Applications › Website Builder, CMS & Blogging
Website Builder, CMS & Blogging
What 6 leading Website Builder, CMS & Blogging apps are built on: the providers each one ships in its code or lists as an integration, grouped by layer and capability, and joined to the catalog.
domain layer 29 capabilities
Social Networks & Community 10 providers · AE-170.50 · API Evangelist extension
Social Networks & Community capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| X (Twitter) | observed [1] [2] | Ghost, WordPress | 73.0 exemplar |
| observed [1] [2] | Ghost, WordPress | 48.5 developing | |
| Bluesky | observed [1] | WordPress | 45.1 developing |
| observed [1] | WordPress | 43.3 developing | |
| TikTok | observed [1] | WordPress | 41.0 developing |
| Tumblr | observed [1] | WordPress | 7.9 minimal |
| declared [1] | Ghost | 67.4 exemplar | |
| Discord | declared [1] | Ghost | 46.4 developing |
| declared [1] | Ghost | 42.7 developing | |
| Circle | declared [1] | Ghost | 30.1 thin |
Video Platforms 8 providers · AE-170.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| YouTube | observed [1] [2] | Ghost, WordPress | 59.6 strong |
| Vimeo | observed [1] [2] | Ghost, WordPress | 36.8 thin |
| Animoto | observed [1] | WordPress | 34.5 thin |
| TED | observed [1] | WordPress | 15.9 emerging |
| Dailymotion | observed [1] | WordPress | 7.9 minimal |
| Wistia | declared [1] | Webflow | 71.5 exemplar |
| Twitch | declared [1] | Ghost | 50.5 developing |
| Loom | declared [1] | Ghost | 19.7 emerging |
Product Usage Analytics 9 providers · BC-4280.30 · Turbo EA
Product Usage Analytics capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Google Analytics | declared [1] | Ghost | 72.1 exemplar |
| Matomo | declared [1] | Ghost | 70.6 exemplar |
| Amplitude | declared [1] | Ghost | 63.5 strong |
| Simple Analytics | declared [1] | Ghost | 62.9 strong |
| Plausible | declared [1] | Ghost | 61.7 strong |
| Microsoft Clarity | declared [1] | Webflow | 59.6 strong |
| Fathom Analytics | declared [1] | Ghost | 49.0 developing |
| Hotjar | declared [1] | Ghost | 26.7 thin |
| VWO | declared [1] | Ghost | 25.1 emerging |
Audio & Music 5 providers · AE-170.20 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Spotify | observed [1] [2] | Ghost, WordPress | 48.4 developing |
| SoundCloud | observed [1] [2] | Ghost, WordPress | 29.4 thin |
| ReverbNation | observed [1] | WordPress | 20.3 emerging |
| Anghami | observed [1] | WordPress | 9.0 minimal |
| Mixcloud | observed [1] | WordPress | 7.9 minimal |
Online Forms & Survey Collection 7 providers · AE-921 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Crowdsignal queued for profiling | observed [1] | WordPress | — |
| Wufoo | declared [1] | Ghost | 56.7 strong |
| Jotform | declared [1] | Ghost | 37.8 thin |
| Typeform | declared [1] | Ghost | 37.6 thin |
| Formspree | declared [1] | Ghost | 37.0 thin |
| SurveyMonkey | declared [1] | Ghost | 35.4 thin |
| Tally | declared [1] | Ghost | 29.9 thin |
Link Unfurling & Rich Embeds 5 providers · AE-170.70.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Amazon Kindle Instant Preview | observed [1] | WordPress | 47.3 developing |
| Wolfram Cloud | observed [1] | WordPress | 38.6 thin |
| Speaker Deck | observed [1] | WordPress | 21.6 emerging |
| Scribd | observed [1] | WordPress | 14.2 emerging |
| Issuu queued for profiling | observed [1] | WordPress | — |
Photo & Image Libraries 4 providers · AE-170.30 · API Evangelist extension
Photo & Image Libraries capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Unsplash | declared [1] [2] | Ghost, Webflow | 40.2 developing |
| Flickr | observed [1] | WordPress | 48.6 developing |
| SmugMug | observed [1] | WordPress | 33.7 thin |
| Cloudup queued for profiling | observed [1] | WordPress | — |
Design & Creative Editing 4 providers · AE-170.80 · API Evangelist extension
Design & Creative Editing capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Canva | observed [1] | WordPress | 79.8 exemplar |
| Figma | declared [1] | Webflow | 65.6 strong |
| Relume | declared [1] | Webflow | 32.2 thin |
| LottieFiles | declared [1] | Webflow | 16.9 emerging |
Email Marketing Sends 4 providers · AE-150.10.20 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Kit (ConvertKit) | declared [1] | Ghost | 79.7 exemplar |
