Applications › Marketing Automation & Ads

Marketing Automation & Ads

What 7 leading Marketing Automation & Ads apps are built on: the providers each one ships in its code or lists as an integration, grouped by layer and capability, and joined to the catalog.

7 reference apps 84 providers 50 observed in code 34 declared only 98.8% in the catalog 58.6 mean Kin Score 38 with a verified MCP server

How to read this. observed the integration ships in the app (SDK in a dependency file, source code, or an Android build analysis). declared the app names the integration itself (README, integrations page, store listing). Every row links the source it was read from. Providers not yet in the catalog are marked queued for profiling. Blueprint by API Evangelist, CC BY-NC-SA 4.0. Capabilities marked Turbo EA come from Turbo EA Capabilities by Vincent Verdet, CC BY 4.0 (notice); those marked API Evangelist extension are CC BY-NC-SA 4.0. Android build analyses: Exodus Privacy (reports.exodus-privacy.eu.org).

domain layer 10 capabilities

Digital Marketing Management 15 providers · BC-400.60 · Turbo EA

Digital Marketing Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Google Ads	declared [1] [2] [3]	Braze, Customer.io, HubSpot Marketing Hub	71.9 exemplar	47.7 agent-ready	verified
Meta Ads	declared [1] [2] [3]	Braze, Customer.io, HubSpot Marketing Hub	42.7 developing	28.2 agent-aware	none found
TikTok Ads	declared [1] [2] [3]	Braze, Customer.io, HubSpot Marketing Hub	41.0 developing	19.6 agent-aware	none found
LinkedIn Ads	declared [1] [2]	Braze, HubSpot Marketing Hub	74.8 exemplar	44.4 agent-ready	none found
Criteo	declared [1] [2]	Braze, Customer.io	59.2 strong	39.3 agent-ready	none found
Pinterest	declared [1] [2]	Braze, Customer.io	48.5 developing	38.4 agent-ready	verified
Microsoft Ads	declared [1] [2]	Customer.io, HubSpot Marketing Hub	27.0 thin	3.1 human-only	none found
Mailchimp	observed [1]	Mautic	78.8 exemplar	42.3 agent-ready	none found
Constant Contact	observed [1]	Mautic	69.6 exemplar	32.1 agent-ready	none found
iContact	observed [1]	Mautic	55.7 strong	26.1 agent-aware	none found
ChatGPT ads	declared [1]	HubSpot Marketing Hub	83.0 exemplar	58.4 agent-native	verified
Twitter Pixel	declared [1]	Customer.io	73.0 exemplar	61.2 agent-native	verified
Snapchat	declared [1]	Braze	65.7 strong	48.1 agent-ready	none found
The Trade Desk	declared [1]	Braze	55.1 strong	44.2 agent-ready	none found
Reddit Ads	declared [1]	HubSpot Marketing Hub	43.3 developing	23.7 agent-aware	verified

Customer Data Management 8 providers · BC-420.10 · Turbo EA

Customer Data Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Segment	observed [1] [2] [3]	Braze, Customer.io, Dittofeed, Mailchimp	43.8 developing	26.8 agent-aware	none found
PostHog	observed [1]	Laudspeaker	57.7 strong	57.3 agent-ready	verified
RudderStack	declared [1]	Braze	78.5 exemplar	58.1 agent-ready	verified
Hightouch	declared [1]	Braze	67.0 exemplar	63.8 agent-ready	documented
Tealium	declared [1]	Braze	66.1 strong	35.6 agent-ready	documented
Census (Fivetran Activations)	declared [1]	Braze	63.2 strong	26.5 agent-aware	none found
mParticle	declared [1]	Braze	56.9 strong	45.7 agent-ready	none found
Polytomic	declared [1]	Dittofeed	44.5 developing	38.2 agent-ready	verified

