Cap Hill Brands

Cap Hill Brands was a Seattle-based e-commerce brand aggregator founded in 2020 by Kevin Saliba and Jason LeeKeenan (both former Zulily leaders). Operating as a "tech-first" Amazon aggregator, it acquired and operated digitally-native consumer/CPG brands sold on Amazon, Walmart, and Shopify, handling supply chain, marketing, and warehousing. It raised roughly $250M in debt and equity and acquired nearly 35 brands (including Butterfly Craze, merka, and LilGadgets). In March 2024 Cap Hill Brands merged with product developer Juvo+ to form Infinite Commerce, which has since been absorbed into Razor Group. Cap Hill Brands is a consumer operating company, not an API provider: it publishes no public developer portal, API documentation, OpenAPI specs, SDKs, or partner integration surface. Surfaced as a portfolio company of Version One Ventures and retained in the API Evangelist network as an identity record.

Cap Hill Brands is profiled on the APIs.io network. Tagged areas include Company, Consumer, E-Commerce, Consumer Packaged Goods, and Amazon Aggregator.

🌐 Visit website 📡 Profile data on GitHub

2.6/100 minimal ▬ flat Agent 0/100 human only Front door AI 1/6 silent Full breakdown ↓
scored 2026-10-23 · rubric v0.25.0 · Show this score on your site →

0 APIs

Company Consumer E-Commerce Consumer Packaged GoodsAmazon AggregatorRetail Acquired

Kin Score

Kin Score How this is scored →
scored 2026-10-23 · rubric v0.25.0

Composite quality — 2.6/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 0.0 / 17

Access Clarity 0.0 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.1 / 9

Regulatory Posture 0.0 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Amazon Seller Ecosystem (Selling Partner Appstore, Amazon Ads partners)	undeclared	-	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Resources

Company 3

The organization behind the API

Website

Website

LinkedIn

Crunchbase

Crunchbase

Source (apis.yml)

aid: cap-hill-brands
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/cap-hill-brands.png
name: Cap Hill Brands
description: 'Cap Hill Brands was a Seattle-based e-commerce brand aggregator founded in 2020 by Kevin Saliba and Jason LeeKeenan
  (both former Zulily leaders). Operating as a "tech-first" Amazon aggregator, it acquired and operated digitally-native consumer/CPG
  brands sold on Amazon, Walmart, and Shopify, handling supply chain, marketing, and warehousing. It raised roughly $250M
  in debt and equity and acquired nearly 35 brands (including Butterfly Craze, merka, and LilGadgets). In March 2024 Cap Hill
  Brands merged with product developer Juvo+ to form Infinite Commerce, which has since been absorbed into Razor Group. Cap
  Hill Brands is a consumer operating company, not an API provider: it publishes no public developer portal, API documentation,
  OpenAPI specs, SDKs, or partner integration surface. Surfaced as a portfolio company of Version One Ventures and retained
  in the API Evangelist network as an identity record.'
url: https://raw.githubusercontent.com/api-evangelist/cap-hill-brands/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- version-one-ventures
x-tier: stub
x-tier-reason: no-api-surface
x-status: acquired
x-successor: infinite-commerce
x-enrichment:
  last_run: '2026-07-18'
  outcome: no-api-surface
  method: searched
  finding: E-commerce brand aggregator / CPG operator with no public developer API, docs, SDKs, or integration surface. caphillbrands.com
    301-redirects to infinitecommerce.com, which redirects to razor-group.com. No API artifacts created (no-fabrication).
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Consumer
- E-Commerce
- Consumer Packaged Goods
- Amazon Aggregator
- Retail
- Acquired
tags_raw:
- Company
- Consumer
- E-Commerce
- CPG
- Amazon Aggregator
- Retail
- Acquired
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://razor-group.com/
- type: LinkedIn
  url: https://www.linkedin.com/company/cap-hill-brands
- type: Crunchbase
  url: https://www.crunchbase.com/organization/cap-hill-brands
apis: []

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