Applications › Web & Product Analytics
Web & Product Analytics
What 7 leading Web & Product Analytics apps are built on: the providers each one ships in its code or lists as an integration, grouped by layer and capability, and joined to the catalog.
domain layer 15 capabilities
Digital Marketing Management 8 providers · BC-400.60 · Turbo EA
Digital Marketing Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Google Ads | observed [1] [2] [3] | Amplitude, Google Analytics, PostHog | 71.9 exemplar |
| Facebook / Meta Ads | observed [1] [2] [3] | Amplitude, Mixpanel, PostHog | 42.7 developing |
| Snapchat Ads | observed [1] [2] | Amplitude, PostHog | 65.7 strong |
| TikTok Ads | observed [1] [2] | Amplitude, PostHog | 55.8 strong |
| LinkedIn Marketing API | observed [1] [2] | PostHog | 57.5 strong |
| Pinterest Ads | observed [1] | PostHog | 48.5 developing |
| Reddit Ads | observed [1] | PostHog | 43.3 developing |
| Microsoft Advertising | observed [1] [2] | PostHog | 27.0 thin |
Analytics & BI Management 7 providers · BC-610.50 · Turbo EA
Analytics & BI Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Google BigQuery | observed [1] [2] [3] | Amplitude, Google Analytics, PostHog | 49.7 developing |
| Snowflake | observed [1] [2] | Amplitude, PostHog | 81.2 exemplar |
| Databricks | observed [1] [2] | Amplitude, PostHog | 57.1 strong |
| Dagster+ (Dagster Cloud) | observed [1] | PostHog | 60.1 strong |
| Google Sheets | observed [1] | PostHog | 57.0 strong |
| Databox | declared [1] | Mixpanel | 58.5 strong |
| Looker Studio (Data Studio) | declared [1] | Plausible | 54.1 developing |
Content Management 5 providers · AE-170.70 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| WordPress | declared [1] [2] [3] | Amplitude, Matomo, Plausible, Umami | 46.0 developing |
| Squarespace | declared [1] [2] | Matomo, Plausible | 69.9 exemplar |
| Webflow | declared [1] [2] | Matomo, Plausible | 60.7 strong |
| Wix | declared [1] [2] | Matomo, Plausible | 35.6 thin |
| Ghost | declared [1] | Plausible | 79.4 exemplar |
Customer Data Management 6 providers · BC-420.10 · Turbo EA
Customer Data Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| RudderStack | declared [1] | Amplitude | 78.5 exemplar |
| Hightouch | declared [1] | Amplitude | 67.0 exemplar |
| Tealium | declared [1] | Amplitude | 66.1 strong |
| mParticle | declared [1] | Amplitude | 56.9 strong |
| Twilio Segment | declared [1] | Amplitude | 43.8 developing |
| Fivetran | declared [1] | Amplitude | 34.6 thin |
Customer Information & Consent Management 5 providers · BC-2120.40 · Turbo EA
Customer Information & Consent Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Osano | declared [1] [2] | Amplitude, Matomo | 55.5 strong |
| Didomi | declared [1] | Matomo | 80.0 exemplar |
| OneTrust | declared [1] | Matomo | 71.7 exemplar |
| Usercentrics | declared [1] | Matomo | 36.6 thin |
| CookieYes | declared [1] | Matomo | 33.8 thin |
Product Usage Analytics 5 providers · BC-4280.30 · Turbo EA
Product Usage Analytics capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Google Analytics | observed [1] [2] | Amplitude, Plausible | 72.1 exemplar |
| Firebase (Analytics) | observed [1] | Google Analytics | 50.3 developing |
| Accoil | observed [1] | PostHog | 38.8 thin |
| Fullstory | declared [1] | Amplitude | 37.1 thin |
| Hotjar | declared [1] | Amplitude | 26.7 thin |
Feature Flag Management 4 providers · BC-4210.50 · Turbo EA
Feature Flag Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Flagsmith | declared [1] [2] | Amplitude, Mixpanel | 78.6 exemplar |
| LaunchDarkly | declared [1] | Amplitude | 84.8 exemplar |
| Optimizely | declared [1] | Amplitude | 79.6 exemplar |
| Statsig | declared [1] | Amplitude | 76.8 exemplar |
Tag Management 1 providers · AE-911 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Google Tag Manager | observed [1] [2] [3] | Amplitude, Matomo, Plausible, PostHog, Umami | 63.6 strong |
Customer Onboarding Management 2 providers · BC-1300.10 · Turbo EA
Customer Onboarding Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Appcues | observed [1] [2] | Amplitude, PostHog | 23.0 emerging |
| Chameleon | declared [1] [2] | Amplitude, Mixpanel | 30.6 thin |
Mobile Attribution & Deep Linking 4 providers · AE-902 · API Evangelist extension
Mobile Attribution & Deep Linking capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| AppsFlyer | declared [1] | Amplitude | 69.8 exemplar |
