Improvado.io website screenshot

Improvado.io

Improvado is an AI-powered marketing intelligence and data platform that connects, unifies, and governs marketing data across 500+ advertising, analytics, and CRM sources. Its Embedded API v3 gives platforms and agencies programmatic control over data sources, connections, accounts, extraction templates, extracts, destinations, loads, data tables, recipes, roles, and webhooks — letting them extract, transform, and load marketing data into any destination. Improvado also ships an official MCP server exposing 84 tools (data query, discovery, extract/load management, governance, AI recipes, dashboards) so AI agents can operate the platform directly.

Improvado.io publishes 1 API on the APIs.io network. Tagged areas include Company, Marketing, Analytics, Data Integration, and ETL.

The Improvado.io catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Improvado.io’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 21 more developer resources.

45.7/100 developing ▬ flat Agent 34/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
1 APIs 1 MCP Servers
CompanyMarketingAnalyticsData IntegrationETLMarketing IntelligenceData PipelineMCPWebhooks

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 45.7/100 · developing
Contract Quality 5.7 / 25
Developer Ergonomics 12.2 / 20
Commercial Clarity 12.1 / 20
Operational Transparency 6.5 / 13
Governance 0.0 / 12
Discoverability 9.3 / 10
Agent readiness — 34/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 6 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 3 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/improvadoio: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Improvado Embedded API v3

Programmatic access to Improvado's data extraction, transformation, and loading capabilities — data sources, connections, accounts, extraction templates, extracts, destinations,...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Improvadoio Authentication

http/apiKey/oauth2 · 4 schemes

SECURITY

Improvadoio Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Improvadoio Vulnerability Disclosure

security.txt · contact published

SECURITY

Improvadoio Trust Center

SOC 2, HIPAA, GDPR

SECURITY

Resources

Get Started 4

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Access & Security 7

Authentication, authorization, and security posture

Scroll for all 7

Operate 3

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: improvadoio
name: Improvado.io
description: Improvado is an AI-powered marketing intelligence and data platform that connects, unifies, and governs marketing
  data across 500+ advertising, analytics, and CRM sources. Its Embedded API v3 gives platforms and agencies programmatic
  control over data sources, connections, accounts, extraction templates, extracts, destinations, loads, data tables, recipes,
  roles, and webhooks — letting them extract, transform, and load marketing data into any destination. Improvado also ships
  an official MCP server exposing 84 tools (data query, discovery, extract/load management, governance, AI recipes, dashboards)
  so AI agents can operate the platform directly.
url: https://raw.githubusercontent.com/api-evangelist/improvadoio/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
image: https://improvado.io/logo_light.png
tags:
- Company
- Marketing
- Analytics
- Data Integration
- ETL
- Marketing Intelligence
- Data Pipeline
- MCP
- Webhooks
apis:
- name: Improvado Embedded API v3
  description: Programmatic access to Improvado's data extraction, transformation, and loading capabilities — data sources,
    connections, accounts, extraction templates, extracts, destinations, loads, data tables, recipes, roles, and webhooks.
    Workspace-scoped with Basic + Bearer token authentication.
  humanURL: https://developers.improvado.io/api
  baseURL: https://embedded.improvado.io/api/v3
  properties:
  - type: Documentation
    url: https://developers.improvado.io/introduction
  - type: APIReference
    url: https://developers.improvado.io/api
  - type: GettingStarted
    url: https://developers.improvado.io/introduction
  - type: Authentication
    url: authentication/improvadoio-authentication.yml
  - type: Conventions
    url: conventions/improvadoio-conventions.yml
  - type: Webhooks
    url: asyncapi/improvadoio-webhooks.yml
  - type: ChangeLog
    url: changelog/improvadoio-changelog.yml
  - type: Lifecycle
    url: lifecycle/improvadoio-lifecycle.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: TrustCenter
  url: security/improvadoio-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/improvadoio-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/improvadoio-domain-security.yml
- type: Website
  url: https://improvado.io
- type: DeveloperPortal
  url: https://developers.improvado.io
- type: Documentation
  url: https://developers.improvado.io/introduction
- type: APIReference
  url: https://developers.improvado.io/api
- type: GettingStarted
  url: https://developers.improvado.io/introduction
- type: Support
  url: https://improvado.io/help
- type: Blog
  url: https://improvado.io/blog
- type: Pricing
  url: https://improvado.io/pricing
- type: Login
  url: https://report.improvado.io/login
- type: SignUp
  url: https://improvado.io/get-demo
- type: TermsOfService
  url: https://improvado.io/terms
- type: PrivacyPolicy
  url: https://improvado.io/privacy-policy
- type: ChangeLog
  url: https://developers.improvado.io/changelog
- type: StatusPage
  url: https://status.improvado.io
- type: Compliance
  url: https://trust.improvado.io
- type: Security
  url: https://improvado.io/company-legal/responsible-disclosure-policy
- type: MCPServer
  url: mcp/improvadoio-mcp.yml
- type: LLMsTxt
  url: llms/improvadoio-llms.txt
- type: WellKnown
  url: well-known/improvadoio-well-known.yml
- type: SecurityTxt
  url: well-known/improvadoio-security.txt
- type: Authentication
  url: authentication/improvadoio-authentication.yml
- type: Conventions
  url: conventions/improvadoio-conventions.yml
- type: Webhooks
  url: asyncapi/improvadoio-webhooks.yml
- type: Conformance
  url: conformance/improvadoio-conformance.yml
- type: Lifecycle
  url: lifecycle/improvadoio-lifecycle.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence