BetaStore, Beta Store website screenshot

BetaStore, Beta Store

BetaStore (legal entity SimpleMarket Inc., trading as BetaStore.co) is a B2B retail marketplace founded in 2020 by Steve Dakayi-Kamga and Leo-Armel Tchoudjang that serves informal neighborhood retailers in West and Central Africa, operating across Nigeria, Senegal and Ivory Coast from offices in Lagos and a Wilmington, Delaware registration. The platform lets small shopkeepers restock fast-moving consumer goods directly from manufacturers and distributors at wholesale prices, ordering through SMS, chat, WhatsApp and a mobile app, with logistics partners delivering to the store within 24 hours, and it layers embedded working-capital financing on top of observed retailer sales. BetaStore raised a 2.5 million dollar pre-Series A in May 2022 led by 500 Global with VestedWorld and Loyal VC. As of the July 2026 enrichment pass BetaStore publishes no public API, developer portal, documentation, SDK or machine-readable artifact of any kind, and its betastore.co domain serves no content -- both the apex and www hosts answer every path with a blanket Cloudflare 301 to unrelated third-party domains, and no api/app/docs subdomain resolves.

BetaStore, Beta Store is profiled on the APIs.io network. Tagged areas include Company, B2B Marketplace, Retail, FMCG, and Supply Chain.

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
0 APIs
CompanyB2B MarketplaceRetailFMCGSupply ChainLogisticsEmbedded FinanceE-CommerceAfrica

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/betastore-beta-store: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Resources

Access & Security 1

Authentication, authorization, and security posture

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: betastore-beta-store
name: BetaStore, Beta Store
description: BetaStore (legal entity SimpleMarket Inc., trading as BetaStore.co) is a B2B retail marketplace founded in 2020
  by Steve Dakayi-Kamga and Leo-Armel Tchoudjang that serves informal neighborhood retailers in West and Central Africa, operating
  across Nigeria, Senegal and Ivory Coast from offices in Lagos and a Wilmington, Delaware registration. The platform lets
  small shopkeepers restock fast-moving consumer goods directly from manufacturers and distributors at wholesale prices, ordering
  through SMS, chat, WhatsApp and a mobile app, with logistics partners delivering to the store within 24 hours, and it layers
  embedded working-capital financing on top of observed retailer sales. BetaStore raised a 2.5 million dollar pre-Series A
  in May 2022 led by 500 Global with VestedWorld and Loyal VC. As of the July 2026 enrichment pass BetaStore publishes no
  public API, developer portal, documentation, SDK or machine-readable artifact of any kind, and its betastore.co domain serves
  no content -- both the apex and www hosts answer every path with a blanket Cloudflare 301 to unrelated third-party domains,
  and no api/app/docs subdomain resolves.
url: https://raw.githubusercontent.com/api-evangelist/betastore-beta-store/refs/heads/main/apis.yml
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - url: https://betastore.co
    status: 301
    note: declared website redirects to https://slotsdemoplaywin.com/ — a different registrable domain (betastore.co -> slotsdemoplaywin.com),
      possible rename or acquisition (probed 2026-09-03, roadmap#169)
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/betastore-beta-store.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: no-public-api-surface
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- B2B Marketplace
- Retail
- FMCG
- Supply Chain
- Logistics
- Embedded Finance
- E-Commerce
- Africa
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://betastore.co
- type: LinkedIn
  url: https://www.linkedin.com/company/simplemarket-inc
- type: DomainSecurity
  url: security/betastore-beta-store-domain-security.yml
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 2
  pass: local-v1

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