HCM and Payroll Marketplaces (ADP, Workday, UKG, Paylocity)
Platform market (payroll vendors' own app stores). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
Where this market publishes its structure
- ADP Marketplace (apps.adp.com, AppDirect listing JSON) machine-readable, 200; 725 listings; edges owned by sweep-hr-stores.py (hr-payroll), consumed; detail fetched for 250 only -- a full pass would link 31 more (27 in-market)
- Workday Marketplace (marketplace.workday.com) machine-readable, 301 -> /home, listing JSON 200; 896 listings; consumed from hr-stores; a full detail pass would link 64 more (36 in-market)
- UKG Marketplace (marketplace.ukg.com) machine-readable, 301 -> /home, listing JSON 200; 334 listings; consumed from hr-stores; full detail pass +2 (1 in-market)
- Paylocity Marketplace listing URLs (www.paylocity.com/sitemap.xml) machine-readable, 435 listing names; builder not stated (direction unknown); 96 linked after hand review
- Paylocity Marketplace listing pages not machine-readable: marketplace.paylocity.com does not resolve; www.paylocity.com listing pages answer a Cloudflare JavaScript challenge; not bypassed
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-23 from the 85 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | Human Resources 61%, Employee Benefits 26%, Recruiting 25% |
|---|---|
| Tag groups | Human Resources 67%, Scheduling 33%, Insurance 31% |
| Industries | Human Resources & Payroll 86% |
| Capabilities | Human Capital Management 38% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
What apps actually use from application blueprints
Apps in 12 application categories integrate providers in this market. 16 of the 85 cohort providers appear in an app. The providers below are used by apps but sit outside the cohort. They are listed beside it, not ranked in it.
| Provider | App categories | Kin Score |
|---|---|---|
| Gusto | 6 | 44.9 |
| BambooHR | 3 | 42.3 |
| HiBob | 3 | 31.7 |
| Deel | 3 | 54.9 |
| Paychex | 3 | 39.0 |
| Personio | 3 | 32.9 |
| SAP SuccessFactors | 3 | 27.8 |
Derived 2026-11-03: blueprint stack rows (declared/observed) whose capability id falls under this market; providers outside the cohort integrated by apps in >= 3 app categories, max 10.
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 4 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Okta | 71.0 | 8420 | 1746 / 6674 | 6639 | 4 | 36 | partner-built 21%, unknown 78% |
| Workday | 70.9 | 487 | 348 / 139 | 0 | 1 | 34 | partner-built 85%, provider-built 10%, ipaas-bridge 4% |
| ADP | 51.8 | 306 | 228 / 78 | 0 | 2 | 1 | partner-built 89%, provider-built 10% |
| Greenhouse | 51.8 | 413 | 385 / 28 | 3 | 0 | 0 | partner-built 94%, provider-built 5%, unknown 1% |
builds-on 54 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| iCIMS | 54.3 | 5 | 0 / 5 | 0 | 0 | 0 | contract 20%, standard 20%, builds-on-platform 60% |
| HireVue | 53.9 | 6 | 0 / 6 | 0 | 0 | 0 | contract 17%, standard 17%, builds-on-platform 67% |
| BrightHire | 51.7 | 4 | 0 / 4 | 0 | 0 | 0 | standard 25%, builds-on-platform 75% |
| Compt | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| Crunchtime | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| DailyPay | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Engagedly | 51.7 | 4 | 0 / 4 | 0 | 0 | 0 | builds-on-platform 100% |
| Harri | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Homebase | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| Litmos | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | builds-on-platform 100% |
| The Predictive Index | 51.7 | 4 | 0 / 4 | 0 | 0 | 0 | builds-on-platform 100% |
| Codesignal | 50.1 | 6 | 0 / 6 | 0 | 1 | 0 | contract 17%, standard 17%, builds-on-platform 50%, distribution 17% |
| KPMG | 47.1 | 5 | 0 / 5 | 0 | 1 | 0 | builds-on-platform 80%, distribution 20% |
| VidCruiter | 47.1 | 5 | 0 / 5 | 0 | 1 | 0 | builds-on-platform 80%, distribution 20% |
| Culture Amp | 45.4 | 7 | 0 / 7 | 0 | 0 | 1 | ipaas-bridge 14%, standard 29%, builds-on-platform 57% |
| HackerRank | 45.4 | 7 | 0 / 7 | 0 | 0 | 1 | ipaas-bridge 14%, standard 14%, builds-on-platform 71% |
| Assembly | 44.4 | 6 | 0 / 6 | 0 | 0 | 1 | ipaas-bridge 17%, builds-on-platform 83% |
| Lattice | 44.4 | 6 | 0 / 6 | 0 | 0 | 1 | ipaas-bridge 17%, builds-on-platform 83% |
| Leapsome | 44.4 | 6 | 0 / 6 | 0 | 0 | 1 | ipaas-bridge 17%, builds-on-platform 83% |
| 15Five | 43.3 | 9 | 0 / 9 | 0 | 0 | 2 | ipaas-bridge 22%, contract 11%, builds-on-platform 67% |
| SmartRecruiters | 42.9 | 5 | 0 / 5 | 0 | 0 | 1 | ipaas-bridge 20%, builds-on-platform 80% |
| Checkr | 40.7 | 4 | 0 / 4 | 0 | 0 | 1 | ipaas-bridge 25%, builds-on-platform 75% |
| TalentLMS | 40.7 | 4 | 0 / 4 | 0 | 0 | 1 | ipaas-bridge 25%, builds-on-platform 75% |
| Indeed | 37.8 | 8 | 0 / 8 | 0 | 1 | 2 | ipaas-bridge 25%, standard 12%, builds-on-platform 38%, distribution 12%, atp-outside 12% |
| BetterWorks | 37.0 | 3 | 0 / 3 | 0 | 0 | 1 | ipaas-bridge 33%, builds-on-platform 67% |
