The Trade Desk website screenshot

The Trade Desk

The Trade Desk is a global programmatic advertising platform and demand-side platform (DSP) that enables advertisers, agencies, and media buyers to plan, manage, and optimize digital advertising campaigns across connected TV, display, video, audio, native, and mobile channels. The platform provides REST and GraphQL APIs for managing advertisers, campaigns, ad groups, creatives, targeting, bidding strategies, audience data segments, and campaign performance reporting at scale.

The Trade Desk publishes 4 APIs on the APIs.io network, including Advertiser API, DeletionOptOut API, OfflineConversion API, and 1 more. Tagged areas include Advertising, Programmatic Advertising, DSP, Demand-Side Platform, and Campaign Management.

The The Trade Desk catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

The Trade Desk’s developer surface includes developer portal, getting-started guide, authentication, engineering blog, and 13 more developer resources.

36.9/100 thin ▬ flat Agent 38/100 agent ready Full breakdown ↓
scored 2026-07-28 · rubric v0.6
7 APIs
AdvertisingProgrammatic AdvertisingDSPDemand-Side PlatformCampaign ManagementConnected TVDigital AdvertisingMarketingAdTech

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 36.9/100 · thin
Contract Quality 13.2 / 25
Developer Ergonomics 6.5 / 20
Commercial Clarity 2.1 / 20
Operational Transparency 0.7 / 13
Governance 7.0 / 12
Discoverability 7.4 / 10
Agent readiness — 38/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/the-trade-desk: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

The Trade Desk Platform API

The Trade Desk Platform API provides REST and GraphQL interfaces for programmatically managing all aspects of programmatic advertising campaigns. Key resources include advertise...

The Trade Desk Real-Time Conversions API

The Trade Desk Real-Time Conversions API (formerly the Real-Time Conversion Events API) allows advertisers to send conversion events server-side in real time, enabling more accu...

The Trade Desk Reporting API

The Trade Desk Reporting API provides programmatic access to campaign performance data including impressions, clicks, conversions, spend, win rates, viewability, effective CPM, ...

The Trade Desk Advertiser API

The Advertiser API from The Trade Desk — 1 operation(s) for advertiser.

The Trade Desk DeletionOptOut API

The DeletionOptOut API from The Trade Desk — 3 operation(s) for deletionoptout.

The Trade Desk OfflineConversion API

The OfflineConversion API from The Trade Desk — 1 operation(s) for offlineconversion.

The Trade Desk ThirdParty API

The ThirdParty API from The Trade Desk — 1 operation(s) for thirdparty.

Scroll for all 7

GraphQL 1

GraphQL schemas published by this provider.

The Trade Desk GraphQL API

The Trade Desk is a demand-side platform for programmatic advertising. Their API covers campaign management, ad groups, targeting segments, creatives, deal management, and repor...

GRAPHQL

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

context Context

9 classes · 12 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

The Trade Desk API Rules

5 rules · 3 warnings 2 info

SPECTRAL

JSON Schema 34

Standalone JSON Schema definitions for this provider's data models.

