The Trade Desk website screenshot

The Trade Desk

The Trade Desk is a global programmatic advertising platform and demand-side platform (DSP) that enables advertisers, agencies, and media buyers to plan, manage, and optimize digital advertising campaigns across connected TV, display, video, audio, native, and mobile channels. The platform provides REST and GraphQL APIs for managing advertisers, campaigns, ad groups, creatives, targeting, bidding strategies, audience data segments, and campaign performance reporting at scale.

4 APIs 0 Features
AdvertisingProgrammatic AdvertisingDSPDemand-Side PlatformCampaign ManagementConnected TVDigital AdvertisingMarketingAdTech

APIs

The Trade Desk Platform API

The Trade Desk Platform API provides REST and GraphQL interfaces for programmatically managing all aspects of programmatic advertising campaigns. Key resources include advertise...

The Trade Desk Data API

The Trade Desk Data API enables data providers and advertisers to upload first-party and third-party audience segments (CRM data), manage data integrations, access commerce solu...

The Trade Desk Real-Time Conversions API

The Trade Desk Real-Time Conversions API (formerly the Real-Time Conversion Events API) allows advertisers to send conversion events server-side in real time, enabling more accu...

The Trade Desk Reporting API

The Trade Desk Reporting API provides programmatic access to campaign performance data including impressions, clicks, conversions, spend, win rates, viewability, effective CPM, ...

GraphQL

The Trade Desk GraphQL API

The Trade Desk is a demand-side platform for programmatic advertising. Their API covers campaign management, ad groups, targeting segments, creatives, deal management, and repor...

GRAPHQL

Semantic Vocabularies

context Context

9 classes · 12 properties

JSON-LD

Example Payloads

Datasubjectrequestadvertiserdata

7 fields

EXAMPLE

Datasubjectrequestmerchantdata

7 fields

EXAMPLE

Datasubjectrequestthirdpartydata

7 fields

EXAMPLE

Ingestadvertiserdata

7 fields

EXAMPLE

Ingestofflineconversiondata

7 fields

EXAMPLE

Ingestthirdpartydata

7 fields

EXAMPLE

Resources

🌐
Portal
Portal
🔗
Website
Website
🔗
EnterpriseAPIs
EnterpriseAPIs
🚀
GettingStarted
GettingStarted
🔑
Authentication
Authentication
🔗
RateLimits
RateLimits
🔗
AdditionalFees
AdditionalFees
📜
PrivacyPolicy
PrivacyPolicy
📰
Blog
Blog
🔗
LinkedIn
LinkedIn
👥
GitHubOrganization
GitHubOrganization
🔗
X
X
🔗
Plans
Plans
🔗
RateLimits
RateLimits
🔗
FinOps
FinOps