| Charthop | 37.0 | 9 | 0 / 9 | 0 | 0 | 3 | ipaas-bridge 33%, standard 11%, builds-on-platform 56% |
| Snappy | 37.0 | 3 | 0 / 3 | 0 | 0 | 1 | ipaas-bridge 33%, builds-on-platform 67% |
| WizeHire | 37.0 | 3 | 0 / 3 | 0 | 0 | 1 | ipaas-bridge 33%, builds-on-platform 67% |
| Connecteam | 35.8 | 7 | 0 / 7 | 0 | 1 | 2 | ipaas-bridge 29%, builds-on-platform 57%, distribution 14% |
| Bonusly | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Ease | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Employ | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Paradox | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Workstream | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Teamtailor | 32.8 | 7 | 0 / 7 | 0 | 0 | 3 | ipaas-bridge 43%, builds-on-platform 57% |
| Workable | 32.8 | 7 | 0 / 7 | 0 | 0 | 3 | ipaas-bridge 43%, builds-on-platform 57% |
| Lever | 29.6 | 8 | 0 / 8 | 0 | 0 | 4 | ipaas-bridge 50%, standard 12%, builds-on-platform 38% |
| Deputy | 27.1 | 42 | 0 / 42 | 0 | 0 | 34 | ipaas-bridge 89%, standard 3%, builds-on-platform 8% |
| Hireology | 26.8 thin | 2 | 0 / 2 | 0 | 1 | 0 | builds-on-platform 50%, distribution 50% |
| Korn Ferry | 26.8 thin | 2 | 0 / 2 | 0 | 1 | 0 | builds-on-platform 50%, distribution 50% |
| Go1 | 22.5 | 30 | 0 / 30 | 0 | 1 | 27 | ipaas-bridge 90%, builds-on-platform 7%, distribution 3% |
| bswift | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Employee Cycle | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Employee Navigator | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Harver | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| HealthEquity | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Jobvite | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Lumity | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| MedTrainer | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| OurPeople | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Sun Life | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Trakstar | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Unum | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | builds-on-platform 100% |
| Aon | 0 | 0 / 0 | 0 | 0 | 0 | builds-on-platform 100% |
regulated 8 · named in a regulator's register or partners' contracts
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| PayScale | 38.8 thin | 2 | 0 / 2 | 0 | 0 | 0 | contract 50%, builds-on-platform 50% |
| Vestwell | 36.4 thin | 2 | 0 / 2 | 0 | 0 | 0 | contract 50%, builds-on-platform 50% |
| ZayZoon | 36.4 thin | 2 | 0 / 2 | 0 | 0 | 0 | contract 50%, builds-on-platform 50% |
| Betterment | 19.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | contract 100% |
| Equitable | 19.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | contract 100% |
| Human Interest | 19.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | contract 100% |
| Mutual of America Life Insurance Company | 19.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | contract 100% |
| T. Rowe Price | 19.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | contract 100% |
standard 3 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Pave | 51.7 | 3 | 0 / 3 | 0 | 0 | 0 | standard 67%, builds-on-platform 33% |
| PwC (PricewaterhouseCoopers) | 48.2 | 10 | 0 / 10 | 0 | 4 | 0 | standard 36%, builds-on-platform 27%, distribution 36% |
| Bright Horizons Family Solutions | 17.2 thin | 1 | 0 / 1 | 0 | 0 | 0 | standard 100% |
core 2 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| UKG | 52.3 | 330 | 115 / 215 | 0 | 1 | 0 | partner-built 37%, provider-built 61%, builds-on-platform 1% |
| 7shifts | 49.4 | 97 | 2 / 95 | 0 | 0 | 30 | partner-built 2%, provider-built 62%, ipaas-bridge 32%, builds-on-platform 4% |
mixed 2 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Cornerstone OnDemand | 45.8 | 7 | 0 / 7 | 0 | 7 | 1 | ipaas-bridge 8%, contract 15%, standard 8%, builds-on-platform 15%, distribution 54% |
| Paylocity | 35.6 | 429 | 0 / 429 | 425 | 0 | 1 | unknown 99% |
long-tail 2 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| When I Work | 7.5 | 3 | 0 / 3 | 0 | 0 | 3 | ipaas-bridge 100% |
| Zoho People | 7.5 | 3 | 0 / 3 | 0 | 0 | 3 | ipaas-bridge 100% |
undeclared 10 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| 401GO | undeclared | - | - | - | - | - | |
| Aidora | undeclared | - | - | - | - | - | |
| Benepass | undeclared | - | - | - | - | - | |
| Guardian Life | undeclared | - | - | - | - | - | |
| Lively | undeclared | - | - | - | - | - | |
| Mutual of Omaha | undeclared | - | - | - | - | - | |
| Paytient | undeclared | - | - | - | - | - | |
| Perpay | undeclared | - | - | - | - | - | |
| PlanSource | undeclared | - | - | - | - | - | |
| Securian Financial Group | undeclared | - | - | - | - | - |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (BC-300), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 2; bridges: 14 (8 not yet mapped to a capability).
Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.