (SEE) is a global packaging company headquartered in Charlotte, North Carolina, now privately held following its acquisition by Clayton, Dubilier & Rice. ...	0	minimal
Thrasio	Thrasio is a consumer products company founded in 2018 and headquartered in Walpole, Massachusetts, that acquires and operates e-commerce-native consumer brands — principally Am...	0	minimal
Public Goods	Public Goods is a direct-to-consumer e-commerce retailer selling household essentials, personal care, and home products under its own private label, with an emphasis on natural ...	0	minimal
The Scotts Miracle-Gro Company	The Scotts Miracle-Gro Company is the world's largest marketer of branded consumer lawn and garden products, with brands including Scotts, Miracle-Gro, Ortho, Roundup and Tomcat...	0	minimal
In Your Shoe	In Your Shoe is an Egyptian streetwear and apparel brand, founded in 2018 and based in Cairo, Egypt, that designs and sells playful, statement-driven ready-to-wear pieces — over...	0	minimal
Bloom & Wild	Bloom & Wild is a British direct-to-consumer online florist and gifting brand founded in 2013 by Aron Gelbard and Ben Stanway, best known for pioneering letterbox flowers — bouq...	0	minimal
Kimberly-Clark	Kimberly-Clark is a global personal care and consumer tissue company with brands including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, and Pull-Ups. No public API...	0	minimal
Kontoor Brands	Kontoor Brands, Inc. is a global lifestyle apparel company with a portfolio of iconic denim and casual apparel brands including Wrangler, Lee, and Rock & Republic. Headquartered...	0	minimal
Razor Group	Razor Group (Whele LLC) is a Berlin- and Boston-headquartered consumer goods holding company that acquires, consolidates and scales profitable e-commerce brands selling on Amazo...	0	minimal
Una Brands	Una Brands is a Singapore-headquartered, digital-age e-commerce house of brands that acquires and operates consumer e-commerce businesses across the APAC region, accelerating th...	0	minimal
Tamara Mellon	Tamara Mellon Brand, Inc. is a Los Angeles based direct-to-consumer luxury footwear company founded in 2016 by designer Tamara Mellon, co-founder of Jimmy Choo, together with ch...	0	minimal
Huckberry	Huckberry is an American direct-to-consumer online retailer of men's apparel, outdoor gear and lifestyle goods, founded in 2010 by Andy Forch and Richard Greiner and headquarter...	0	minimal
Reynolds American	Reynolds American Inc. is the second-largest tobacco company in the United States and a subsidiary of British American Tobacco (BAT). Its subsidiaries include R.J. Reynolds Toba...	0	minimal
Bunge	Bunge Global SA is a multinational agribusiness and food company connecting farmers to consumers by sourcing, processing, and supplying oilseed and grain products. Operates acro...	2	minimal
Crown Holdings	Crown Holdings, Inc. is a global leader in the design, manufacture, and sale of rigid packaging products for consumer goods, including metal beverage cans and ends, food cans, a...	0	minimal
Heineken	A Dutch multinational brewing company and one of the world's largest beer producers. Operates over 165 breweries across 70 countries producing iconic brands including Heineken, ...	1	minimal
Silgan Holdings	Silgan Holdings Inc. is a leading global sustainable packaging provider for consumer goods products. The company partners with customers to deliver essential products to the wor...	0	minimal
WhiteWave Foods	The WhiteWave Foods Company was a consumer packaged food and beverage company headquartered in Denver, Colorado. It offered plant-based foods and beverages, coffee creamers, dai...	0	minimal
AAK	AAK AB is a Swedish producer of value-adding plant-based oils and fats, headquartered in Malmö and listed on Nasdaq Stockholm (ticker AAK) in the Food & Beverage large-cap segme...	0	minimal
Coty	Coty Inc. is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin and body care. The company operates two divis...	0	minimal
Miniso	MINISO is a global value retailer of lifestyle and consumer products — home goods, accessories, cosmetics, stationery, toys and seasonal items — known for its IP-collaboration m...	0	minimal
VF Corporation	VF Corporation is a global apparel and footwear company headquartered in Denver, Colorado. VF owns major brands including Vans, The North Face, Timberland, Altra, Eastpak, Icebr...	0	minimal
Berry Global	Berry Global is a leading global manufacturer and marketer of plastic packaging products, nonwoven specialty materials, and engineered materials for consumer and industrial end ...	0	minimal
Peach	Peach (Peach, inc., ticker PEAC on secondary markets) was a Waltham, Massachusetts direct-sales retailer of intimate apparel, basics and athleisure for women, founded in 2013 by...	0	minimal