| Mailchimp | declared [1] | Ghost | 78.8 exemplar |
| MailerLite | declared [1] | Ghost | 71.1 exemplar |
| EmailOctopus | declared [1] | Ghost | 58.8 strong |
Image Processing & Optimisation 2 providers · AE-170.30.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Cloudinary | observed [1] [2] [3] | Directus, Ghost, Strapi | 51.8 developing |
| Placid | declared [1] | Ghost | 49.7 developing |
Podcast Hosting 4 providers · AE-170.20.20 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Pocket Casts queued for profiling | observed [1] | WordPress | — |
| Listen Notes | declared [1] | Ghost | 54.3 strong |
| Transistor | declared [1] | Ghost | 40.5 developing |
| Captivate | declared [1] | Ghost | 29.5 thin |
Creator Monetisation 3 providers · AE-170.40 · API Evangelist extension
Creator Monetisation capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Kickstarter | observed [1] | WordPress | 12.4 emerging |
| Patreon | declared [1] | Ghost | 32.6 thin |
| Gumroad | declared [1] | Ghost | 23.6 emerging |
Digital Marketing Management 3 providers · BC-400.60 · Turbo EA
Digital Marketing Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Google Ads | declared [1] | Webflow | 71.9 exemplar |
| Google Search Console | declared [1] | Ghost | 67.2 exemplar |
| Google AdSense | declared [1] | Ghost | 31.9 thin |
Marketing Operations Management 3 providers · BC-400.50 · Turbo EA
Marketing Operations Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| ActiveCampaign | declared [1] | Ghost | 78.2 exemplar |
| Drip | declared [1] | Ghost | 61.3 strong |
| Adobe Marketo Engage | declared [1] | Webflow | 56.4 strong |
Customer Relationship Management 1 providers · BC-420 · Turbo EA
Customer Relationship Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| HubSpot | declared [1] [2] | Ghost, Webflow | 94.8 exemplar |
Embedded Comments 2 providers · AE-170.50.30 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Discourse | declared [1] | Ghost | 34.5 thin |
| Disqus | declared [1] | Ghost | 33.9 thin |
Hosted Storefronts 2 providers · AE-140.10.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Shopify | declared [1] | Ghost | 84.6 exemplar |
| Snipcart | declared [1] | Ghost | 35.7 thin |
Newsletters 2 providers · AE-170.60.30 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Mailgun | observed [1] | Ghost | 30.9 thin |
| Buttondown | declared [1] | Ghost | 66.6 exemplar |
Translation Management & Localization 2 providers · AE-170.70.20 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Transifex | declared [1] | Ghost | 35.0 thin |
| Weglot | declared [1] | Ghost | 31.4 thin |
Analytics & BI Management 1 providers · BC-610.50 · Turbo EA
Analytics & BI Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Tinybird | declared [1] | Ghost | 47.8 developing |
Avatars, GIFs & Stickers 1 providers · AE-170.30.30 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| GIPHY | declared [1] | Ghost | 55.6 strong |
Content Management 1 providers · AE-170.70 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| GatherContent queued for profiling | declared [1] | Ghost | — |
Customer Data Management 1 providers · BC-420.10 · Turbo EA
Customer Data Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Twilio Segment | declared [1] | Ghost | 43.8 developing |
Memberships 1 providers · AE-140.40.20 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Memberstack | declared [1] | Webflow | 43.9 developing |
No-Code App Builders 1 providers · AE-931 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Finsweet | declared [1] | Webflow | 26.0 emerging |
Search and Discovery Management 1 providers · BC-830.20.30 · Turbo EA
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Algolia | declared [1] | Webflow | 81.3 exemplar |
Social Listening & Analytics 1 providers · AE-914 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Buffer | declared [1] | Ghost | 67.1 exemplar |
Subscription Revenue Analytics 1 providers · BC-4250.70 · Turbo EA
Subscription Revenue Analytics capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| ChartMogul | declared [1] | Ghost | 38.4 thin |
Text-to-Speech 1 providers · AE-110.30.20 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| BeyondWords | declared [1] | Ghost | 40.1 developing |
common layer 14 capabilities
