Mars website screenshot

Mars

Mars, Incorporated is one of the world's largest privately held companies, producing confectionery, pet food, food, and providing veterinary care. The company owns iconic brands including M&M's, Snickers, Twix, Milky Way, Skittles, Wrigley, Orbit, Extra, Pedigree, Whiskas, Royal Canin, IAMS, and Sheba, and operates Mars Petcare clinical brands including Banfield Pet Hospital, VCA Animal Hospitals, BluePearl, and Antech Diagnostics. Mars operates in over 80 countries. Mars operates a public Azure-API-Management developer portal at developer.mars.com for partner and B2B integrations, alongside closed channels such as the Mars Supplier Gateway.

Mars publishes 1 API on the APIs.io network. Tagged areas include Confectionery, Consumer Packaged Goods, Food, Pet Care, and Pet Food.

Mars’ developer surface includes product news, engineering blog, and 13 more developer resources.

🌐 Visit website 📡 Source on GitHub
16.6/100 emerging ▬ flat Agent 3/100 human only Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1
AccessFree
1 APIs
ConfectioneryConsumer Packaged GoodsFoodPet CarePet FoodVeterinary

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1
Composite quality — 16.6/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 2.2 / 20
Commercial Clarity 5.8 / 20
Operational Transparency 2.7 / 13
Governance 0.0 / 12
Discoverability 5.9 / 10
Agent readiness — 3/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/mars: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Mars Developer Portal

Mars exposes a public Azure-API-Management developer portal at developer.mars.com that hosts APIs and API Products for partners, suppliers, and B2B integrations. The catalog its...

Pricing Plans 1

Published pricing tiers and plan structures.

Mars Plans Pricing

1 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Mars Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Mars Finops

FINOPS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mars Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 6

The organization behind the API

LinkedIn
LinkedIn
 Website
Website
 AboutUs
AboutUs
 News
News
 Careers
Careers
 Blog
Blog

Other 7

Properties that don't map to a standard resource type

Brands
Brands
 Sustainability
Sustainability
 SupplierGateway
SupplierGateway
 PetCare
PetCare
 RoyalCanin
RoyalCanin
 Banfield
Banfield
 VCAAnimalHospitals
VCAAnimalHospitals

Scroll for all 7

Source (apis.yml)

apis.yml Raw ↑ 
aid: mars
name: Mars
description: Mars, Incorporated is one of the world's largest privately held companies, producing confectionery, pet food,
  food, and providing veterinary care. The company owns iconic brands including M&M's, Snickers, Twix, Milky Way, Skittles,
  Wrigley, Orbit, Extra, Pedigree, Whiskas, Royal Canin, IAMS, and Sheba, and operates Mars Petcare clinical brands including
  Banfield Pet Hospital, VCA Animal Hospitals, BluePearl, and Antech Diagnostics. Mars operates in over 80 countries. Mars
  operates a public Azure-API-Management developer portal at developer.mars.com for partner and B2B integrations, alongside
  closed channels such as the Mars Supplier Gateway.
kind: company
accessModel:
  pricing: free
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Free
  confidence: medium
  source:
  - plans
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mars.png
tags:
- Confectionery
- Consumer Packaged Goods
- Food
- Pet Care
- Pet Food
- Veterinary
url: https://raw.githubusercontent.com/api-evangelist/mars/refs/heads/main/apis.yml
created: '2026-05-05'
modified: '2026-05-16'
specificationVersion: '0.20'
apis:
- aid: mars:developer-portal
  name: Mars Developer Portal
  description: Mars exposes a public Azure-API-Management developer portal at developer.mars.com that hosts APIs and API Products
    for partners, suppliers, and B2B integrations. The catalog itself sits behind a registration / sign-in flow; consumers
    subscribe to one or more API Products to receive subscription keys for use against the gateway. Specific API names and
    endpoint surfaces are not publicly enumerated and require partner onboarding to discover in full.
  humanURL: https://developer.mars.com/
  tags:
  - B2B Integration
  - Partner APIs
  - Supplier APIs
  - Azure API Management
  properties:
  - type: Portal
    url: https://developer.mars.com/
  - type: APIsCatalog
    url: https://developer.mars.com/apis
  - type: APIProducts
    url: https://developer.mars.com/products
  - type: Login
    url: https://developer.mars.com/signin
common:
- type: DomainSecurity
  url: security/mars-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/mars
- type: Website
  url: https://www.mars.com/
- type: AboutUs
  url: https://www.mars.com/about
- type: Brands
  url: https://www.mars.com/made-by-mars
- type: News
  url: https://www.mars.com/news-and-stories
- type: Sustainability
  url: https://www.mars.com/sustainability-plan
- type: Careers
  url: https://www.mars.com/careers
- type: SupplierGateway
  url: https://www.mars.com/suppliers
- type: PetCare
  url: https://www.marspetcare.com/
- type: RoyalCanin
  url: https://www.royalcanin.com/
- type: Banfield
  url: https://www.banfield.com/
- type: VCAAnimalHospitals
  url: https://vcahospitals.com/
- type: DeveloperPortal
  url: https://developer.mars.com/
  description: Public developer portal (verified live 2026-05-22)
- url: https://www.mars.com/news-and-stories
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com