Keurig Dr Pepper	Keurig Dr Pepper is a leading North American beverage company formed by the 2018 merger of Keurig Green Mountain and Dr Pepper Snapple Group. It operates a portfolio of more tha...	0	minimal
Sonoco Products	Sonoco Products Company is a global leader in sustainable metal and fiber consumer and industrial packaging, operating 285 facilities across 40 countries with 23,000+ employees....	0	minimal
Thrive Market	Thrive Market is a membership-based online grocery retailer headquartered in Marina del Rey, California, selling organic and natural food, pantry staples, frozen meat and seafoo...	0	minimal
Avon Products	Avon Products is a global manufacturer and marketer of beauty and related products, primarily distributed through a network of independent sales representatives.	0	minimal
ConAgra Foods	ConAgra Foods, Inc. was the prior corporate name of Conagra Brands. In 2015 the company spun off its foodservice ingredients business as Lamb Weston and renamed the remaining pa...	0	minimal
Achats Group	Achats Group (아샤그룹) is a South Korean media-commerce company founded in February 2017 and led by CEO Vivian Eun Young Lee, with offices in Pangyo (Seongnam) and Magok (Seoul). I...	0	minimal
Topgolf Callaway Brands	Topgolf Callaway Brands is a global golf and entertainment company that designs, manufactures, and sells golf clubs, balls, apparel, and accessories under the Callaway, Odyssey,...	0	minimal
Wolverine World Wide	Wolverine World Wide is a leading designer, manufacturer, and marketer of branded footwear, apparel, and accessories. Brands include Merrell, Saucony, Wolverine, Sperry, Sweaty ...	0	minimal
Brown-Forman	Brown-Forman Corporation is one of the largest American-owned spirits and wine companies in the world, established in 1870 and headquartered in Louisville, Kentucky. The company...	0	minimal
Nestlé	Nestlé S.A. is the world's largest food and beverage company by revenue, headquartered in Vevey, Switzerland. Its product portfolio spans coffee (Nescafé, Nespresso), water, pet...	0	minimal
Big Lots	Big Lots is a discount retailer offering a wide assortment of brand-name closeout merchandise including furniture, food, consumables, seasonal products, soft home, hard home, an...	0	minimal
Tupperware Brands	Tupperware Brands Corporation was an American multinational consumer goods company that manufactured and marketed premium kitchen storage, preparation, and serving products unde...	0	minimal
Hormel Foods	Hormel Foods Corporation is a global branded food company with over $12 billion in annual revenue. Known for brands like SPAM, Skippy, Jennie-O, Hormel, and Planters. The compan...	0	minimal
Chefs' Warehouse	The Chefs' Warehouse, Inc. (NASDAQ: CHEF) is a premier distributor of specialty food products to high-end independent restaurants, fine dining establishments, country clubs, hot...	0	minimal
General Mills	General Mills is a leading global food company that manufactures and markets branded consumer foods including Cheerios, Betty Crocker, Pillsbury, Haagen- Dazs, Nature Valley, Ol...	0	minimal
Hasbro	Hasbro is a global play and entertainment company committed to making the world a better place for children and their families through brands and franchises including NERF, MAGI...	0	minimal
Lego	The LEGO Group is a Danish toy company and the world's largest manufacturer of interlocking plastic building bricks. The company extends its brand across video games, theme park...	0	minimal
Lululemon Athletica	Lululemon Athletica is a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories for women, men, and girls. Lululemon does not currently pub...	0	minimal
Babycare	Babycare is a Chinese mother-and-baby (母婴) consumer brand offering a broad range of maternity and infant-care products, including diapers, wipes, strollers, baby carriers, feedi...	0	minimal
Berry Plastics Group	Berry Plastics Group was a manufacturer and marketer of plastic packaging products, nonwoven specialty materials, and engineered materials serving customers across consumer and ...	0	minimal
Big Heart Pet Brands	Big Heart Pet Brands was a producer and marketer of branded pet food and snacks with brands including Meow Mix, Milk-Bone, Kibbles 'n Bits, 9Lives, Natural Balance, Pup-Peroni, ...	0	minimal
C16 Biosciences	C16 Biosciences is a New York City based synthetic biology company producing high-performance, sustainable ingredients for consumer goods manufacturers through its proprietary P...	0	minimal
Caleres	Caleres is an American footwear company headquartered in Clayton, Missouri, established in 1878 (rebranded from Brown Shoe Company in 2015). It designs, develops, sources, manuf...	0	minimal
Diapers.com	Diapers.com is a company surfaced as a portfolio company of accel and added to the API Evangelist network as a stub for enrichment. Sector: ecommerce. This profile is a lead awa...	0	minimal
