Google Ads Keywords API

openapi: 3.1.0
info:
  title: Google Ads Ad Groups Keywords API
  description: 'The Google Ads API is the modern programmatic interface to Google Ads and the

    next generation of the AdWords API. It enables developers to interact directly

    with the Google Ads platform, vastly increasing the efficiency of managing

    large or complex Google Ads accounts and campaigns. The API allows for

    creating, reading, updating, and removing campaigns, ad groups, ads, keywords,

    and retrieving performance reports using Google Ads Query Language (GAQL).

    '
  version: v18
  contact:
    name: Google Ads API Support
    url: https://developers.google.com/google-ads/api/support
  license:
    name: Google APIs Terms of Service
    url: https://developers.google.com/terms
servers:
- url: https://googleads.googleapis.com
  description: Google Ads API Production Server
security:
- oauth2Auth: []
tags:
- name: Keywords
  description: Manage keyword targeting criteria for ad groups
paths:
  /v18/customers/{customerId}/adGroupCriteria:mutate:
    post:
      summary: Google Ads Create, Update, or Remove Keywords and Criteria
      description: 'Creates, updates, or removes ad group criteria (keywords and other

        targeting criteria). Keywords are words or phrases that trigger your

        ads to appear in search results. Supports broad match, phrase match,

        and exact match types.

        '
      operationId: mutateAdGroupCriteria
      tags:
      - Keywords
      parameters:
      - $ref: '#/components/parameters/CustomerIdPath'
      - $ref: '#/components/parameters/AuthorizationHeader'
      - $ref: '#/components/parameters/DeveloperTokenHeader'
      - $ref: '#/components/parameters/LoginCustomerIdHeader'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/MutateAdGroupCriteriaRequest'
            examples:
              AddKeywords:
                $ref: '#/components/examples/AddKeywordsExample'
      responses:
        '200':
          description: Successful Response
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MutateAdGroupCriteriaResponse'
        '400':
          description: Bad Request
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/GoogleAdsFailure'
        '401':
          description: Unauthorized
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/GoogleAdsFailure'
components:
  parameters:
    LoginCustomerIdHeader:
      name: login-customer-id
      in: header
      required: false
      description: 'The customer ID of the manager account making the request on behalf

        of a client account. Required when authenticating as a manager account.

        '
      schema:
        type: string
    CustomerIdPath:
      name: customerId
      in: path
      required: true
      description: The Google Ads customer ID (without dashes), e.g. 1234567890.
      schema:
        type: string
        pattern: ^\d{10}$
    AuthorizationHeader:
      name: Authorization
      in: header
      required: true
      description: OAuth 2.0 Bearer token for authentication.
      schema:
        type: string
    DeveloperTokenHeader:
      name: developer-token
      in: header
      required: true
      description: 'Developer token for API access. Obtain from the Google Ads API Center

        in your manager account.

