niche · 1.2

Demand-Side Platform

Score 18.2 / 100 19 providers 1 APIs Search apis.io →
Variants seen in the corpus: Demand Side PlatformDemand-Side Platformdemand-side-platform

Providers using this tag (19)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 4 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign ManagementAd Tech5 APIs62.3MediaMathProgrammatic AdvertisingDSPCampaign Management15 APIs60.5Google Display & Video 360Campaign ManagementDisplay AdsDV360Programmatic Advertising3 APIs57.6MOLOCOAdvertisingadtechdemand-side-platformretail-media11 APIs54.7
Developing 4 Usable, with meaningful gaps to close
The Trade DeskAdvertisingProgrammatic AdvertisingDSP2 APIs53.8RemergeCompanyAdvertisingAdTechMobile2 APIs45.0ChoozleDigital AdvertisingProgrammatic AdvertisingDSP3 APIs44.4QuantcastAdvertisingAdTechProgrammatic Advertising3 APIs39.8
Thin 5 Limited public surface area
TripleLiftProgrammatic AdvertisingNative AdvertisingAd ExchangeOpenRTB2 APIs38.1MadHiveCompanyAdvertisingAdTechConnected TV2 APIs37.3PokktCompanyAdvertisingMonetizationMobile6 APIs37.2The Trade DeskAdvertisingProgrammatic AdvertisingDSP2 APIs34.6JamppCompanyAdvertisingMarketingMobile1 API31.9
Emerging 3 Early or largely undocumented
ZemantaCompanyAdvertisingNative AdvertisingProgrammatic1 API25.0Liquid MCompanyAdvertisingAdTech2 APIs23.6Adelphic Mobile *CompanyEnterpriseAdvertisingAdTech21.7
Minimal 3 Almost no public developer surface
TubeMogulCompanyMarketingAdvertisingVideo Advertising5.3BrightRollCompanyAdvertisingAdTechVideo Advertising5.0DataxuCompanyAdvertisingAdTechProgrammatic Advertising5.0

APIs with this tag (1)

Moloco Ads Campaign Management API moloco

Score breakdown

Frequency
36.4
log-scaled weighted occurrences
Breadth
0.5
spread across providers
Quality lift
45.0
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Programmatic Advertising 16 co-occurrences DSP 9 co-occurrences Real-Time Bidding 7 co-occurrences Connected TV 9 co-occurrences Video Advertising 6 co-occurrences Campaign Management 9 co-occurrences CTV 5 co-occurrences AdTech 18 co-occurrences

Where this tag comes from

Provider tag19
Api tag1

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  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
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Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/demand-side-platform"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/demand-side-platform"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/demand-side-platform/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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