AdvertiserData

6 properties

JSON SCHEMA

AdvertiserDataItem

15 properties

JSON SCHEMA

AdvertiserDataRequest

5 properties

JSON SCHEMA

AdvertiserDataResponseErrorCode

0 properties

JSON SCHEMA

AdvertiserDataServerResponse

1 properties

JSON SCHEMA

AdvertiserDataServerResponseLine

5 properties

JSON SCHEMA

AdvertiserDsrFailedLine

6 properties

JSON SCHEMA

AdvertiserDsrRequest

5 properties

JSON SCHEMA

AdvertiserDsrResponse

1 properties

JSON SCHEMA

DataOrigin

2 properties

JSON SCHEMA

DataOriginType

0 properties

JSON SCHEMA

DsrErrorCode

0 properties

JSON SCHEMA

MerchantDsrFailedLine

5 properties

JSON SCHEMA

MerchantDsrRequest

4 properties

JSON SCHEMA

MerchantDsrResponse

1 properties

JSON SCHEMA

OfflineConversionDataItem

34 properties

JSON SCHEMA

OfflineConversionDataRequest

5 properties

JSON SCHEMA

OfflineConversionDataServerResponse

1 properties

JSON SCHEMA

PartnerDsrDataItem

13 properties

JSON SCHEMA

PartnerDsrRequestType

0 properties

JSON SCHEMA

RealTimeConversionEventLineItem

5 properties

JSON SCHEMA

StringStringValueTuple

2 properties

JSON SCHEMA

ThirdPartyData

3 properties

JSON SCHEMA

ThirdPartyDataItem

16 properties

JSON SCHEMA

ThirdPartyDataRequest

5 properties

JSON SCHEMA

ThirdPartyDataResponseErrorCode

0 properties

JSON SCHEMA

ThirdPartyDataServerResponse

1 properties

JSON SCHEMA

ThirdPartyDataServerResponseLine

6 properties

JSON SCHEMA

ThirdPartyDsrFailedLine

5 properties

JSON SCHEMA

ThirdPartyDsrRequest

5 properties

JSON SCHEMA

ThirdPartyDsrResponse

1 properties

JSON SCHEMA

Scroll for all 34

Examples 6

Example request and response payloads for these APIs.