Ecolab	Ecolab is a Fortune 500 global leader in water, hygiene, and infection prevention solutions and services. The company helps customers in food, healthcare, hospitality, industria...	0	minimal
Effa	Effa is a sustainable consumer goods company that makes the world's first 100% recyclable paper toothbrush, a disposable, plastic-free alternative to conventional plastic toothb...	0	minimal
Goyaz Silver Jewellery	Goyaz Silver Jewellery is a Hyderabad-based Indian jewellery retail brand founded in January 2023 by Priyanka Vemuluri, specializing in 92.5 premium and gold-plated silver jewel...	0	minimal
International Flavors & Fragrances	International Flavors & Fragrances (IFF) is a global creator of flavors, fragrances, and ingredients for consumer products including perfumes, cosmetics, food, beverages, and ho...	0	minimal
J.M. Smucker	The J.M. Smucker Company is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America, with brands including Smucke...	0	minimal
Keurig Green Mountain	Keurig Green Mountain was a leader in specialty coffee and coffee makers, producing the Keurig single-serve brewing system and partnering with leading coffee brands. In 2018 Keu...	0	minimal
Land O'Lakes	Land O'Lakes is a member-owned agricultural cooperative providing food, agriculture, and animal nutrition products to farmers, retailers, and consumers, with brands including La...	0	minimal
Levi Strauss	Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear, designing and marketing jeans, casual wear, and related accessori...	0	minimal
Lorillard	Lorillard Tobacco Company was the third-largest cigarette manufacturer in the United States, marketing cigarettes under brand names including Newport, Kent, True, and Old Gold. ...	0	minimal
Madison-reed	Madison Reed is a female-founded and female-led direct-to-consumer hair color company offering 8-Free permanent, demi-permanent, and root touch-up hair color crafted in Italy, s...	0	minimal
McCormick	McCormick spices and products have been kitchen must-haves since 1889. Learn about seasoning and cuisine while discovering tons of delicious recipes today. No public developer A...	0	minimal
Miracle Miles	Miracle Miles (Miracle Miles Group) is a consumer footwear e-commerce company backed by Hongshan (Sequoia China). It designs, manufactures, and sells affordable fashion footwear...	0	minimal
PPG Industries	PPG Industries is a Fortune 500 global supplier of paints, coatings, and specialty materials serving customers in construction, consumer products, industrial, transportation mar...	0	minimal
Rothys	Rothy's is a San Francisco-based direct-to-consumer footwear and accessories brand founded in 2012, known for washable shoes and bags 3D-knitted from recycled materials such as ...	0	minimal
Studio Moderna	Studio Moderna is one of the largest multichannel direct-to-consumer retailers across Central and Eastern Europe, the Middle East, and beyond, founded in 1992 and headquartered ...	0	minimal
SuperValu	SuperValu was one of the largest grocery retail and wholesale distribution companies in the United States before being acquired by United Natural Foods (UNFI) in 2018 for $2.9 b...	0	minimal
Wonder Brands	Wonder Brands is a Latin American digital-first e-commerce company that builds and operates a portfolio of 15+ consumer product brands (including AlebriPets, Tropical Heal, Somo...	0	minimal
Henkel	A German multinational company operating in adhesives, beauty care, and laundry and home care markets. Produces well-known consumer brands alongside industrial adhesive technolo...	0	minimal
Post Holdings	Post Holdings is a consumer packaged goods holding company with businesses in center-of-the-store, refrigerated, foodservice, food ingredient, and convenient nutrition product c...	0	minimal
Cal-Maine Foods	Cal-Maine Foods, Inc. is the largest producer and distributor of fresh shell eggs in the United States. The company sells most of its shell eggs to grocery store chains, club st...	0	minimal
Hanesbrands	Hanesbrands is a global consumer apparel company designing, manufacturing, and selling everyday basic apparel under brands including Hanes, Champion, Bali, Maidenform, and Bonds...	0	minimal
Newell Brands	Newell Brands is a Fortune 500 global consumer goods company with a strong portfolio of well-known brands including Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle, Paper Mat...	0	minimal
Newell Rubbermaid	Newell Rubbermaid was a global marketer of consumer and commercial products with brands including Sharpie, Paper Mate, Rubbermaid, and Calphalon before merging with Jarden in 20...	0	minimal
