BetaStore, Beta Store

BetaStore (legal entity SimpleMarket Inc., trading as BetaStore.co) is a B2B retail marketplace founded in 2020 by Steve Dakayi-Kamga and Leo-Armel Tchoudjang that serves informal neighborhood retailers in West and Central Africa, operating across Nigeria, Senegal and Ivory Coast from offices in Lagos and a Wilmington, Delaware registration. The platform lets small shopkeepers restock fast-moving consumer goods directly from manufacturers and distributors at wholesale prices, ordering through SMS, chat, WhatsApp and a mobile app, with logistics partners delivering to the store within 24 hours, and it layers embedded working-capital financing on top of observed retailer sales. BetaStore raised a 2.5 million dollar pre-Series A in May 2022 led by 500 Global with VestedWorld and Loyal VC. As of the July 2026 enrichment pass BetaStore publishes no public API, developer portal, documentation, SDK or machine-readable artifact of any kind, and its betastore.co domain serves no content -- both the apex and www hosts answer every path with a blanket Cloudflare 301 to unrelated third-party domains, and no api/app/docs subdomain resolves.

BetaStore, Beta Store is profiled on the APIs.io network. Tagged areas include Company, B2B Marketplace, Retail, FMCG, and Supply Chain.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyB2B MarketplaceRetailFMCGSupply ChainLogisticsEmbedded FinanceE-CommerceAfrica

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

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Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Company 2

The organization behind the API

Website

Website

LinkedIn

Source (apis.yml)

aid: betastore-beta-store
name: BetaStore, Beta Store
description: BetaStore (legal entity SimpleMarket Inc., trading as BetaStore.co) is a B2B retail marketplace founded in 2020
  by Steve Dakayi-Kamga and Leo-Armel Tchoudjang that serves informal neighborhood retailers in West and Central Africa, operating
  across Nigeria, Senegal and Ivory Coast from offices in Lagos and a Wilmington, Delaware registration. The platform lets
  small shopkeepers restock fast-moving consumer goods directly from manufacturers and distributors at wholesale prices, ordering
  through SMS, chat, WhatsApp and a mobile app, with logistics partners delivering to the store within 24 hours, and it layers
  embedded working-capital financing on top of observed retailer sales. BetaStore raised a 2.5 million dollar pre-Series A
  in May 2022 led by 500 Global with VestedWorld and Loyal VC. As of the July 2026 enrichment pass BetaStore publishes no
  public API, developer portal, documentation, SDK or machine-readable artifact of any kind, and its betastore.co domain serves
  no content -- both the apex and www hosts answer every path with a blanket Cloudflare 301 to unrelated third-party domains,
  and no api/app/docs subdomain resolves.
url: https://raw.githubusercontent.com/api-evangelist/betastore-beta-store/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/betastore-beta-store.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: no-public-api-surface
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- B2B Marketplace
- Retail
- FMCG
- Supply Chain
- Logistics
- Embedded Finance
- E-Commerce
- Africa
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://betastore.co
- type: LinkedIn
  url: https://www.linkedin.com/company/simplemarket-inc
- type: DomainSecurity
  url: security/betastore-beta-store-domain-security.yml
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 2
  pass: local-v1

BetaStore, Beta Store

Kin Score

Security Posture 1

Betastore Beta Store Domain Security

Resources

Access & Security 1

Company 2

Source (apis.yml)