Mars

Mars, Incorporated is one of the world's largest privately held companies, producing confectionery, pet food, food, and providing veterinary care. The company owns iconic brands including M&M's, Snickers, Twix, Milky Way, Skittles, Wrigley, Orbit, Extra, Pedigree, Whiskas, Royal Canin, IAMS, and Sheba, and operates Mars Petcare clinical brands including Banfield Pet Hospital, VCA Animal Hospitals, BluePearl, and Antech Diagnostics. Mars operates in over 80 countries. Mars operates a public Azure-API-Management developer portal at developer.mars.com for partner and B2B integrations, alongside closed channels such as the Mars Supplier Gateway.

Mars is listed with 1 API on the APIs.io network. Tagged areas include Confectionery, Consumer Packaged Goods, Food, Pet Care, and Pet Food.

Mars’ developer surface includes product news, engineering blog, and 16 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

7.9/100 minimal ▬ flat Agent 1/100 human only Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-10-23 · rubric v0.25.0 · Show this score on your site →

AccessFree

1 API

Confectionery Consumer Packaged Goods Food Pet Care Pet Food Veterinary Food and Beverage

Kin Score

Kin Score How this is scored →
scored 2026-10-23 · rubric v0.25.0

Composite quality — 7.9/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 0.4 / 17

Access Clarity 2.0 / 17

Operational Transparency 0.6 / 11

Contract Governance 0.0 / 10

Discoverability 4.9 / 9

Regulatory Posture 0.9 / 15

Agent readiness — 1/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/mars: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Veterinary & Pet Care	undeclared	-	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Mars Developer Portal

Mars exposes a public Azure-API-Management developer portal at developer.mars.com that hosts APIs and API Products for partners, suppliers, and B2B integrations. The catalog its...

Pricing Plans 1

Published pricing tiers and plan structures.

Mars Plans Pricing

1 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Mars Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Mars Finops

FINOPS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mars Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans

Plans

FinOps

FinOps

Company 6

The organization behind the API

LinkedIn

Website

AboutUs

News

Careers

Blog

Other 7

Properties that don't map to a standard resource type

Brands

Sustainability

SupplierGateway

PetCare

RoyalCanin

Banfield

VCAAnimalHospitals

VCAAnimalHospitals

Scroll for all 7

Source (apis.yml)

aid: mars
name: Mars
description: Mars, Incorporated is one of the world's largest privately held companies, producing confectionery, pet food,
  food, and providing veterinary care. The company owns iconic brands including M&M's, Snickers, Twix, Milky Way, Skittles,
  Wrigley, Orbit, Extra, Pedigree, Whiskas, Royal Canin, IAMS, and Sheba, and operates Mars Petcare clinical brands including
  Banfield Pet Hospital, VCA Animal Hospitals, BluePearl, and Antech Diagnostics. Mars operates in over 80 countries. Mars
  operates a public Azure-API-Management developer portal at developer.mars.com for partner and B2B integrations, alongside
  closed channels such as the Mars Supplier Gateway.
kind: company
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: free
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Free
  confidence: medium
  source:
  - plans
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mars.png
tags:
- Confectionery
- Consumer Packaged Goods
- Food
- Pet Care
- Pet Food
- Veterinary
- Food and Beverage
url: https://raw.githubusercontent.com/api-evangelist/mars/refs/heads/main/apis.yml
created: '2026-05-05'
modified: '2026-05-16'
specificationVersion: '0.23'
apis:
- aid: mars:developer-portal
  name: Mars Developer Portal
  description: Mars exposes a public Azure-API-Management developer portal at developer.mars.com that hosts APIs and API Products
    for partners, suppliers, and B2B integrations. The catalog itself sits behind a registration / sign-in flow; consumers
    subscribe to one or more API Products to receive subscription keys for use against the gateway. Specific API names and
    endpoint surfaces are not publicly enumerated and require partner onboarding to discover in full.
  humanURL: https://developer.mars.com/
  tags:
  - B2B Integration
  - Partner API
  - Supplier APIs
  - Azure API Management
  tags_raw:
  - B2B Integration
  - Partner APIs
  - Supplier APIs
  - Azure API Management
  properties:
  - type: Portal
    url: https://developer.mars.com/
  - type: APIsCatalog
    url: https://developer.mars.com/apis
  - type: APIProducts
    url: https://developer.mars.com/products
  - type: Login
    url: https://developer.mars.com/signin
common:
- type: Plans
  url: plans/mars-plans-pricing.yml
- type: RateLimits
  url: rate-limits/mars-rate-limits.yml
- type: FinOps
  url: finops/mars-finops.yml
- type: DomainSecurity
  url: security/mars-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/mars
- type: Website
  url: https://www.mars.com/
- type: AboutUs
  url: https://www.mars.com/about
- type: Brands
  url: https://www.mars.com/made-by-mars
- type: News
  url: https://www.mars.com/news-and-stories
- type: Sustainability
  url: https://www.mars.com/sustainability-plan
- type: Careers
  url: https://www.mars.com/careers
- type: SupplierGateway
  url: https://www.mars.com/suppliers
- type: PetCare
  url: https://www.marspetcare.com/
- type: RoyalCanin
  url: https://www.royalcanin.com/
- type: Banfield
  url: https://www.banfield.com/
- type: VCAAnimalHospitals
  url: https://vcahospitals.com/
- type: DeveloperPortal
  url: https://developer.mars.com/
  description: Public developer portal (verified live 2026-05-22)
- url: https://www.mars.com/news-and-stories
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

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get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
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