Applications › Web & Product Analytics

Web & Product Analytics

What 7 leading Web & Product Analytics apps are built on: the providers each one ships in its code or lists as an integration, grouped by layer and capability, and joined to the catalog.

7 reference apps 102 providers 50 observed in code 52 declared only 100.0% in the catalog 59.3 mean Kin Score 51 with a verified MCP server
How to read this. observed the integration ships in the app (SDK in a dependency file, source code, or an Android build analysis). declared the app names the integration itself (README, integrations page, store listing). Every row links the source it was read from. Providers not yet in the catalog are marked queued for profiling. Blueprint by API Evangelist, CC BY-NC-SA 4.0. Capabilities marked Turbo EA come from Turbo EA Capabilities by Vincent Verdet, CC BY 4.0 (notice); those marked API Evangelist extension are CC BY-NC-SA 4.0. Android build analyses: Exodus Privacy (reports.exodus-privacy.eu.org).

domain layer 15 capabilities

Digital Marketing Management 8 providers · BC-400.60 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Google Ads observed [1] [2] [3] Amplitude, Google Analytics, PostHog 71.9 exemplar 47.7 agent-ready verified
Facebook / Meta Ads observed [1] [2] [3] Amplitude, Mixpanel, PostHog 42.7 developing 28.2 agent-aware none found
Snapchat Ads observed [1] [2] Amplitude, PostHog 65.7 strong 48.1 agent-ready none found
TikTok Ads observed [1] [2] Amplitude, PostHog 55.8 strong 57.9 agent-ready none found
LinkedIn Marketing API observed [1] [2] PostHog 57.5 strong 34.2 agent-ready none found
Pinterest Ads observed [1] PostHog 48.5 developing 38.4 agent-ready verified
Reddit Ads observed [1] PostHog 43.3 developing 23.7 agent-aware verified
Microsoft Advertising observed [1] [2] PostHog 27.0 thin 3.1 human-only none found
Analytics & BI Management 7 providers · BC-610.50 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Google BigQuery observed [1] [2] [3] Amplitude, Google Analytics, PostHog 49.7 developing 31.5 agent-ready verified
Snowflake observed [1] [2] Amplitude, PostHog 81.2 exemplar 45.8 agent-native verified
Databricks observed [1] [2] Amplitude, PostHog 57.1 strong 58.9 agent-ready verified
Dagster+ (Dagster Cloud) observed [1] PostHog 60.1 strong 17.9 agent-aware none found
Google Sheets observed [1] PostHog 57.0 strong 33.0 agent-ready none found
Databox declared [1] Mixpanel 58.5 strong 28.7 agent-ready verified
Looker Studio (Data Studio) declared [1] Plausible 54.1 developing 33.3 agent-ready none found
Content Management 5 providers · AE-170.70 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
WordPress declared [1] [2] [3] Amplitude, Matomo, Plausible, Umami 46.0 developing 31.4 agent-ready verified
Squarespace declared [1] [2] Matomo, Plausible 69.9 exemplar 49.5 agent-native none found
Webflow declared [1] [2] Matomo, Plausible 60.7 strong 62.5 agent-ready verified
Wix declared [1] [2] Matomo, Plausible 35.6 thin 48.2 agent-ready verified
Ghost declared [1] Plausible 79.4 exemplar 32.3 agent-ready none found
Customer Data Management 6 providers · BC-420.10 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
RudderStack declared [1] Amplitude 78.5 exemplar 58.1 agent-ready verified
Hightouch declared [1] Amplitude 67.0 exemplar 63.8 agent-ready documented
Tealium declared [1] Amplitude 66.1 strong 35.6 agent-ready documented