| Singular | declared [1] | Amplitude | 67.4 exemplar |
| Branch (branch.io) | declared [1] | Amplitude | 32.0 thin |
| Adjust | declared [1] | Amplitude | 30.8 thin |
Hosted Storefronts 1 providers · AE-140.10.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Shopify | declared [1] [2] [3] | Amplitude, Matomo, Plausible | 84.6 exemplar |
IP Geolocation 1 providers · AE-120.50.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| MaxMind GeoIP2 | observed [1] [2] [3] | Matomo, PostHog, Umami | 31.7 thin |
Content Performance Analytics 1 providers · BC-3770.30 · Turbo EA
Content Performance Analytics capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Google Search Console | observed [1] [2] [3] | Google Analytics, Plausible | 67.2 exemplar |
Subscription Revenue Analytics 1 providers · BC-4250.70 · Turbo EA
Subscription Revenue Analytics capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Apphud | declared [1] | Mixpanel | 45.4 developing |
Telemetry Schema Governance 1 providers · BC-4280.20.10 · Turbo EA
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Avo (avo.app tracking plans) | declared [1] | Mixpanel | 50.0 developing |
common layer 20 capabilities
Customer Lifecycle Engagement 14 providers · BC-4260.40 · Turbo EA
Customer Lifecycle Engagement capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Braze | declared [1] [2] | Amplitude, Mixpanel | 73.5 exemplar |
| MoEngage | declared [1] [2] | Amplitude, Mixpanel | 66.8 exemplar |
| beehiiv | observed [1] | PostHog | 73.7 exemplar |
| Customer.io | declared [1] | Amplitude | 85.7 exemplar |
| Salesforce Marketing Cloud | declared [1] | Amplitude | 80.7 exemplar |
| Mailchimp | declared [1] | Amplitude | 78.8 exemplar |
| OneSignal | declared [1] | Amplitude | 76.3 exemplar |
| Klaviyo | declared [1] | Amplitude | 73.6 exemplar |
| Iterable | declared [1] | Amplitude | 67.5 exemplar |
| Marketo | declared [1] | Amplitude | 56.4 strong |
| Insider | declared [1] | Mixpanel | 54.4 strong |
| Airship | declared [1] | Amplitude | 26.3 thin |
| Pushwoosh | declared [1] | Mixpanel | 20.6 emerging |
| ChurnZero | declared [1] | Mixpanel | 18.3 emerging |
Artificial Intelligence Management 5 providers · BC-610.60 · Turbo EA
Artificial Intelligence Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Anthropic | observed [1] [2] | Matomo, PostHog | 89.0 exemplar |
| OpenAI | observed [1] [2] [3] | Matomo, PostHog | 83.0 exemplar |
| Google Gemini | observed [1] [2] | Matomo, PostHog | 55.1 strong |
| Amazon Bedrock | observed [1] | Matomo | 50.3 developing |
| Mistral AI | observed [1] | PostHog | 47.7 developing |
Customer Relationship Management 5 providers · BC-420 · Turbo EA
Customer Relationship Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| HubSpot | observed [1] [2] [3] | Amplitude, Plausible, PostHog | 94.8 exemplar |
| Salesforce | observed [1] [2] | Amplitude, PostHog | 90.4 exemplar |
| Close | observed [1] | PostHog | 75.3 exemplar |
| Unify | observed [1] | PostHog | 71.7 exemplar |
| Klime | observed [1] | PostHog | 22.9 emerging |
Asset Storage & Tiering 3 providers · BC-3710.30 · Turbo EA
Asset Storage & Tiering capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Amazon S3 | observed [1] [2] [3] | Amplitude, Plausible, PostHog | 70.8 exemplar |
| Azure Blob Storage | observed [1] [2] | Amplitude, PostHog | 55.5 strong |
| Google Cloud Storage | declared [1] | Amplitude | 65.1 strong |
Knowledge Sharing & Collaboration Management 2 providers · BC-830.30 · Turbo EA
Knowledge Sharing & Collaboration Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Slack | observed [1] [2] [3] | Amplitude, PostHog | 73.2 exemplar |
| ClickUp | observed [1] | PostHog | 72.5 exemplar |
Software Product Engineering Management 3 providers · BC-4200 · Turbo EA
Software Product Engineering Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| GitLab | observed [1] | PostHog | 82.6 exemplar |
| GitHub | observed [1] | PostHog | 81.8 exemplar |
| Linear | observed [1] | PostHog | 38.1 thin |
Customer Service Management 2 providers · BC-430 · Turbo EA
Customer Service Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Help Scout | observed [1] | Plausible | 51.7 developing |
| Intercom | declared [1] | Amplitude | 52.9 developing |
Integration and API Management 2 providers · BC-600.60.50 · Turbo EA
