Sales Management › Opportunity & Pipeline Management

Opportunity & Pipeline Management

BC-410.30 Level 2 Cross-Industry 136 providers 228 API surfaces 61 rated strong or better

Lead, opportunity, deal lifecycle.

Opportunity & Pipeline Management (BC-410.30) is a level-2 business capability under Sales Management in the Cross-Industry model. The catalog holds 228 API surface(s) from 136 provider(s) that can perform some part of it, 61 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.

Where this capability definition comes from. This capability is part of a published business-architecture model that API Evangelist did not author. It is redistributed here under CC-BY-4.0. Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented. Source repository · NOTICE and third-party framework attributions

Sub-capabilities

Lead Qualification and Handover BC-410.30.10

Lead qualification, scoring, and handover from marketing.

no catalog coverage

Opportunity Management BC-410.30.20

Opportunity creation, qualification, and stage progression.

no catalog coverage

Deal Strategy and Pursuit BC-410.30.30

Strategic deal pursuit, win plans, and deal reviews.

no catalog coverage

Pipeline Forecasting BC-410.30.40

Pipeline coverage, weighted forecast, and commit calls.

no catalog coverage

Providers that reach this capability

Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.

Exemplar 20 Complete, well-documented, and agent-ready

Zoho CRMContact RolesLeads2 APIs82.7 Brevodeals1 API80.7 LeadpingLead StatusesLeadStatusChangesLeads3 APIs77.6 Microsoft Dynamics 365 SalesLeadsOpportunities2 APIs76.1 OutreachOpportunityOpportunity Prospect RoleOpportunity StageProspect4 APIs75.3 VendastaCRMOpportunityServicePipelines2 APIs74.5 HunterLeads1 API73.4 Closeactivities.lead_status_changesactivities.opportunity_status_changeslead_statusesleads7 APIs73.2 lemlistLeads1 API72.0 LightfieldOpportunities1 API71.1 CventLeads1 API70.6 ClaySearch1 API69.7 Apollo.ioDeals1 API69.5 Mergesubpackage_leadssubpackage_opportunitiessubpackage_stages3 APIs69.1 SendPulseDeal AttributesDeal ExpirationDeal attribute ValueDeal contacts9 APIs69.1 Snov.ioCRM Pipeline1 API69.1 Zendesk SellDealsLeads2 APIs67.8 LeadSquaredActivitiesLeads2 APIs67.6 NutshellLeadsStagesets (Pipelines)2 APIs66.8 Unified.toCRM1 API66.6

Strong 41 Solid coverage with minor gaps

VesselDealsleads2 APIs66.4 Act! CRMOpportunities1 API66.1 Copper FinancialLeadsOpportunities2 APIs66.0 CongaOpportunity1 API65.7 RelmActivitiesDealsPipelines3 APIs65.7 ClickFunnelsSales::Opportunities::NoteSales::OpportunitySales::PipelineSales::Pipelines::Stage4 APIs65.6 LevDealsPipelines2 APIs65.3 Oracle SiebelOpportunities1 API65.2 Live Direct MarketingActivitiesLeadsPipelines3 APIs64.8 InstantlyLead1 API64.7 KeapDealsOpportunityPipelinesStages4 APIs64.6 SalesloftOpportunitiesOpportunity PeopleOpportunity Stages3 APIs64.5 KaseyaOpportunitiesOpportunityCategoriesSalesOrdersChild3 APIs64.2 MicrosoftOpportunities1 API64.2 QualifiedLeads1 API63.6 Pipeliner CRMCallLead & OpportunityPipeline3 APIs62.9 SPOTIOWorkflow Stages1 API62.3 EnrichLead Finder1 API62.2 Total ExpertALM Leads (formerly Lead Opportunities)Lead Opportunities (New)2 APIs61.7 HighLevelLost reasonOpportunitiesPipelines3 APIs60.5 ZohoContact RolesLeads2 APIs60.5 ClariDealOpportunity API2 APIs60.1 D-ToolsOpportunities1 API59.0 ApideckLeadsOpportunitiesPipelines3 APIs58.8 Smart PensionCustomerLead1 API58.6 LeadIQListsProspects2 APIs58.0 Coperniqopportunities1 API57.9 ServiceTitanLeads1 API57.7 NooksProspects1 API57.2 MonetizeNowOpportunity1 API57.1 CopperLeadsOpportunities2 APIs56.7 SalesflareOpportunitiesPipelines2 APIs56.6 AppDirectAppResellerLeadsAppResellerOpportunities2 APIs55.9 SAPOrders1 API55.5 IAB Tech LabDealsNegotiationNegotiations3 APIs55.3 PipedriveDealsLeadsPipelinesStages4 APIs55.1 SAP Sales and Distribution (SD)Sales Inquiry1 API54.9 QuotaPathDeal1 API54.8 MarketoOpportunities1 API54.6 AccuLynxLeads1 API54.3 SupaglueLeadsOpportunities2 APIs54.3