mParticle declared [1] Amplitude 56.9 strong 45.7 agent-ready none found
Twilio Segment declared [1] Amplitude 43.8 developing 26.8 agent-aware none found
Fivetran declared [1] Amplitude 34.6 thin 36.4 agent-ready verified
Customer Information & Consent Management 5 providers · BC-2120.40 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Osano declared [1] [2] Amplitude, Matomo 55.5 strong 33.5 agent-ready none found
Didomi declared [1] Matomo 80.0 exemplar 32.5 agent-ready none found
OneTrust declared [1] Matomo 71.7 exemplar 58.3 agent-ready none found
Usercentrics declared [1] Matomo 36.6 thin 18.9 agent-aware none found
CookieYes declared [1] Matomo 33.8 thin 27.3 agent-aware none found
Product Usage Analytics 5 providers · BC-4280.30 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Google Analytics observed [1] [2] Amplitude, Plausible 72.1 exemplar 41.8 agent-ready verified
Firebase (Analytics) observed [1] Google Analytics 50.3 developing 14.2 agent-aware verified
Accoil observed [1] PostHog 38.8 thin 19.4 agent-aware —
Fullstory declared [1] Amplitude 37.1 thin 30.6 agent-ready documented
Hotjar declared [1] Amplitude 26.7 thin 27.8 agent-aware none found
Feature Flag Management 4 providers · BC-4210.50 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Flagsmith declared [1] [2] Amplitude, Mixpanel 78.6 exemplar 48.3 agent-ready verified
LaunchDarkly declared [1] Amplitude 84.8 exemplar 60.6 agent-ready verified
Optimizely declared [1] Amplitude 79.6 exemplar 62.9 agent-ready documented
Statsig declared [1] Amplitude 76.8 exemplar 55.6 agent-ready verified
Tag Management 1 providers · AE-911 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Google Tag Manager observed [1] [2] [3] Amplitude, Matomo, Plausible, PostHog, Umami 63.6 strong 38.2 agent-ready none found
Customer Onboarding Management 2 providers · BC-1300.10 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Appcues observed [1] [2] Amplitude, PostHog 23.0 emerging 43.9 agent-ready none found
Chameleon declared [1] [2] Amplitude, Mixpanel 30.6 thin 25.7 agent-aware none found
Mobile Attribution & Deep Linking 4 providers · AE-902 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
AppsFlyer declared [1] Amplitude 69.8 exemplar 46.4 agent-ready verified
Singular declared [1] Amplitude 67.4 exemplar 50.0 agent-ready none found
Branch (branch.io) declared [1] Amplitude 32.0 thin 24.7 agent-aware none found
Adjust declared [1] Amplitude 30.8 thin 23.8 agent-aware none found
Hosted Storefronts 1 providers · AE-140.10.10 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Shopify declared [1] [2] [3] Amplitude, Matomo, Plausible 84.6 exemplar 52.5 agent-ready verified
IP Geolocation 1 providers · AE-120.50.10 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
MaxMind GeoIP2 observed [1] [2] [3] Matomo, PostHog, Umami 31.7 thin 17.9 agent-aware none found
Content Performance Analytics 1 providers · BC-3770.30 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Google Search Console observed [1] [2] [3] Google Analytics, Plausible 67.2 exemplar 37.9 agent-ready none found
Subscription Revenue Analytics 1 providers · BC-4250.70 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Apphud declared [1] Mixpanel 45.4 developing 34.8 agent-ready —
Telemetry Schema Governance 1 providers · BC-4280.20.10 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Avo (avo.app tracking plans) declared [1] Mixpanel 50.0 developing 34.9 agent-ready —