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Amazon Kinesis Data Firehose | declared [1] | Amplitude | 61.0 strong |
| Google Cloud Pub/Sub | declared [1] | Amplitude | 38.7 thin |
Observability Management 2 providers · BC-4220.20 · Turbo EA
Observability Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Sentry | observed [1] | Plausible | 80.6 exemplar |
| PagerDuty | observed [1] | PostHog | 45.1 developing |
SMS 2 providers · AE-150.20.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Twilio | observed [1] | PostHog | 93.2 exemplar |
| ASPSMS | observed [1] | Matomo | 30.9 thin |
Subscription Billing & Revenue Management 2 providers · BC-4250 · Turbo EA
Subscription Billing & Revenue Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Stripe | observed [1] [2] | PostHog | 82.7 exemplar |
| Paddle | observed [1] | Plausible | 27.1 thin |
Transactional Email 2 providers · AE-150.10.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Postmark | observed [1] | Plausible | 70.3 exemplar |
| SendGrid | declared [1] | Amplitude | 87.5 exemplar |
Agent Evaluation & Testing 1 providers · AE-100.60.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Braintrust | observed [1] | PostHog | 45.9 developing |
Bot Protection & CAPTCHA 1 providers · AE-160.70 · API Evangelist extension
Bot Protection & CAPTCHA capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Cloudflare | observed [1] | PostHog | 82.1 exemplar |
Code Execution Sandboxes 1 providers · AE-906 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Modal | observed [1] | PostHog | 62.5 strong |
IP Geolocation 1 providers · AE-120.50.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Cloudflare | declared [1] | Umami | 82.1 exemplar |
Identity & Access Management 1 providers · BC-620.20 · Turbo EA
Identity & Access Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Cloudflare | declared [1] | Matomo | 82.1 exemplar |
Text-to-Speech 1 providers · AE-110.30.20 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| ElevenLabs | observed [1] | PostHog | 82.0 exemplar |
WhatsApp & OTT Messaging 1 providers · AE-150.20.20 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| WhatsApp Business | observed [1] | PostHog | 55.4 strong |
Workflow Automation & iPaaS 1 providers · AE-910 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Make (formerly Integromat) | declared [1] | Mixpanel | 41.4 developing |
Reference apps
PostHog open-source-saas
https://github.com/PostHog/posthog
- observed ships the Accoil SDK or integration code source
- observed ships the Amazon S3 SDK or integration code source
- observed ships the Anthropic SDK or integration code source
- observed ships the Appcues SDK or integration code source
- observed ships the Azure Blob Storage SDK or integration code source
- observed ships the beehiiv SDK or integration code source
- observed ships the Braintrust SDK or integration code source
- observed ships the ClickUp SDK or integration code source
- observed ships the Close SDK or integration code source
- observed ships the Cloudflare SDK or integration code source
- observed ships the Dagster+ (Dagster Cloud) SDK or integration code source
- observed ships the Databricks SDK or integration code source
- observed ships the ElevenLabs SDK or integration code source
- observed ships the Facebook / Meta Ads SDK or integration code source
- observed ships the GitHub SDK or integration code source
- observed ships the GitLab SDK or integration code source
- observed ships the Google Ads SDK or integration code source
- observed ships the Google Ads SDK or integration code source
- observed ships the Google BigQuery SDK or integration code source
- observed ships the Google Gemini SDK or integration code source
- observed ships the Google Sheets SDK or integration code source
- observed ships the Google Tag Manager SDK or integration code source
- observed ships the HubSpot SDK or integration code source
- observed ships the Klime SDK or integration code source
- observed ships the Linear SDK or integration code source
- observed ships the LinkedIn Marketing API SDK or integration code source
- observed ships the LinkedIn Marketing API SDK or integration code source
- observed ships the MaxMind GeoIP2 SDK or integration code source
- observed ships the Microsoft Advertising SDK or integration code source
- observed ships the Microsoft Advertising SDK or integration code source