        '
      schema:
        type: string
  schemas:
    GoogleAdsFailure:
      type: object
      description: Error response from the Google Ads API.
      properties:
        errors:
          type: array
          items:
            $ref: '#/components/schemas/GoogleAdsError'
    AdGroupCriterionOperation:
      type: object
      properties:
        create:
          $ref: '#/components/schemas/AdGroupCriterion'
        update:
          $ref: '#/components/schemas/AdGroupCriterion'
        remove:
          type: string
        updateMask:
          type: string
    KeywordInfo:
      type: object
      description: Keyword targeting information.
      properties:
        text:
          type: string
          description: The keyword text.
        matchType:
          type: string
          enum:
          - EXACT
          - PHRASE
          - BROAD
          - UNKNOWN
          - UNSPECIFIED
          description: The match type of the keyword.
    MutateAdGroupCriteriaRequest:
      type: object
      required:
      - operations
      properties:
        operations:
          type: array
          items:
            $ref: '#/components/schemas/AdGroupCriterionOperation'
        partialFailure:
          type: boolean
        validateOnly:
          type: boolean
    MutateAdGroupCriteriaResponse:
      type: object
      properties:
        results:
          type: array
          items:
            type: object
            properties:
              resourceName:
                type: string
        partialFailureError:
          $ref: '#/components/schemas/Status'
    QualityInfo:
      type: object
      description: Quality score and component metrics for a keyword.
      properties:
        qualityScore:
          type: integer
          minimum: 1
          maximum: 10
          description: Quality Score on a 1-10 scale.
        creativeQualityScore:
          type: string
          enum:
          - ABOVE_AVERAGE
          - AVERAGE
          - BELOW_AVERAGE
          - UNKNOWN
          - UNSPECIFIED
          description: Ad relevance quality component.
        postClickQualityScore:
          type: string
          enum:
          - ABOVE_AVERAGE
          - AVERAGE
          - BELOW_AVERAGE
          - UNKNOWN
          - UNSPECIFIED
          description: Landing page experience quality component.
        searchPredictedCtr:
          type: string
          enum:
          - ABOVE_AVERAGE
          - AVERAGE
          - BELOW_AVERAGE
          - UNKNOWN
          - UNSPECIFIED
          description: Expected click-through rate quality component.
    AdGroupCriterion:
      type: object
      description: A targeting criterion within an ad group, such as a keyword.
      properties:
        resourceName:
          type: string
          description: Resource name of the ad group criterion.
        criterionId:
          type: integer
          format: int64
          description: The unique ID of the criterion.
        adGroup:
          type: string
          description: Resource name of the ad group this criterion belongs to.
        status:
          type: string
          enum:
          - ENABLED
          - PAUSED
          - REMOVED
          - UNKNOWN
          - UNSPECIFIED
          description: The status of the criterion.
        type:
          type: string
          enum:
          - KEYWORD
          - PLACEMENT
          - TOPIC
          - AGE_RANGE
          - GENDER
          - INCOME_RANGE
          - PARENTAL_STATUS
          - LISTING_GROUP
          - WEBPAGE
          - CUSTOM_AUDIENCE
          - AUDIENCE
          - UNKNOWN
          - UNSPECIFIED
          description: The type of criterion.
        keyword:
          $ref: '#/components/schemas/KeywordInfo'
        qualityInfo:
          $ref: '#/components/schemas/QualityInfo'
        cpcBidMicros:
          type: integer
          format: int64
          description: CPC bid override in micros for this criterion.
        effectiveCpcBidMicros:
          type: integer
          format: int64
          description: Effective CPC bid in micros after applying all adjustments.
        finalUrls:
          type: array
          items:
            type: string
            format: uri
          description: Override landing page URLs for this keyword.
        negative:
          type: boolean
          description: Whether this is a negative criterion (excluded from targeting).
    GoogleAdsError:
      type: object
      properties:
        errorCode:
          type: object
          description: The error code with a specific error enum and value.
          additionalProperties:
            type: string
        message:
          type: string
          description: Human-readable error message.
        trigger:
          type: object
          description: The value that triggered the error.
        location:
          type: object
          description: Location of the error in the request.
          properties:
            fieldPathElements:
              type: array
              items:
                type: object
                properties:
                  fieldName:
                    type: string
                  index:
                    type: integer
    Status:
      type: object
      description: Standard gRPC status for partial failure errors.
      properties:
        code:
          type: integer
          description: gRPC status code.
        message:
          type: string
          description: Error message.
        details:
          type: array
          items:
            type: object
  examples:
    AddKeywordsExample:
      summary: Add keywords to an ad group
      value:
        operations:
        - create:
            adGroup: customers/1234567890/adGroups/444444
            status: ENABLED
            keyword:
              text: buy products online
              matchType: BROAD
            cpcBidMicros: 1000000
        - create:
            adGroup: customers/1234567890/adGroups/444444
            status: ENABLED
            keyword:
              text: best deals online
              matchType: PHRASE
            cpcBidMicros: 1200000
        - create:
            adGroup: customers/1234567890/adGroups/444444
            status: ENABLED
            keyword:
              text: discount products
              matchType: EXACT
            cpcBidMicros: 1500000
            negative: false
        partialFailure: false
  securitySchemes:
    oauth2Auth:
      type: oauth2
      description: 'Google Ads API uses OAuth 2.0 for authentication. Requires a developer

        token, OAuth 2.0 client ID and secret, and a refresh token.

        '
      flows:
        authorizationCode:
          authorizationUrl: https://accounts.google.com/o/oauth2/auth
          tokenUrl: https://oauth2.googleapis.com/token
          scopes:
            https://www.googleapis.com/auth/adwords: Full access to Google Ads accounts