common layer 20 capabilities

Customer Lifecycle Engagement 14 providers · BC-4260.40 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Braze declared [1] [2] Amplitude, Mixpanel 73.5 exemplar 56.9 agent-ready verified
MoEngage declared [1] [2] Amplitude, Mixpanel 66.8 exemplar 66.2 agent-native none found
beehiiv observed [1] PostHog 73.7 exemplar 59.5 agent-ready verified
Customer.io declared [1] Amplitude 85.7 exemplar 69.9 agent-ready verified
Salesforce Marketing Cloud declared [1] Amplitude 80.7 exemplar 56.8 agent-ready none found
Mailchimp declared [1] Amplitude 78.8 exemplar 42.3 agent-ready none found
OneSignal declared [1] Amplitude 76.3 exemplar 71.3 agent-native documented
Klaviyo declared [1] Amplitude 73.6 exemplar 54.9 agent-native verified
Iterable declared [1] Amplitude 67.5 exemplar 34.5 agent-ready verified
Marketo declared [1] Amplitude 56.4 strong 31.1 agent-ready none found
Insider declared [1] Mixpanel 54.4 strong 52.6 agent-ready none found
Airship declared [1] Amplitude 26.3 thin 19.6 agent-aware verified
Pushwoosh declared [1] Mixpanel 20.6 emerging 29.1 agent-ready none found
ChurnZero declared [1] Mixpanel 18.3 emerging 3.6 human-only —
Artificial Intelligence Management 5 providers · BC-610.60 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Anthropic observed [1] [2] Matomo, PostHog 89.0 exemplar 47.6 agent-ready verified
OpenAI observed [1] [2] [3] Matomo, PostHog 83.0 exemplar 58.4 agent-native verified
Google Gemini observed [1] [2] Matomo, PostHog 55.1 strong 31.3 agent-ready none found
Amazon Bedrock observed [1] Matomo 50.3 developing 35.8 agent-ready verified
Mistral AI observed [1] PostHog 47.7 developing 28.8 agent-ready none found
Customer Relationship Management 5 providers · BC-420 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
HubSpot observed [1] [2] [3] Amplitude, Plausible, PostHog 94.8 exemplar 52.7 agent-ready verified
Salesforce observed [1] [2] Amplitude, PostHog 90.4 exemplar 54.7 agent-ready verified
Close observed [1] PostHog 75.3 exemplar 60.0 agent-ready verified
Unify observed [1] PostHog 71.7 exemplar 60.5 agent-ready none found
Klime observed [1] PostHog 22.9 emerging 0.0 human-only —
Asset Storage & Tiering 3 providers · BC-3710.30 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Amazon S3 observed [1] [2] [3] Amplitude, Plausible, PostHog 70.8 exemplar 23.3 agent-aware verified
Azure Blob Storage observed [1] [2] Amplitude, PostHog 55.5 strong 26.9 agent-aware verified
Google Cloud Storage declared [1] Amplitude 65.1 strong 33.3 agent-ready verified
Knowledge Sharing & Collaboration Management 2 providers · BC-830.30 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Slack observed [1] [2] [3] Amplitude, PostHog 73.2 exemplar 38.7 agent-ready verified
ClickUp observed [1] PostHog 72.5 exemplar 57.0 agent-ready verified
Software Product Engineering Management 3 providers · BC-4200 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
GitLab observed [1] PostHog 82.6 exemplar 46.4 agent-ready verified
GitHub observed [1] PostHog 81.8 exemplar 63.4 agent-ready verified
Linear observed [1] PostHog 38.1 thin 35.5 agent-ready verified
Customer Service Management 2 providers · BC-430 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Help Scout observed [1] Plausible 51.7 developing 25.4 agent-aware none found
Intercom declared [1] Amplitude 52.9 developing 31.7 agent-ready verified
Integration and API Management 2 providers · BC-600.60.50 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Amazon Kinesis Data Firehose declared [1] Amplitude 61.0 strong 25.3 agent-aware none found
Google Cloud Pub/Sub declared [1] Amplitude 38.7 thin 25.6 agent-aware verified
Observability Management 2 providers · BC-4220.20 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Sentry observed [1] Plausible 80.6 exemplar 50.2 agent-ready verified
PagerDuty observed [1] PostHog 45.1 developing 48.9 agent-ready verified
SMS 2 providers · AE-150.20.10 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Twilio observed [1] PostHog 93.2 exemplar 56.4 agent-native verified
ASPSMS observed [1] Matomo 30.9 thin 14.7 agent-aware —
Subscription Billing & Revenue Management 2 providers · BC-4250 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Stripe observed [1] [2] PostHog 82.7 exemplar 58.5 agent-native verified
Paddle observed [1] Plausible 27.1 thin 47.5 agent-ready verified
Transactional Email 2 providers · AE-150.10.10 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Postmark observed [1] Plausible 70.3 exemplar 41.7 agent-ready verified
SendGrid declared [1] Amplitude 87.5 exemplar 40.1 agent-ready none found
Agent Evaluation & Testing 1 providers · AE-100.60.10 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Braintrust observed [1] PostHog 45.9 developing 52.4 agent-ready verified
Bot Protection & CAPTCHA 1 providers · AE-160.70 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Cloudflare observed [1] PostHog 82.1 exemplar 69.6 agent-native verified
Code Execution Sandboxes 1 providers · AE-906 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Modal observed [1] PostHog 62.5 strong 33.0 agent-ready none found
IP Geolocation 1 providers · AE-120.50.10 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Cloudflare declared [1] Umami 82.1 exemplar 69.6 agent-native verified
Identity & Access Management 1 providers · BC-620.20 · Turbo EA
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Cloudflare declared [1] Matomo 82.1 exemplar 69.6 agent-native verified
Text-to-Speech 1 providers · AE-110.30.20 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
ElevenLabs observed [1] PostHog 82.0 exemplar 56.3 agent-ready verified
WhatsApp & OTT Messaging 1 providers · AE-150.20.20 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
WhatsApp Business observed [1] PostHog 55.4 strong 29.6 agent-ready none found
Workflow Automation & iPaaS 1 providers · AE-910 · API Evangelist extension
ProviderEvidenceAppsKin ScoreAgent readinessMCP
Make (formerly Integromat) declared [1] Mixpanel 41.4 developing 43.9 agent-ready verified

