Daring Foods

Daring Foods is an American plant-based food company, founded in 2018 by Ross Mackay and Eliott Kessas, that makes 100% plant-based chicken from a deliberately short ingredient list with soy as the protein base. Trading simply as "Daring", it sells retail Plant Chicken in shredded, diced and breaded-pieces formats plus a line of ready-to-heat Plant Chicken Bowls and Plant Chicken Wings through more than 15,000 US grocery stores, and runs a separate foodservice business supplying bulk and gluten-free product to restaurants, campus dining and institutional kitchens. The company raised over $120 million across 2020-2021 during the plant-based protein boom and was acquired by the Australian plant-based meat manufacturer v2food in 2025, under which it retains its own brand. Daring Foods is a consumer packaged goods business, not a software vendor: it operates no developer program, publishes no product API, and offers no portal, SDKs or developer support. The only machine-readable interface it exposes is the WordPress REST content API behind daring.com, which is anonymously readable and unusually well-stocked for a CPG site - 208 recipes classified by cooking method, 14 retail products, 7 foodservice products, 17 marketing pages and a 749-item media library - captured here for discovery purposes.

Daring Foods publishes 14 APIs on the APIs.io network, including Recipes API, Retail Products API, Foodservice Products API, and 11 more. Tagged areas include Company, Food, Consumer Packaged Goods, Plant-Based, and Alternative Protein.

Daring Foods’ developer surface includes support, FAQ, authentication, code examples, and 25 more developer resources.

🌐 Visit website 📡 Source on GitHub

37.7/100 thin ▬ flat Agent 34/100 agent ready saas Full breakdown ↓
scored 2026-09-03 · rubric v0.18.2

1 APIs

Company Food Consumer Packaged Goods Plant-Based Alternative Protein Food and Beverage Recipes Food Service Grocery Content

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Marketing Management

BC-400

SEO

GET /yoast/v1/get_head

Kin Score

Kin Score How this is scored →
scored 2026-09-03 · rubric v0.18.2

Composite quality — 37.7/100 · thin

Contract Quality 14.4 / 25

Developer Ergonomics 3.7 / 20

Access Clarity 11.4 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.5 / 12

Discoverability 7.6 / 10

Agent readiness — 34/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 6 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 4 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Surface 0 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/daring-foods: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Something on this page wrong about Daring Foods? Report it → Free, always, and read by a human — corrections are worked from the queue daily. Agents can file the same report through the report_correction tool on the apis.io MCP.

APIs 14

Individual APIs this provider publishes, each with its own machine-readable definition.

Open Collections 15

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

AGENTIC

Resources

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

WellKnown

WellKnown

LLMsTxt

LLMsTxt

X-MCPServerCandidate

X-MCPServerCandidate

AgentSkill

AgentSkill

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

ErrorCatalog

Conventions

DataModel

Conformance

Lifecycle

Build 2

SDKs, sample code, and the tooling you integrate with

Examples

Examples

ToolCrosswalk

ToolCrosswalk

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 2

Status, limits, changes, and where to get help

Support

Support

FAQ

FAQ

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 8

The organization behind the API

Website

About

Careers

BlogRSS

Instagram

Facebook

Twitter

LinkedIn

Scroll for all 8

Other 3

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Accessibility

Accessibility

TikTok

TikTok

Source (apis.yml)