Sources

Raw ↑ 
aid: the-trade-desk
name: The Trade Desk
description: The Trade Desk is a global programmatic advertising platform and demand-side platform (DSP) that enables advertisers,
  agencies, and media buyers to plan, manage, and optimize digital advertising campaigns across connected TV, display, video,
  audio, native, and mobile channels. The platform provides REST and GraphQL APIs for managing advertisers, campaigns, ad
  groups, creatives, targeting, bidding strategies, audience data segments, and campaign performance reporting at scale.
type: Index
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-06-13'
specificationVersion: '0.19'
tags:
- Advertising
- Programmatic Advertising
- DSP
- Demand-Side Platform
- Campaign Management
- Connected TV
- Digital Advertising
- Marketing
- AdTech
apis:
- aid: the-trade-desk:the-trade-desk-platform-api
  name: The Trade Desk Platform API
  description: The Trade Desk Platform API provides REST and GraphQL interfaces for programmatically managing all aspects
    of programmatic advertising campaigns. Key resources include advertisers, campaigns, ad groups, creatives, bid lists,
    frequency caps, activity logs, and targeting configurations. Authentication uses token-based credentials obtained via
    POST to the /v3/authentication endpoint, with the token passed as a TTD-Auth header or Bearer token in subsequent requests.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - Advertising
  - Campaign Management
  - Ad Groups
  - Creatives
  - Programmatic
  - REST
  - GraphQL
  properties:
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/api/overview
  - type: GettingStarted
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiPlatformGetStarted
  - type: Reference
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiReferencePlatform
  - type: Authentication
    url: https://partner.thetradedesk.com/v3/portal/api/area/Authentication
  - type: RateLimits
    url: https://partner.thetradedesk.com/v3/portal/api/doc/RateLimits
  - type: UsageGuidelines
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiUsageGuidelines
  - type: UseCases
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiUseCases
  - type: GraphQLDocs
    url: https://partner.thetradedesk.com/v3/portal/api/doc/GqlApiCallsPlatform
  - type: GraphQLHub
    url: https://partner.thetradedesk.com/v3/portal/resources/doc/GqlApiHub
  - type: CampaignGraphQL
    url: https://partner.thetradedesk.com/v3/portal/api/doc/CampaignCreateGQL
  - type: ActivityLog
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ActivityLog
  - url: graphql/the-trade-desk-graphql.md
    type: GraphQL
- aid: the-trade-desk:the-trade-desk-data-api
  name: The Trade Desk Data API
  description: The Trade Desk Data API enables data providers and advertisers to upload first-party and third-party audience
    segments (CRM data), manage data integrations, access commerce solutions, and retrieve reporting data. Supports uploading
    hashed contact lists (email, phone) via S3 signed URLs for audience targeting, and provides access to data segment management
    and third-party data rate information.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - Data
  - Audience Segments
  - CRM Data
  - First-Party Data
  - Third-Party Data
  - Commerce
  properties:
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: Reference
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
  - type: DataIntegration
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReferenceIntegration
  - type: CommerceSolutions
    url: https://partner.thetradedesk.com/v3/portal/data/doc/CommerceSolutionsAPI
  - type: DataRates
    url: https://partner.thetradedesk.com/v3/portal/data/doc/DataRatesOverview
  - type: OpenAPI
    url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/openapi/ttd-data-api.yaml
- aid: the-trade-desk:the-trade-desk-real-time-conversions-api
  name: The Trade Desk Real-Time Conversions API
  description: The Trade Desk Real-Time Conversions API (formerly the Real-Time Conversion Events API) allows advertisers
    to send conversion events server-side in real time, enabling more accurate attribution, cross-device measurement, and
    campaign optimization. It supports sending hashed email and phone identifiers along with event data for impression-to-conversion
    tracking without relying on browser cookies.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - Conversions
  - Attribution
  - Real-Time
  - Measurement
  - Server-Side
  properties:
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/api/overview
  - type: AdobeExtensionDocs
    url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/server/thetradedesk/overview
  - type: GitHubSDK
    url: https://github.com/thetradedesk/conversion-events-sdk-for-googletagmanager
- aid: the-trade-desk:the-trade-desk-reporting-api
  name: The Trade Desk Reporting API
  description: The Trade Desk Reporting API provides programmatic access to campaign performance data including impressions,
    clicks, conversions, spend, win rates, viewability, effective CPM, completion rates, and 200+ additional metrics and dimensions.
    Supports incremental data sync for campaign, ad group, ad, creative, and targeting performance at configurable granularity
    levels.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
  baseURL: https://api.thetradedesk.com/v3
  tags:
  - Reporting
  - Analytics
  - Performance
  - Metrics
  - Campaign Analytics
  properties:
  - type: Documentation
    url: https://partner.thetradedesk.com/v3/portal/api/overview
  - type: Reference
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiReferencePlatform
common:
- type: Portal
  url: https://partner.thetradedesk.com/v3/portal/api/overview
- type: Website
  url: https://www.thetradedesk.com
- type: EnterpriseAPIs
  url: https://www.thetradedesk.com/us/our-platform/enterprise-apis
- type: GettingStarted
  url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiPlatformGetStarted
- type: Authentication
  url: https://partner.thetradedesk.com/v3/portal/api/area/Authentication
- type: RateLimits
  url: https://partner.thetradedesk.com/v3/portal/api/doc/RateLimits
- type: AdditionalFees
  url: https://partner.thetradedesk.com/v3/portal/api/area/Additional%20Fees
- type: PrivacyPolicy
  url: https://www.thetradedesk.com/general/privacy
- type: Blog
  url: https://www.thetradedesk.com/us/blog
- type: LinkedIn
  url: https://www.linkedin.com/company/the-trade-desk
- type: GitHubOrganization
  url: https://github.com/thetradedesk
- type: X
  url: https://twitter.com/TheTradeDesk
- type: Plans
  url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/plans/plans.md
- type: RateLimits
  url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/rate-limits/rate-limits.md
- type: FinOps
  url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/finops/finops.md
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
  url: https://apievangelist.com