Apollo.io · FinOps Profile

Apollo Enrich Finops

FinOps view of Apollo.io spend. Apollo bills on two axes: per-user seats (a recurring subscription charge by plan tier) and consumption of Apollo credits (email, mobile/phone, and export credits) that data actions draw down. API access is only included from the Professional plan up, so the dominant cost drivers for an API-integrated deployment are (1) the number of seats on an API-enabled plan and (2) enrichment/search credit consumption, since People Enrichment consumes credits per enriched record and Organization/People Search consume credits per page. Purchasing additional credit packs and higher tiers (Organization, Enterprise) are the main levers for scaling spend.

Apollo Enrich Finops is the FinOps profile for Apollo.io on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 5 billable meters, billed in USD, on a monthly or annual cycle, and pricing category subscription plus usage.

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include Contact Discovery, Data Enrichment, Sales Intelligence, B2B Data, and FinOps.

Category: Sales Intelligence and Data Enrichment Pricing: Subscription plus Usage Billing: Monthly or Annual FOCUS v1.3
Contact DiscoveryData EnrichmentSales IntelligenceB2B DataFinOpsCost ManagementFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

PurchaseUsageAdjustment

FOCUS Columns

BillingCurrency
USD
ChargeCategory
Purchase
InvoiceIssuerName
Apollo.io
PricingCategory
Subscription
ProviderName
Apollo.io
PublisherName
Apollo.io
ServiceCategory
Sales Intelligence and Data Enrichment
ServiceName
Apollo.io

Meters

seats
Unit: users
Per-user subscription seats on an API-enabled plan (Professional and above).
enrichment_credits
Unit: credits
Credits consumed enriching person records (per enriched record returned) and revealing emails.
mobile_credits
Unit: credits
Credits consumed revealing mobile/phone numbers via enrichment reveal flags.
search_page_credits
Unit: credits
Credits consumed per page returned by People Search and Organization Search.
export_credits
Unit: credits
Credits consumed exporting or saving records out of Apollo.

Sources