Daring Foods website screenshot

Daring Foods

Daring Foods is an American plant-based food company, founded in 2018 by Ross Mackay and Eliott Kessas, that makes 100% plant-based chicken from a deliberately short ingredient list with soy as the protein base. Trading simply as "Daring", it sells retail Plant Chicken in shredded, diced and breaded-pieces formats plus a line of ready-to-heat Plant Chicken Bowls and Plant Chicken Wings through more than 15,000 US grocery stores, and runs a separate foodservice business supplying bulk and gluten-free product to restaurants, campus dining and institutional kitchens. The company raised over $120 million across 2020-2021 during the plant-based protein boom and was acquired by the Australian plant-based meat manufacturer v2food in 2025, under which it retains its own brand. Daring Foods is a consumer packaged goods business, not a software vendor: it operates no developer program, publishes no product API, and offers no portal, SDKs or developer support. The only machine-readable interface it exposes is the WordPress REST content API behind daring.com, which is anonymously readable and unusually well-stocked for a CPG site - 208 recipes classified by cooking method, 14 retail products, 7 foodservice products, 17 marketing pages and a 749-item media library - captured here for discovery purposes.

Daring Foods publishes 1 API on the APIs.io network. Tagged areas include Company, Food, Consumer Packaged Goods, Plant-Based, and Alternative Protein.

Daring Foods’ developer surface includes support, FAQ, authentication, code examples, and 25 more developer resources.

19.8/100 emerging ▬ flat Agent 9/100 agent aware Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-09-25 · rubric v0.23.0
1 APIs
CompanyFoodConsumer Packaged GoodsPlant-BasedAlternative ProteinFood and BeverageRecipesFood ServiceGrocery

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Marketing Management
BC-400
SEO

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-25 · rubric v0.23.0
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics does not apply to this provider. The published contracts declare no write operations, and a read-only API cannot create-or-update. The facet is excluded from this provider's denominator entirely — not scored zero. A reference or data API is not deficient for being unable to upsert.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/daring-foods: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Daring Foods Website (WordPress REST)

The public WordPress REST API (wp-json) of the Daring Foods website at daring.com: the route index of the site's content management system, catalogued as one site surface rather...

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Daring Foods Authentication

0 schemes

SECURITY

Daring Foods Domain Security

TLSv1.3 · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Daring Foods Agentic Access

31 operations

31 operations · 0 acting

AGENTIC

Resources

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 8

The organization behind the API

Scroll for all 8

Other 3

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: daring-foods
name: Daring Foods
description: 'Daring Foods is an American plant-based food company, founded in 2018 by Ross Mackay and Eliott Kessas, that
  makes 100% plant-based chicken from a deliberately short ingredient list with soy as the protein base. Trading simply as
  "Daring", it sells retail Plant Chicken in shredded, diced and breaded-pieces formats plus a line of ready-to-heat Plant
  Chicken Bowls and Plant Chicken Wings through more than 15,000 US grocery stores, and runs a separate foodservice business
  supplying bulk and gluten-free product to restaurants, campus dining and institutional kitchens. The company raised over
  $120 million across 2020-2021 during the plant-based protein boom and was acquired by the Australian plant-based meat manufacturer
  v2food in 2025, under which it retains its own brand. Daring Foods is a consumer packaged goods business, not a software
  vendor: it operates no developer program, publishes no product API, and offers no portal, SDKs or developer support. The
  only machine-readable interface it exposes is the WordPress REST content API behind daring.com, which is anonymously readable
  and unusually well-stocked for a CPG site - 208 recipes classified by cooking method, 14 retail products, 7 foodservice
  products, 17 marketing pages and a 749-item media library - captured here for discovery purposes.'
url: https://raw.githubusercontent.com/api-evangelist/daring-foods/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
image: https://daring.com/wp-content/uploads/2023/06/cropped-favicon-6oi8ii-5-192x192.png
accessModel:
  pricing: none
  onboarding: none
  trial: false
  try_now: true
  public: true
  label: Public read-only content API, no signup
  confidence: high
  source:
  - authentication
  generated: '2026-08-04'
  method: derived
x-type: company
x-source: harvest:secondary-market
x-secondary-market-listing: https://forgeglobal.com/daring-foods_stock/
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.23'
created: '2026-08-04'
modified: '2026-08-04'
tags:
- Company
- Food
- Consumer Packaged Goods
- Plant-Based
- Alternative Protein
- Food and Beverage
- Recipes
- Food Service
- Grocery
tags_raw:
- Company
- Food
- Consumer Packaged Goods
- Plant Based
- Alternative Protein
- Food and Beverage
- Recipes
- Foodservice
- Grocery
apis:
- aid: daring-foods:daring-com-website-wordpress-rest
  name: Daring Foods Website (WordPress REST)
  description: 'The public WordPress REST API (wp-json) of the Daring Foods website at daring.com: the route index of the
    site''s content management system, catalogued as one site surface rather than as separate APIs.'
  baseURL: https://daring.com/wp-json
  tags:
  - WordPress
  x-surface: platform-generated
  properties:
  - type: Documentation
    url: https://daring.com/wp-json
  x-platform: wordpress
  x-platform-surface: rest
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: CapabilityMap
  url: capabilities/daring-foods-capability-edges.yml
  name: Daring Foods Business Capability Map
- type: DomainSecurity
  url: security/daring-foods-domain-security.yml
- type: AgenticAccess
  url: agentic-access/daring-foods-agentic-access.yml
- type: Website
  url: https://daring.com/
- type: About
  url: https://daring.com/our-mission/
- type: Support
  url: https://daring.com/faq/
- type: FAQ
  url: https://daring.com/faq/
- type: Careers
  url: https://daring.com/careers/
- type: TermsOfService
  url: https://daring.com/terms-and-conditions/
- type: PrivacyPolicy
  url: https://privacy.daring.com/privacy-policy
- type: Accessibility
  url: https://daring.com/accessibility-statement/
- type: BlogRSS
  url: https://daring.com/feed/
- type: Instagram
  url: https://www.instagram.com/daringfoods/
- type: Facebook
  url: https://www.facebook.com/daringfoods/
- type: Twitter
  url: https://twitter.com/daringfoods
- type: TikTok
  url: https://www.tiktok.com/@daringfoods
- type: LinkedIn
  url: https://www.linkedin.com/company/daringfoods
- type: Authentication
  url: authentication/daring-foods-authentication.yml
- type: ErrorCatalog
  url: errors/daring-foods-problem-types.yml
- type: Conventions
  url: conventions/daring-foods-conventions.yml
- type: DataModel
  url: data-model/daring-foods-data-model.yml
- type: Conformance
  url: conformance/daring-foods-conformance.yml
- type: Lifecycle
  url: lifecycle/daring-foods-lifecycle.yml
- type: WellKnown
  url: well-known/daring-foods-well-known.yml
- type: Examples
  url: examples/daring-foods-examples.yml
- type: LLMsTxt
  url: llms/daring-foods-llms.txt
- type: X-MCPServerCandidate
  url: mcp/daring-foods-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: ToolCrosswalk
  url: mcp/daring-foods-tool-crosswalk.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-08-04'
  status: enriched
  artifacts_added: 40
  pass: local-v1
x-tags-removed:
- Content

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