Storage Management 6 providers · BC-600.50.20 · Turbo EA
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Amazon S3 | observed [1] [2] [3] | Directus, Ghost, Payload, Strapi | 70.8 exemplar |
| Google Cloud Storage | observed [1] [2] [3] | Directus, Ghost, Payload | 65.1 strong |
| Azure Blob Storage | observed [1] [2] | Directus, Payload | 55.5 strong |
| Supabase Storage | observed [1] | Directus | 49.1 developing |
| Cloudflare R2 | observed [1] | Payload | 36.3 thin |
| Backblaze B2 | declared [1] | Ghost | 50.9 developing |
Transactional Email 4 providers · AE-150.10.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Amazon SES | observed [1] [2] | Directus, Strapi | 80.6 exemplar |
| SendGrid | observed [1] | Strapi | 87.5 exemplar |
| Resend | observed [1] | Payload | 58.9 strong |
| Mailgun | observed [1] | Strapi | 30.9 thin |
Workflow Automation & iPaaS 3 providers · AE-910 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Zapier | declared [1] [2] | Ghost, Webflow | 73.7 exemplar |
| Pipedream | declared [1] | Ghost | 59.5 strong |
| Make | declared [1] | Webflow | 41.4 developing |
Customer Service Management 3 providers · BC-430 · Turbo EA
Customer Service Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Intercom | declared [1] | Ghost | 52.9 developing |
| Help Scout | declared [1] | Ghost | 51.7 developing |
| LiveChat | declared [1] | Ghost | 30.6 thin |
Observability Management 1 providers · BC-4220.20 · Turbo EA
Observability Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Sentry | observed [1] [2] [3] | Ghost, Payload, WordPress | 80.6 exemplar |
Payment Processing Management 2 providers · BC-1340.20 · Turbo EA
Payment Processing Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Stripe | observed [1] [2] | Ghost, Payload | 82.7 exemplar |
| PayPal | declared [1] | Ghost | 52.9 developing |
Web Hosting & Control Panels 2 providers · AE-926 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Netlify | observed [1] [2] | Directus, Ghost | 72.0 exemplar |
| Let's Encrypt | declared [1] | Ghost | 22.7 emerging |
Internal Communications Management 1 providers · BC-850.10 · Turbo EA
Internal Communications Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Slack | declared [1] [2] | Ghost, Webflow | 73.2 exemplar |
Managed Operational Databases 2 providers · AE-915 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Vercel Postgres / Blob | observed [1] | Payload | 63.8 strong |
| Cloudflare D1 | observed [1] | Payload | 39.2 thin |
Analytics & BI Management 1 providers · BC-610.50 · Turbo EA
Analytics & BI Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Geckoboard | declared [1] | Ghost | 34.0 thin |
Avatars, GIFs & Stickers 1 providers · AE-170.30.30 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Gravatar | observed [1] | WordPress | 38.5 thin |
Consent & Preferences 1 providers · AE-160.50 · API Evangelist extension
Consent & Preferences capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| CookieYes | declared [1] | Ghost | 33.8 thin |
agent layer 2 capabilities
Hosted LLM Inference 4 providers · AE-110.10.10 · API Evangelist extension
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Google Gemini | observed [1] [2] | Directus, Webflow | 55.1 strong |
| Anthropic | observed [1] | Directus | 89.0 exemplar |
| OpenAI | observed [1] | Directus | 83.0 exemplar |
| Claude MCP connector | declared [1] | Webflow | 56.2 strong |
Observability Management 2 providers · BC-4220.20 · Turbo EA
Observability Management capability
| Provider | Evidence | Apps | Kin Score |
|---|---|---|---|
| Braintrust | observed [1] | Directus | 45.9 developing |
| Langfuse | observed [1] | Directus | 34.8 thin |
Reference apps
WordPress self-hosted
https://github.com/WordPress/WordPress
- observed ships the Amazon Kindle Instant Preview SDK or integration code source
- observed ships the Anghami SDK or integration code source
- observed ships the Animoto SDK or integration code source
- observed ships the Bluesky SDK or integration code source
- observed ships the Canva SDK or integration code source
- observed ships the Cloudup SDK or integration code source
- observed ships the Crowdsignal SDK or integration code source
- observed ships the Dailymotion SDK or integration code source
- observed ships the Flickr SDK or integration code source