Customer Relationship Management 8 providers · BC-420 · Turbo EA

Customer Relationship Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
HubSpot	observed [1] [2] [3]	Customer.io, Dittofeed, Mautic	94.8 exemplar	52.7 agent-ready	verified
Salesforce	observed [1] [2]	Customer.io, Mautic	90.4 exemplar	54.7 agent-ready	verified
Zoho CRM	observed [1]	Mautic	86.0 exemplar	44.2 agent-ready	none found
SugarCRM	observed [1]	Mautic	66.6 exemplar	25.2 agent-aware	none found
Microsoft Dynamics	observed [1]	Mautic	49.4 developing	28.1 agent-aware	verified
Vtiger	observed [1]	Mautic	35.9 thin	14.4 agent-aware	none found
ConnectWise	observed [1]	Mautic	30.1 thin	20.8 agent-aware	documented
Pipedrive	declared [1]	Customer.io	54.6 strong	29.3 agent-ready	none found

Social Media Management 6 providers · BC-400.60.40 · Turbo EA

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Instagram	observed [1] [2]	HubSpot Marketing Hub, Mautic	67.4 exemplar	38.9 agent-ready	none found
Facebook	observed [1] [2]	HubSpot Marketing Hub, Mautic	42.7 developing	28.2 agent-aware	none found
Twitter (X)	observed [1]	Mautic	73.0 exemplar	61.2 agent-native	verified
LinkedIn	declared [1]	HubSpot Marketing Hub	74.8 exemplar	44.4 agent-ready	none found
YouTube	declared [1]	HubSpot Marketing Hub	59.6 strong	38.4 agent-ready	none found
TikTok	declared [1]	HubSpot Marketing Hub	41.0 developing	19.6 agent-aware	none found

IP Geolocation 7 providers · AE-120.50.10 · API Evangelist extension

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
ipstack	observed [1]	Mautic	47.1 developing	32.7 agent-ready	none found
GeoIPs	observed [1]	Mautic	45.8 developing	18.0 agent-aware	verified
MaxMind	observed [1]	Mautic	31.7 thin	17.9 agent-aware	none found
Extreme IP Lookup	observed [1]	Mautic	13.1 emerging	0.0 human-only	—
Geobytes	observed [1]	Mautic	9.4 minimal	0.0 human-only	—
IP2Location	observed [1]	Mautic	5.2 minimal	0.0 human-only	verified
IPInfoDB	observed [1]	Mautic	5.2 minimal	0.0 human-only	none found

Mobile Attribution & Deep Linking 5 providers · AE-902 · API Evangelist extension

Mobile Attribution & Deep Linking capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Branch	observed [1] [2]	Braze, Mailchimp	32.0 thin	24.7 agent-aware	none found
AppsFlyer	declared [1]	Braze	69.8 exemplar	46.4 agent-ready	verified
Singular	declared [1]	Braze	67.4 exemplar	50.0 agent-ready	none found
Adjust	declared [1]	Braze	30.8 thin	23.8 agent-aware	none found
Kochava queued for profiling	declared [1]	Braze	—	—	—

Mailbox & Calendar Sync 2 providers · AE-150.80 · API Evangelist extension

Mailbox & Calendar Sync capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Gmail	observed [1] [2]	Dittofeed, Mautic	44.1 developing	19.6 agent-aware	verified
Outlook	observed [1]	Mautic	65.9 strong	48.6 agent-ready	verified

Data Enrichment 2 providers · AE-230.30.10 · API Evangelist extension

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Clearbit	observed [1]	Mautic	57.9 strong	25.2 agent-aware	none found
FullContact	observed [1]	Mautic	55.0 strong	39.4 agent-ready	none found

Content Marketing Management 1 providers · BC-400.70 · Turbo EA

Content Marketing Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Foursquare	observed [1]	Mautic	46.8 developing	23.3 agent-aware	verified

Direct Mail APIs 1 providers · AE-912 · API Evangelist extension

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Lob	declared [1]	Braze	52.9 developing	42.4 agent-native	none found

common layer 14 capabilities

Email Marketing Sends 7 providers · AE-150.10.20 · API Evangelist extension

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
SendGrid	observed [1] [2] [3]	Customer.io, Dittofeed, Laudspeaker, Mautic	87.5 exemplar	40.1 agent-ready	none found
Resend	observed [1] [2]	Dittofeed, Laudspeaker	58.9 strong	49.4 agent-ready	verified
Amazon SES	observed [1]	Dittofeed	80.6 exemplar	39.4 agent-ready	none found
Mailchimp (Mandrill)	observed [1]	Dittofeed	78.8 exemplar	42.3 agent-ready	none found
Postmark	observed [1]	Dittofeed	70.3 exemplar	41.7 agent-ready	verified
Mailgun	observed [1]	Laudspeaker	30.9 thin	19.0 agent-aware	verified
SparkPost	declared [1]	Mautic	37.9 thin	26.1 agent-aware	none found