aid: daring-foods
name: Daring Foods
description: 'Daring Foods is an American plant-based food company, founded in 2018 by Ross Mackay and Eliott Kessas, that
  makes 100% plant-based chicken from a deliberately short ingredient list with soy as the protein base. Trading simply as
  "Daring", it sells retail Plant Chicken in shredded, diced and breaded-pieces formats plus a line of ready-to-heat Plant
  Chicken Bowls and Plant Chicken Wings through more than 15,000 US grocery stores, and runs a separate foodservice business
  supplying bulk and gluten-free product to restaurants, campus dining and institutional kitchens. The company raised over
  $120 million across 2020-2021 during the plant-based protein boom and was acquired by the Australian plant-based meat manufacturer
  v2food in 2025, under which it retains its own brand. Daring Foods is a consumer packaged goods business, not a software
  vendor: it operates no developer program, publishes no product API, and offers no portal, SDKs or developer support. The
  only machine-readable interface it exposes is the WordPress REST content API behind daring.com, which is anonymously readable
  and unusually well-stocked for a CPG site - 208 recipes classified by cooking method, 14 retail products, 7 foodservice
  products, 17 marketing pages and a 749-item media library - captured here for discovery purposes.'
url: https://raw.githubusercontent.com/api-evangelist/daring-foods/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
image: https://daring.com/wp-content/uploads/2023/06/cropped-favicon-6oi8ii-5-192x192.png
accessModel:
  pricing: none
  onboarding: none
  trial: false
  try_now: true
  public: true
  label: Public read-only content API, no signup
  confidence: high
  source:
  - authentication
  generated: '2026-08-04'
  method: derived
x-type: company
x-source: harvest:secondary-market
x-secondary-market-listing: https://forgeglobal.com/daring-foods_stock/
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.23'
created: '2026-08-04'
modified: '2026-08-04'
tags:
- Company
- Food
- Consumer Packaged Goods
- Plant-Based
- Alternative Protein
- Food and Beverage
- Recipes
- Food Service
- Grocery
- Content
tags_raw:
- Company
- Food
- Consumer Packaged Goods
- Plant Based
- Alternative Protein
- Food and Beverage
- Recipes
- Foodservice
- Grocery
- Content
apis:
- aid: daring-foods:daring-foods-recipes-api
  name: Daring Foods Recipes API
  description: Public, unauthenticated read access to the Daring recipe library via the site's custom `recipes` WordPress
    post type. Verified live at 208 published recipes, each classified by cooking method through the shared `category` taxonomy.
    Recipe bodies live in Advanced Custom Fields, which this host does not expose over REST.
  humanURL: https://daring.com/recipes/
  baseURL: https://daring.com/wp-json
  tags:
  - Recipes
  - Content
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-recipes-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-recipes-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: DataModel
    url: data-model/daring-foods-data-model.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
- aid: daring-foods:daring-foods-products-api
  name: Daring Foods Retail Products API
  description: Public, unauthenticated read access to the Daring retail plant-chicken catalog via the custom `products` post
    type - Original Shredded and Diced Plant Chicken, the Plant Chicken Bowl line, Plant Chicken Wings and the Cajun/Teriyaki/Original
    Pieces. Verified live at 14 products. Not a commerce, inventory or ordering API.
  humanURL: https://daring.com/products/
  baseURL: https://daring.com/wp-json
  tags:
  - Product
  - Content
  tags_raw:
  - Products
  - Content
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-products-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-products-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: DataModel
    url: data-model/daring-foods-data-model.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
- aid: daring-foods:daring-foods-foodservice-api
  name: Daring Foods Foodservice Products API
  description: Public, unauthenticated read access to the Daring foodservice (B2B) product line via the custom `foodservice-products`
    post type - the bulk and gluten-free product sold to restaurants, campus dining and institutional kitchens. Verified live
    at 7 items.
  humanURL: https://daring.com/foodservice/products/
  baseURL: https://daring.com/wp-json
  tags:
  - Food Service
  - Product
  - Content
  tags_raw:
  - Foodservice
  - Products
  - Content
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-foodservice-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-foodservice-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: DataModel
    url: data-model/daring-foods-data-model.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
- aid: daring-foods:daring-foods-pages-api
  name: Daring Foods Pages API
  description: Public, unauthenticated read access to the 17 static marketing pages of daring.com - Our Mission, Ingredients,
    How To Cook, Locator, FAQ, Careers, Terms & Conditions and the Foodservice sub-tree. Unlike the custom post types, pages
    return full rendered content.
  humanURL: https://daring.com/
  baseURL: https://daring.com/wp-json
  tags:
  - Pages
  - Content
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-pages-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-pages-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: DataModel
    url: data-model/daring-foods-data-model.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
- aid: daring-foods:daring-foods-media-api
  name: Daring Foods Media API
  description: Public, unauthenticated read access to the media library behind daring.com - packaging and product photography,
    recipe imagery and site assets. Verified live at 749 attachments, each with every generated size variant and its own source
    URL.
  humanURL: https://daring.com/
  baseURL: https://daring.com/wp-json
  tags:
  - Media
  - Content
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-media-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-media-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: DataModel
    url: data-model/daring-foods-data-model.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
- aid: daring-foods:daring-foods-search-api
  name: Daring Foods Search API
  description: Public, unauthenticated cross-content search over daring.com, returning lightweight id / title / url / type
    / subtype records spanning recipes, retail products, foodservice products, pages and posts in a single call.