- observed ships the Mistral AI SDK or integration code source
- observed ships the Modal SDK or integration code source
- observed ships the OpenAI SDK or integration code source
- observed ships the OpenAI SDK or integration code source
- observed ships the PagerDuty SDK or integration code source
- observed ships the Pinterest Ads SDK or integration code source
- observed ships the Reddit Ads SDK or integration code source
- observed ships the Salesforce SDK or integration code source
- observed ships the Slack SDK or integration code source
- observed ships the Slack SDK or integration code source
- observed ships the Snapchat Ads SDK or integration code source
- observed ships the Snowflake SDK or integration code source
- observed ships the Stripe SDK or integration code source
- observed ships the Stripe SDK or integration code source
- observed ships the TikTok Ads SDK or integration code source
- observed ships the Twilio SDK or integration code source
- observed ships the Unify SDK or integration code source
- observed ships the WhatsApp Business SDK or integration code source
Read from: dependency manifest, dependency manifest, documentation, source code
Plausible open-source-saas
https://github.com/plausible/analytics
- observed ships the Amazon S3 SDK or integration code source
- observed ships the Google Analytics SDK or integration code source
- observed ships the Google Search Console SDK or integration code source
- observed ships the Help Scout SDK or integration code source
- observed ships the Paddle SDK or integration code source
- observed ships the Postmark SDK or integration code source
- observed ships the Sentry SDK or integration code source
- declared lists Ghost as an integration source
- declared lists Google Search Console as an integration source
- declared lists Google Tag Manager as an integration source
- declared lists HubSpot as an integration source
- declared lists Looker Studio (Data Studio) as an integration source
- declared lists Shopify as an integration source
- declared lists Squarespace as an integration source
- declared lists Webflow as an integration source
- declared lists Wix as an integration source
- declared lists WordPress as an integration source
Read from: dependency manifest, documentation, documentation, source code, source code
Umami open-source-saas
https://github.com/umami-software/umami
- observed ships the MaxMind GeoIP2 SDK or integration code source
- declared lists Cloudflare as an integration source
- declared lists Google Tag Manager as an integration source
- declared lists WordPress as an integration source
Read from: dependency manifest, documentation, documentation, documentation, documentation
Matomo open-source-saas
https://github.com/matomo-org/matomo
- observed ships the Amazon Bedrock SDK or integration code source
- observed ships the Anthropic SDK or integration code source
- observed ships the ASPSMS SDK or integration code source
- observed ships the Google Gemini SDK or integration code source
- observed ships the MaxMind GeoIP2 SDK or integration code source
- observed ships the OpenAI SDK or integration code source
- declared lists Cloudflare as an integration source
- declared lists Cookiebot (Usercentrics) as an integration source
- declared lists CookieYes as an integration source
- declared lists Didomi as an integration source
- declared lists Google Tag Manager as an integration source
- declared lists OneTrust as an integration source
- declared lists Osano as an integration source
- declared lists Shopify as an integration source
- declared lists Squarespace as an integration source
- declared lists Usercentrics as an integration source
- declared lists Webflow as an integration source
- declared lists Wix as an integration source
- declared lists WordPress as an integration source
Read from: dependency manifest, documentation, source code, source code
Google Analytics commercial
- observed ships the Firebase (Analytics) SDK or integration code source
- declared lists Google Ads as an integration source
- declared lists Google BigQuery as an integration source
- declared lists Google Search Console as an integration source
Read from: Android build analysis (Exodus Privacy, reports.exodus-privacy.eu.org), documentation, documentation, documentation, documentation
Mixpanel commercial
- declared lists Apphud as an integration source