Reference apps

PostHog open-source-saas

https://github.com/PostHog/posthog

48 observed · 0 declared
  • observed ships the Accoil SDK or integration code source
  • observed ships the Amazon S3 SDK or integration code source
  • observed ships the Anthropic SDK or integration code source
  • observed ships the Appcues SDK or integration code source
  • observed ships the Azure Blob Storage SDK or integration code source
  • observed ships the beehiiv SDK or integration code source
  • observed ships the Braintrust SDK or integration code source
  • observed ships the ClickUp SDK or integration code source
  • observed ships the Close SDK or integration code source
  • observed ships the Cloudflare SDK or integration code source
  • observed ships the Dagster+ (Dagster Cloud) SDK or integration code source
  • observed ships the Databricks SDK or integration code source
  • observed ships the ElevenLabs SDK or integration code source
  • observed ships the Facebook / Meta Ads SDK or integration code source
  • observed ships the GitHub SDK or integration code source
  • observed ships the GitLab SDK or integration code source
  • observed ships the Google Ads SDK or integration code source
  • observed ships the Google Ads SDK or integration code source
  • observed ships the Google BigQuery SDK or integration code source
  • observed ships the Google Gemini SDK or integration code source
  • observed ships the Google Sheets SDK or integration code source
  • observed ships the Google Tag Manager SDK or integration code source
  • observed ships the HubSpot SDK or integration code source
  • observed ships the Klime SDK or integration code source
  • observed ships the Linear SDK or integration code source
  • observed ships the LinkedIn Marketing API SDK or integration code source
  • observed ships the LinkedIn Marketing API SDK or integration code source
  • observed ships the MaxMind GeoIP2 SDK or integration code source
  • observed ships the Microsoft Advertising SDK or integration code source
  • observed ships the Microsoft Advertising SDK or integration code source
  • observed ships the Mistral AI SDK or integration code source
  • observed ships the Modal SDK or integration code source
  • observed ships the OpenAI SDK or integration code source
  • observed ships the OpenAI SDK or integration code source
  • observed ships the PagerDuty SDK or integration code source
  • observed ships the Pinterest Ads SDK or integration code source
  • observed ships the Reddit Ads SDK or integration code source
  • observed ships the Salesforce SDK or integration code source
  • observed ships the Slack SDK or integration code source
  • observed ships the Slack SDK or integration code source
  • observed ships the Snapchat Ads SDK or integration code source
  • observed ships the Snowflake SDK or integration code source
  • observed ships the Stripe SDK or integration code source
  • observed ships the Stripe SDK or integration code source
  • observed ships the TikTok Ads SDK or integration code source
  • observed ships the Twilio SDK or integration code source
  • observed ships the Unify SDK or integration code source
  • observed ships the WhatsApp Business SDK or integration code source

Read from: dependency manifest, dependency manifest, documentation, source code

Plausible open-source-saas

https://github.com/plausible/analytics

7 observed · 10 declared
  • observed ships the Amazon S3 SDK or integration code source
  • observed ships the Google Analytics SDK or integration code source
  • observed ships the Google Search Console SDK or integration code source
  • observed ships the Help Scout SDK or integration code source
  • observed ships the Paddle SDK or integration code source
  • observed ships the Postmark SDK or integration code source
  • observed ships the Sentry SDK or integration code source
  • declared lists Ghost as an integration source
  • declared lists Google Search Console as an integration source
  • declared lists Google Tag Manager as an integration source
  • declared lists HubSpot as an integration source
  • declared lists Looker Studio (Data Studio) as an integration source
  • declared lists Shopify as an integration source
  • declared lists Squarespace as an integration source
  • declared lists Webflow as an integration source
  • declared lists Wix as an integration source
  • declared lists WordPress as an integration source

Read from: dependency manifest, documentation, documentation, source code, source code

Umami open-source-saas

https://github.com/umami-software/umami

1 observed · 3 declared
  • observed ships the MaxMind GeoIP2 SDK or integration code source
  • declared lists Cloudflare as an integration source
  • declared lists Google Tag Manager as an integration source
  • declared lists WordPress as an integration source

Read from: dependency manifest, documentation, documentation, documentation, documentation