  humanURL: https://daring.com/
  baseURL: https://daring.com/wp-json
  tags:
  - Search
  - Content
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-search-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-search-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
- aid: daring-foods:daring-foods-discovery-api
  name: Daring Foods Discovery API
  description: The self-describing metadata layer - route index (222 routes across 10 namespaces), registered post types,
    taxonomies, statuses and authors - that makes the whole daring.com surface machine-readable without prior knowledge.
  humanURL: https://daring.com/wp-json/
  baseURL: https://daring.com/wp-json
  tags:
  - Discovery
  - Metadata
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-discovery-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-discovery-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
- aid: daring-foods:daring-foods-posts-api
  name: Daring Foods Posts API
  description: Public, unauthenticated read access to the standard WordPress `post` collection and its comment thread. Daring
    Foods runs no editorial blog - the collection holds one post, the WordPress install default - but the site RSS feed is
    built from it.
  humanURL: https://daring.com/feed/
  baseURL: https://daring.com/wp-json
  tags:
  - Posts
  - Comments
  - Content
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-posts-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-posts-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
- aid: daring-foods:daring-foods-oembed-api
  name: Daring Foods oEmbed API
  description: Public oEmbed 1.0 provider endpoint for daring.com URLs, returning embeddable rich metadata - title, author,
    thumbnail and iframe markup - for any recipe, product or marketing page in a single unauthenticated call. Answers in both
    JSON and XML.
  humanURL: https://daring.com/
  baseURL: https://daring.com/wp-json
  tags:
  - oEmbed
  - Metadata
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-oembed-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-oembed-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
- aid: daring-foods:daring-foods-seo-api
  name: Daring Foods SEO Metadata API
  description: Public Yoast SEO head endpoint returning the rendered SEO metadata and full schema.org JSON-LD graph for any
    daring.com URL - the most structured description of a Daring recipe or product available from this host.
  humanURL: https://daring.com/
  baseURL: https://daring.com/wp-json
  tags:
  - SEO
  - Metadata
  - JSON-LD
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-seo-api-openapi.yml
  - type: Overlay
    url: overlays/daring-foods-seo-api-overlay.yaml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
- aid: daring-foods:daring-foods-categories-api
  name: Daring Foods Categories API
  description: The `category` taxonomy - cooking methods for the recipe library.
  humanURL: https://daring.com/recipes/
  baseURL: https://daring.com/wp-json
  tags:
  - Categories
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-categories-api-openapi.yml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
- aid: daring-foods:daring-foods-comments-api
  name: Daring Foods Comments API
  description: Comments attached to posts. 41 approved, predominantly automated spam.
  humanURL: https://daring.com/recipes/
  baseURL: https://daring.com/wp-json
  tags:
  - Comments
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-comments-api-openapi.yml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
- aid: daring-foods:daring-foods-metadata-api
  name: Daring Foods Metadata API
  description: Post types, taxonomies, statuses and authors.
  humanURL: https://daring.com/recipes/
  baseURL: https://daring.com/wp-json
  tags:
  - Metadata
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-metadata-api-openapi.yml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
- aid: daring-foods:daring-foods-tags-api
  name: Daring Foods Tags API
  description: The `post_tag` taxonomy. Registered but empty on this site (0 terms).
  humanURL: https://daring.com/recipes/
  baseURL: https://daring.com/wp-json
  tags:
  - Tags
  properties:
  - type: OpenAPI
    url: openapi/daring-foods-tags-api-openapi.yml
  - type: Authentication
    url: authentication/daring-foods-authentication.yml
  - type: ErrorCatalog
    url: errors/daring-foods-problem-types.yml
  - type: Conventions
    url: conventions/daring-foods-conventions.yml
  - type: Conformance
    url: conformance/daring-foods-conformance.yml
  - type: Lifecycle
    url: lifecycle/daring-foods-lifecycle.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: CapabilityMap
  url: capabilities/daring-foods-capability-edges.yml
  name: Daring Foods Business Capability Map
- type: DomainSecurity
  url: security/daring-foods-domain-security.yml
- type: AgenticAccess
  url: agentic-access/daring-foods-agentic-access.yml
- type: Website
  url: https://daring.com/
- type: About
  url: https://daring.com/our-mission/
- type: Support
  url: https://daring.com/faq/
- type: FAQ
  url: https://daring.com/faq/
- type: Careers
  url: https://daring.com/careers/
- type: TermsOfService
  url: https://daring.com/terms-and-conditions/
- type: PrivacyPolicy
  url: https://privacy.daring.com/privacy-policy
- type: Accessibility
  url: https://daring.com/accessibility-statement/
- type: BlogRSS
  url: https://daring.com/feed/
- type: Instagram
  url: https://www.instagram.com/daringfoods/
- type: Facebook
  url: https://www.facebook.com/daringfoods/
- type: Twitter
  url: https://twitter.com/daringfoods
- type: TikTok
  url: https://www.tiktok.com/@daringfoods
- type: LinkedIn
  url: https://www.linkedin.com/company/daringfoods
- type: Authentication
  url: authentication/daring-foods-authentication.yml
- type: ErrorCatalog
  url: errors/daring-foods-problem-types.yml
- type: Conventions
  url: conventions/daring-foods-conventions.yml
- type: DataModel
  url: data-model/daring-foods-data-model.yml
- type: Conformance
  url: conformance/daring-foods-conformance.yml
- type: Lifecycle
  url: lifecycle/daring-foods-lifecycle.yml
- type: WellKnown
  url: well-known/daring-foods-well-known.yml
- type: Examples
  url: examples/daring-foods-examples.yml
- type: LLMsTxt
  url: llms/daring-foods-llms.txt
- type: X-MCPServerCandidate
  url: mcp/daring-foods-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: ToolCrosswalk
  url: mcp/daring-foods-tool-crosswalk.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-08-04'
  status: enriched
  artifacts_added: 40
  pass: local-v1

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