Reckitt Benckiser	Reckitt Benckiser is a British multinational consumer-goods company focused on health, hygiene, and nutrition. Its portfolio includes globally recognised brands such as Lysol, D...	0	minimal
Crocs	Crocs, Inc. is a global designer, manufacturer, and retailer of casual footwear known for its iconic molded clog. The company sells through e-commerce, owned retail, and wholesa...	0	minimal
Flowers Foods	Flowers Foods is one of the largest producers and marketers of packaged bakery foods in the United States, with brands including Nature's Own, Wonder, Dave's Killer Bread, Tasty...	0	minimal
Kellanova	Kellanova is a global snacks-led consumer packaged foods company, formed in 2023 from the spin-off of the Kellogg Company's snacks, international cereal and noodles, and North A...	0	minimal
Kraft Heinz	The Kraft Heinz Company is one of the largest food and beverage companies in the world, producing iconic brands including Kraft, Heinz, Oscar Mayer, Philadelphia, Velveeta, Lunc...	0	minimal
Mead Johnson Nutrition	Mead Johnson Nutrition was a manufacturer of infant formula and other pediatric nutrition products before being acquired by Reckitt Benckiser in 2017. No public developer APIs a...	0	minimal
MeadWestvaco	MeadWestvaco was a global packaging company providing packaging solutions to many of the world's most-admired brands in the personal and beauty care, food, beverage, home and ga...	0	minimal
Performance Food Group	Performance Food Group is one of the largest foodservice distributors in North America, marketing and distributing food and food-related products to independent and chain restau...	0	minimal
Vida	Vida is a company surfaced as a portfolio company of 500-global, gv, slow-ventures and added to the API Evangelist network as a stub for enrichment. This profile is a lead await...	0	minimal
Unilever	A British-Dutch multinational consumer goods company with a portfolio spanning food, personal care, and household brands. Owns over 400 brands including Dove, Ben & Jerry's, Hel...	0	minimal
Darling Ingredients	Darling Ingredients is a global developer and producer of sustainable natural ingredients from edible and inedible bio-nutrients, creating products for the food, pet food, feed,...	0	minimal
Essity	Essity is a Swedish-headquartered global hygiene and health company operating across four business areas: Health & Medical, Personal Care, Consumer Tissue, and Professional Hygi...	0	minimal
Molson Coors Beverage	Molson Coors Beverage Company is one of the world's largest brewers, with a portfolio of beers and beverages including Coors Light, Miller Lite, Coors Banquet, Blue Moon, Carlin...	0	minimal
Mondelez	Mondelez International is a Fortune 500 multinational confectionery, food, and beverage company that owns iconic snack brands including Oreo, Cadbury, Milka, Toblerone, Trident,...	0	minimal
Church and Dwight	Church & Dwight Co., Inc. is a Fortune 500 American consumer packaged goods (CPG) company headquartered in Princeton, New Jersey, that manufactures and markets a portfolio of ho...	0	minimal
besunyen	Besunyen is a Chinese consumer-health company known for herbal weight-management, functional and detox teas plus related wellness and nutrition products, surfaced as a portfolio...	0	minimal
Estée Lauder Companies	Estée Lauder Companies is a global manufacturer and marketer of skincare, makeup, fragrance, and hair care products with a portfolio of prestige brands sold worldwide.	0	minimal
Ingredion	Ingredion partners with food and beverage manufacturers to deliver innovative clean label, sugar reduction, plant-based proteins, and texture solutions.	0	minimal
Kirby	For over a century, Kirby has set the standard in high-performance home cleaning. From powerful vacuums to versatile floor care systems, Kirby delivers!	0	minimal
Mattel	We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel...	0	minimal
Philip Morris International	Philip Morris International is a leading international tobacco company offering smoke-free products and combustible tobacco products to adult consumers around the world.	0	minimal
Vista Outdoor	Profile for Vista Outdoor in the API Evangelist network. Fortune F1000 (rank 976).	0	minimal
Altria	Fortune 1000 company Altria. Public API documentation has not yet been catalogued in the API Evangelist network.	0	minimal
Deckers Outdoor	Profile for Deckers Outdoor in the API Evangelist network. Fortune F1000 (rank 989).	0	minimal
Hershey	Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.	0	minimal
Spectrum Brands	Fortune 1000 company Spectrum Brands. Public API documentation has not yet been catalogued in the API Evangelist network.	0	minimal
Monster Beverage	Monster Beverage Corporation is a marketer and distributor of energy drinks and alternative beverages, offering brands including Monster Energy, Reign, NOS, Burn, Mother, Relent...	0	minimal