Product Usage Analytics 4 providers · BC-4280.30 · Turbo EA

Product Usage Analytics capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Google Firebase Analytics / Crashlytics	observed [1] [2]	HubSpot Marketing Hub, Mailchimp	50.3 developing	14.2 agent-aware	verified
Google Analytics	declared [1] [2]	Customer.io, Mautic	72.1 exemplar	41.8 agent-ready	verified
Amplitude	declared [1] [2]	Braze, Customer.io	63.5 strong	56.7 agent-ready	verified
Mixpanel	declared [1] [2]	Braze, Customer.io	60.3 strong	48.3 agent-ready	verified

SMS 2 providers · AE-150.20.10 · API Evangelist extension

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Twilio	observed [1] [2] [3]	Customer.io, Dittofeed, Laudspeaker, Mautic	93.2 exemplar	56.4 agent-native	verified
SignalWire	observed [1]	Dittofeed	74.8 exemplar	42.4 agent-ready	none found

Analytics & BI Management 3 providers · BC-610.50 · Turbo EA

Analytics & BI Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Snowflake	declared [1] [2]	Braze, Customer.io	81.2 exemplar	45.8 agent-native	verified
Databricks	observed [1]	Laudspeaker	57.1 strong	58.9 agent-ready	verified
BigQuery	declared [1]	Customer.io	49.7 developing	31.5 agent-ready	verified

Observability Management 4 providers · BC-4220.20 · Turbo EA

Observability Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Sentry	observed [1]	Laudspeaker	80.6 exemplar	50.2 agent-ready	verified
New Relic	observed [1]	HubSpot Marketing Hub	76.7 exemplar	45.7 agent-ready	verified
HyperDX	observed [1]	Dittofeed	69.6 exemplar	37.7 agent-ready	none found
Papertrail	observed [1]	Laudspeaker	67.8 exemplar	27.0 agent-aware	none found

Customer Service Management 2 providers · BC-430 · Turbo EA

Customer Service Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Zendesk	declared [1] [2]	Braze, Customer.io	72.8 exemplar	35.0 agent-ready	none found
Intercom	declared [1]	Customer.io	52.9 developing	31.7 agent-ready	verified

Media Asset Management 2 providers · BC-3710 · Turbo EA

Media Asset Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Amazon S3	observed [1] [2]	Dittofeed, Mautic	70.8 exemplar	23.3 agent-aware	verified
AWS	observed [1]	Laudspeaker	60.9 strong	40.8 agent-ready	verified

Customer Feedback Management 2 providers · BC-430.50 · Turbo EA

Customer Feedback Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Qualtrics	observed [1]	Mailchimp	47.3 developing	20.0 agent-aware	none found
Wootric	observed [1]	HubSpot Marketing Hub	34.2 thin	20.7 agent-aware	none found

Internal Communications Management 1 providers · BC-850.10 · Turbo EA

Internal Communications Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Slack	observed [1] [2]	Customer.io, Laudspeaker	73.2 exemplar	38.7 agent-ready	verified

Payment Processing Management 1 providers · BC-1340.20 · Turbo EA

Payment Processing Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Stripe	observed [1] [2]	Braze, Laudspeaker	82.7 exemplar	58.5 agent-native	verified

Product Telemetry & Experimentation Management 1 providers · BC-4280 · Turbo EA

Product Telemetry & Experimentation Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Optimizely	observed [1] [2]	Braze, Mailchimp	79.6 exemplar	62.9 agent-ready	documented

Push Notifications 1 providers · AE-150.30 · API Evangelist extension

Push Notifications capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Firebase Cloud Messaging	observed [1] [2]	Dittofeed, Laudspeaker	50.3 developing	14.2 agent-aware	verified

