Improvado.io

Improvado is an AI-powered marketing intelligence and data platform that connects, unifies, and governs marketing data across 500+ advertising, analytics, and CRM sources. Its Embedded API v3 gives platforms and agencies programmatic control over data sources, connections, accounts, extraction templates, extracts, destinations, loads, data tables, recipes, roles, and webhooks — letting them extract, transform, and load marketing data into any destination. Improvado also ships an official MCP server exposing 84 tools (data query, discovery, extract/load management, governance, AI recipes, dashboards) so AI agents can operate the platform directly.

Improvado.io publishes 1 API on the APIs.io network. Tagged areas include Company, Marketing, Analytics, Data Integration, and ETL.

The Improvado.io catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Improvado.io’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 21 more developer resources.

🌐 Visit website 📡 Source on GitHub

49.2/100 developing ▬ flat Agent 28/100 agent aware saas Full breakdown ↓
scored 2026-09-06 · rubric v0.19.0

AccessSelf serve

1 APIs 1 MCP Servers

Company Marketing Analytics Data Integration ETL Marketing Intelligence Data Pipeline MCP Webhook

Kin Score

Kin Score How this is scored →
scored 2026-09-06 · rubric v0.19.0

Composite quality — 49.2/100 · developing

Contract Quality 10.4 / 25

Developer Ergonomics 11.4 / 20

Access Clarity 12.1 / 20

Operational Transparency 5.5 / 13

Contract Governance 2.2 / 12

Discoverability 7.6 / 10

Agent readiness — 28/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 6 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

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APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Improvado Embedded API v3

Programmatic access to Improvado's data extraction, transformation, and loading capabilities — data sources, connections, accounts, extraction templates, extracts, destinations,...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

SignUp

SignUp

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

LLMsTxt

LLMsTxt

WellKnown

WellKnown

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Conventions

Webhooks

Conformance

Lifecycle

Access & Security 7

Authentication, authorization, and security posture

TrustCenter

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Compliance

Security

SecurityTxt

Authentication

Scroll for all 7

Operate 3

Status, limits, changes, and where to get help

Support

Support

ChangeLog

ChangeLog

StatusPage

StatusPage

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: improvadoio
name: Improvado.io
description: Improvado is an AI-powered marketing intelligence and data platform that connects, unifies, and governs marketing
  data across 500+ advertising, analytics, and CRM sources. Its Embedded API v3 gives platforms and agencies programmatic
  control over data sources, connections, accounts, extraction templates, extracts, destinations, loads, data tables, recipes,
  roles, and webhooks — letting them extract, transform, and load marketing data into any destination. Improvado also ships
  an official MCP server exposing 84 tools (data query, discovery, extract/load management, governance, AI recipes, dashboards)
  so AI agents can operate the platform directly.
url: https://raw.githubusercontent.com/api-evangelist/improvadoio/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
image: https://improvado.io/logo_light.png
tags:
- Company
- Marketing
- Analytics
- Data Integration
- ETL
- Marketing Intelligence
- Data Pipeline
- MCP
- Webhook
tags_raw:
- Company
- Marketing
- Analytics
- Data Integration
- ETL
- Marketing Intelligence
- Data Pipeline
- MCP
- Webhooks
apis:
- name: Improvado Embedded API v3
  description: Programmatic access to Improvado's data extraction, transformation, and loading capabilities — data sources,
    connections, accounts, extraction templates, extracts, destinations, loads, data tables, recipes, roles, and webhooks.
    Workspace-scoped with Basic + Bearer token authentication.
  humanURL: https://developers.improvado.io/api
  baseURL: https://embedded.improvado.io/api/v3
  properties:
  - type: Documentation
    url: https://developers.improvado.io/introduction
  - type: APIReference
    url: https://developers.improvado.io/api
  - type: GettingStarted
    url: https://developers.improvado.io/introduction
  - type: Authentication
    url: authentication/improvadoio-authentication.yml
  - type: Conventions
    url: conventions/improvadoio-conventions.yml
  - type: Webhooks
    url: asyncapi/improvadoio-webhooks.yml
  - type: ChangeLog
    url: changelog/improvadoio-changelog.yml
  - type: Lifecycle
    url: lifecycle/improvadoio-lifecycle.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: TrustCenter
  url: security/improvadoio-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/improvadoio-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/improvadoio-domain-security.yml
- type: Website
  url: https://improvado.io
- type: DeveloperPortal
  url: https://developers.improvado.io
- type: Documentation
  url: https://developers.improvado.io/introduction
- type: APIReference
  url: https://developers.improvado.io/api
- type: GettingStarted
  url: https://developers.improvado.io/introduction
- type: Support
  url: https://improvado.io/help
- type: Blog
  url: https://improvado.io/blog
- type: Pricing
  url: https://improvado.io/pricing
- type: Login
  url: https://report.improvado.io/login
- type: SignUp
  url: https://improvado.io/get-demo
- type: TermsOfService
  url: https://improvado.io/terms
- type: PrivacyPolicy
  url: https://improvado.io/privacy-policy
- type: ChangeLog
  url: https://developers.improvado.io/changelog
- type: StatusPage
  url: https://status.improvado.io
- type: Compliance
  url: https://trust.improvado.io
- type: Security
  url: https://improvado.io/company-legal/responsible-disclosure-policy
- type: MCPServer
  url: mcp/improvadoio-mcp.yml
- type: LLMsTxt
  url: llms/improvadoio-llms.txt
- type: WellKnown
  url: well-known/improvadoio-well-known.yml
- type: SecurityTxt
  url: well-known/improvadoio-security.txt
- type: Authentication
  url: authentication/improvadoio-authentication.yml
- type: Conventions
  url: conventions/improvadoio-conventions.yml
- type: Webhooks
  url: asyncapi/improvadoio-webhooks.yml
- type: Conformance
  url: conformance/improvadoio-conformance.yml
- type: Lifecycle
  url: lifecycle/improvadoio-lifecycle.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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Improvado.io

Kin Score

APIs 1

Improvado Embedded API v3

MCP Servers 1

Improvado.io MCP Server

Event Specifications 1

Improvadoio Webhooks

Security Posture 4

Improvadoio Authentication

Improvadoio Domain Security

Improvadoio Vulnerability Disclosure

Improvadoio Trust Center

Resources