Matomo open-source-saas

https://github.com/matomo-org/matomo

6 observed · 13 declared
  • observed ships the Amazon Bedrock SDK or integration code source
  • observed ships the Anthropic SDK or integration code source
  • observed ships the ASPSMS SDK or integration code source
  • observed ships the Google Gemini SDK or integration code source
  • observed ships the MaxMind GeoIP2 SDK or integration code source
  • observed ships the OpenAI SDK or integration code source
  • declared lists Cloudflare as an integration source
  • declared lists Cookiebot (Usercentrics) as an integration source
  • declared lists CookieYes as an integration source
  • declared lists Didomi as an integration source
  • declared lists Google Tag Manager as an integration source
  • declared lists OneTrust as an integration source
  • declared lists Osano as an integration source
  • declared lists Shopify as an integration source
  • declared lists Squarespace as an integration source
  • declared lists Usercentrics as an integration source
  • declared lists Webflow as an integration source
  • declared lists Wix as an integration source
  • declared lists WordPress as an integration source

Read from: dependency manifest, documentation, source code, source code

Google Analytics commercial

https://analytics.google.com/

1 observed · 3 declared
  • observed ships the Firebase (Analytics) SDK or integration code source
  • declared lists Google Ads as an integration source
  • declared lists Google BigQuery as an integration source
  • declared lists Google Search Console as an integration source

Read from: Android build analysis (Exodus Privacy, reports.exodus-privacy.eu.org), documentation, documentation, documentation, documentation

Mixpanel commercial

https://mixpanel.com/

0 observed · 12 declared
  • declared lists Apphud as an integration source
  • declared lists Avo (avo.app tracking plans) as an integration source
  • declared lists Braze as an integration source
  • declared lists Chameleon as an integration source
  • declared lists ChurnZero as an integration source
  • declared lists Databox as an integration source
  • declared lists Facebook / Meta Ads as an integration source
  • declared lists Flagsmith as an integration source
  • declared lists Insider as an integration source
  • declared lists Make (formerly Integromat) as an integration source
  • declared lists MoEngage as an integration source
  • declared lists Pushwoosh as an integration source

Read from: documentation, integrations page

Amplitude commercial

https://amplitude.com/

0 observed · 50 declared
  • declared lists Adjust as an integration source
  • declared lists Airship as an integration source
  • declared lists Amazon Kinesis Data Firehose as an integration source
  • declared lists Amazon S3 as an integration source
  • declared lists Appcues as an integration source
  • declared lists AppsFlyer as an integration source
  • declared lists Azure Blob Storage as an integration source
  • declared lists Branch (branch.io) as an integration source
  • declared lists Braze as an integration source
  • declared lists Chameleon as an integration source
  • declared lists Customer.io as an integration source
  • declared lists Databricks as an integration source
  • declared lists Facebook / Meta Ads as an integration source
  • declared lists Fivetran as an integration source
  • declared lists Flagsmith as an integration source
  • declared lists Fullstory as an integration source
  • declared lists Google Ads as an integration source
  • declared lists Google Analytics as an integration source
  • declared lists Google BigQuery as an integration source
  • declared lists Google Cloud Pub/Sub as an integration source
  • declared lists Google Cloud Storage as an integration source
  • declared lists Google Tag Manager as an integration source
  • declared lists Hightouch as an integration source
  • declared lists Hotjar as an integration source
  • declared lists HubSpot as an integration source
  • declared lists Intercom as an integration source
  • declared lists Iterable as an integration source
  • declared lists Klaviyo as an integration source
  • declared lists LaunchDarkly as an integration source
  • declared lists Mailchimp as an integration source
  • declared lists Marketo as an integration source
  • declared lists MoEngage as an integration source
  • declared lists mParticle as an integration source
  • declared lists OneSignal as an integration source
  • declared lists Optimizely as an integration source
  • declared lists Osano as an integration source
  • declared lists RudderStack as an integration source
  • declared lists Salesforce as an integration source
  • declared lists Salesforce Marketing Cloud as an integration source
  • declared lists SendGrid as an integration source
  • declared lists Shopify as an integration source
  • declared lists Singular as an integration source
  • declared lists Slack as an integration source
  • declared lists Snapchat Ads as an integration source
  • declared lists Snowflake as an integration source
  • declared lists Statsig as an integration source
  • declared lists Tealium as an integration source
  • declared lists TikTok Ads as an integration source
  • declared lists Twilio Segment as an integration source
  • declared lists WordPress as an integration source

Read from: documentation, integrations page

What these apps expose to agents

Where these apps are listed

See also the shared layer under every category.