Workflow Automation & iPaaS 1 providers · AE-910 · API Evangelist extension

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Zapier	observed [1] [2]	Braze, Mautic	73.7 exemplar	66.2 agent-ready	verified

Webhook Delivery Reliability Management 1 providers · BC-4270.80.30 · Turbo EA

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Svix	observed [1]	Laudspeaker	74.5 exemplar	53.1 agent-native	none found

agent layer 1 capabilities

Artificial Intelligence Management 4 providers · BC-610.60 · Turbo EA

Artificial Intelligence Management capability

Provider	Evidence	Apps	Kin Score	Agent readiness	MCP
Anthropic	declared [1]	Braze	89.0 exemplar	47.6 agent-ready	verified
OpenAI	declared [1]	Braze	83.0 exemplar	58.4 agent-native	verified
Google Gemini	declared [1]	Braze	55.1 strong	31.3 agent-ready	none found
Amazon Bedrock	declared [1]	Braze	50.3 developing	35.8 agent-ready	verified

Reference apps

Mautic self-hosted

https://github.com/mautic/mautic

28 observed · 3 declared

observed ships the Amazon S3 SDK or integration code source
observed ships the Clearbit SDK or integration code source
observed ships the ConnectWise SDK or integration code source
observed ships the Constant Contact SDK or integration code source
observed ships the Extreme IP Lookup SDK or integration code source
observed ships the Facebook SDK or integration code source
observed ships the Foursquare SDK or integration code source
observed ships the FullContact SDK or integration code source
observed ships the Geobytes SDK or integration code source
observed ships the GeoIPs SDK or integration code source
observed ships the Gmail SDK or integration code source
observed ships the HubSpot SDK or integration code source
observed ships the iContact SDK or integration code source
observed ships the Instagram SDK or integration code source
observed ships the IP2Location SDK or integration code source
observed ships the IPInfoDB SDK or integration code source
observed ships the ipstack SDK or integration code source
observed ships the Mailchimp SDK or integration code source
observed ships the MaxMind SDK or integration code source
observed ships the Microsoft Dynamics SDK or integration code source
observed ships the Outlook SDK or integration code source
observed ships the Salesforce SDK or integration code source
observed ships the SugarCRM SDK or integration code source
observed ships the Twilio SDK or integration code source
observed ships the Twitter (X) SDK or integration code source
observed ships the Vtiger SDK or integration code source
observed ships the Zapier SDK or integration code source
observed ships the Zoho CRM SDK or integration code source
declared lists Google Analytics as an integration source
declared lists SendGrid as an integration source
declared lists SparkPost as an integration source

Read from: dependency manifest, documentation, source code, source code

Dittofeed open-source-saas

https://github.com/dittofeed/dittofeed

11 observed · 3 declared

observed ships the Amazon S3 SDK or integration code source
observed ships the Amazon SES SDK or integration code source
observed ships the Firebase Cloud Messaging SDK or integration code source
observed ships the Gmail SDK or integration code source
observed ships the HyperDX SDK or integration code source
observed ships the Mailchimp (Mandrill) SDK or integration code source
observed ships the Postmark SDK or integration code source
observed ships the Resend SDK or integration code source
observed ships the SendGrid SDK or integration code source
observed ships the SignalWire SDK or integration code source
observed ships the Twilio SDK or integration code source
declared lists HubSpot as an integration source
declared lists Polytomic as an integration source
declared lists Segment as an integration source

Read from: dependency manifest, documentation, source code

Laudspeaker open-source-saas

https://github.com/laudspeaker/laudspeaker

13 observed · 0 declared

observed ships the AWS SDK or integration code source
observed ships the Databricks SDK or integration code source
observed ships the Firebase Cloud Messaging SDK or integration code source
observed ships the Mailgun SDK or integration code source
observed ships the Papertrail SDK or integration code source
observed ships the PostHog SDK or integration code source
observed ships the Resend SDK or integration code source
observed ships the SendGrid SDK or integration code source
observed ships the Sentry SDK or integration code source
observed ships the Slack SDK or integration code source
observed ships the Stripe SDK or integration code source
observed ships the Svix SDK or integration code source
observed ships the Twilio SDK or integration code source