- observed ships the Gravatar SDK or integration code source
- observed ships the Issuu SDK or integration code source
- observed ships the Kickstarter SDK or integration code source
- observed ships the Mixcloud SDK or integration code source
- observed ships the Pinterest SDK or integration code source
- observed ships the Pocket Casts SDK or integration code source
- observed ships the Reddit SDK or integration code source
- observed ships the ReverbNation SDK or integration code source
- observed ships the Scribd SDK or integration code source
- observed ships the Sentry SDK or integration code source
- observed ships the SmugMug SDK or integration code source
- observed ships the SoundCloud SDK or integration code source
- observed ships the Speaker Deck SDK or integration code source
- observed ships the Spotify SDK or integration code source
- observed ships the TED SDK or integration code source
- observed ships the TikTok SDK or integration code source
- observed ships the Tumblr SDK or integration code source
- observed ships the Vimeo SDK or integration code source
- observed ships the Wolfram Cloud SDK or integration code source
- observed ships the X (Twitter) SDK or integration code source
- observed ships the YouTube SDK or integration code source
Read from: Android build analysis (Exodus Privacy, reports.exodus-privacy.eu.org), source code, source code, source code
Ghost open-source-saas
https://github.com/TryGhost/Ghost
- observed ships the Mailgun SDK or integration code source
- observed ships the Sentry SDK or integration code source
- observed ships the Stripe SDK or integration code source
- declared lists ActiveCampaign as an integration source
- declared lists Airtable as an integration source
- declared lists Amazon S3 as an integration source
- declared lists Amplitude as an integration source
- declared lists Backblaze B2 as an integration source
- declared lists BeyondWords as an integration source
- declared lists Buffer as an integration source
- declared lists Buttondown as an integration source
- declared lists Captivate as an integration source
- declared lists ChartMogul as an integration source
- declared lists Circle as an integration source
- declared lists Cloudinary as an integration source
- declared lists CookieYes as an integration source
- declared lists Discord as an integration source
- declared lists Discourse as an integration source
- declared lists Disqus as an integration source
- declared lists Drip as an integration source
- declared lists EmailOctopus as an integration source
- declared lists Facebook as an integration source
- declared lists Fathom Analytics as an integration source
- declared lists Formspree as an integration source
- declared lists GatherContent as an integration source
- declared lists Geckoboard as an integration source
- declared lists GIPHY as an integration source
- declared lists Google AdSense as an integration source
- declared lists Google Analytics as an integration source
- declared lists Google Cloud Storage as an integration source
- declared lists Google Search Console as an integration source
- declared lists Gumroad as an integration source
- declared lists Help Scout as an integration source
- declared lists Hotjar as an integration source
- declared lists HubSpot as an integration source
- declared lists Instagram as an integration source
- declared lists Intercom as an integration source
- declared lists Jotform as an integration source
- declared lists Kit (ConvertKit) as an integration source
- declared lists Let's Encrypt as an integration source
- declared lists Listen Notes as an integration source
- declared lists LiveChat as an integration source
- declared lists Loom as an integration source
- declared lists Mailchimp as an integration source
- declared lists MailerLite as an integration source
- declared lists Matomo as an integration source
- declared lists Netlify as an integration source
- declared lists Patreon as an integration source
- declared lists PayPal as an integration source
- declared lists Pinterest as an integration source
- declared lists Pipedream as an integration source
- declared lists Placid as an integration source
- declared lists Plausible as an integration source
- declared lists Shopify as an integration source
