Google Analytics 4 website screenshot

Google Analytics 4

Google Analytics 4 (GA4) is the latest generation of Analytics that collects event-based data from websites and apps. It provides intelligent insights and predictive analytics powered by machine learning.

Google Analytics 4 publishes 1 API on the APIs.io network: V1beta API. Tagged areas include Analytics, Data Collection, Marketing, Measurement, and Mobile Analytics.

Google Analytics 4’s developer surface includes authentication, developer portal, developer console, support, pricing, and 11 more developer resources.

🌐 Visit website 📡 Source on GitHub
48.1/100 developing ▬ flat Agent 34/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessFreemiumSelf serve⚡ Free to try
2 APIs
AnalyticsData CollectionMarketingMeasurementMobile AnalyticsReportingWeb Analytics

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 48.1/100 · developing
Contract Quality 12.8 / 25
Developer Ergonomics 7.4 / 20
Commercial Clarity 14.2 / 20
Operational Transparency 6.8 / 13
Governance 0.0 / 12
Discoverability 6.9 / 10
Agent readiness — 34/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/google-analytics-4: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Google Analytics Measurement Protocol

The Measurement Protocol for Google Analytics 4 allows developers to send events directly to Google Analytics servers for web and app streams.

Google Analytics 4 V1beta API

The V1beta API from Google Analytics 4 — 8 operation(s) for v1beta.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Google Analytics Data API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Google Analytics 4 Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Google Analytics 4 Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Google Analytics 4 Finops

FINOPS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Google Analytics 4 Authentication

oauth2 · 1 scheme

SECURITY

Google Analytics 4 Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Google Analytics 4 Vulnerability Disclosure

security.txt · contact published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Google Analytics 4 Scopes

2 scopes · authorizationCode

2 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Google Analytics 4 Agentic Access

8 operations · 6 acting

8 operations · 6 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

Portal
Portal
 Console
Console

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess

Build 2

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 SDKs
SDKs

Access & Security 5

Authentication, authorization, and security posture

VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Authentication
Authentication
 OAuthScopes
OAuthScopes
 Authentication
Authentication

Operate 2

Status, limits, changes, and where to get help

Support
Support
 StatusPage
StatusPage

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy
 Pricing
Pricing

Company 1

The organization behind the API

LinkedIn
LinkedIn

Source (apis.yml)

apis.yml Raw ↑ 
aid: google-analytics-4
name: Google Analytics 4
description: Google Analytics 4 (GA4) is the latest generation of Analytics that collects event-based data from websites and
  apps. It provides intelligent insights and predictive analytics powered by machine learning.
type: Index
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg
url: https://raw.githubusercontent.com/api-evangelist/google-analytics-4/refs/heads/main/apis.yml
created: '2024-01-01'
modified: '2026-04-28'
specificationVersion: '0.19'
tags:
- Analytics
- Data Collection
- Marketing
- Measurement
- Mobile Analytics
- Reporting
- Web Analytics
apis:
- aid: google-analytics-4:google-analytics-measurement-protocol
  name: Google Analytics Measurement Protocol
  description: The Measurement Protocol for Google Analytics 4 allows developers to send events directly to Google Analytics
    servers for web and app streams.
  image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg
  humanURL: https://developers.google.com/analytics/devguides/collection/protocol/ga4
  baseURL: https://www.google-analytics.com/mp/collect
  tags:
  - Data Collection
  - Events
  - Server-Side
  - Tracking
  properties:
  - type: Documentation
    url: https://developers.google.com/analytics/devguides/collection/protocol/ga4
  - type: Reference
    url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/reference
  - type: Validation
    url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/validating-events
  - type: Events
    url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/sending-events
- aid: google-analytics-4:google-analytics-4-v1beta-api
  name: Google Analytics 4 V1beta API
  description: The V1beta API from Google Analytics 4 — 8 operation(s) for v1beta.
  humanURL: https://developers.google.com/analytics/devguides/reporting/data/v1
  baseURL: https://analyticsdata.googleapis.com
  tags:
  - V1beta
  properties:
  - type: OpenAPI
    url: openapi/google-analytics-4-v1beta-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/analytics/devguides/reporting/data/v1
  - type: Authentication
    url: https://developers.google.com/analytics/devguides/reporting/data/v1/basics#authentication
  - type: GettingStarted
    url: https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart-client-libraries
  - type: RateLimits
    url: https://developers.google.com/analytics/devguides/reporting/data/v1/quotas
  - type: Documentation
    url: https://developers.google.com/analytics/devguides/config/admin/v1
  - type: Authentication
    url: https://developers.google.com/analytics/devguides/config/admin/v1/rest
  - type: GettingStarted
    url: https://developers.google.com/analytics/devguides/config/admin/v1/quickstart-client-libraries
common:
- type: AgenticAccess
  url: agentic-access/google-analytics-4-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/google-analytics-4-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/google-analytics-4-domain-security.yml
- type: Authentication
  url: authentication/google-analytics-4-authentication.yml
- type: OAuthScopes
  url: scopes/google-analytics-4-scopes.yml
- type: GitHubOrganization
  url: https://github.com/googleapis
- type: LinkedIn
  url: https://www.linkedin.com/company/googleanalytics4
- type: Portal
  url: https://developers.google.com/analytics
- type: Console
  url: https://analytics.google.com/
- type: Authentication
  url: https://developers.google.com/analytics/devguides/reporting/data/v1/basics#authentication
- type: TermsOfService
  url: https://developers.google.com/analytics/terms
- type: PrivacyPolicy
  url: https://policies.google.com/privacy
- type: Support
  url: https://support.google.com/analytics
- type: SDKs
  url: https://developers.google.com/analytics/devguides/reporting/data/v1/client-libraries
- type: StatusPage
  url: https://status.cloud.google.com/
- type: Pricing
  url: https://marketingplatform.google.com/about/analytics/compare/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com