APIs in this industry (124)

All 124 APIs.

Facet	This cohort	Catalog	Difference	Scored
Contract Governance	4.6	6.3	-1.7	160
Discoverability	53.9	61	-7.1	160
Operational Transparency	2.4	13.9	-11.5	160
Contract Quality	6.2	19.8	-13.6	160
Access Clarity	12	26.3	-14.3	160
Developer Ergonomics	8	23.3	-15.3	160

Artifact	This cohort	Catalog	Difference
MCP server (any)	10%	10%	0
MCP server (first-party)	11%	9%	+2
Agent Skills	0%	0%	0
OAuth scopes	13%	11%	+2
Security	100%	97%	+3
Arazzo workflows	0%	2%	-2
Governance rules	8%	14%	-6

Consumer Goods

About this industry

Market demand

Leading adopters

AI & API adoption maturity

Providers (169)

APIs in this industry (124)

Columbia Sportswear Digital Developer Portal

Content Hub External API

Smarter Sorting Api(.*) API

Smarter Sorting Assets(.*) API

Smarter Sorting Docs(.*) API

Smarter Sorting Products API

Under Armour Devices API

Under Armour Heart Rate Zones API

Under Armour Routes API

Under Armour Users API

Under Armour Webhooks API

Under Armour Workouts API

Rael Storefront GraphQL API

Rael UCP Commerce MCP

3M Deliveries API

3M Invoices API

3M Orders API

3M Products API

UNFI EDI Integration

United Natural Foods (UNFI) Insights API

United Natural Foods (UNFI) Orders API

United Natural Foods (UNFI) Products API

United Natural Foods (UNFI) Suppliers API

Supergoop! Storefront GraphQL API

Supergoop! UCP Shopping MCP Server

Johnnie-O Storefront GraphQL API

Johnnie-O UCP Commerce MCP Endpoint

Tyson Foods Orders API

Tyson Foods Shipments API

Archer Daniels Midland Commodities API

Archer Daniels Midland Locations API

Archer Daniels Midland Products API

MUD\WTR Storefront GraphQL API

MUD\WTR Storefront JSON Endpoints

MUD\WTR Storefront MCP Server

MUD\WTR UCP Commerce MCP Server

Bottle Shots API

Constellation Brands BottleShots API

Constellation Brands HotSheets API

Constellation Brands Items API

Constellation Brands NeckHangers API

Constellation Brands Recipes API

Constellation Brands ShelfTalkers API

Constellation Brands TastingNotes API

Hot Sheets API

Neck Hangers API

Recipes API

Shelf Talkers API

Tasting Notes API

albertsons Audiences API

albertsons Campaigns API

albertsons Performance API

albertsons Reporting API

Johnson & Johnson Devices API

Johnson & Johnson Glucose Readings API

Johnson & Johnson Patients API

Procter & Gamble Orders API

Procter & Gamble Products API

Procter & Gamble Supply Chain API

Sherwin-Williams EDI Integration

Sherwin-Williams Supplier API

PepsiCo Food API

True Botanicals Storefront GraphQL (Shopify)

True Botanicals UCP Agent Commerce (MCP)

Advantage Solutions Advantage360 Category API

Advantage Solutions Advantage360 Reports API

Advantage Solutions Blog Author API

Advantage Solutions Categories API

Advantage Solutions Comments API

Advantage Solutions Director API

Advantage Solutions Event API

Advantage Solutions Media API

Advantage Solutions Mrktblog Category API