Customer Service Management › Customer Feedback Management
Customer Feedback Management
Surveys, NPS, voice-of-customer programmes.
Customer Feedback Management (BC-430.50) is a level-2 business capability under Customer Service Management in the Cross-Industry model. The catalog holds 121 API surface(s) from 64 provider(s) that can perform some part of it, 19 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Sub-capabilities
Voice of the Customer Programme BC-430.50.10
Structured voice-of-customer programme across touchpoints.
Customer Survey Management BC-430.50.20
NPS, CSAT, CES survey design, distribution, and analysis.
Closed-Loop Feedback BC-430.50.30
Closed-loop follow-up on detractor feedback and recovery actions.
Customer Insight Reporting BC-430.50.40
Reporting of customer insight to product, operations, and leadership.
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.