Markets · bedrock market · provisional
Smartsheet Marketplace (connectors and partner-built solutions on Smartsheet)
Platform market (smartsheet app directory; smartsheet-built connectors + partner-built solutions). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
63providers measured
57 (90.5%)declare their own
1 (1.6%)covered by others only
5 (7.9%)undeclared
10declare compatibility (report only, not weighted)
15in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can
read is shown as undeclared, with no number: we never infer integrations.
Where this market publishes its structure
- Smartsheet Marketplace apps (smartsheet.com/marketplace/apps, sitemap.xml + paged listing -> app pages) machine-readable, 260 app pages (259 in sitemap.xml); 158 partner-built, 19 Smartsheet-built, 81 builder not stated; 53 edges on all/smartsheet (6 provider-built, 47 unknown)
- Smartsheet partner pages (smartsheet.com/marketplace/partners/
, Visit Website + tier) machine-readable, 44 partner pages; 43 websites, none held by a catalog repo; 0 edges - smartsheet.com/robots.txt machine-readable, Drupal defaults; /marketplace/ not disallowed
- Smartsheet app pages enterprise-pmo-solution / smarter-accounts-smartsheet not machine-readable: HTTP 500 and 403 on 2026-10-23; not retried past
- Smartsheet partner page /node/63741 (Microsoft, builder of the microsoft-defender listing) not machine-readable: HTTP 403; builder website unknown, listing unlinked
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-23 from the 63 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | Collaboration 35%, Productivity 32%, Workflow Automation 21% |
|---|---|
| Tag groups | Productivity 46%, Workflow Automation 24%, MCP 22% |
| Industries | Productivity Software 41%, Artificial Intelligence 22% |
| Areas | Workflow Automation 21%, AI Automation 13% |
| Capabilities | Cybersecurity Management 30% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 17 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Okta | 71.0 | 8420 | 1746 / 6674 | 6639 | 4 | 36 | partner-built 21%, unknown 78% |
| Microsoft Power Automate | 68.4 | 10 | 9 / 1 | 0 | 0 | 0 | partner-built 91%, coverage 9% |
| Salesforce | 65.3 | 459 | 366 / 93 | 0 | 1 | 36 | partner-built 78%, provider-built 6%, ipaas-bridge 7%, contract 2%, standard 1%, covered 5%, builds-on-platform 1% |
| Adobe | 62.1 | 100 | 39 / 61 | 0 | 5 | 32 | partner-built 42%, ipaas-bridge 31%, contract 4%, standard 8%, covered 3%, builds-on-platform 8%, distribution 5% |
| HubSpot | 59.9 | 438 | 342 / 96 | 0 | 6 | 37 | partner-built 78%, provider-built 8%, ipaas-bridge 8%, contract 2%, covered 1%, builds-on-platform 1%, distribution 1% |
| Amazon | 58.6 | 65 | 32 / 33 | 0 | 1 | 5 | partner-built 49%, ipaas-bridge 7%, contract 9%, standard 10%, covered 7%, builds-on-platform 16%, distribution 1% |
| Atlassian | 54.0 | 271 | 246 / 25 | 1 | 1 | 1 | partner-built 91%, standard 3%, builds-on-platform 4% |
| Procore | 53.0 | 431 | 352 / 79 | 0 | 1 | 34 | partner-built 84%, provider-built 8%, ipaas-bridge 7%, builds-on-platform 1% |
| Microsoft Teams | 52.3 | 493 | 472 / 21 | 0 | 1 | 7 | partner-built 96%, provider-built 2%, ipaas-bridge 1% |
| Airtable | 52.1 | 55 | 12 / 43 | 1 | 1 | 37 | partner-built 22%, ipaas-bridge 69%, covered 2%, builds-on-platform 4%, distribution 2%, unknown 2% |
| Monday.com | 52.1 | 74 | 27 / 47 | 1 | 1 | 37 | partner-built 36%, ipaas-bridge 49%, standard 3%, covered 4%, builds-on-platform 5%, distribution 1%, unknown 1% |
| Adobe Creative Cloud | 51.8 | 37 | 35 / 2 | 0 | 0 | 1 | partner-built 95%, ipaas-bridge 3%, builds-on-platform 3% |
| Google Workspace | 51.8 | 164 | 159 / 5 | 0 | 1 | 3 | partner-built 97%, ipaas-bridge 2%, builds-on-platform 1%, distribution 1% |
| Miro | 51.8 | 53 | 35 / 18 | 0 | 2 | 4 | partner-built 65%, provider-built 4%, ipaas-bridge 7%, standard 4%, covered 2%, builds-on-platform 15%, distribution 4% |
| Power BI | 51.8 | 26 | 21 / 5 | 0 | 1 | 4 | partner-built 81%, ipaas-bridge 15%, distribution 4% |
| Tableau | 51.8 | 34 | 25 / 9 | 0 | 2 | 4 | partner-built 74%, ipaas-bridge 12%, standard 3%, builds-on-platform 6%, distribution 6% |
| Adobe Workfront | 45.0 | 11 | 8 / 3 | 0 | 1 | 2 | partner-built 73%, ipaas-bridge 18%, distribution 9% |
