Socialbakers

Socialbakers was a pioneering social media analytics and marketing platform (founded 2008 in Prague) that let brands and agencies benchmark, measure and optimize their presence across Facebook, Instagram, X/Twitter, YouTube, LinkedIn, Pinterest, TikTok and Snapchat. In 2021 Socialbakers was acquired by Astute and rebranded to Emplifi, a unified social customer experience platform combining social marketing, commerce and care. The former Socialbakers Public API lives on as the Emplifi Public API (v3) at api.emplifi.io, exposing profile and post metrics, published content, social listening, community engagement, Facebook Ads, digital asset management and customer care data. Authentication is HTTP Basic (API token/secret) or OAuth 2.0 authorization code, with hourly rate limits and cursor-paginated content endpoints.

Socialbakers publishes 8 APIs on the APIs.io network, including Ads API, Assets API, Care API, and 5 more. Tagged areas include Company, Marketing, Social Media, Analytics, and Social Media Analytics.

Socialbakers’ developer surface includes changelog, release notes, documentation, API reference, getting-started guide, support, engineering blog, and 19 more developer resources.

🌐 Visit website 📡 Source on GitHub

58.3/100 strong ▲ 17.2 Agent 32/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0

AccessSelf serve

8 APIs 1 MCP Servers

CompanyMarketingSocial MediaAnalyticsSocial Media AnalyticsSocial ListeningMarketing AnalyticsDigital Asset ManagementCustomer CareEmplifi

Kin Score

Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0

Composite quality — 58.3/100 · strong

Contract Quality 13.8 / 25

Developer Ergonomics 9.0 / 20

Commercial Clarity 18.4 / 20

Operational Transparency 7.5 / 13

Governance 1.4 / 12

Discoverability 8.2 / 10

Agent readiness — 32/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 12 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/socialbakers: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Socialbakers Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

MCPServer

LLMsTxt

AgentSkill

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Lifecycle

Lifecycle

Build 3

SDKs, sample code, and the tooling you integrate with

ToolCrosswalk

ToolCrosswalk

Packages

Packages

GitHubOrganization

GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

TrustCenter

TrustCenter

Compliance

Compliance

DomainSecurity

DomainSecurity

Operate 4

Status, limits, changes, and where to get help

ChangeLog

ReleaseNotes

StatusPage

Support

Commercial 4

Pricing, plans, and the legal terms of use

Plans

Pricing

PrivacyPolicy

TermsOfService

Company 1

The organization behind the API

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: socialbakers
name: Socialbakers
description: Socialbakers was a pioneering social media analytics and marketing platform (founded 2008 in Prague) that let
  brands and agencies benchmark, measure and optimize their presence across Facebook, Instagram, X/Twitter, YouTube, LinkedIn,
  Pinterest, TikTok and Snapchat. In 2021 Socialbakers was acquired by Astute and rebranded to Emplifi, a unified social customer
  experience platform combining social marketing, commerce and care. The former Socialbakers Public API lives on as the Emplifi
  Public API (v3) at api.emplifi.io, exposing profile and post metrics, published content, social listening, community engagement,
  Facebook Ads, digital asset management and customer care data. Authentication is HTTP Basic (API token/secret) or OAuth
  2.0 authorization code, with hourly rate limits and cursor-paginated content endpoints.
url: https://raw.githubusercontent.com/api-evangelist/socialbakers/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- earlybird
x-tier: stub
x-tier-reason: portfolio-lead
x-successor: Emplifi
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://base.cdn.emplifi.io/suite/main/favicon.ico
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Social Media
- Analytics
- Social Media Analytics
- Social Listening
- Marketing Analytics
- Digital Asset Management
- Customer Care
- Emplifi
apis:
- aid: socialbakers:socialbakers-ads-api
  name: Socialbakers Ads API
  description: Facebook Ads content and metrics
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Ads
  properties:
  - type: OpenAPI
    url: openapi/socialbakers-ads-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: socialbakers:socialbakers-assets-api
  name: Socialbakers Assets API
  description: Digital asset management — collections and assets
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/socialbakers-assets-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: socialbakers:socialbakers-care-api
  name: Socialbakers Care API
  description: Customer care cases and messages
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Care
  properties:
  - type: OpenAPI
    url: openapi/socialbakers-care-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: socialbakers:socialbakers-community-api
  name: Socialbakers Community API
  description: Community content, labeling and engagement metrics
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Community
  properties:
  - type: OpenAPI
    url: openapi/socialbakers-community-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: socialbakers:socialbakers-listening-api
  name: Socialbakers Listening API
  description: Social listening content and metrics
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Listening
  properties:
  - type: OpenAPI
    url: openapi/socialbakers-listening-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: socialbakers:socialbakers-posts-api
  name: Socialbakers Posts API
  description: Published content (posts / videos / tweets) per network
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Posts
  properties:
  - type: OpenAPI
    url: openapi/socialbakers-posts-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: socialbakers:socialbakers-profile-metrics-api
  name: Socialbakers Profile Metrics API
  description: Time-series and aggregate metrics per social profile
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Profile Metrics
  properties:
  - type: OpenAPI
    url: openapi/socialbakers-profile-metrics-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: socialbakers:socialbakers-reference-api
  name: Socialbakers Reference API
  description: Managed profiles, labels, label groups, listening queries, ad accounts
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Reference
  properties:
  - type: OpenAPI
    url: openapi/socialbakers-reference-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
common:
- type: AgenticAccess
  url: agentic-access/socialbakers-agentic-access.yml
- type: MCPServer
  url: mcp/socialbakers-mcp.yml
- type: ToolCrosswalk
  url: mcp/socialbakers-tool-crosswalk.yml
- type: Packages
  url: packages/socialbakers-packages.yml
- type: Plans
  url: plans/socialbakers-plans-pricing.yml
- type: ChangeLog
  url: changelog/socialbakers-changelog.yml
- type: ReleaseNotes
  url: https://docs.emplifi.io/platform/latest/home/release-notes.md
- type: TrustCenter
  url: security/socialbakers-trust-center.yml
- type: Compliance
  url: https://emplifi.io/legal/trust-center/
- type: Overlay
  url: overlays/socialbakers-emplifi-public-api-overlay.yaml
- type: DomainSecurity
  url: security/socialbakers-domain-security.yml
- type: DeveloperPortal
  url: https://api.emplifi.io/
- type: Documentation
  url: https://docs.emplifi.io/platform/latest/home
- type: APIReference
  url: https://api.emplifi.io/
- type: StatusPage
  url: https://status.emplifi.io/
- type: Lifecycle
  url: lifecycle/socialbakers-lifecycle.yml
- type: LLMsTxt
  url: llms/socialbakers-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: GettingStarted
  url: https://docs.emplifi.io/platform/latest/home/emplifi-public-api-integration.md
- type: Support
  url: https://support.emplifi.io/hc/en-us
- type: Login
  url: https://emplifi.io/login/
- type: GitHubOrganization
  url: https://github.com/Emplifi
- type: Blog
  url: https://emplifi.io/resources/blog/
- type: Pricing
  url: https://emplifi.io/pricing/
- type: PrivacyPolicy
  url: https://emplifi.io/legal/privacy-policy/
- type: TermsOfService
  url: https://emplifi.io/legal/website-terms-of-use/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 7
  pass: local-v1