Sokowatch / Wasoko
Sokowatch — rebranded as Wasoko in 2022 — is a pan-African B2B e-commerce and distribution platform serving informal retailers (the mom-and-pop dukas, kiosks, and neighborhood shops that move the majority of fast-moving consumer goods across the continent). Founded in 2016 in Nairobi, Kenya by Daniel Yu, the platform lets small shopkeepers order FMCG inventory via a mobile app or SMS, with free same-day delivery to the shop door, eliminating costly trips to wholesalers. Wasoko layers embedded fintech on top of commerce: buy-now-pay-later inventory credit, working-capital loans for shopkeepers who often lack access to traditional banking, and digital payments. At peak the company operated across Kenya, Tanzania, Uganda, Rwanda, Côte d'Ivoire, Senegal, and the Democratic Republic of the Congo. In December 2023, Wasoko announced a merger with Egyptian B2B peer MaxAB, which closed in August 2024 to form MaxAB-Wasoko, Africa's largest B2B informal-retail network with more than 450,000 merchants across eight countries (combining MaxAB's North African footprint in Egypt and Morocco with Wasoko's Sub-Saharan reach) and roughly 4,000 employees, co-led by Daniel Yu and MaxAB founder Belal El-Megharbel. Post-merger the group exited underperforming markets (Zambia, Uganda, Senegal) and pivoted harder into fintech, where margins exceed core distribution. Wasoko's revenue model is wholesale-to-retail product sales plus fintech (credit, payments) and logistics fees. The platform is operated as a closed retailer-facing app; there is no public developer API, SDK, partner integration program, or open-source release for the commerce, logistics, or fintech surface. The legacy Sokowatch GitHub organization exists but contains only forks of third-party tools (Apache Superset, Fineract CN, Botpress, Kutt, Portainer) used internally, with no first-party libraries or specifications.
Sokowatch / Wasoko is profiled on the APIs.io network. Tagged areas include B2B Commerce, Informal Retail, Distribution, Supply Chain, and Last-Mile Logistics.
Sokowatch / Wasoko’s developer surface includes GitHub presence and 13 more developer resources.
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