builds-on 20 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Dropbox | 58.9 | 19 | 0 / 19 | 1 | 2 | 2 | ipaas-bridge 11%, contract 11%, standard 16%, covered 5%, builds-on-platform 42%, distribution 11%, unknown 5% |
| Smartsheet | 55.9 | 74 | 0 / 74 | 47 | 0 | 5 | provider-built 8%, ipaas-bridge 7%, contract 3%, standard 1%, covered 1%, builds-on-platform 16%, unknown 64% |
| UiPath | 55.2 | 15 | 0 / 15 | 0 | 3 | 1 | ipaas-bridge 6%, contract 12%, standard 25%, builds-on-platform 38%, distribution 19% |
| Make | 53.9 | 9 | 0 / 9 | 0 | 0 | 0 | standard 11%, builds-on-platform 89% |
| Figma | 53.7 | 20 | 0 / 20 | 1 | 1 | 3 | ipaas-bridge 15%, standard 25%, covered 5%, builds-on-platform 45%, distribution 5%, unknown 5% |
| Clickup | 53.4 | 56 | 0 / 56 | 1 | 0 | 37 | ipaas-bridge 69%, contract 2%, standard 4%, covered 4%, builds-on-platform 20%, unknown 2% |
| Wrike | 53.0 | 18 | 0 / 18 | 0 | 0 | 6 | ipaas-bridge 33%, contract 6%, standard 6%, covered 6%, builds-on-platform 50% |
| Workato | 52.4 | 14 | 0 / 14 | 0 | 1 | 0 | standard 14%, builds-on-platform 79%, distribution 7% |
| Asana | 51.8 | 25 | 0 / 25 | 1 | 2 | 7 | ipaas-bridge 28%, standard 20%, covered 4%, builds-on-platform 36%, distribution 8%, unknown 4% |
| Tray.ai | 50.8 | 4 | 0 / 4 | 0 | 1 | 0 | standard 25%, builds-on-platform 50%, distribution 25% |
| Grammarly | 50.7 | 10 | 0 / 10 | 0 | 1 | 0 | contract 10%, standard 20%, builds-on-platform 60%, distribution 10% |
| Unito | 49.4 | 10 | 0 / 10 | 0 | 1 | 0 | builds-on-platform 90%, distribution 10% |
| Glean | 49.2 | 9 | 0 / 9 | 0 | 1 | 0 | standard 22%, builds-on-platform 67%, distribution 11% |
| Lucid | 48.9 | 6 | 0 / 6 | 0 | 1 | 0 | contract 17%, builds-on-platform 67%, distribution 17% |
| OneLogin | 45.4 | 7 | 0 / 7 | 0 | 0 | 1 | ipaas-bridge 14%, builds-on-platform 86% |
| Egnyte | 41.9 | 10 | 0 / 10 | 0 | 2 | 2 | ipaas-bridge 18%, contract 9%, standard 18%, builds-on-platform 36%, distribution 18% |
| CData | 38.6 | 7 | 0 / 7 | 0 | 4 | 0 | builds-on-platform 43%, distribution 57% |
| Domo | 37.8 | 8 | 0 / 8 | 0 | 1 | 2 | ipaas-bridge 25%, standard 12%, builds-on-platform 50%, distribution 12% |
| Notion | 35.1 | 9 | 0 / 9 | 1 | 0 | 3 | ipaas-bridge 33%, contract 11%, standard 11%, builds-on-platform 33%, unknown 11% |
| Formstack | 32.8 | 8 | 0 / 8 | 0 | 0 | 4 | ipaas-bridge 50%, contract 12%, standard 12%, builds-on-platform 25% |
covered 7 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| ServiceNow | 60.8 | 248 | 0 / 248 | 0 | 1 | 34 | ipaas-bridge 14%, contract 1%, standard 2%, covered 78%, builds-on-platform 4% |
| Jira | 23.2 | 43 | 0 / 43 | 1 | 0 | 37 | ipaas-bridge 88%, covered 5%, builds-on-platform 5%, unknown 2% |
| Google Drive | 18.9 | 42 | 0 / 42 | 0 | 1 | 35 | ipaas-bridge 92%, contract 3%, covered 3%, distribution 3% |
| Google Sheets | 18.9 | 39 | 0 / 39 | 0 | 1 | 35 | ipaas-bridge 92%, covered 5%, distribution 3% |
| Google Docs | 14.6 | 3 | 0 / 3 | 0 | 0 | 2 | ipaas-bridge 67%, covered 33% |
| Microsoft SharePoint | 14.3 | 7 | 0 / 7 | 0 | 0 | 6 | ipaas-bridge 86%, covered 14% |
| Google Calendar | 11.7 | 5 | 0 / 5 | 0 | 0 | 4 | ipaas-bridge 80%, covered 20% |
regulated 2 · named in a regulator's register or partners' contracts
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Vimeo | 27.8 | 5 | 0 / 5 | 1 | 0 | 2 | ipaas-bridge 40%, contract 20%, standard 20%, unknown 20% |
| Gmail | 24.6 | 44 | 0 / 44 | 0 | 0 | 37 | ipaas-bridge 90%, contract 7%, covered 2% |
standard 5 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Box | 57.7 | 26 | 0 / 26 | 1 | 3 | 6 | ipaas-bridge 23%, contract 8%, standard 31%, covered 4%, builds-on-platform 19%, distribution 12%, unknown 4% |
| Skyhigh Security | 53.9 | 6 | 0 / 6 | 0 | 0 | 0 | contract 17%, standard 50%, builds-on-platform 33% |
| Centrify | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 100% |
| Lindy | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, builds-on-platform 50% |
| Prezi | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, builds-on-platform 50% |
mixed 3 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Databricks | 58.2 | 165 | 0 / 165 | 0 | 123 | 7 | ipaas-bridge 4%, contract 2%, standard 2%, covered 11%, builds-on-platform 8%, distribution 73% |
