Cap Hill Brands

Cap Hill Brands was a Seattle-based e-commerce brand aggregator founded in 2020 by Kevin Saliba and Jason LeeKeenan (both former Zulily leaders). Operating as a "tech-first" Amazon aggregator, it acquired and operated digitally-native consumer/CPG brands sold on Amazon, Walmart, and Shopify, handling supply chain, marketing, and warehousing. It raised roughly $250M in debt and equity and acquired nearly 35 brands (including Butterfly Craze, merka, and LilGadgets). In March 2024 Cap Hill Brands merged with product developer Juvo+ to form Infinite Commerce, which has since been absorbed into Razor Group. Cap Hill Brands is a consumer operating company, not an API provider: it publishes no public developer portal, API documentation, OpenAPI specs, SDKs, or partner integration surface. Surfaced as a portfolio company of Version One Ventures and retained in the API Evangelist network as an identity record.

Cap Hill Brands is profiled on the APIs.io network. Tagged areas include Company, Consumer, E-Commerce, CPG, and Amazon Aggregator.

🌐 Visit website 📡 Source on GitHub

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-25 · rubric v0.14.0

0 APIs

Company Consumer E-Commerce CPGAmazon AggregatorRetail Acquired

Kin Score

Kin Score How this is scored →
scored 2026-08-25 · rubric v0.14.0

Composite quality — 5.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Surface 0 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/cap-hill-brands: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Company 3

The organization behind the API

Website

Website

LinkedIn

Crunchbase

Crunchbase

Source (apis.yml)

aid: cap-hill-brands
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/cap-hill-brands.png
name: Cap Hill Brands
description: 'Cap Hill Brands was a Seattle-based e-commerce brand aggregator founded in 2020 by Kevin Saliba and Jason LeeKeenan
  (both former Zulily leaders). Operating as a "tech-first" Amazon aggregator, it acquired and operated digitally-native consumer/CPG
  brands sold on Amazon, Walmart, and Shopify, handling supply chain, marketing, and warehousing. It raised roughly $250M
  in debt and equity and acquired nearly 35 brands (including Butterfly Craze, merka, and LilGadgets). In March 2024 Cap Hill
  Brands merged with product developer Juvo+ to form Infinite Commerce, which has since been absorbed into Razor Group. Cap
  Hill Brands is a consumer operating company, not an API provider: it publishes no public developer portal, API documentation,
  OpenAPI specs, SDKs, or partner integration surface. Surfaced as a portfolio company of Version One Ventures and retained
  in the API Evangelist network as an identity record.'
url: https://raw.githubusercontent.com/api-evangelist/cap-hill-brands/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- version-one-ventures
x-tier: stub
x-tier-reason: no-api-surface
x-status: acquired
x-successor: infinite-commerce
x-enrichment:
  last_run: '2026-07-18'
  outcome: no-api-surface
  method: searched
  finding: E-commerce brand aggregator / CPG operator with no public developer API, docs, SDKs, or integration surface. caphillbrands.com
    301-redirects to infinitecommerce.com, which redirects to razor-group.com. No API artifacts created (no-fabrication).
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Consumer
- E-Commerce
- CPG
- Amazon Aggregator
- Retail
- Acquired
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://razor-group.com/
- type: LinkedIn
  url: https://www.linkedin.com/company/cap-hill-brands
- type: Crunchbase
  url: https://www.crunchbase.com/organization/cap-hill-brands
apis: []

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