Developing 44 Usable, with meaningful gaps to close

Cox AutomotiveProspect1 API53.9 DealHubOpportunity1 API53.9 GovlyOpportunities1 API53.7 MadKuduAccounts1 API53.7 Z LeagueLeads1 API53.7 Agile CRMDealsTracks2 APIs53.5 MonacoOpportunities1 API53.4 PeopleSoftSales1 API53.3 Microsoft Dynamics 365LeadsOpportunities2 APIs53.2 Tackle.ioOpportunities1 API53.0 LeOprospects1 API52.9 Housecall ProLeads1 API52.7 ECI SolutionsRegistrantRegistrant Sales Details2 APIs51.9 AutoLeadStarLeads1 API51.7 SiroIntegrations1 API51.5 CommsHarborPlatform1 API51.3 Oracle EloquaReporting/OpportunityAnalysis/1.0/OpportunityReporting/OpportunityAnalysis/1.0/OpportunityRevenue2 APIs51.0 Alto (Vebra / Zoopla)LeadsREST Endpoints2 APIs49.8 BlackbaudOpportunitiesProspectopportunitiesProspectsProspectstatushistories4 APIs49.6 PersistIQCampaign LeadsLeads2 APIs49.3 NimbleContacts PipelinesDealsDeals PipelinesLeads4 APIs49.2 ClevergySales Opportunities1 API48.9 Pomocrm-b2b-leads1 API48.7 MTN GroupsalesLead1 API48.5 Chorus.aiSales Qualifications1 API48.0 AvocaLeads1 API47.2 Mob.lyLeads1 API46.9 Oracle Fusion Cloud ApplicationsLeadsOpportunities2 APIs46.9 CREA (REALTOR.ca)Lead1 API46.8 ReqArchitectoutbound1 API46.7 TripleseatLeads1 API45.4 PurplebricksFollowUpLeadCapture2 APIs45.2 BoostupExport1 API44.7 BroadlumeLead1 API43.5 FixtureDealsLeadsPipelines3 APIs43.4 LendKeyLeads1 API43.4 FulcrumproSales Order Part Line Item1 API43.3 OsmauraProspects1 API42.4 FreshworksDealsLeads2 APIs42.1 AutomileResourceOwnerLead1 API40.4 Aeronescore.pipedrive-deals1 API40.2 Proton.aiLeadsOpportunities2 APIs39.9 VSCOJobsLead SourcesLead Statuses3 APIs39.9 TrutoOpportunitiesStages2 APIs39.5

Thin 22 Limited public surface area

AffinityOpportunities1 API39.2 NationGraphCRM Leads1 API38.8 FolkDeals1 API38.2 TwentyOpportunities1 API38.0 Root InsuranceLeads1 API37.6 Dassault Systèmesleads-opportunities1 API36.1 SAP Business ByDesignCRM1 API35.6 FreshsalesDeals1 API34.6 WealthboxOpportunities1 API33.7 StreakBoxesPipelinesStages3 APIs33.2 upGradprospect-controller1 API33.1 AutomileabResourceOwnerLead1 API32.1 PhorestLeads1 API31.8 InsightlyOpportunities1 API30.8 OpplyDeals1 API30.7 Capsule CRMOpportunities1 API30.6 CacheflowCRM1 API30.5 HoldedCRM1 API29.3 ThumbtackLeads1 API29.0 CoworkingView APILeads1 API28.6 Replyr.aiPipelines1 API28.2 RevertCRM DealsCRM Leads2 APIs27.7

Emerging 9 Early or largely undocumented

Follow Up BossDealsEvents2 APIs25.7 EleadActivitiesOpportunities2 APIs25.3 WorkizLeads1 API23.6 HoneyBookPipeline1 API22.8 Lane APILeadLead- Management2 APIs17.9 SmartMovingLead ProviderLeadsOpportunities3 APIs17.1 Zen PlannerProspects1 API15.4 WodifyLeads1 API14.6 StorableLeads & Reservations1 API14.1

This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.

The edge table is a Pro feature. This page shows which providers and tags reach Opportunity & Pipeline Management. The underlying tag → capability edges — each with the quoted fragment of the provider's own OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate it passed — are available through the API, along with company-level capability maps. Only edges at confidence ≥ 0.7 with evidence found verbatim in the source contract are published at all.

See plans → · How the edges are graded →