| Quickbase | 30.9 | 9 | 1 / 8 | 0 | 0 | 4 | partner-built 11%, provider-built 11%, ipaas-bridge 44%, contract 11%, standard 11%, builds-on-platform 11% |
| Coda | 15.7 | 8 | 0 / 8 | 0 | 0 | 6 | ipaas-bridge 75%, covered 12%, builds-on-platform 12% |
long-tail 4 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Google Forms | 8.5 | 35 | 0 / 35 | 0 | 1 | 34 | ipaas-bridge 97%, distribution 3% |
| Google Slides | 7.5 | 3 | 0 / 3 | 0 | 0 | 3 | ipaas-bridge 100% |
| Microsoft Outlook | 7.5 | 4 | 0 / 4 | 0 | 0 | 4 | ipaas-bridge 100% |
| Google Chat | 5.0 thin | 2 | 0 / 2 | 0 | 0 | 2 | ipaas-bridge 100% |
undeclared 5 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Claude | undeclared | - | - | - | - | - | |
| Microsoft Copilot | undeclared | - | - | - | - | - | |
| Oculus | undeclared | - | - | - | - | - | |
| PingOne | undeclared | - | - | - | - | - | |
| Youtube | undeclared | - | - | - | - | - |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 29; bridges: 0.
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| Add new HubSpot contacts to Mailchimp Add new HubSpot contacts to Mailchimp |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Mailchimp lists Add new HubSpot contacts to Mailchimp lists |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Create or update HubSpot contacts from new Mailchimp subscribers Create or update HubSpot contacts from new Mailchimp subscribers |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Sync new HubSpot contacts into a Mailchimp audience Create a HubSpot contact, then subscribe the same person to a Mailchimp audience list with merge fields carried across. |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Bi-directional contact sync with Salesforce Query a contact in Salesforce with SOQL and mirror it into the HubSpot CRM, keeping two systems of record aligned. |
HubSpot ↔ Salesforce | 2 | 2.0 | workflow generated by API Evangelist |
| Sync Stripe customers into HubSpot contacts Create a customer in Stripe, then sync that payment customer into HubSpot as a CRM contact for revenue reporting. |
HubSpot ↔ Stripe | 2 | 2.0 | workflow generated by API Evangelist |
| Add HubSpot contacts to SendGrid and send a welcome Create a HubSpot contact, add them to a SendGrid contact list, then send a welcome email through SendGrid. |
HubSpot ↔ SendGrid | 2 | 1.4 | workflow generated by API Evangelist |
| Append HubSpot contacts as Google Sheets rows Create a HubSpot contact, then append it as a new row in a Google Sheet for lightweight reporting and lists. |
HubSpot ↔ Google Sheets | 2 | 1.4 | workflow generated by API Evangelist |
| Open Zendesk support tickets for HubSpot contacts Create a HubSpot contact, then open a Zendesk support ticket with that contact as the requester. |
HubSpot ↔ Zendesk | 2 | 1.4 | workflow generated by API Evangelist |
| Post real-time Slack notifications for new deals Create a HubSpot deal, then post a real-time notification to a Slack channel announcing the new opportunity. |
HubSpot ↔ Slack | 2 | 1.4 | workflow generated by API Evangelist |
| Push Salesforce Opportunity stage changes into Slack When a Salesforce Opportunity changes stage (especially Closed Won / Lost), post a notification to the deal team Slack channel with amount, owner, and next steps. |
Salesforce ↔ Slack | 2 | 1.4 | workflow generated by API Evangelist |
| Send Slack channel messages for new updated fields on records in Salesforce Send Slack channel messages for new updated fields on records in Salesforce |
Salesforce ↔ Slack | 2 | 1.4 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Google Ads customer lists Add new HubSpot contacts to Google Ads customer lists |
HubSpot ↔ Google Ads | 3 | 1.2 | workflow generated by API Evangelist |
| Register offline conversions in Google Ads when new contacts are updated in HubSpot Register offline conversions in Google Ads when new contacts are updated in HubSpot |
HubSpot ↔ Google Ads | 3 | 1.2 | workflow generated by API Evangelist |
| Add new Google Ads leads to Salesforce Add new Google Ads leads to Salesforce |
Salesforce ↔ Google Ads | 3 | 1.2 | workflow generated by API Evangelist |
Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.