- declared lists Simple Analytics as an integration source
- declared lists Slack as an integration source
- declared lists Snipcart as an integration source
- declared lists SoundCloud as an integration source
- declared lists Spotify as an integration source
- declared lists SurveyMonkey as an integration source
- declared lists Tally as an integration source
- declared lists Tinybird as an integration source
- declared lists Transifex as an integration source
- declared lists Transistor as an integration source
- declared lists Trello as an integration source
- declared lists Twilio Segment as an integration source
- declared lists Twitch as an integration source
- declared lists Typeform as an integration source
- declared lists Unsplash as an integration source
- declared lists Vimeo as an integration source
- declared lists VWO as an integration source
- declared lists Weglot as an integration source
- declared lists Wufoo as an integration source
- declared lists X (Twitter) as an integration source
- declared lists YouTube as an integration source
- declared lists Zapier as an integration source
Read from: dependency manifest, integrations page
Strapi self-hosted
https://github.com/strapi/strapi
- observed ships the Amazon S3 SDK or integration code source
- observed ships the Amazon SES SDK or integration code source
- observed ships the Cloudinary SDK or integration code source
- observed ships the Mailgun SDK or integration code source
- observed ships the SendGrid SDK or integration code source
Read from: source code
Directus self-hosted
https://github.com/directus/directus
- observed ships the Amazon S3 SDK or integration code source
- observed ships the Amazon SES SDK or integration code source
- observed ships the Anthropic SDK or integration code source
- observed ships the Azure Blob Storage SDK or integration code source
- observed ships the Braintrust SDK or integration code source
- observed ships the Cloudinary SDK or integration code source
- observed ships the Google Cloud Storage SDK or integration code source
- observed ships the Google Gemini SDK or integration code source
- observed ships the Langfuse SDK or integration code source
- observed ships the Netlify SDK or integration code source
- observed ships the OpenAI SDK or integration code source
- observed ships the Supabase Storage SDK or integration code source
Read from: dependency manifest
Payload self-hosted
https://github.com/payloadcms/payload
- observed ships the Amazon S3 SDK or integration code source
- observed ships the Azure Blob Storage SDK or integration code source
- observed ships the Cloudflare D1 SDK or integration code source
- observed ships the Cloudflare R2 SDK or integration code source
- observed ships the Google Cloud Storage SDK or integration code source
- observed ships the Resend SDK or integration code source
- observed ships the Sentry SDK or integration code source
- observed ships the Stripe SDK or integration code source
- observed ships the Vercel Postgres / Blob SDK or integration code source
Read from: source code
Webflow commercial
- declared lists Adobe Marketo Engage as an integration source
- declared lists Algolia as an integration source
- declared lists Claude MCP connector as an integration source
- declared lists Figma as an integration source
- declared lists Finsweet as an integration source
- declared lists Gemini MCP connector as an integration source
- declared lists Google Ads as an integration source
- declared lists HubSpot as an integration source
- declared lists LottieFiles as an integration source
- declared lists Make as an integration source
- declared lists Memberstack as an integration source
- declared lists Microsoft Clarity as an integration source
- declared lists Relume as an integration source
- declared lists Slack as an integration source
- declared lists Unsplash as an integration source
- declared lists Wistia as an integration source
- declared lists Zapier as an integration source
Read from: integrations page
Where these apps are listed
- apple-app-store: Business
- apple-app-store: Productivity
- google-play: Business
- awesome-selfhosted: Content Management Systems (CMS)
- awesome-selfhosted: Blogging Platforms
- awesome-selfhosted: Static Site Generators
- zapier: Website Builders
See also the shared layer under every category.