Ingestadvertiserdata

7 fields

EXAMPLE

Ingestthirdpartydata

7 fields

EXAMPLE

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

The Trade Desk Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

The Trade Desk Agentic Access

12 operations · 12 acting

12 operations · 12 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Build 1

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 3

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: the-trade-desk
name: The Trade Desk
description: The Trade Desk is a global programmatic advertising platform and demand-side platform (DSP) that enables advertisers,
  agencies, and media buyers to plan, manage, and optimize digital advertising campaigns across connected TV, display, video,
  audio, native, and mobile channels. The platform provides REST and GraphQL APIs for managing advertisers, campaigns, ad
  groups, creatives, targeting, bidding strategies, audience data segments, and campaign performance reporting at scale.
type: Index
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/the-trade-desk.png
url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-06-13'
specificationVersion: '0.19'
tags:
- Advertising
- Programmatic Advertising
- DSP
- Demand-Side Platform
- Campaign Management
- Connected TV
- Digital Advertising
- Marketing
- AdTech
apis:
- aid: the-trade-desk:the-trade-desk-platform-api
  name: The Trade Desk Platform API
  description: The Trade Desk Platform API provides REST and GraphQL interfaces for programmatically managing all aspects
    of programmatic advertising campaigns. Key resources include advertisers, campaigns, ad groups, creatives, bid lists,
    frequency caps, activity logs, and targeting configurations. Authentication uses token-based credentials obtained via
    POST to the /v3/authentication endpoint, with the token passed as a TTD-Auth header or Bearer token in subsequent requests.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - Advertising
  - Campaign Management
  - Ad Groups
  - Creatives
  - Programmatic
  - REST
  - GraphQL
  properties:
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/api/overview
  - type: GettingStarted
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiPlatformGetStarted
  - type: Reference
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiReferencePlatform
  - type: Authentication
    url: https://partner.thetradedesk.com/v3/portal/api/area/Authentication
  - type: RateLimits
    url: https://partner.thetradedesk.com/v3/portal/api/doc/RateLimits
  - type: UsageGuidelines
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiUsageGuidelines
  - type: UseCases
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiUseCases
  - type: GraphQLDocs
    url: https://partner.thetradedesk.com/v3/portal/api/doc/GqlApiCallsPlatform
  - type: GraphQLHub
    url: https://partner.thetradedesk.com/v3/portal/resources/doc/GqlApiHub
  - type: CampaignGraphQL
    url: https://partner.thetradedesk.com/v3/portal/api/doc/CampaignCreateGQL
  - type: ActivityLog
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ActivityLog
  - url: graphql/the-trade-desk-graphql.md
    type: GraphQL
- aid: the-trade-desk:the-trade-desk-real-time-conversions-api
  name: The Trade Desk Real-Time Conversions API
  description: The Trade Desk Real-Time Conversions API (formerly the Real-Time Conversion Events API) allows advertisers
    to send conversion events server-side in real time, enabling more accurate attribution, cross-device measurement, and
    campaign optimization. It supports sending hashed email and phone identifiers along with event data for impression-to-conversion
    tracking without relying on browser cookies.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - Conversions
  - Attribution
  - Real-Time
  - Measurement
  - Server-Side
  properties:
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/api/overview
  - type: AdobeExtensionDocs
    url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/server/thetradedesk/overview
  - type: GitHubSDK
    url: https://github.com/thetradedesk/conversion-events-sdk-for-googletagmanager
- aid: the-trade-desk:the-trade-desk-reporting-api
  name: The Trade Desk Reporting API
  description: The Trade Desk Reporting API provides programmatic access to campaign performance data including impressions,
    clicks, conversions, spend, win rates, viewability, effective CPM, completion rates, and 200+ additional metrics and dimensions.
    Supports incremental data sync for campaign, ad group, ad, creative, and targeting performance at configurable granularity
    levels.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - Reporting
  - Analytics
  - Performance
  - Metrics
  - Campaign Analytics
  properties:
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/api/overview
  - type: Reference
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiReferencePlatform
- aid: the-trade-desk:the-trade-desk-advertiser-api
  name: The Trade Desk Advertiser API
  description: The Advertiser API from The Trade Desk — 1 operation(s) for advertiser.
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - Advertiser
  properties:
  - type: OpenAPI
    url: openapi/the-trade-desk-advertiser-api-openapi.yml
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: Reference
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: DataIntegration
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReferenceIntegration
  - type: CommerceSolutions
    url: https://partner.thetradedesk.com/v3/portal/data/doc/CommerceSolutionsAPI
  - type: DataRates
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataRatesOverview
- aid: the-trade-desk:the-trade-desk-deletionoptout-api
  name: The Trade Desk DeletionOptOut API
  description: The DeletionOptOut API from The Trade Desk — 3 operation(s) for deletionoptout.
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - DeletionOptOut
  properties:
  - type: OpenAPI
    url: openapi/the-trade-desk-deletionoptout-api-openapi.yml
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: Reference
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: DataIntegration
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReferenceIntegration
  - type: CommerceSolutions
    url: https://partner.thetradedesk.com/v3/portal/data/doc/CommerceSolutionsAPI
  - type: DataRates
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataRatesOverview
- aid: the-trade-desk:the-trade-desk-offlineconversion-api
  name: The Trade Desk OfflineConversion API
  description: The OfflineConversion API from The Trade Desk — 1 operation(s) for offlineconversion.
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - OfflineConversion
  properties:
  - type: OpenAPI
    url: openapi/the-trade-desk-offlineconversion-api-openapi.yml
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: Reference
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: DataIntegration
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReferenceIntegration
  - type: CommerceSolutions
    url: https://partner.thetradedesk.com/v3/portal/data/doc/CommerceSolutionsAPI
  - type: DataRates
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataRatesOverview
- aid: the-trade-desk:the-trade-desk-thirdparty-api
  name: The Trade Desk ThirdParty API
  description: The ThirdParty API from The Trade Desk — 1 operation(s) for thirdparty.
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - ThirdParty
  properties:
  - type: OpenAPI
    url: openapi/the-trade-desk-thirdparty-api-openapi.yml
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: Reference
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: DataIntegration
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReferenceIntegration
  - type: CommerceSolutions
    url: https://partner.thetradedesk.com/v3/portal/data/doc/CommerceSolutionsAPI
  - type: DataRates
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataRatesOverview
common:
- type: AgenticAccess
  url: agentic-access/the-trade-desk-agentic-access.yml
- type: DomainSecurity
  url: security/the-trade-desk-domain-security.yml
- type: Portal
  url: https://partner.thetradedesk.com/v3/portal/api/overview
- type: Website
  url: https://www.thetradedesk.com
- type: EnterpriseAPIs
  url: https://www.thetradedesk.com/us/our-platform/enterprise-apis
- type: GettingStarted
  url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiPlatformGetStarted
- type: Authentication
  url: https://partner.thetradedesk.com/v3/portal/api/area/Authentication
- type: RateLimits
  url: https://partner.thetradedesk.com/v3/portal/api/doc/RateLimits
- type: AdditionalFees
  url: https://partner.thetradedesk.com/v3/portal/api/area/Additional%20Fees
- type: PrivacyPolicy
  url: https://www.thetradedesk.com/general/privacy
- type: Blog
  url: https://www.thetradedesk.com/us/blog
- type: LinkedIn
  url: https://www.linkedin.com/company/the-trade-desk
- type: GitHubOrganization
  url: https://github.com/thetradedesk
- type: X
  url: https://twitter.com/TheTradeDesk
- type: Plans
  url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/plans/plans.md
- type: RateLimits
  url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/rate-limits/rate-limits.md
- type: FinOps
  url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/finops/finops.md
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
  url: https://apievangelist.com