Apollo.io · FinOps Profile

Apollo Io Finops

Apollo.io bills per-seat-per-month subscriptions with separate monthly credit pools for searches, enrichments, mobile-number reveals, exports, and dialer minutes. Heavy-usage workspaces purchase credit top-ups or upgrade tier. This artifact maps Apollo charges to FOCUS columns for FinOps allocation across go-to-market cost centers.

Apollo Io Finops is the FinOps profile for Apollo.io on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 7 billable meters, billed in USD, on a monthly cycle, and pricing category subscription per seat with usage credits.

The profile maps 7 FOCUS columns for cost-allocation reporting.

Tagged areas include Sales Intelligence, B2B Data, FinOps, and FOCUS.

Category: Sales Intelligence Pricing: Subscription Per Seat With Usage Credits Billing: Monthly FOCUS v1.3
Sales IntelligenceB2B DataFinOpsFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

PurchaseUsageAdjustmentTax

FOCUS Columns

BillingCurrency
USD
ChargeCategory
Purchase
InvoiceIssuerName
Apollo.io
ProviderName
Apollo.io
PublisherName
Apollo.io
ServiceCategory
Sales Intelligence
ServiceName
Apollo.io

Meters

apollo_seats
Unit: seat-month
Active seats on Free / Basic / Professional / Organization tiers.
apollo_search_credits
Unit: credits
Search credits consumed by people / organization search calls.
apollo_enrichment_credits
Unit: credits
Enrichment credits consumed by people / org enrichment calls.
apollo_mobile_credits
Unit: credits
Mobile-number-reveal credits consumed.
apollo_export_credits
Unit: credits
Export credits consumed when exporting people / accounts.
apollo_dialer_minutes
Unit: minutes
Dialer minutes used through Apollo's calling feature.
apollo_email_sends
Unit: messages
Outbound sequence emails sent.

Sources

Work with this as data

Every finops artifact here is available over the APIs.io API and to AI agents over MCP.

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Tools for finops

4 MCP tools reach this
  • find_finopsBrowse and filter every finops artifact in the catalog.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
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