Read from: dependency manifest

HubSpot Marketing Hub commercial

https://www.hubspot.com/products/marketing

3 observed · 12 declared

observed ships the Google Firebase Analytics / Crashlytics SDK or integration code source
observed ships the New Relic SDK or integration code source
observed ships the Wootric SDK or integration code source
declared lists ChatGPT ads as an integration source
declared lists Facebook as an integration source
declared lists Google Ads as an integration source
declared lists Instagram as an integration source
declared lists LinkedIn as an integration source
declared lists LinkedIn Ads as an integration source
declared lists Meta Ads as an integration source
declared lists Microsoft Ads as an integration source
declared lists Reddit Ads as an integration source
declared lists TikTok as an integration source
declared lists TikTok Ads as an integration source
declared lists YouTube as an integration source

Read from: Android build analysis (Exodus Privacy, reports.exodus-privacy.eu.org), integrations page, integrations page

Mailchimp commercial

https://mailchimp.com/

5 observed · 0 declared

observed ships the Branch SDK or integration code source
observed ships the Google Firebase Analytics / Crashlytics SDK or integration code source
observed ships the Optimizely SDK or integration code source
observed ships the Qualtrics SDK or integration code source
observed ships the Segment SDK or integration code source

Read from: Android build analysis (Exodus Privacy, reports.exodus-privacy.eu.org)

Braze commercial

https://www.braze.com/

0 observed · 31 declared

declared lists Adjust as an integration source
declared lists Amazon Bedrock as an integration source
declared lists Amplitude as an integration source
declared lists Anthropic as an integration source
declared lists AppsFlyer as an integration source
declared lists Branch (branch.io) as an integration source
declared lists Census (Fivetran Activations) as an integration source
declared lists Criteo as an integration source
declared lists Facebook as an integration source
declared lists Google as an integration source
declared lists Google Gemini as an integration source
declared lists Hightouch as an integration source
declared lists Kochava as an integration source
declared lists LinkedIn as an integration source
declared lists Lob as an integration source
declared lists Mixpanel as an integration source
declared lists mParticle as an integration source
declared lists OpenAI as an integration source
declared lists Optimizely as an integration source
declared lists Pinterest as an integration source
declared lists RudderStack as an integration source
declared lists Segment as an integration source
declared lists Singular as an integration source
declared lists Snapchat as an integration source
declared lists Snowflake as an integration source
declared lists Stripe as an integration source
declared lists Tealium as an integration source
declared lists The Trade Desk as an integration source
declared lists TikTok as an integration source
declared lists Zapier as an integration source
declared lists Zendesk as an integration source

Read from: integrations page

Customer.io commercial

https://customer.io/

0 observed · 21 declared

declared lists Amplitude as an integration source
declared lists BigQuery as an integration source
declared lists Bing Ads as an integration source
declared lists Criteo Audiences as an integration source
declared lists Facebook Conversions API / Meta Pixel as an integration source
declared lists Google Ads as an integration source
declared lists Google Analytics 4 as an integration source
declared lists HubSpot as an integration source
declared lists Intercom as an integration source
declared lists Mixpanel as an integration source
declared lists Pinterest Conversions as an integration source
declared lists Pipedrive as an integration source
declared lists Salesforce as an integration source
declared lists Segment as an integration source
declared lists SendGrid as an integration source
declared lists Slack as an integration source
declared lists Snowflake as an integration source
declared lists TikTok Conversions as an integration source
declared lists Twilio as an integration source
declared lists Twitter Pixel as an integration source
declared lists Zendesk as an integration source

Read from: integrations page

What these apps expose to agents

HubSpot Marketing Hub: First-party HubSpot MCP server documented declared source
Braze: First-party Braze MCP server documented declared source
Customer.io: First-party Customer.io MCP server documented declared source
Braze: BYO model: OpenAI, Anthropic, Google Gemini, Amazon Bedrock, Databricks Mosaic, Microsoft Foundry listed as AI model provider partners declared source

Where these apps are listed

apple-app-store: Business
google-play: Business
hubspot-marketplace: Marketing
salesforce-appexchange: Marketing
shopify-app-store: Marketing and conversion
zapier: Marketing Automation