Daring Foods
Daring Foods is an American plant-based food company, founded in 2018 by Ross Mackay and Eliott Kessas, that makes 100% plant-based chicken from a deliberately short ingredient list with soy as the protein base. Trading simply as "Daring", it sells retail Plant Chicken in shredded, diced and breaded-pieces formats plus a line of ready-to-heat Plant Chicken Bowls and Plant Chicken Wings through more than 15,000 US grocery stores, and runs a separate foodservice business supplying bulk and gluten-free product to restaurants, campus dining and institutional kitchens. The company raised over $120 million across 2020-2021 during the plant-based protein boom and was acquired by the Australian plant-based meat manufacturer v2food in 2025, under which it retains its own brand. Daring Foods is a consumer packaged goods business, not a software vendor: it operates no developer program, publishes no product API, and offers no portal, SDKs or developer support. The only machine-readable interface it exposes is the WordPress REST content API behind daring.com, which is anonymously readable and unusually well-stocked for a CPG site - 208 recipes classified by cooking method, 14 retail products, 7 foodservice products, 17 marketing pages and a 749-item media library - captured here for discovery purposes.
Daring Foods publishes 1 API on the APIs.io network. Tagged areas include Company, Food, Consumer Packaged Goods, Plant-Based, and Alternative Protein.
Daring Foods’ developer surface includes support, FAQ, authentication, code examples, and 25 more developer resources.
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APIs 1
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Daring Foods Website (WordPress REST)
The public WordPress REST API (wp-json) of the Daring Foods website at daring.com: the route index of the site's content management system, catalogued as one site surface rather...
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