- declared lists Avo (avo.app tracking plans) as an integration source
- declared lists Braze as an integration source
- declared lists Chameleon as an integration source
- declared lists ChurnZero as an integration source
- declared lists Databox as an integration source
- declared lists Facebook / Meta Ads as an integration source
- declared lists Flagsmith as an integration source
- declared lists Insider as an integration source
- declared lists Make (formerly Integromat) as an integration source
- declared lists MoEngage as an integration source
- declared lists Pushwoosh as an integration source
Read from: documentation, integrations page
Amplitude commercial
- declared lists Adjust as an integration source
- declared lists Airship as an integration source
- declared lists Amazon Kinesis Data Firehose as an integration source
- declared lists Amazon S3 as an integration source
- declared lists Appcues as an integration source
- declared lists AppsFlyer as an integration source
- declared lists Azure Blob Storage as an integration source
- declared lists Branch (branch.io) as an integration source
- declared lists Braze as an integration source
- declared lists Chameleon as an integration source
- declared lists Customer.io as an integration source
- declared lists Databricks as an integration source
- declared lists Facebook / Meta Ads as an integration source
- declared lists Fivetran as an integration source
- declared lists Flagsmith as an integration source
- declared lists Fullstory as an integration source
- declared lists Google Ads as an integration source
- declared lists Google Analytics as an integration source
- declared lists Google BigQuery as an integration source
- declared lists Google Cloud Pub/Sub as an integration source
- declared lists Google Cloud Storage as an integration source
- declared lists Google Tag Manager as an integration source
- declared lists Hightouch as an integration source
- declared lists Hotjar as an integration source
- declared lists HubSpot as an integration source
- declared lists Intercom as an integration source
- declared lists Iterable as an integration source
- declared lists Klaviyo as an integration source
- declared lists LaunchDarkly as an integration source
- declared lists Mailchimp as an integration source
- declared lists Marketo as an integration source
- declared lists MoEngage as an integration source
- declared lists mParticle as an integration source
- declared lists OneSignal as an integration source
- declared lists Optimizely as an integration source
- declared lists Osano as an integration source
- declared lists RudderStack as an integration source
- declared lists Salesforce as an integration source
- declared lists Salesforce Marketing Cloud as an integration source
- declared lists SendGrid as an integration source
- declared lists Shopify as an integration source
- declared lists Singular as an integration source
- declared lists Slack as an integration source
- declared lists Snapchat Ads as an integration source
- declared lists Snowflake as an integration source
- declared lists Statsig as an integration source
- declared lists Tealium as an integration source
- declared lists TikTok Ads as an integration source
- declared lists Twilio Segment as an integration source
- declared lists WordPress as an integration source
Read from: documentation, integrations page
What these apps expose to agents
- PostHog: ships a first-party MCP server; repo also carries mcp_store / mcp_analytics / webmcp products declared source
- PostHog: mcp Python SDK and anthropic/openai/mistral/gemini deps -- AI assistant built in observed source
- Umami: @umami/mcp dependency and src/lib/mcp in repo; MCP docs page declared source
- Umami: @umami/mcp in package.json observed source
- Matomo: AIProviders plugin: BYO LLM (Anthropic, OpenAI, Google, Bedrock, any OpenAI-compatible incl. Ollama); AIAgents plugin dir present observed source
- Google Analytics: Google Analytics MCP server documented declared source
- Mixpanel: Mixpanel MCP server declared source
- Amplitude: Amplitude MCP server declared source
Where these apps are listed
- awesome-selfhosted: Analytics
- google-play: Business
- apple-app-store: Business
- hubspot-marketplace: Analytics & Data
- shopify-app-store: Store management
- zapier: Analytics
See also the shared layer under every category.